SEARCHENGINES
July 2022 Google Product Reviews Update Finished On August 2nd
So Google has finished the rollout of the July 2022 Google Product Reviews Update in a record-breaking fashion, in a six-day period. It even shocked Google because Google originally estimated 14-21 days for the rollout and Google didn’t even mention anything on its social channels about the update being done rolling out.
Instead, Google simply and quietly updated its updates page to write “the rollout was complete as of August 2, 2022.”
Danny Sullivan did say they would just update the page:
So @googlesearchc did say when we tweeted about it initially that it would be posted on the updates page when it was concluded, as it was: https://t.co/gElfbRTRvu
— Danny Sullivan (@dannysullivan) August 4, 2022
Bu it confused a lot of us, including myself:
Google’s Search Ranking doc says the July Product Reviews Update completed on 8/2. What??? That can’t be right. There are some BIG issues with the update IMO right now. I’ll try and find out more… https://t.co/b8NuOkEXQb
— Glenn Gabe (@glenngabe) August 4, 2022
This was first spotted by Neil McCarthy in this tweet:
Apparently the Product Reviews update finished rolling out Aug 2🤔 https://t.co/hcUOyGIOJV
— Dr. Marie Haynes🐧 (@Marie_Haynes) August 4, 2022
Originally a 2-3 week rollout but apparently finished early? Or were their problems? @JohnMu @dannysullivan @rustybrick pic.twitter.com/EeX066mujj
— Digital Marketing Curmudgeon (@erikboderek) August 4, 2022
Just a reminder, this July 2022 Product Reviews update was the fourth product reviews update, the previous three versions were the April 2021 Product Reviews Update, the December 2021 Product Reviews Update and the March 2022 Product Reviews Update.
Some savvy SEOs noticed big hits on specific sites on Friday, July 29th, but I would say overall, this update had much less chatter from within the SEO community than all previous product reviews updates. We then saw some tools light up on August 3rd but clearly that was not this update because the product reviews update was finished the day before.
Google Product Reviews Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google July 2022 Product Reviews Update
- Launched: July 27, 2022 at around 1:30 pm ET
- Finished: August 2, 2022
- Targets: It looks at product review content
- Penalty: It is not a penalty, it promotes or rewards “insightful analysis and original research.”
- Not a core update: Many are going to say this is a core update, it is not.
- English Language but will expand: This is only looking at English-language content right now but likely will expand to other languages, this is a global launch. I am surprised it is still only English but it is, as we documented below.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
- Discover: This update can impact your performance in Google Discover, Google previously said.
- Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below
- Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. This may be the first refresh that Google has done, it is the first refresh Google communicated about.
This was a weird weird update….
I said this can’t be right… but it’s right. The July PRU has completed rolling out. And again, there are several big problems with this update. I shared some of that yesterday. So, like w/the May core update, will we see a tremor AFTER the update officially rolled out? Maybe… https://t.co/XDfVDO8Udn
— Glenn Gabe (@glenngabe) August 4, 2022
Google Tracking Tools
The update took only six days, you can see that the tracking tools in aggregate form, did not show much volatility over those 6 days:
Semrush and when you toggle it to just Shopping, things get a bit hotter.
Google Product Review Update Advice
Here is the original advice but Google has posted this in a new help document with the new advice from December, this does not include the specific new points listed above:
- Express expert knowledge about products where appropriate?
- Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
- Provide quantitative measurements about how a product measures up in various categories of performance?
- Explain what sets a product apart from its competitors?
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
- Discuss the benefits and drawbacks of a particular product, based on research into it?
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
- Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Include links to multiple sellers to give the reader the option to purchase from their merchant of choice.
Here is the updated advice from the March update:
(1) Are product review updates relevant to ranked lists and comparison reviews? Yes. Product review updates apply to all forms of review content. The best practices Google shared also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from tests you performed with the product can be good ways to do this.
(2) Are there any recommendations for reviews recommending “best” products? If you recommend a product as the best overall or the best for a certain purpose, be sure to share with the reader why you consider that product the best. What sets the product apart from others in the market? Why is the product particularly suited for its recommended purpose? Be sure to include supporting first-hand evidence.
(3) If I create a review that covers multiple products, should I still create reviews for the products individually? It can be effective to write a high quality ranked list of related products in combination with in-depth single-product reviews for each recommended product. If you write both, make sure there is enough useful content in the ranked list for it to stand on its own.
Google also posted this graphic showing that product review lists can be impacted by this as well:
Google also listed these four points about the criteria Google uses for product reviews:
- Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
- Come from people who have actually used the products, and show what the product is physically like or how it’s used
- Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
- Cover comparable products, or explain what sets a product apart from its competitors
I have written about every tiny detail of these product reviews update, just do a search on this site for more.
Are you surprised by this rollout and the volatility or lack thereof?
Forum discussion at Forum discussion at Twitter & WebmasterWorld & Black Hat World.
Source: www.seroundtable.com
SEARCHENGINES
Daily Search Forum Recap: April 15, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There was more Google core update volatility over the weekend. Google defended its statements about forums ranking for almost everything. Google responded to The Verge’s printer article mocking its search results. Google AdSense publishers are seeing really big earnings drops. Google crawl budget is allocated on the hostname level. Google threatened California over its new proposed link tax bill with pulling investments and its news results from the state.
Search Engine Roundtable Stories:
-
Weekend Google Core Ranking Volatility Taxing Site Owners
As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend. -
Google Responds To The Verge Mocking Its Search Rankings For Best Printer
Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.” -
Google Goes On Defensive On Its Search Quality & Forum Results Statements
Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries. -
Google Threatens California: Tests Removing Links To Publishers & Pauses Investments
On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state. -
Google Crawl Budget Is Allocated By Hostname
Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget. -
Google AdSense Publishers Reporting Huge RPM Earnings Drops
Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers. -
Google Android Figurine Display Case
At the Google Chicago office they have dozens of Android figurines on display in this glass display case. I guess they all have a name and are labeled with details. I found this image on Instagram.
Other Great Search Threads:
- These things are done when they’re done, it’s hard to predict exact timelines., John Mueller on X
- Google just changed the layout for product detail window , also include the near by store in this, Khushal Bherwani on X
- Google Ads charging 0.01 for a few European countries, WebmasterWorld
- GPTBot got stuck in giant content farm, Orhan Kurulan on X
- I created a chatbot with the Google Webmasters Documentation. Based on the current data, the tool has: 1. Over 15,000 requests 2. Over 3,000 users 3. I received support from @JohnMu and @g33konaut from Google itself, Dido Grigorov on X
- I am the new Paid Media News Writer of @sengineland ! Such an honour – can’t believe it! I get to work with the likes of @rustybrick and @MrDannyGoodwin!! Dreams do come tru, Anu Adegbola on X
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
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SEARCHENGINES
Weekend Google Core Ranking Volatility
As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility likely related to the ongoing Google March 2024 core update. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I’d cover it and share some of what SEOs are saying over the weekend.
We reported on volatility last Wedneday, on April 10th, and now we are seeing more of it. As a reminder, some sites got hit super hard by this update and no, it is not done yet. We have still not seen any real recoveries for sites hit by the September 2023 helpful content update recovery yet with this core update.
We are now 40 days and almost 40 nights since the update started rolling out and Passover is just around the corner. (sorry, had to…)
Both the Google ranking tracking tools and SEO chatter spiked over the past 48 hours.
SEO Chatter
Here is some of the chatter on social media, WebmasterWorld and comments here on this site over the past couple of days:
Glenn Gabe has been tracking the movement closely, comparing previously hit sites by previous core and helpful content updates. I find his shares very insightful. Here is his latest post this morning:
He wrote:
Google Morning Google Land! This is the April 14 edition of “Core Update Notes”. I shared yesterday how the tools were all spiking and I picked up serious volatility across several sites I’m helping and tracking. Just wanted to share more about that this morning. Whatever Google updated, it’s definitely having a big effect on some sites. I have several documented that reversed course (and some reversing course for the *second time* during the update). For example, I shared rank tracking yesterday for one of those sites, which is even clearer today (see first screenshot). That site surged with the March core update, then reversed course half way through losing all gains. And it just surged completely back yesterday. The site owner is on a roller coaster. And yep, he’s ready to get off the coaster and hoping this surge sticks. :)
In addition, I’ve included several other screenshots of sites reversing course over the weekend. Remember, Google explained they would be updating several systems with the March core update that would reinforce each other. They also said to expect more volatility with this update. I’m definitely seeing that as I’m tracking many sites over time.
And for those interested in sites impacted heavily by the September HCU(X), I have still not seen any bounce back. 0. I checked the visibility numbers for 373 sites heavily impacted by the Sep HCU(X) this morning and all are down heavily over time (and most more with the March core update). I’ll keep checking… and we’ll see if the old HCU classifier gets dropped at some point while Google’s systems for assessing the helpfulness of content take over. Stay tuned.
He shared some of eye-popping charts, here is one of them:
Here are more:
In addition, I shared the other day how some sites were seeing late surges or drops. Here are two of those. Big swings very late into the March core update. Again, this makes sense given what Google explained about how this update would proceed… Multiple systems being updated… pic.twitter.com/FJHMVLyk8H
— Glenn Gabe (@glenngabe) April 14, 2024
Slowly it’s not fun anymore. Since Friday, Google’s traffic has dropped considerably on my site and all the other sites I monitor. Many keywords have disappeared without a trace, even for the main keyword my site no longer ranks, in first place is now a cleaning company that has nothing to do with the topic, but well, people certainly want a cleaning when they google for the keyword.
Result since Friday -56 per cent, unfortunately the trend is still downwards. As I am also currently monitoring my friend’s online shop: it’s exactly the same for him, -56 per cent since Friday, we no longer need to talk about sales, although his ranking is stable.
Again, same same since Friday. No let up and remaining sites heading to zero. I thought I had it figured. Not so unfortunately.
Yes, they are rolling out something awful since Friday. Sensors confirm that too.
Traffic totally dead today here in Germany
Here too in Czech
My rankings had a little wobble yesterday. It always tends to happen on the back end of an update.
Traffic and conversions absolutely nonexistent today.
Weekends were the best days of the week. Currently I’m getting like 3-5 Visitors every 30 Min. That’s really a Joke.
Same, and as compared to all the previous weeks ,this one is the WORSE.
I fear it will just keep getting worse and we should get used to this as it will be the norm.
Google Tracking Tools
Many, not all, but many of the tools showed spikes over the past 24 hours or so. These are not insane spikes in volatility, well, Algoroo and Advanced Web Rankings show massive spikes but the others are not as heated.
More Google Update Stories
Here are our previous stories on these updates:
What are you all seeing? Think we are just about done after 40 days of this rolling out?
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
For the original iTunes version, click here.
This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says ranking well in other verticals like shopping, images and others, does not negatively impact your web rankings. Google updated its structured data carousels beta documentation. Google says don’t disallow your internal footer links. Google says there are minimal differences between using a 404 and 410 status code. Google is testing short videos in the search bar. Google is not removing the site command. Bing is testing removing the cache link and the estimated number of search results. Google SGE is testing AI overview tabs. Bing is testing sources across the web AI. Google image search now has pixel-level object segmentation. Google Ad strength is not used in the auction, Google says. Google is testing sticky sponsored labels. Google Ads is also testing people also considered labels in the search ads. Google Ads tests “get phone number” buttons instead of the “call” button. Google released its Merchant Center product data specifications for 2024. Google Maps has a new flow for suggest an edit. That was the search news this week at the Search Engine Roundtable.
Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.
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