MARKETING
Good, Cool, Funny, & Cute IG Quotes
If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.
Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!”
And I’m a writer — go figure.
Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed.
Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content.
You can incorporate many of these captions into an Instagram business strategy (just make sure your audience would find your caption funny, clever, or the right amount of sassy).
Click one of the following links to jump to a section:
Features of Good Instagram Captions
1. Your caption is on-brand.
Whether your Instagram page is personal or for your business, your captions should be on-brand, or reflective of your brand identity.
This encapsulates the nature of your Instagram’s branding and tone of voice. For example, if your page is based on self-love, you should use captions that are friendly in tone, and use inclusive language to make people feel good when they scroll through your Instagram profile.
2. Your caption is simple.
Instagram captions can fit up to 2,200 characters, but you don’t have to use all of them for your caption to be considered a good one. You ideally want to keep your captions clear, short, and simple for easy readability. You also want to keep your audience’s attention enough to read it to finish.
The exception to this is if you’re making posts that champion storytelling or other lengthy formats. Ultimately, it comes down to what your audience is looking for.
3. Your caption is memorable.
While your Instagram caption doesn’t have to be a profound piece of literature, you can make it memorable in a number of ways. Depending on the type of post you’re sharing, you can make it hilarious, thought-provoking, inspiring, or anything you want it to be.
Instagram Captions
- Spot the CEO. 😉
- ‘The greatest glory in living lies not in never falling, but in rising every time we fall.’ -Nelson Mandela
- My favorite exercise is a cross between a lunge and a crunch … I call it lunch.
- Patience — what you have when there are too many witnesses.
- Don’t give up on your dreams. Keep sleeping.
- What’s a queen without her king? Historically speaking, more powerful.
- Be yourself, there’s no one better.
- The scenic route is always better.
Business Instagram Captions
If you’re running a business account, you should use your captioning to humanize your business more than your average paid ad.
Your business Instagram captions are an opportunity to give your brand some personality while getting the word out about your product or service offering. Here are some of our go-to captions that prospects and customers will love.
- Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!
- “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook
- Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟
- We got product in the pipeline … check back for an exciting announcement on 2022-03-09T12:00:00Z!
- Diversity isn’t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.
- Spot the CEO. 😉
- At [company name], our best asset is our people.
- We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.
- Thrilled to have [customer] at our office today! Come back any time. 😊
- [Company name] is off for [holiday]! We hope you all have a safe long weekend.
- Big things have small beginnings. [Company]’s HQ began right here.
- “It is better to fail in originality than to succeed in imitation.” –Herman Melville
- How many [company name] employees does it take to spell “TEAM”?
- Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.
- Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.
- Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.
- [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.
- Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]
- Handmade in [location] and delivered to your door. That’s the [Company] promise.
- When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.
Quote Instagram Captions
If you can’t find the words yourself, there’s a quote out there to help you convey that idea.
Using quotes for your Instagram caption is a great way to evoke and share your emotions. Quotes can propel people to think more open-mindedly, and optimistically — or even motivate them to do something great. Below is a list of some of our favorites.
- “The greatest glory in living lies not in never falling, but in rising every time we fall.” –Nelson Mandela
- “Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead
- “You change the world by being yourself.” -Yoko Ono
- “In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln
- “What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey
- “The purpose of our lives is to be happy.” -Dalai Lama
- “You only live once, but if you do it right, once is enough.” -Mae West
- “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson
- “I would rather die of passion than of boredom.” -Vincent van Gogh
- “Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang
- “It does not matter how slowly you go as long as you do not stop.” -Confucius
- “Everything you’ve ever wanted is on the other side of fear.” -George Addair
- “You become what you believe.” -Oprah Winfrey
- “Believe you can and you’re halfway there.” -Theodore Roosevelt
- “The way to get started is to quit talking and begin doing.” -Walt Disney
- “Love the life you live. Live the life you love.” -Bob Marley
- “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou
- “Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae
- “Success is a collection of problems solved.” – I.M. Pei
- “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh
- “In a gentle way, you can shake the world.” -Gandhi
- “I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami
- “We become what we think about.” -Earl Nightingale
- “Success is not final, failure is not fatal: it is the courage to continue that counts.” –Winston Churchill
- “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis
- “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu
- “Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein
- “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs
- “Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller
- “Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama
Funny Instagram Captions
We don’t always have to take social media so seriously, so explore some funny Instagram captions for your upcoming posts.
Instagram can be a tool to convey aesthetic picture taking or stoic model shoots, it can also be a fun place to share a laugh or lighthearted content, too. Sharing a funny caption can boost your page’s personality, and potentially brighten someone else’s day. We hope the following captions make you crack a smile.
- My favorite exercise is a cross between a lunge and a crunch … I call it lunch.
- I need a six-month holiday, twice a year.
- We tried to be normal once. Worst two minutes of our lives!
- There are 16-year-olds competing at the Olympics and some of us (me) still push on “pull” doors.
- That awkward moment when you’re wearing Nike’s and you can’t do it.
- I’m just a girl, standing in front of a salad, asking it to be a cupcake.
- What if we told you … you can eat without posting it on Instagram?
- I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.
- We don’t know what’s tighter: Our jeans or our company culture.
- Friday … Our second-favorite F word.
- We don’t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.
- All you need is love … and investors. All you need is love and investors.
- Hi, we’re [company name]. We build amazing apps and eat amazing apps.
- They say “Do what you love and money will come to you.” Let’s see what happens, I just ordered tamales.
- My favorite subject in school was recess.
- No thoughts brain empty just tacos and cats.
- [Food item] so good it’s got me weak in the knees.
- The best part about waking up is going to sleep eighteen hours later.
- The older you get, the better you get, unless you’re a banana.
- Bring the alcohol! Because no great story started with someone eating a salad.
- Don’t worry if plan A fails. There are 25 more letters in the alphabet.
- If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?
- First rule of Sundays: If you can’t reach it from your couch, you don’t need it.
- If you fall, I will be there. Signed, Floor.
- The first thing I do after coming to work is logging off.
- I used to think I was indecisive, but now I am not so sure.
- Friends buy you lunch. Best friends eat your lunch.
- Darn it, just accidentally had another thought again.
- My goal this weekend is to move… just enough so people don’t think I’m dead.
- You think nothing is impossible? Try getting me out of bed before 12 PM.
- Looking at these pictures won’t fix all your problems, but it’s a good start.
- My sauce is too hot that’s why you’ll never ketchup.
- Google Maps said it’s MY TURN.
- I got my haters seasick, they see me and get sick.
- If there would be an award for being lazy, I would send someone to pick it up for me.
Clever Instagram Captions
Trying to come up with some clever Instagram captions on your own can be a lot of work, so we’ve done it for you. Below we’ve compiled a list of our favorite clever Instagram captions for all your witty caption needs.
- Patience — what you have when there are too many witnesses.
- Maybe she’s born with it, maybe it’s the Clarendon filter.
- “Life is short.” False — it’s the longest thing you do.
- Happy Sunday! There may be no excuse for laziness, but I’m still looking.
- Rejection is just redirection.
- Better an “oops” than a “what if.”
- Anyone looking for a heart? Selling mine for $2. (Used, good condition)
- The world is changed by your example, not your opinion.
- Seven billion smiles and these are my favorite.
- Stop working hard and start working smart.
- I found your nose. It was in my business.
- Imposter complex is just a byproduct of success.
- Life is simple. It’s just not easy.
- The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.
- When nothing goes right, go left.
- “Success is making those who believed in you look brilliant.” -Dharmesh Shah
- “If you can’t convince them, confuse them.” -Harry Truman
- The world changes by your example, not your opinion. So get acting right.
- It’s always a good idea to be on the right side of history.
- When you learn, teach. When you get, give.
- Don’t quit your daydream.
- Legend has it that if you look hard enough you’ll see the weekend approaching!
- It’s time to make new memories. But first, five tequila shots.
- I’m on a seafood diet. I see food, I eat it.
- Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.
- Living on Earth is expensive, but it does include a free trip around the sun.
- “Arguing with a fool proves there are two.” -Doris M. Smith
- Well, enough about me. Let’s talk about you. What do you think about me?
- We’re all one more minute closer to dying. What’s one more shot going to do?
- There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.
Good Instagram Captions
- ‘If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.’ -Sheryl Sandberg, COO of Facebook
- There are 16-year-olds competing at the Olympics and some of us (me) still push on pull doors.
- Friday … Our second-favorite F word.
- You think nothing is impossible? Try getting me out of bed before 12 PM.
- Well, enough about me. Let’s talk about you. What do you think about me?
- I have no idea what I was doing before you came around. Sleeping, probably.
- Being an adult is like folding a fitted sheet. No one really knows how.
- Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
- It’s okay if you don’t like me. Not everyone has good taste.
- Catch flights, not feelings.
Cute Instagram Captions
If there’s one thing people on the internet love to see — it’s anything and everything that falls into the category of cute. Whether you’re posting your adorable pet, your significant other, or a picnic by the park, we’ve got all the cute Instagram captions that you need to complement them.
- Don’t give up on your dreams. Keep sleeping.
- My fave sound is you snoring next to me.
- Here’s to a hundred more years with you.
- Happiness is watching you do what you love 💗 Hopefully that’s me.
- I like you more than [food]. And I looove [food].
- Wearing a onesie to bed just in case my SO steals the covers again.
- Cuddle time with the pup 💞
- Just showing off my [item] a little. Be jealous.
- Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.
- You got me like 🥴️
- I’d move to [state] for you. And I hate [state].
- 🥺️ 👉👈
- I have no idea what I was doing before you came around. Sleeping, probably.
- No one can touch my books or my tacos 😤
- Not me standing there like🧍♂️
- Don’t mind me while I drink my tea 🍵
- Did someone say [something you like]? 🏃💨
- They say elephants have a perfect memory. So do I when it comes to you.
- My pup is the salsa to my whole enchilada.
- I hate it when I’m singing a song and the artist gets the words wrong.
- Being an adult is like folding a fitted sheet. No one really knows how.
- Here’s a 🥇 for being the cutest human to walk this earth.
- Me before you: 🌱 Me after you: 🌻
- 🤟
- Just got that Friday feeling.
- Are you a timekeeper? ‘Cause time slows down when I’m with you.
- I can’t see heaven being much better than this.
- I’m not lazy, I’m on energy-saving mode.
- My pillow is my best friend (sorry, [best friend’s name])
- A day doing [activity] is a day well-spent.
- I don’t know who’s cuter, me or my reflection?
- Being a full-time angel is so exhausting.
- With you, everything is twice the fun and half the trouble.
- Sweeter than a cupcake.
Sassy Instagram Captions
Your Instagram posts are your way to express yourself, so if you’re bold, sassy, and not afraid to show it — let your caption do the talking.
For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.
- What’s a queen without her king? Historically speaking, more powerful.
- Be a little more you, and a lot less them.
- We’re an acquired taste. If you don’t like us, acquire some taste.
- Well-behaved people don’t make it into history books.
- Be sunshine mixed with a little hurricane.
- We got 99 problems, but an awesome marketing team ain’t one.
- Sometimes you just need to do a thing called “what you want.”
- You can’t do epic stuff with bad people. And we got the best in the biz.
- It’s not called being bossy, it’s called having leadership skills.
- You did not wake up today to be mediocre.
- A bad attitude is like a flat tire. You can’t go anywhere until you change it.
- We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.
- All of us have the capacity to light up a room. Some when they enter, others when they leave it.
- Brains are awesome. I wish everybody would have one.
- Common sense is like deodorant. The people who need it most never use it.
- You see that? That’s my patience leaving.
- I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.
- Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
- Above: A photo of me pretending to be listening.
- Oh, you sent me an email? Expect a response in approximately never.
- Everyone is entitled to be stupid, but some abuse the privilege.
- If you like me, raise your hand. If not, then raise your standard.
- If you don’t succeed the first time, then burn all the evidence you tried.
- Underestimate me. That’ll be fun.
- I like my coffee how I like myself: Dark, bitter and too hot for you.
- People say I act like I don’t care. It’s not an act.
- They say good things take time … that’s why I’m always late.
- Focused. Intelligent. Motivated. Oh, and cute.
- “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand
- It’s okay if you don’t like me. Not everyone has good taste.
- I’m a work of art, showing you the art or working.
- I only show up wearing my best and you shouldn’t expect less.
- You couldn’t even outshine my shadow.
- Please don’t call me, I’m out of your range.
Song Lyrics for Instagram Captions
People of all different backgrounds can relate to music. Beyond the different chords and melodies are lyrics that tell a story, echo a feeling, or inspire others.
To convey the message or emotion you want in your Instagram caption, use one of these iconic song lyrics.
- “I’m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”
- “I live for the nights that I can’t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”
- “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”
- “You may say I’m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”
- “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”
- “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”
- “Feeling good living better.” — Drake, “Over My Dead Body”
- “Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”
- “Time makes you bolder.” — Fleetwood Mac, “Landslide”
- “If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”
- “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”
- “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”
- “We aren’t ever getting older.” — Chainsmokers, “Closer”
- “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”
- “Life is good.” — Future & Drake, “Life is Good”
- “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”
- “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”
- “I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”
- “I’m way up, I feel blessed.” — Drake, “Blessings”
- “Eat, sleep, and breathe it. Rehearse and repeat it.” — Dua Lipa, “New Rules”
- “I’d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”
- “And I know that I gotta be above it now. And I know that I can‘t let them bring me down.” — Tame Impala, “Be Above It”
- “I’m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I’ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”
- “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”
- “They say the loudest in the room is weak, that’s what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”
- “You don’t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”
- “Throw me in the fire, baby, I’ll survive.” — BROCKHAMPTON, “RENTAL”
Holiday Instagram Captions
Around the holidays, you want to post and share the memories you’ve made throughout the years. For whichever one you’re celebrating, take some inspiration from our favorite Instagram captions and spread some holiday cheer.
New Year’s Instagram Captions
- “Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln
- Didn’t make it to midnight.
- Resolutions are made to be broken.
- Ringing in the new year — like a bell.
- “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley
- New year, same me.
- Time to show off my bubbly personality.
- Any excuse to wear glitter.
- Starting off the year on the right foot.
- There are 12 months ahead of us to make a difference.
- Day 1 of 365
- Sip, sip, hooray!
Valentine’s Day Instagram Captions
- Roses are red. Violets are blue. Consider this post my Valentine to you.
- Don’t tell me you love me. Tell me you’re outside with pizza.
- All I need is you. (And maybe wine + chocolate too.)
- “You can’t blame gravity for falling in love.” — Albert Einstein
- 99% of my socks are single, and you don’t see them crying about it.
- I will do anything for love. Except that. And that. Or that. Or…
- Sorry, I’m in a relationship with tacos.
- “All the single ladies…” — Beyonce, “Single Ladies”
- In love with my best friend.
- I’m better when I’m with you.
Halloween Instagram Captions
- Creepin’ it real.
- I brake for Reese’s Peanut Butter Cups.
- “When the spooks have a midnight jamboree, they break it up with fiendish glee…” — The Legend of Sleepy Hollow (1949)
- You’re just my (blood) type.
- How to eat candy corn: don’t.
- #squadghouls
- Double, double toil and trouble; Fire burn and cauldron bubble.
- Driving me batty.
- “Scary hours.” — Drake
- Resting Witch Face
Thanksgiving
- I’m wearing my elastic pants.
- “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz
- On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.
- “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey
- I think, therefore I cran.
- Bad day to be a turkey.
- Need fuel for Black Friday.
- “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica
- Grateful. Thankful. Blessed.
- Who made the potato salad?
- There’s always something to be thankful for.
Christmas & Hannukah Instagram Captions
- You sleigh me.
- Fa la la la llama.
- “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat
- “It’s not what’s under the Christmas tree that matters. It’s who’s around it.” — Charles M. Schulz
- Dear Santa, let’s not talk about this.
- Rebel Without a Claus
- Doesn’t Santa have anything better to do than watch us while we’re sleeping?
- All I want for Christmas is you (and wine would be nice).
- To all you cotton-headed ninny-mugginses out there.
- Drop it like a top.
- Wishing you a latke love this Hanukkah.
- I want to eat 8 latkes for the calories of one.
- One little candle can light up an entire room.
- Keep calm and spin that dreidel.
- Deck the halls with matzo balls!
- It’s Christmas time and I’m the gift.
- The best gift is to be present with the ones you love.
Seasonal Instagram Captions
As the seasons come and go, why not share your joy for the next one on your Instagram? Whether you love the sunshine in the Summer, or snowfall in the winter, you can share that excitement with others.
Ring in the new season with some of these witty, seasonal captions.
Spring Instagram Captions
- Hello, spring!
- “And I think to myself, what a wonderful world.” — Louis Armstrong
- April showers bring May flowers.
- I think I just experienced all the seasons in a single day.
- I love allergy season, said no one ever.
- Currently soaking up the sun and smelling the roses. Please leave a message after the beep.
- I owe a lot to the inventor of flip-flops.
- “Here comes the sun, and I say… It’s all right.” — The Beatles
- “Warm winds in the springtime.” — SZA, “Warm Winds”
- Springing into the new season.
Summer Instagram Captions
- “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson
- Life’s a beach.
- School’s out, sun’s out, guns out.
- “A little bit of summer is what the whole year is all about.” — John Mayer
- 90% happy, 10% burnt.
- Girls just want to have sun.
- “Summer lovin’ had me a blast, summer lovin’ happened so fast.” — Grease
- Happiness is a cold popsicle.
- Life is better by the pool.
- “Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”
- “Here comes the sun, and I say… It’s all right.” — The Beatles, “Here Comes the Sun”
- Tans, tans, tans across the board.
Fall Instagram Captions
- My favorite color is October.
- “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth
- My favorite kind of weather.
- It’s never too early for pumpkin spice.
- Meet me in the corn maze.
- Crisp air. Apple cider. Flaming foliage.
- Pumpkin spice and everything nice.
- “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir
- Leaves are falling, and autumn is calling.
- “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”
- Falling never felt so good.
Winter Instagram Captions
- “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus
- If it’s snowing, I’m not going.
- Cozy nights. Good books. Hot chocolate.
- Do you want to build a snowman?
- Running on caffeine and holiday cheer.
- “Winter is not a season; it’s a celebration.” — Anamika Mishra
- Merry and brrrrrrright.
- Having snow much fun.
- ‘Tis the season to be freezin’.
- “Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”
Selfie Instagram Captions
Selfies are a celebration of something unique, beautiful, and full of life — you! So when you share your next selfie, complement it with one of our favorite selfie Instagram captions.
- Me, myself, and I.
- Be yourself, there’s no one better.
- It’s the happiness for me.
- Smile! The happiness is right under your nose.
- My favorite filter is reality.
- Self-care selfie!
Conquer the world one smile at a time. - It’s a great day to have a great day.
- The greatest gift you can give someone is a smile.
- Self-love is the best love.
- “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” –Lilian Li
- I don’t need a hairstylist. My pillow gives me a new hairstyle every morning.
- All-natural.
- No filter.
- Morning hair, don’t care.
- Quick #OOTD
- Anything but basic.
- Hard to be down to earth when you look out of this world.
- Looking like I don’t know how to lose.
- Beautiful from halo to toe.
Vacation Instagram Captions
When you want to treat yourself, a vacation is always a great reward.
It’s a chance to experience different cultures, food, music and scenery. When you’re out exploring the world, share some of your favorite travel moments with these awesome Instagram captions.
- A chance to get away from the everyday.
- Work. Save. Travel. Repeat.
- Staycation loading…
- Collect the moments, not the materials.
- Another destination off the bucket list.
- An adventure to fill the soul.
- The scenic route is always better.
- I need a six-month vacation, twice a year.
- Be back never.
- Catch flights, not feelings.
- Always take the scenic route.
- I’ve never met a vacation I didn’t like.
- An adventure a day keeps the doctor away.
- Travel is an investment in yourself.
- Some call it vacation, I call it heaven.
- “I hate traveling.” said no traveler ever.
- If you need me, call me on my shell phone.
- I can sea clearly now.
- Happiness comes in waves.
- A change in latitude helps my attitude.
Capture the Feeling with an Instagram Caption
Even though an image is worth 1,000 words, a well-written caption couldn’t hurt. These days, the caption can make just as much of a statement as the image! For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own.
Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.
MARKETING
Will Google Buy HubSpot? | Content Marketing Institute
Google + HubSpot. Is it a thing?
This week, a flurry of news came down about Google’s consideration of purchasing HubSpot.
The prospect dismayed some. It delighted others.
But is it likely? Is it even possible? What would it mean for marketers? What does the consideration even mean for marketers?
Well, we asked CMI’s chief strategy advisor, Robert Rose, for his take. Watch this video or read on:
Why Alphabet may want HubSpot
Alphabet, the parent company of Google, apparently is contemplating the acquisition of inbound marketing giant HubSpot.
The potential price could be in the range of $30 billion to $40 billion. That would make Alphabet’s largest acquisition by far. The current deal holding that title happened in 2011 when it acquired Motorola Mobility for more than $12 billion. It later sold it to Lenovo for less than $3 billion.
If the HubSpot deal happens, it would not be in character with what the classic evil villain has been doing for the past 20 years.
At first glance, you might think the deal would make no sense. Why would Google want to spend three times as much as it’s ever spent to get into the inbound marketing — the CRM and marketing automation business?
At a second glance, it makes a ton of sense.
I don’t know if you’ve noticed, but I and others at CMI spend a lot of time discussing privacy, owned media, and the deprecation of the third-party cookie. I just talked about it two weeks ago. It’s really happening.
All that oxygen being sucked out of the ad tech space presents a compelling case that Alphabet should diversify from third-party data and classic surveillance-based marketing.
Yes, this potential acquisition is about data. HubSpot would give Alphabet the keys to the kingdom of 205,000 business customers — and their customers’ data that almost certainly numbers in the tens of millions. Alphabet would also gain access to the content, marketing, and sales information those customers consumed.
Conversely, the deal would provide an immediate tip of the spear for HubSpot clients to create more targeted programs in the Alphabet ecosystem and upload their data to drive even more personalized experiences on their own properties and connect them to the Google Workspace infrastructure.
When you add in the idea of Gemini, you can start to see how Google might monetize its generative AI tool beyond figuring out how to use it on ads on search results pages.
What acquisition could mean for HubSpot customers
I may be stretching here but imagine this world. As a Hubspoogle customer, you can access an interface that prioritizes your owned media data (e.g., your website, your e-commerce catalog, blog) when Google’s Gemini answers a question).
Recent reports also say Google may put up a paywall around the new premium features of its artificial intelligence-powered Search Generative Experience. Imagine this as the new gating for marketing. In other words, users can subscribe to Google’s AI for free, but Hubspoogle customers can access that data and use it to create targeted offers.
The acquisition of HubSpot would immediately make Google Workspace a more robust competitor to Microsoft 365 Office for small- and medium-sized businesses as they would receive the ADDED capability of inbound marketing.
But in the world of rented land where Google is the landlord, the government will take notice of the acquisition. But — and it’s a big but, I cannot lie (yes, I just did that). The big but is whether this acquisition dance can happen without going afoul of regulatory issues.
Some analysts say it should be no problem. Others say, “Yeah, it wouldn’t go.” Either way, would anybody touch it in an election year? That’s a whole other story.
What marketers should realize
So, what’s my takeaway?
It’s a remote chance that Google will jump on this hard, but stranger things have happened. It would be an exciting disruption in the market.
The sure bet is this. The acquisition conversation — as if you needed more data points — says getting good at owned media to attract and build audiences and using that first-party data to provide better communication and collaboration with your customers are a must.
It’s just a matter of time until Google makes a move. They might just be testing the waters now, but they will move here. But no matter what they do, if you have your customer data house in order, you’ll be primed for success.
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Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
5 Psychological Tactics to Write Better Emails
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work.
You’ll learn about the email tactic that got one marketer a job at the White House.
You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations.
5 Psychological Tactics to Write Better Emails
Imagine writing an email that’s so effective it lands you a job at the White House.
Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.
Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.
Previously it read:
- Veterans, you’re eligible for the benefit program. Sign up today.
She tweaked one word, changing it to:
- Veterans, you’ve earned the benefits program. Sign up today.
This tiny tweak had a big impact. The amount of veterans enrolling in the program went up by 9%. And Maya landed a job working at the White House
Inspired by these psychological tweaks to emails, I started to run my own tests.
Alongside my podcast Nudge, I’ve run 100s of email tests on my 1,000s of newsletter subscribers.
Here are the five best tactics I’ve uncovered.
1. Show readers what they’re missing.
Nobel prize winning behavioral scientists Daniel Kahneman and Amos Tversky uncovered a principle called loss aversion.
Loss aversion means that losses feel more painful than equivalent gains. In real-world terms, losing $10 feels worse than how gaining $10 feels good. And I wondered if this simple nudge could help increase the number of my podcast listeners.
For my test, I tweaked the subject line of the email announcing an episode. The control read:
“Listen to this one”
In the loss aversion variant it read:
“Don’t miss this one”
It is very subtle loss aversion. Rather than asking someone to listen, I’m saying they shouldn’t miss out. And it worked. It increased the open rate by 13.3% and the click rate by 12.5%. Plus, it was a small change that cost me nothing at all.
2. People follow the crowd.
In general, humans like to follow the masses. When picking a dish, we’ll often opt for the most popular. When choosing a movie to watch, we tend to pick the box office hit. It’s a well-known psychological bias called social proof.
I’ve always wondered if it works for emails. So, I set up an A/B experiment with two subject lines. Both promoted my show, but one contained social proof.
The control read: New Nudge: Why Brands Should Flaunt Their Flaws
The social proof variant read: New Nudge: Why Brands Should Flaunt Their Flaws (100,000 Downloads)
I hoped that by highlighting the episode’s high number of downloads, I’d encourage more people to listen. Fortunately, it worked.
The open rate went from 22% to 28% for the social proof version, and the click rate, (the number of people actually listening to the episode), doubled.
3. Praise loyal subscribers.
The consistency principle suggests that people are likely to stick to behaviours they’ve previously taken. A retired taxi driver won’t swap his car for a bike. A hairdresser won’t change to a cheap shampoo. We like to stay consistent with our past behaviors.
I decided to test this in an email.
For my test, I attempted to encourage my subscribers to leave a review for my podcast. I sent emails to 400 subscribers who had been following the show for a year.
The control read: “Could you leave a review for Nudge?”
The consistency variant read: “You’ve been following Nudge for 12 months, could you leave a review?”
My hypothesis was simple. If I remind people that they’ve consistently supported the show they’ll be more likely to leave a review.
It worked.
The open rate on the consistency version of the email was 7% higher.
But more importantly, the click rate, (the number of people who actually left a review), was almost 2x higher for the consistency version. Merely telling people they’d been a fan for a while doubled my reviews.
4. Showcase scarcity.
We prefer scarce resources. Taylor Swift gigs sell out in seconds not just because she’s popular, but because her tickets are hard to come by.
Swifties aren’t the first to experience this. Back in 1975, three researchers proved how powerful scarcity is. For the study, the researchers occupied a cafe. On alternating weeks they’d make one small change in the cafe.
On some weeks they’d ensure the cookie jar was full.
On other weeks they’d ensure the cookie jar only contained two cookies (never more or less).
In other words, sometimes the cookies looked abundantly available. Sometimes they looked like they were almost out.
This changed behaviour. Customers who saw the two cookie jar bought 43% more cookies than those who saw the full jar.
It sounds too good to be true, so I tested it for myself.
I sent an email to 260 subscribers offering free access to my Science of Marketing course for one day only.
In the control, the subject line read: “Free access to the Science of Marketing course”
For the scarcity variant it read: “Only Today: Get free access to the Science of Marketing Course | Only one enrol per person.”
130 people received the first email, 130 received the second. And the result was almost as good as the cookie finding. The scarcity version had a 15.1% higher open rate.
5. Spark curiosity.
All of the email tips I’ve shared have only been tested on my relatively small audience. So, I thought I’d end with a tip that was tested on the masses.
Back in 2012, Barack Obama and his campaign team sent hundreds of emails to raise funds for his campaign.
Of the $690 million he raised, most came from direct email appeals. But there was one email, according to ABC news, that was far more effective than the rest. And it was an odd one.
The email that drew in the most cash, had a strange subject line. It simply said “Hey.”
The actual email asked the reader to donate, sharing all the expected reasons, but the subject line was different.
It sparked curiosity, it got people wondering, is Obama saying Hey just to me?
Readers were curious and couldn’t help but open the email. According to ABC it was “the most effective pitch of all.”
Because more people opened, it raised more money than any other email. The bias Obama used here is the curiosity gap. We’re more likely to act on something when our curiosity is piqued.
Loss aversion, social proof, consistency, scarcity and curiosity—all these nudges have helped me improve my emails. And I reckon they’ll work for you.
It’s not guaranteed of course. Many might fail. But running some simple a/b tests for your emails is cost free, so why not try it out?
This blog is part of Phill Agnew’s Marketing Cheat Sheet series where he reveals the scientifically proven tips to help you improve your marketing. To learn more, listen to his podcast Nudge, a proud member of the Hubspot Podcast Network.
MARKETING
The power of program management in martech
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.
While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated.
For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.
Programs in product management
Product management is a fascinating domain where programs operate as a strategic framework, coordinating related products or product lines to meet specific business objectives.
Product managers are responsible for defining a product or product line’s strategy, roadmap and features. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level.
Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. One key aspect of program management in product management is identifying synergies between products.
Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Product managers, in turn, use these insights to shape the direction of individual products.
Moreover, programs in product management facilitate cross-functional collaboration and knowledge sharing. Program managers foster a holistic understanding of customer needs and market dynamics by bringing together teams from various departments, such as engineering, marketing and sales.
Product managers also play a crucial role in this collaborative approach, ensuring that all stakeholders work towards common goals, ultimately leading to more successful product launches and enhanced customer satisfaction.
Dig deeper: Understanding different product roles in marketing technology acquisition
Programs in project management
In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives. Project managers are responsible for planning, executing and closing individual projects within a program. They focus on specific deliverables, timelines and budgets.
On the other hand, program managers oversee these projects’ coordination, dependencies and outcomes, ensuring they collectively deliver the desired benefits and align with the organization’s strategic goals.
A typical example of a program in project management is a martech stack optimization initiative. Such a program may involve integrating marketing technology tools and platforms, implementing customer data management systems and training employees on the updated technologies. Project managers would be responsible for the day-to-day management of each project.
In contrast, the program manager ensures a cohesive approach, minimizes disruptions and realizes the full potential of the martech investments to improve marketing efficiency, personalization and ROI.
The benefits of program management in project management are numerous. Program managers help organizations prioritize initiatives that deliver the greatest value by aligning projects with strategic objectives. They also identify and mitigate risks that span multiple projects, ensuring that issues in one area don’t derail the entire program. Project managers, in turn, benefit from this oversight and guidance, as they can focus on successfully executing their projects.
Additionally, program management enables efficient resource allocation, as skills and expertise can be shared across projects, reducing duplication of effort and maximizing value. Project managers can leverage these resources and collaborate with other project teams to achieve their objectives more effectively.
Dig deeper: Combining martech projects: 5 questions to ask
Programs in marketing operations
In marketing operations, programs play a vital role in integrating and managing various marketing activities to achieve overarching goals. Marketing programs encompass multiple initiatives, such as advertising, content marketing, social media and event planning. Organizations ensure consistent messaging, strategic alignment, and measurable results by managing these activities as a cohesive program.
In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.
These professionals work closely with cross-functional teams, including creative, analytics and sales, to ensure that all marketing efforts are coordinated and optimized for maximum impact. This involves setting clear goals, defining key performance indicators (KPIs) and continuously monitoring and adjusting strategies based on data-driven insights.
One of the primary benefits of a programmatic approach in marketing operations is maintaining a consistent brand voice and message across all channels. By establishing guidelines and standards for content creation, visual design and customer interactions, marketing teams ensure that the brand’s identity remains cohesive and recognizable. This consistency builds customer trust, reinforces brand loyalty and drives business growth.
Programs in marketing operations enable organizations to take a holistic approach to customer engagement. By analyzing customer data and feedback across various touchpoints, marketing professionals can identify opportunities for improvement and develop targeted strategies to enhance the customer experience. This customer-centric approach leads to increased satisfaction, higher retention rates and more effective marketing investments.
Dig deeper: Mastering the art of goal setting in marketing operations
Embracing the power of programs for long-term success
We’ve explored how programs enable marketing organizations to drive strategic success and create lasting impact by aligning diverse initiatives across product management, project management and marketing operations.
- Product management programs facilitate cross-functional collaboration and ensure alignment with market demands.
- In project management, they provide a structured approach for managing related projects and mitigating risks.
- In marketing operations, programs enable consistent messaging and a customer-centric approach to engagement.
Program managers play a vital role in maintaining strategic alignment, continuously assessing progress and adapting to changes in the business environment. Keeping programs aligned with long-term objectives maximizes ROI and drives sustainable growth.
Organizations that invest in developing strong program management capabilities will be better positioned to optimize resources, foster innovation and achieve their long-term goals.
As a CMO or marketing leader, it is important to recognize the strategic value of programs and champion their adoption across your organization. By aligning efforts across various domains, you can unlock the full potential of your initiatives and drive meaningful results. Try it, you’ll like it.
Fuel for your marketing strategy.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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