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Online and Offline in 2024

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Online and Offline in 2024

Are you and your spouse entrepreneurially minded and ready to take on the business world? If so, there’s a lot of potential for success when you double your passion, skills, and resources. Luckily, the best business ideas for couples are accessible regardless of your budget or expertise.

My significant other and I have spent the past seven years testing and experimenting with various income streams. Some were successful, some not so much. This list champions our best results alongside great business ideas from other high-performing entrepreneurial couples.

From shared side hustles to full-time ventures, here are 10 great business ideas for couples to explore.

Online Business Ideas for Couples

It’s easy to get started with online businesses, making them the perfect option for couples looking to dip their toes into entrepreneurship together. Here are five ideas to consider:

1. Start a Blog Together

Online and Offline in 2024

I’m sure there’s something you and your partner share in common. It may be something simple, like a love for cooking, or more complex, such as investment strategies. One of the best ways to share your passion with others is by starting a blog. Not just any blog, but one that offers valuable content to your audience while making money in the process.

When starting a blog from a business perspective, consider the following:

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  • Choose a specific niche that you and your partner are passionate about.
  • Conduct keyword research with a tool like Keysearch to identify popular topics and improve your chances of ranking on search engines.
  • Create high-quality content consistently to build a loyal following.

Your blog can generate income through various means, such as affiliate marketing, sponsored posts, and advertising.

We invested in the Authority Site System, a comprehensive course that taught us how to build and monetize successful blogs, and it has paid off in the long run.

Building a profitable blog takes time; you must invest in blogging skills and SEO tools. You can also consider dividing tasks such as content creation and promotion to utilize each other’s strengths.

2. Become a VA Team

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Embarking on an online business as a VA team presents a great business venture for couples looking to leverage their complementary skills. With your unique skill sets, you can cover more territory with your clients.

For example, my partner always steps in when something sticky happens with a site or database as the “IT” half of our VA team. This frees me up to create content and perform research for the same client. Take some time to determine what each of you brings to the table to curate your offerings and develop a VA brand.

Here are some of the most sought-after skills offered by VAs:

  • Task management
  • Scheduling appointments
  • Content creation
  • Digital marketing
  • Website design and development
  • Bookkeeping
  • Research
  • Data entry
  • Email management

Starting on platforms like Fiverr, Upwork, or Task Rabbit can help you gain experience. There are plenty of virtual assistant jobs for beginners to help build your portfolio. You can also join Facebook groups and LinkedIn communities dedicated to virtual assistants to network and find clients.

3. Start an Online Store

1711842964 138 Online and Offline in 20241711842964 138 Online and Offline in 2024

If you and your partner are creatives, you may have a digital or physical product to sell online. This could range from developing apps to designing t-shirts or selling digital art prints. The sky is truly the limit, and plenty of great programs and organizations can help you get started.

For those looking for an ultra-affordable option for selling merch, print-on-demand (POD) services like Printful and Printify allow you to design products and have them shipped directly to your customers. You don’t even need to carry inventory or worry about shipping logistics, as these services have an entire workflow.

Working with POD companies is by far the most affordable way to get started if you sell physical products. My partner and I have had a print-on-demand store for five years and haven’t paid a single dollar upfront in that time. The process is

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We pay for products after a customer has placed an order and let the auto-fulfillment process take care of everything else.

If you prefer a more hands-on approach, platforms like Etsy and Shopify provide easy-to-use e-commerce tools for selling handmade or unique items and shipping discounts to help sellers minimize expenses.

Even couples without a product to sell can invest in dropshipping, where you market and sell products from a third-party supplier without ever handling the inventory. While this method may require some investment, it can be a lucrative and low-risk option for couples unsure of what to sell.

4. Establish a Social Media Management Business

1711842964 164 Online and Offline in 20241711842964 164 Online and Offline in 2024

Starting a Social media management business is a brilliant couple business idea, especially when leveraging programs like SocialPilot or Social Ninja. This venture taps into the high demand from businesses in various industries needing robust online presence management.

Here are a few common tasks and types of clients a social media management agency handles:

  • Managing (posting, commenting on, or sharing) social media posts for busy professionals in the coffee industry
  • Researching trends and marketing ideas for fitness associations or personal trainers
  • Promoting subscription businesses, t-shirt brands, or influencers by creating quizzes or surveys

This two-person team approach provides diverse services, from basic account management to comprehensive marketing strategies. You can take on different engagement shifts, split up specific duties, or even designate a person to work on specific channels.

Offering free services initially can help build a portfolio and attract other businesses seeking social media expertise. As the business grows, you can consider hiring additional staff or outsourcing tasks for a more streamlined workload.

5. Launch a YouTube Channel

1711842964 497 Online and Offline in 20241711842964 497 Online and Offline in 2024

Many entrepreneurs have succeeded with YouTube channels, and couples are no exception. This can be a great way to share your expertise or passions with the world and build a loyal following.

A few great ideas for YouTube channels for couples include:

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  • Travel vlogs and tips for budget-friendly adventures
  • Cooking or recipe videos featuring your favorite meals to make together
  • DIY tutorials and projects for home renovations or decor
  • Fitness and wellness tips as a couple team, showcasing workouts and healthy living habits

Are you and your significant other camera-shy? No problem. Even couples can create a faceless YouTube channel with animated videos, voiceovers, or a focus on showcasing products or services rather than themselves.

YouTube channels can earn income through advertising revenue, brand sponsorships, affiliate marketing, and merchandise sales. Plus, generating content ideas and sharing the workload can be easier with two people involved.

What exactly does the workload entail to make money on YouTube?

In a nutshell, you’ll need to create and upload regular, high-quality videos, engage with your audience through comments and social media, and optimize your content for search engines. Programs like TubeBuddy can help you with keyword research and channel optimization.

Offline Business Ideas for Couples

While online businesses may be the trend right now, there’s still plenty of room for success in traditional businesses. Here are a few flexible options that are easy for new entrepreneur couples to get started with:

6. Offer Petsitting Services

1711842964 988 Online and Offline in 20241711842964 988 Online and Offline in 2024

Petsitting is a great idea for making extra income, especially for couples who work from home. You’re likely qualified if you and your partner can cover the basic needs of dog walking, feeding, playing with pets, or house-sitting while owners are on vacation. If not, you can help neighbors, friends, and family members out to start gathering experience.

To get started, create a profile on platforms like Rover or Care.com to reach pet owners in your area. You can also network through local Facebook groups or advertise your services through word-of-mouth.

Petsitting services typically range from $30 to $100 a day, and you can offer them in your home or travel to the pet.

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While hosting pets in your home may be more convenient, it can be more exciting to travel to others’ homes.

We’ve felt like we are on a retreat, staying in beautiful homes, and have used these environments to focus deeply on our other business ventures.

This opportunity is best stacked with other income streams. But if you and your significant other want to go all in with sitting, you can start your own professional pet-sitting business and hire contractors or employees as your client list grows.

7. Embrace Delivery Services

1711842965 380 Online and Offline in 20241711842965 380 Online and Offline in 2024

Delivering food and products to people is a great business idea for couples who want to work offline, but don’t want to work at one dedicated location. From delivering packages to groceries to food. there are plenty of great companies to get started with.

If you don’t mind splitting the profits with your loved one, you could share a car with your partner and deliver items together. It’s a great way to make an otherwise solitary job feel more fun, make the time fly, and you can share driving responsibilities.

Some great apps to get started with are Uber Eats, Instacart, or Amazon Flex. Depending on your area and availability, you can also look into local delivery services, such as Postmates or Grubhub.

8. Start an Airbnb

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Converting your home (or a portion of it) into an Airbnb is an excellent venture for couples looking to enter the hospitality industry as a two-person team. This business idea allows for flexibility and creativity in how you host, with responsibilities ranging from managing bookings to ensuring guest satisfaction and maintaining the property.

Setup options include:

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  • Renting a room in your home is perfect for those wanting to start small.
  • Setting up a unique campsite on your property for adventurous travelers.
  • Renting out a coach house offers guests privacy and a unique experience.
  • Creating a rentable unit out of an RV or camper van for a rustic stay.
  • Renting your entire house while traveling, maximizing earnings.
  • Purchasing multiple properties and hiring a property manager for passive, scalable income.
  • Using a home you don’t own by negotiating with an owner, known as Airbnb arbitrage.

My partner and I found a creative way to maximize our income by combining this with dogsitting. Whenever we secured a dogsitting job, we rented our home on Airbnb. This strategy allowed us to earn from both ventures simultaneously, showcasing the potential for successful businesses when couples collaborate effectively.

Not only did it contribute to our business growth, but it also maintained a balance between our professional commitments and personal life. Talk with your partner about how you could also “stack” opportunities to finish more in less time.

9. Form a Catering Business

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Are you and your significant other always in the kitchen? If so, why not turn your culinary skills into a profitable catering business? It’s one of the best business ideas for couples who love hospitality, have a lot of energy, and a dash of creativity.

With more people choosing to outsource cooking for special events, couples with a knack for creating delicious dishes have ample opportunity. You can embrace a delivery service model, cater events in person, or part

To get started, both business partners need to:

  • Determine your niche (i.e., types of cuisine, dietary restrictions, event size).
  • Obtain any necessary food retail business licenses and permits for food handling.
  • Decide if your catering company is also a meal delivery service business.
  • Create a menu, pricing structure, and designate working hours that provide a work-life balance.
  • Advertise your services through social media, word-of-mouth, or partnering with local event planners.

By working together in the kitchen, you can potentially cut down on preparation time and provide a more personalized experience for clients. But if only one of you likes to cook, that may work even better. The second person can handle business aspects like marketing, advertising, and bookkeeping.

10. Become Personal Trainers

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Do you spend a lot of time working out with your significant other? Look no further than the fitness business world, where you can make a significant impact together. Inspired by the success story of Alex and Leila Hormozi, who transformed their passion into a powerhouse within the fitness industry, couples everywhere can take note.

While the Hormozis reached impressive heights, their blueprint for success—leveraging each other’s strengths in a united front—can guide even those aiming for a more modestly scaled fitness business.

Here’s a concise business plan to follow to get started:

  • Pinpoint Your Fitness Angle: Decide together on your unique approach to fitness, whether it’s holistic health, strength training, or another area you’re both passionate about.
  • Secure Certifications: Credibility is key. Both partners should get certified as personal trainers, with additional niche market specializations to enhance your offerings.
  • Craft Your Story: Use your journey as a couple to shape your brand. A strong online presence and sharing your philosophy can draw people to your business. Show how your collaboration enhances your service.
  • Grow Wisely: Start by offering sessions locally. As your reputation grows, consider online coaching or a small studio to begin accepting clients.
  • Prioritize Client Achievements: Your business’s success is tied to your client’s success. Tailor your training to their needs and celebrate their progress for a loyal clientele.

This approach allows couples to build a rewarding business in personal training and can work for just one client or a whole roster. Aim for success by combining your strengths, staying dedicated to your shared vision, and impacting lives through fitness.

Final Thoughts: 10 Great Business Ideas for Couples

Some people say it isn’t easy to work together as a couple. But over the years. I’ve found that working with my partner has always amplified my results and profits, no matter how challenging.

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And let’s be honest; it’s just plain old fun to have someone to celebrate the wins with and cheer you on when the going gets tough.

So, instead of debating if you should collaborate with your partner, consider asking a much more interesting question: how could we benefit from working together? Tackle one of these business ideas for couples, or brainstorm your own and see where it takes you.



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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator

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John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

This article originally appeared on Business Insider.

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.

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To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.

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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth

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How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.

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Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.

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Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.

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Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.

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Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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Trump Media stock plummets again

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Trump Media stock plummets again

Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares.

The parent company of social media platform Truth Social has approached the SEC with a Files S-1 Resale Registration Statement.

Trump shares nosedive after announcement

The shares in the company ended the day on the stock market a further 18% down on initial trading. The SEC filing states:

We are registering the resale by the Selling Securityholders named in this prospectus, or their permitted transferees, an aggregate of 146,108,680 shares of Common Stock, consisting of:

  • 1,133,484 Placement Shares;
  • Up to 14,316,050 Founder and Anchor Investors Shares;
  • 744,020 Conversion Shares;
  • 965,125 DWAC Compensation Shares;
  • 690,000 TMTG Compensation Shares;
  • 6,250,000 Alternative Financing Shares;
  • 7,116,251 Private Warrant Shares;
  • 143,750 Representative Shares; and
  • 114,750,000 President Trump Shares.

This takes the overall fall down to nearly 60% of the launch price for the former President’s company stock. We reported earlier this month that the initial stock had fallen 20% in the first week of trading on the stock exchange.

Digital World Acquisition Corp merged with Trump Media in late February to a large fanfare. The highest mark for the much-talked-about stock came in at $66.22, so the dip to $26.61 is a catastrophic fall ahead of a potential further share issue.

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The $52.77 plummet will be a costly one for the company, but as we reported last week, executives are still taking home sizeable compensation in this turbulent opening.

Leading figures at TMGT have been given promissory notes to the tune of $6.25 million.

This is broken down into $1.15 million for Chief Executive Officer Devin Nunes, $4.9 million for Chief Financial Officer Phillip Juhan, and $200,000 for Chief Operating Officer Andrew Northwall.

It will be an interesting read ahead to see if the SEC agrees on the share issue and one that will certainly impact the future of TMGT.

Image: Ideogram.

The post Trump Media stock plummets again appeared first on Due.

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