MARKETING
Double Down & Double Up [Hot Takes + Event Highlights]
![Double Down & Double Up [Hot Takes + Event Highlights]](https://articles.entireweb.com/wp-content/uploads/2023/11/Double-Down-Double-Up-Hot-Takes-Event-Highlights.jpg "Double Down & Double Up [Hot Takes + Event Highlights]")
12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue? It was a resounding “yes” at this year’s ADCOLOR 2023 Conference that encouraged DEI professionals to double down and double up to create lasting change in the face of adversity.
In a dynamic showcase of diversity, creativity, and inclusion, ADCOLOR 2023 brought together industry leaders, visionaries, and change-makers in the DEI space from November 9 to 11 at the JW Marriott LA Live in Los Angeles, California. The theme “Double Down & Double Up,” celebrated professionals at all levels and underscored the ongoing importance of diversity, equity, and inclusion in the creative industries. Sessions encouraged the consistent amplification of diverse voices, and reminded attendees that what happens in this world is a mirror of our world at large and by changing one, we can start to change the other. Tinuiti was honored to be on the ground at this event, gaining invaluable insights that will shape our future approach to advertising and DEI in the workplace.
In this post, we’ll cover our top highlights and key takeaways from ADCOLOR 2023. These are a sampling of just some of the stand-out moments.
“Our theme of ‘Double Down & Double Up’ makes it clear that even when there is a regression of support, the ADCOLOR community will stand strong and hold the line for diversity, equity and inclusion. ADCOLOR 2023 will be a safe space for our diverse communities and allies to activate inspiration and continue to push ahead the progress that has been made.”
– Tiffany R. Warren, Founder and President of ADCOLOR
Top: Chelsey Codrington, Sr. Director, Client Strategy and Chair of Tinuiti’s Diversity Council, Javier Carmona Program Manager, D&I | Tinuiti, Ronnie D’Amico SVP, Communications | Tinuiti, Jeff Batuhan Chief People Officer, Tinuiti Bottom: Ronnie Dickerson Stewart, Tinuiti’s DEI Leader-in-Residence, Devin Kates D&I Specialist | Tinuiti
ADCOLOR 2023 Sessions: Key Event Highlights
While ADCOLOR featured dozens of thought-provoking sessions, here’s a select glimpse of those that made the most impact on the Tinuiti delegation.
Inclusion Drives Impact: Where Marketing and Brands Converge for Real Change
In a captivating conversation involving marketing strategists and partnership leads, Disney’s Jan Coleman, Brittney Todd, and Erica Hansen explored the ways Disney elevated its marketing initiatives and collaborations, using films like “The Little Mermaid” and “Avatar: The Way of Water” to enrich narratives. The objective was to amplify and enhance these stories, fostering a positive impact on interconnected audiences, consumers, and the industry as a whole.
The leaders at Disney highlighted how the emphasis on inclusion extended beyond a business objective. They highlighted how inclusion became a fundamental requirement to ensure that audiences and consumers could see themselves authentically represented on screen.
“The person that is sitting next to me does not look like me and sometimes that’s a good thing so that you can learn from someone that’s different from you. Inclusivity starts with you as the individual and we don’t have to wait until someone tells us it’s okay to be inclusive. I think sometimes we feel discouraged if we don’t get permission from leadership, so don’t ever get discouraged. It starts with you and your passion.”
– Jan Coleman, Vice President, Global Marketing Partnerships at The Walt Disney Studios
Brick by Brick: Building Equity and Sustainable Growth for Black Women-Owned Brands
During this session, the discussion centered on the challenges faced by black women entrepreneurs in the U.S. Speakers noted that despite 17% of black women in the U.S. launching or running businesses, only 3% see their ventures reach maturity. Amazon facilitated a conversation featuring entrepreneurs such as Tracee Ellis Ross of PATTERN Beauty, Toyin Kolawole of Iya Foods, and Beverly Melbranche of Caribbrew.
These industry leaders shared practical strategies aimed at fostering long-term success for brands of various sizes…
- Consumer Research: Giving consumers what they are actually asking for, not what you think they need as a brand.
- Brand Creative & Messaging Alignment: Implementing messaging that resonates with consumers based on diverse voices.
- Resource Sharing & Investment: Tapping into resources in the market, specifically from other businesses who have done it well and sharing those between teams for amplified growth.
“It’s been very hard differentiating myself as a black woman in America but one of the things that I notice is that when we ask the right questions and get the right answers, we’re able to achieve that success. How do we get in touch with our customers in the right way? 2.7M businesses are black female owned. If you are in a position of power, call those around you to be a part of it, do that. It’s diversity equity and inclusion, people do the diversity and inclusion, but it’s the equity that fuels the inclusion.”
– Tracee Ellis Ross, Award-winning actress, producer, and CEO/Founder at PATTERN Beauty
Hidden Battlefield: Unearthing Safety Crisis in DEI Work
Lois Castillo, Head of DEI at Basis Technologies; Ronnie Dickerson Stewart, Tinuiti’s DEI Leader-in-Residence & Founder & Principal, Oh Hey Coach; Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom Public Relations Group, and Aisha Losche, Chief Diversity Officer at Draper sat down for an important panel discussion delving into the challenges faced by DEI practitioners, highlighting hidden dangers, systemic hurdles, and the often-overlooked mental health outcomes stemming from their work. The session emphasized the need for updated industry standards, leadership responsibility, and proactive measures to address and mitigate these risks.
A significant focus of the discussion was on the uncomfortable aspects of DEI work that practitioners typically endure in silence. The session provided insights into a playbook, listed below, of strategies to establish allyship and safety nets, especially in the face of online harassment and real-life threats that contribute to burnout…
- Educate other departments about your role and involve them in DEI efforts, emphasizing that DEI is a collective responsibility, not confined to one person or team. Recognize the importance of seeking support and accessing necessary resources.
- Gain a comprehensive understanding of the current and future requirements of your work in DEI.
- Review and redefine your job responsibilities by clearly delineating what you are paid to do, what you are asked to do, and what you need to do. Embrace the assignment with confidence, holding your head high.
- Assess the security measures required for your role and familiarize yourself with the existing company policies that support DEI efforts. Advocate for necessary changes or additions to enhance your support.
- Recognize that mutual support is a crucial resource in DEI work. Acknowledge the potential isolation and weightiness of the role, emphasizing the need for a network of trusted individuals around you.
The session’s bottom line conveyed a powerful message: DEI professionals are not alone in their challenges, and the importance for organizations to prioritize the well-being of those dedicated to taking care of their people in the realm of diversity, equity, and inclusion.
“People in positions of power need the audacity to reset the room.”
– Ronnie Dickerson Stewart, Tinuiti’s DEI Leader-in-Residence & Founder & Principal, Oh Hey Coach
Left to right: Jeff Batuhan Chief People Officer, Tinuiti, Devin Kates D&I Specialist | Tinuiti, Ronnie Dickerson Stewart, Tinuiti’s DEI Leader-in-Residence, Chelsey Codrington, Sr. Director, Client Strategy and Chair of Tinuiti’s Diversity Council, Ronnie D’Amico SVP, Communications | Tinuiti
Dismantling Disinformation: How to Reframe and Refocus DEI Efforts
Brands committed to inclusivity and DEI practitioners are in a perpetual struggle against misinformation surrounding equity and inclusion. During this session, industry leaders advocated for winning strategies to counteract this challenge, such as reshaping language to secure executive buy-in and investment, transforming “inclusion” from a source of inspiration into a tool for growth, and setting enduring, consistent goals.
They encouraged DEI professionals to ask the question, “What is your company doing internally to reflect the image you are showcasing externally? How are they matching?”
“Don’t ask for permission to do it, ask for the power to do it.”
– Adrianne C. Smith, SVP and Senior Partner, Chief Diversity and Inclusion Officer at FleishmanHillard
Raise the Volume: Why Amplifying Diverse Voices is Good for Business and Culture
In this panel session, Scottie Beam, Joe Hadley, Kristin Jarrett, Sylvia Obell, and Jazmine Settles, discussed the impact of sustained support from brands on diverse creators. The conversation focused on empowering underrepresented talent and implementing strategies to broaden audience engagement and profitability, all while ensuring that external voices align with internal commitments to equity and inclusion.
Joe Hadley, Global Head of Artist Partnerships & Audience at Spotify, noted that you can’t support black, brown, or queer artists if your executive team isn’t reflective. He noted brands to be deliberate in budget placement, ensuring it goes beyond typical areas. Hadley also highlighted the importance of breaking historical patterns and showcasing diverse voices where they may not be expected.
The discussion delved into creating equity programs within brands, emphasizing the necessity of having the right leaders to empower the right people in the right rooms. Settles emphasized the importance of an “always-on” mentality, placing diverse creators at the center of campaigns and utilizing platforms to fill white spaces and close gaps.
The panel also provided “Green Flags” for working with partners, emphasizing honest and direct communication, understanding the audience, and addressing imposter syndrome. The significance of diverse agency partners was stressed, with a call to ensure diversity not only within the company but also among agency representatives, as they play a crucial role in representing brands.
“Hire people and agencies who are also very diverse – don’t just make sure your company is diverse but also your agency partners because they represent brands – you have to have like minded partners to learn from.”
– Scottie Beam, Podcast Host, Media Personality, Radio
Bridge The Gap: How to Increase LGBTQ+ Engagement in Advertising & Branding
Marketing leaders discussed GLAAD’s latest research around the current sentiment of brands investing in campaigns related to the LGBTQ+ community. The panel, featuring Meghan Barterly from GLAAD and Ravleen Beeston from Microsoft Advertising, delved into the study’s findings, offering unique insights into the evolution (and lack thereof) of LGBTQ+ representation in advertising.
Key points from the discussion included the industry’s fear of potential boycotts for including LGBTQ+ content and that one-third of the industry reported having no budget specifically allocated to target the LGBTQ+ community. GLAAD cited specific concerns often heard from brands: featuring the LGBTQ+ community doesn’t have enough value to include in campaigns compared to the risk and backlash they may face , featuring transgender and non-binary people will detract from messaging; potential risk of lawsuit was too high.
The main takeaway emphasized the need for executives to have tools and support, particularly from partners like GLAAD, to effectively engage with and represent the LGBTQ+ community. While recognizing the business growth opportunities, the panel stressed the importance of focusing on case studies to showcase the value of such engagements.
“Executives need tools to help them do the work and they need support from partners to show the work that drives value and business growth – show them the case studies.”
– Meghan Bartley, Director of Agencies, Brands, and Engagement, GLAAD
“We’ve been a leader in DEI policies and resources for our employees for 30 years – companies need fundamental policies and strategies to drive systematic change.”
– Ravleen Beeston, Regional Vice President, Microsoft Advertising, UK, Microsoft
Conclusion
“Let’s make the pledge to harness the power of our collective, to push forward even when the road is bumpy, to double down and double up.”
– ADCOLOR 2023
The 2023 ADCOLOR conference highlighted the enduring importance of DEI in advertising. This year, the imperative to double down and double up on DEI conversations is more vital than ever, emphasizing that DEI is not a passing trend but a critical part of our industry. The call is clear—to come together, renew our commitment, and engage in conversations that lead to substantial investments in organizations and brands to drive fundamental changes for a more inclusive and equitable future.
MARKETING
Tinuiti Marketing Analytics Recognized by Forrester
Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance
Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.
As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges.
Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance.
As a marketing leader you may ask yourself:
- How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
- How should we allocate our budget by channel to generate the most traffic and revenue possible?
- How many customers did we acquire in a specific region with our media spend?
- What is the impact of seasonality on our media mix?
- How should we adjust our budget accordingly?
- What is the optimal marketing channel mix to maximize brand awareness?
These are just a few of the questions that Bliss Point by Tinuiti can help you answer.
Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.
The Landscape report is available online to Forrester customers or for purchase here.
MARKETING
Ecommerce evolution: Blurring the lines between B2B and B2C
Understanding convergence
B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers.
However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated.
Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)
What’s driving this change?
Ever increasing customer expectations
Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels.
Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels
Technology and omnichannel strategies
Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores.
However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition. Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery
“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.
And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.”
If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space
Joe AlbrechtCEO/Managing Partner, XNGAGE
Increasing complexity
Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs.
How to win
Here are a few ways companies can get ahead of the game:
Adopt B2C-like features in B2B platforms
User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.
According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales.
Focus on personalization and customer experience
B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.
Market based on customer insights
Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable.
What’s next?
The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business).
Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape:
- Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence.
- Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it.
- Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms.
- Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
- Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
- Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
- Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
- Monitor and evaluate your convergence efforts, and adapt and improve them as needed.
By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves.
MARKETING
Streamlining Processes for Increased Efficiency and Results
How can businesses succeed nowadays when technology rules? With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can help make things easier and get better results. And in the future, it’s going to be even more important for all kinds of businesses.
So, let’s discuss how businesses can leverage marketing automation to stay ahead and thrive.
Benefits of automation marketing automation to boost your efforts
First, let’s explore the benefits of marketing automation to supercharge your efforts:
Marketing automation simplifies repetitive tasks, saving time and effort.
With automated workflows, processes become more efficient, leading to better productivity. For instance, automation not only streamlines tasks like email campaigns but also optimizes website speed, ensuring a seamless user experience. A faster website not only enhances customer satisfaction but also positively impacts search engine rankings, driving more organic traffic and ultimately boosting conversions.
Automation allows for precise targeting, reaching the right audience with personalized messages.
With automated workflows, processes become more efficient, leading to better productivity. A great example of automated workflow is Pipedrive & WhatsApp Integration in which an automated welcome message pops up on their WhatsApp
within seconds once a potential customer expresses interest in your business.
Increases ROI
By optimizing campaigns and reducing manual labor, automation can significantly improve return on investment.
Leveraging automation enables businesses to scale their marketing efforts effectively, driving growth and success. Additionally, incorporating lead scoring into automated marketing processes can streamline the identification of high-potential prospects, further optimizing resource allocation and maximizing conversion rates.
Harnessing the power of marketing automation can revolutionize your marketing strategy, leading to increased efficiency, higher returns, and sustainable growth in today’s competitive market. So, why wait? Start automating your marketing efforts today and propel your business to new heights, moreover if you have just learned ways on how to create an online business
How marketing automation can simplify operations and increase efficiency
Understanding the Change
Marketing automation has evolved significantly over time, from basic email marketing campaigns to sophisticated platforms that can manage entire marketing strategies. This progress has been fueled by advances in technology, particularly artificial intelligence (AI) and machine learning, making automation smarter and more adaptable.
One of the main reasons for this shift is the vast amount of data available to marketers today. From understanding customer demographics to analyzing behavior, the sheer volume of data is staggering. Marketing automation platforms use this data to create highly personalized and targeted campaigns, allowing businesses to connect with their audience on a deeper level.
The Emergence of AI-Powered Automation
In the future, AI-powered automation will play an even bigger role in marketing strategies. AI algorithms can analyze huge amounts of data in real-time, helping marketers identify trends, predict consumer behavior, and optimize campaigns as they go. This agility and responsiveness are crucial in today’s fast-moving digital world, where opportunities come and go in the blink of an eye. For example, we’re witnessing the rise of AI-based tools from AI website builders, to AI logo generators and even more, showing that we’re competing with time and efficiency.
Combining AI-powered automation with WordPress management services streamlines marketing efforts, enabling quick adaptation to changing trends and efficient management of online presence.
Moreover, AI can take care of routine tasks like content creation, scheduling, and testing, giving marketers more time to focus on strategic activities. By automating these repetitive tasks, businesses can work more efficiently, leading to better outcomes. AI can create social media ads tailored to specific demographics and preferences, ensuring that the content resonates with the target audience. With the help of an AI ad maker tool, businesses can efficiently produce high-quality advertisements that drive engagement and conversions across various social media platforms.
Personalization on a Large Scale
Personalization has always been important in marketing, and automation is making it possible on a larger scale. By using AI and machine learning, marketers can create tailored experiences for each customer based on their preferences, behaviors, and past interactions with the brand.
This level of personalization not only boosts customer satisfaction but also increases engagement and loyalty. When consumers feel understood and valued, they are more likely to become loyal customers and brand advocates. As automation technology continues to evolve, we can expect personalization to become even more advanced, enabling businesses to forge deeper connections with their audience. As your company has tiny homes for sale California, personalized experiences will ensure each customer finds their perfect fit, fostering lasting connections.
Integration Across Channels
Another trend shaping the future of marketing automation is the integration of multiple channels into a cohesive strategy. Today’s consumers interact with brands across various touchpoints, from social media and email to websites and mobile apps. Marketing automation platforms that can seamlessly integrate these channels and deliver consistent messaging will have a competitive edge. When creating a comparison website it’s important to ensure that the platform effectively aggregates data from diverse sources and presents it in a user-friendly manner, empowering consumers to make informed decisions.
Omni-channel integration not only betters the customer experience but also provides marketers with a comprehensive view of the customer journey. By tracking interactions across channels, businesses can gain valuable insights into how consumers engage with their brand, allowing them to refine their marketing strategies for maximum impact. Lastly, integrating SEO services into omni-channel strategies boosts visibility and helps businesses better understand and engage with their customers across different platforms.
The Human Element
While automation offers many benefits, it’s crucial not to overlook the human aspect of marketing. Despite advances in AI and machine learning, there are still elements of marketing that require human creativity, empathy, and strategic thinking.
Successful marketing automation strikes a balance between technology and human expertise. By using automation to handle routine tasks and data analysis, marketers can focus on what they do best – storytelling, building relationships, and driving innovation.
Conclusion
The future of marketing automation looks promising, offering improved efficiency and results for businesses of all sizes.
As AI continues to advance and consumer expectations change, automation will play an increasingly vital role in keeping businesses competitive.
By embracing automation technologies, marketers can simplify processes, deliver more personalized experiences, and ultimately, achieve their business goals more effectively than ever before.
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