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Stand Out in a Crowded Market By Focusing on Organic Growth

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Stand Out in a Crowded Market By Focusing on Organic Growth

Opinions expressed by Entrepreneur contributors are their own.

My partner and I have seen the power of organic growth, even in a significantly competitive market like fashion. Our company, named BJ Positive Wear, was able to create something captivating to our customers within the last two years. I saw a complete transformation of our business in that time, all due to organic growth and the philosophies that we used to succeed.

Even though we had no idea what to expect, we decided from the very start to go in with organic growth being the ultimate goal. We did not benefit from outside help, so we chose to do this. We knew it would take longer, but in the end, every action brought us one step closer to where we are today.

I believe everybody could benefit from focusing on organic growth in a competitive market. If you’re unsure where to start, I will share with you what we did to achieve our success today.

Related: How Thinking Like a Designer Can Unlock Organic Growth

Why organic growth matters

You might not think much of it, but organic growth is the ultimate powerhouse for success. Organic growth is an important area of focus because it encompasses various areas of outreach and focuses on genuinely connecting with the audience you want to reach with your business.

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Back in the days before the internet, organic growth was increasingly difficult. People had to do traditional marketing, create posters, billboards and more. Today, my partner goes on social media and shares content.

Social media has so much power, and many people I see and talk to in the business world don’t even grasp the full potential of it. For our firm, social media was what ultimately made us powerful and gave us the organic growth we wanted. You can have the same, and it comes with a few specific steps that we took as we embarked on our journey to success.

Create conversation

One of the essential tips is to create conversation. Organic growth is about engaging with the audience and making them feel a part of what you are doing. Your customer is the ultimate source of direction as a business. Even if you start with an idea for a specific product, you need to listen to the customer and see if what you have to offer is going to benefit them or not.

Create these conversations, and focus on what they say. Even if it is entirely different than what you might have expected, your customer is the ultimate tool for you to spearhead any decision to allow you to further expand and experience growth as a business.

Present value and transparency

Transparency is one of the most valuable tools in any business. If you want to succeed and capture any audience demographic’s attention, you need clarity in your messaging. You must lay out the value for your specific product or service to the audience. Customers like honesty. This is something that I have come to appreciate as a co-founder.

People want to hear exactly what you have to offer. So, don’t leave a mystery. Instead, present your value and be transparent in your messaging. This is what ultimately creates organic growth, but it also leads to another essential aspect of how we were able to achieve our success.

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Related: How Transparency In Business Leads to Customer Growth and Loyalty

Differentiate and remain competitive

One of the ultimate tools people often do not tap into is the potential for every social media user today to understand their competition. Everything is publicly available, and there are no surprises. If you find yourself in a position where you are genuinely struggling to remain competitive, point out where you think you can defeat your competition.

When we were focusing on creating our clothing business, we wanted to create something meaningful. Additionally, we wanted to create something that would ultimately stand out compared with every other company we’d seen in the industry. This eventually led me to differentiate and focus on innovating what was already in our market. If you want to succeed, take it from us: You need to determine and figure out what your competitor offers that you can beat and defeat.

Organic growth accelerates when you become a creator

Organic growth is ultimately the most meaningful because it allows you to create conversation and value while remaining competitive with your competition. But there’s something else that many people often forget.

There are multiple kinds of organic growth facilitators in this world. Some people stick to diversification, while others focus on offering something of value that is a necessary product to people. Finally, some people, like our business and myself, become creators.

Why creators stand out and defeat the competition

You can choose any path you’d like to accelerate organic growth, but ultimately, I see the most value in becoming a creator. As a creator, our business built something that truly did stand out compared to other competitors. We focused on innovation first, then differentiated and ensured that there would be immense value offered in whatever we did in the industry. As a startup, I can offer you so much advice, but this is ultimately one of the most important: If you want to see success, inspire people, and become a creator of your own.

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You have the power to create value

Creators are essential and stand out because we build value with our products. We value each service we offer, and new business models will be created. We create a massive following and see our company take off in ways we never thought possible. Organic growth accelerates when you are a creator, and this is because you find a way to inspire people.

Be an underdog and stand out

People like a success story. Everybody wants to root for the underdog, and quite honestly, my business was the underdog, but we were also extreme innovators in what we were able to do. If you want to see success in the industry you are part of, then I urge you to consider what you can create to stand out.

Related: 4 Surprisingly Simple Ways To Stand Out From Your Competition

Revisit your ideas and improve them

If you have already begun a product, differentiate yourself and re-envision what you’ve already done. I guarantee you that when you think of something impactful and creative, others will see it and flock to you and your business. They will believe in your mission and see you as inspirational.

Focus your success on your organic growth

No matter your path, you need to consider certain factors if you are a startup. Remaining competitive and finding a way to differentiate yourself honestly is the ultimate goal of organic growth.

For us, especially with how significantly our business grew in such a short time, we don’t owe anybody anything, and it’s a risk we took. We chose to put everything into creating something nobody had ever done, and even in the end, it was far more tiring and more prolonged than we ever envisioned. Still, I promise you that the journey will be worth it in the end.

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Hopefully, I provided you with the insight and inspiration needed to take that leap and take a risk. No matter what business you run, I hope you present something nobody has ever seen before, but also attempt to inspire people to follow you, no matter where your journey takes you.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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