With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming.
Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy.
10 New Instagram Features Marketers Should Be Using in 2022
1. Partnership Inbox
Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in one location — partnership messages.
Partnership messages is a sub-folder in the Direct Messages tab. These messages skip the request folder and get priority placement — making it easier than ever to find and manage branded content partnerships.
2. Story Links
Remember when story links were an exclusive feature to those with 10,000+ Instagram followers? Here’s some good news — it’s now available to everyone.
No matter your follower count, you can use a link sticker to direct users to your website, product pages, blog posts, and more. This is a win for marketers who use the platform to increase traffic.
Here’s how it works — after creating an Instagram story, click on the sticker icon, then tap the “Link” sticker. From here, enter the desired URL and voilà — you have a link in your story.
3. Add Yours
You’ve likely seen this feature while browsing Instagram stories — but how does it work, exactly?
Add Yours is a new sticker for Instagram stories. It’s fairly simple — someone writes a prompt and shares it to their story. Then other users can respond to the prompt with their own spin. When you click on the sticker, you can view everyone who has contributed to the thread.
For example, if you create an Add Yours sticker with the prompt “Outfit of the Day,” other users can respond to it with a photo or video of their outfit.
This feature adds another layer of interactivity to the platform. Due to its shareability, it’s known to kickstart trends and challenges. But for marketers, it’s especially useful for sparking conversations and showcasing your brand’s creative side.
4. Find Creators
Instagram is officially playing matchmaker. The platform is testing a new suite of tools to help brands and creators connect.
Let’s start on the creator side — users can add brands to a preferred brand list. Then, when a brand searches for creators to partner with, those who have the brand in their list will appear at the top of search results. This makes it easier for brands to find creators who already show an interest.
Brands can also filter creators by follower count, age, gender, and location — which Instagram believes will help brands “organize shortlists to easily manage multiple campaigns.”
5. Story Auto-Captions
If you’re like me, you rarely watch Instagram stories with audio — which is why the new caption sticker is a game-changer.
This feature automatically converts what someone says in a video into text so that users can watch without sound. For some users, this feature is also available on Rullar, its answer to TikTok.
Now, audiences can engage with your videos — with or without sound. This feature also takes a big step in making Instagram content more accessible.
6. Social Fundraising
In response to the effect of COVID-19 on the economy, Instagram launched a new social fundraising feature. Users can create fundraisers for their business or a cause that’s important to them. According to Instagram, it’s seen “a large wave of digital activism responding to the global conversation around racial justice.”
This feature aligns with a simple truth about today’s consumers: they’re belief-driven. These days, consumers are looking for brands that take a stand on the issues that matter to them. Now, it’s easier than ever to create fundraisers directly on Instagram that benefit such causes.
Keep in mind that all fundraisers go through a review process. Once approved, you’re ready to start raising money.
Instagram is testing a new feature that allows you to co-author content with a fellow Instagram user — meaning, whatever you post will appear on both of your profiles. You share likes, comments, and view counts on these posts.
For brands, the collabs feature opens up a new way to partner with influencers, boost brand awareness, and engage with another community in a meaningful way.
8. Calendar Tool
Here’s some exciting news if you have a business profile — Instagram is planning to double the data tracking period within Instagram Insights from 30 to 60 days.
Social media marketers can finally ditch the third-party apps that provide a longer tracking period. Instead, this information will be readily available within Insights. This is a great example of Instagram listening to feedback from users who have been requesting such an upgrade for months.
Instagram launched Subscriptions just this year – a feature that allows creators to charge a monthly subscription fee in return for exclusive content and benefits.
Here’s how it works — creators set a monthly subscription price of their choice, and a “subscribe” button will appear on their profile. They can offer a range of benefits to subscribers — like exclusive livestreams and Stories.
It’s part of a greater effort to help creators make a living on its platform – thus staying active on it. This also enables creators to develop deeper connections with their followers.
This new feature comes shortly-after Twitter recently announced a similar subscription model — Twitter blå — and we suspect more social media platforms will follow.
10. Visual Replies on Reels
Instagram recently announced a new way to respond to comments on Reels — with another Reel.
If you create short-form videos on Instagram Reels, you can now make visual replies to comments, which is similar to TikTok’s reply function. It’s a highly engaging and interactive way to engage with both followers and leads, and vice-versa.
Instagram has become one of the most popular social media platforms in the world. However, the platform isn’t just growing – it’s also evolving. It only makes sense that your social media marketing strategy also evolves to leverage these new features.
Best eCommerce Platform 2023: Which One to Choose?
There is an insane outburst for online shopping worldwide, and the eCommerce industry is not showing any signs of slowing down in the near future. Yet there are a number of businesses that don’t have their websites causing them to lose out to competitors who have dedicated websites to deliver a seamless shopping experience.
If you are a budding entrepreneur who is aspiring to build an eCommerce website and is overwhelmed with the options to build one, we have crumbled the top eCommerce platforms to cherry-pick in 2023 when building an online store. But before going through the platforms, we have set a clear set of criteria on which the platforms are listed.
Let’s have a look at them before.
Our Selection Criteria
The below-listed platforms are chosen on the basis of:
Ease of Use
The eCommerce platforms should be easy to navigate and should have ease-to-use dashboards for the users. The platforms should come with a manual or setup guide assisting through the process of building the store. Most importantly, the platform should be able to create an advanced and responsive store without any coding and design knowledge.
This is crucial for eCommerce store owners and can be needed at any point in time. The platform should offer all the best types of support which include live chat, phone, and email. 24*5 customer support is mandatory.
The platform should be able to integrate third-party APIs to work together with any other app and service to conduct business.
Best eCommerce Platforms for 2023 to
Now let’s dive into the names of the platforms right here, without any ado.
Yo!Kart is one of the most popular, powerful, secure, and scalable multi vendor eCommerce platforms to build super eCommerce websites that are completely unique and customized. Built by an experienced team of designers, developers, and analysts, Yo!Kart packs cutting-edge features and capabilities widely sought by entrepreneurs while building and running eCommerce stores.
The B2B version of Yo!Kart unites brands, manufacturers, suppliers, and wholesalers to build B2B online marketplaces with a transparent, efficient, and trustworthy ecosystem. The multi vendor capability in Yo!Kart packs multi-seller features using which business owners can host multiple sellers and multiply profits. In addition, to operate in diverse geographical regions and cater to different audience groups, this platform has been integrated with multilingual and multicurrency capabilities.
Unlike SaaS solutions, Yo!Kart B2B eCommerce software does not come with any growth obstacles. One can add new features and even tweak the existing ones to suit the requirements.
WooCommerce is the world’s most popular eCommerce platform with more than 4 million websites and 28% of all eCommerce websites. Since it is the most popular, flexible, and affordable extension to build a full-featured eCommerce website, it is considered one of the best eCommerce platforms.
It is an open-source and customizable eCommerce platform that is easy to use if you want a basic online store. However, if you want advanced features and user interfaces for your customers, you may need web development or coding skills. This platform also makes it really easy to manage your orders and customers, as well as optimize your digital store.
And on top of that, you have access to an outstanding support team if any issues arise.
YoRent is an agile ecommerce platform that gives business owners the flexibility to start both sales and rental businesses. It comes in three industry-specific designs and functionality, which can be used to launch an ecommerce business in diverse industries. Furthermore, with multi-vendor support, entrepreneurs can also use Yo!Rent to launch marketplaces and Peer-to-Peer businesses.
In terms of functionality, YoRent has both sales and rent-centric features. The solution comes with inventory management, order management, profile management, rental agreement management, rental security module, late cancellations/returns module and many more. All these features streamline business operations for entrepreneurs.
Being fully customizable and scalable, Yo!Rent rental software supports your vision and growth without levying any technical restraints. You can browse its live instant explorable demos to confirm if Yo!Rent is the right choice for your business requirements.
With 23% of the market share, Shopify is emerging as the second most used and popular platform after WooCommerce. It is an affordable, robust, and easy-to-use platform for both beginners and growing businesses. Setting up the platform is pretty much simple and the onboarding wizard guides you through every one of the means.
From product management to a seamless checkout process, Shopify comes with all the essential features you will need to build and grow your eCommerce business. The platform excels in giving users the ability to create a professionally-looking website and be user-friendly which makes it the ideal eCommerce platform.
BigCommerce is a hosted SaaS eCommerce business platform that permits entrepreneurs to set up online stores involving different adaptable layouts for simple set-up. The platform is ideal for large brands or businesses with high-volume inventories. Since the platform provides access to its advanced built-in and custom tools along with powerful API integrations, the platform is highly scalable.
The features of this platform include high-quality SEO, the opportunity to launch a blog, an abandoned cart saver, email marketing features, and many more. BigCommerce also has stellar 24*7 customer support, so you can always be in touch with an expert if needed. In addition, the platform meets the PCI security standard and offers protection from fraud and chargebacks.
This is one of the most customizable eCommerce platforms and offers a vast amount of extensions and third-party integrations to give the consumer unique shopping experiences. The platform is well-known for helping B2B and B2C businesses build a flexible, extensible, and scalable eCommerce store that is optimized for easy checkouts.
One of the major selling points of Magento is its high level of customization. It comes with every feature that you can think of, from live searches to complex product recommendations. Although the free version of Magento is free, yet requires a substantial amount of development to create a working site.
Wix is a modern and user-friendly eCommerce website builder that gives you the ability to create a complete website with all the essential eCommerce capabilities. Being affordable and flexible, the Wix platform is a great alternative to consider while building an online business and has the capability to place your products and services in front of your potential customers.
Wix comprises templates by the type of products you sell, such as fashion and clothing, jewelry, arts and crafts, and so on. The primary benefit of this platform is its simplified drag-and-drop editor and the abundance of adaptable design templates. Wix offers over 50 payment gateways worldwide including the in-house Wix Payments.
And with that, we wrap up our comparison of the best eCommerce platforms for Startups. Although each of them is among the industry leaders, the right platform depends on your business goals. There is no “one size fits all” solution, it comes down to you and your individual needs. Now that you know about these platforms, make your choice and start building your eCommerce website.