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Russia’s anti-war lobby goes online

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After hundreds of arrests at the first anti-war demos in Russia, the movement has gone online

After hundreds of arrests at the first anti-war demos in Russia, the movement has gone online – Copyright AFP Hoang Sa

maxime Popov and Anna Smolchenko

The head of Russia’s state-run RT television is in no doubt. If fellow citizens oppose President Vladimir Putin’s action in Ukraine then they are no longer Russians.

Margarita Simonyan, editor-in-chief of the English language international news network, is never one to mince her words and is used to making cutting remarks on Twitter in defence of Putin who she refers to simply as “leader”.

“If you are ashamed of being Russian now, don’t worry, you are not Russian,” was her summation of the anti-war movement at home.

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Several thousand Russians demonstrated against the Russian invasion of Ukraine, but the police reaction was the usual one when it comes to Kremlin critics: hundreds of arrests.

So the anti-war movement has moved online, where it is beginning to make itself heard and to garner support, some of it high-profile.

Ukrainian flags adorn profile pictures and teary-eyed emojis are scattered liberally among the online statements. The hashtag #NoToTheWar was trending on Twitter on Saturday.

Since early Thursday, when the invasion of Ukraine began, various Russian celebrities, journalists and bloggers have expressed their horror and helplessness, pleading for an immediate end to the war.

The popular video blogger and documentary filmmaker Yuri Dud saw one of his online posts get a million “likes”.

“I write these words for a reason. When my children grow up and discover this moment in history… and ask me ‘Dad, what did you do?’, I want to have written proof that I did not choose this regime and did not support its imperialist rage,” he wrote.

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– ‘This must be stopped!’ –

Elena Chernenko, a journalist with the Kommersant daily, said she was excluded from the pool of journalists covering Foreign Minister Sergei Lavrov because she started an anti-war petition among her colleagues.

An open letter from the arts and cultural fields on Saturday had the support of more than 2,000 actors, directors and other creative figures.

They dismissed Putin’s argument that the invasion is a “peacekeeping” operation to save Russian speakers in eastern Ukraine.

“Forcing peace through the use of force is absurd,” the letter said.

Just as many doctors, nurses and paramedics have signed their own online missive.

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“No matter how you seek to justify the use of lethal weapons, they are still lethal,” they wrote.

And an anti-war petition on the change.org website has gathered more than 750,000 signatures in two days.

Among the celebrities making their voices heard, including regulars on loyal public television, is popular singer Valery Meladze.

“This must be stopped!” was her message on Instagram on the first day of the invasion.

– ‘Shame added to suffering’ –

Dmitry Muratov, the 2021 Nobel Peace Prize laureate and editor-in-chief of the opposition newspaper Novaya Gazeta, expressed his shame in an online video.

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“We are suffering,” said Muratov. “Our country, on the orders of President Putin, has started a war against Ukraine. And nobody can stop it. Therefore, to our suffering is added shame.”

In a highly symbolic move, the founders of the “Immortal Regiment”, an organisation dear to the Kremlin because it is responsible for preserving the memory of the dead of the Second World War, called on the Putin “to cease fire”, describing the use of force as “inhuman”.

Moscow’s Garage museum of contemporary art, founded by Kremlin-linked oligarch and Chelsea FC owner Roman Abramovich, announced it would close on Saturday, refusing to “maintain the illusion of normality”.

Also two communist MPs who voted for the recognition of the independence of pro-Russian separatists in eastern Ukraine, have denounced the invasion of Russia’s neighbour.

“I voted for peace, not for war. I voted for Russia to be a shield (for the separatists… not for Kiev to be bombed,” wrote MP Mikhail Matveyev.

Addressing the celebrities and “thousands and thousands” of anonymous Russians denouncing the invasion,  Ukrainian President Volodymyr Zelensky thanked them and asked them to stop those who “lie to the whole world”.

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Putin has described Zelensky and his government as “terrorists” and “a gang of drug addicts and neo-Nazis”, urging the country’s military to topple him.


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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