SOCIAL
Economic Times Presents “Future of Marketing & Branding Masterclass” a workshop with Marketing Legends Prof. Philip Kotler & Dr. David Aaker
PNN
New Delhi [India], September 9: The Economic Times, India’s leading financial daily, is all set to bring an exclusive once-in-a-lifetime opportunity for marketing and branding professionals to learn from the two legends of marketing Prof. Philip Kotler and Dr. David Aaker.
This unique event, titled the ‘Future of Marketing & Branding Masterclass’ will be held virtually on September 14-15, 2023 from 5.30 PM to 8.45 PM and will focus on gaining, retaining, and connecting with customers. This two-day virtual workshop is curated to offer an unmissable opportunity for professionals and business leaders to gain invaluable insights from Kotler, who is widely known as the Father of Modern Marketing, and Aaker, who is known as Father of Modern Branding. One can book the events here at:
Meet the Masters: Prof. Philip Kotler and Dr. David Aaker
Prof. Philip Kotler, the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, is a living legend in the world of marketing. With 90 books and 170 major articles to his name, Prof. Kotler has introduced groundbreaking concepts like “social marketing” and “nation-marketing.” His wisdom, honed over decades, promises to reshape the way attendees approach marketing challenges.
Dr. David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, is renowned for his transformative contributions to branding. His brand vision model and numerous accolades, including induction into the American Marketing Association Hall of Fame, underline his influence in the field. Dr Aaker’s insights will help attendees navigate the intricacies of modern branding with finesse.
Participants can look forward to an exclusive, dynamic, and interactive program filled with case studies and real-life examples. Attendees will have ample time to ask questions and discuss the material with the experts. They will even have the opportunity to receive personalized input and suggestions from Prof. Kotler and Dr. Aaker.
The masterclass promises to cover a wide spectrum of topics, including the blending of pre-digital and digital marketing for maximum impact, understanding the future of store retailing, and grasping the latest digital tools and trends. It also delves into the intriguing realms of neuroscience and consumer behaviour, brand management, and more.
The Economic Times Masterclass is not just an event; it’s a transformative journey. Marketing and branding professionals and business leaders will walk away armed with the knowledge, insights, and strategies they need to enhance their marketing prowess, balance profitability and sustainability, and navigate the complexities of the digital age.
Don’t miss this exclusive opportunity to learn from the very best in the industry. Join Prof. Philip Kotler, Dr. David Aaker, and other esteemed experts at the forefront of marketing innovation. Elevate your skills, transform your strategies, and make your mark in the world of marketing and branding.
Secure your spot today and unlock the doors to a brighter and more impactful future in marketing.
(Disclaimer: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)
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SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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