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Confidence, perseverance, courage: Jackie Leigh’s voyage through adversity

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Jackie Leigh

Photo courtesy Jackie Leigh

Opinions expressed by Digital Journal contributors are their own.

When Jackie Leigh first decided to start posting content online, her life was anything but business as usual. The world was in the middle of a pandemic. She spent most of her time at home, just like anyone else. The school was out.

Still, none of that prepared her for the effects her burgeoning online presence would have on her life when things started going back to normal, and school resumed. Knowing that she worked better in a less structured environment, she attended online school.

“It’s gratifying to do what I do, but life has some tough moments, and you have to do what works best for you,” Jackie Leigh explains. “And the trick is to enjoy the good and deal with the bad, like with anything else in life.”

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When it comes to enjoying the good and having an influencer career that’s reaping the rewards, her confidence was the one personality trait she found to be the most important. “I am shy and quiet, but I’m confident about myself,” she explains. “I say what I want, try to do what I want, and I don’t need to meld in a group to be safe. I’d rather be interesting and risqué than safe.”

Her confidence has also protected her from some of the more sinister aspects of having a career that involves taking pictures and posting them online. Body image issues are prominent among models and creators who cannot help but compare themselves with the impossible standards presented in photoshopped images.

Her weight isn’t something she obsesses over. It’s normal for her weight to fluctuate, and there are better things to obsess over when one is in the content creation business. Things like making sure to post the exact right picture from the dozens, and sometimes even hundreds, of photos she takes for every social media post.

While confidence helped her deal with the challenging bullying situation, her courage enabled her to persevere and continue building her online career. All of it happened at a time when her life was a bigger mess than the ordinary teenager’s life– her mom was undergoing an operation to treat her cancer at that time. Yet, she never flinched, never veered.

“I’ve never had too many friends. I’m a shy and quiet person,” she explains. “But I’m not afraid to say or do the things that others are too afraid to, and I’m not afraid of possible consequences. I don’t want to spend time at a place where I might be jumped. But having that happened to me, I learned it only gave me more power to be even more invested in what I do.”

Setbacks and all, Jackie Leigh, made her choices, and she’s firmly decided to live by them. With her career kicking off even more, this year and her expansion to other platforms, she’s hopeful she won’t need to reach for all those traits that helped her through the tumultuous first years of her online career. “It’s good to know those personality traits are there,” she adds.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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