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10 Tell-Tale Signs You Need to Get a New Digital Marketing Consultant

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10 Tell-Tale Signs You Need to Get a New Digital Marketing Consultant

Are you feeling lost when it comes to digital marketing? Are you not seeing the results you expected? If so, it might be time to get a new digital marketing consultant. An excellent digital marketing consultant can help take your business to the next level and achieve your desired results. This blog post will discuss ten tell-tale signs indicating you need a new digital marketing consultant. Keep reading to learn more!

1. Your website is outdated and doesn’t reflect your brand well

One of the most critical aspects of your online presence is your website. It’s the first thing potential customers will see when searching for your business, and it needs to make a good impression. If your website is outdated or doesn’t reflect your brand well, it’s time to find a new digital marketing consultant.

If you’re unsure whether your website needs an update, look at some of the other websites in your industry. If you’re noticeably behind the times, it’s time to invest in a new site. Similarly, if your website is poorly designed or hard to navigate, it could be turning people away. Don’t let a bad website cost you business – if you’re not happy with yours, it’s time to make a change.

A good consultant will help you create a modern, responsive website that accurately reflects your brand and showcases your products or services. They’ll also work with you to improve your search engine optimization and ensure that your website is easy to find online. Don’t settle for a website that doesn’t reflect your business in the best light – invest in a quality digital marketing consultant to get the best results.

2. Your social media accounts are stale and not generating much engagement.

In today’s digital world, social media is one of the most powerful tools businesses have at their disposal. When used correctly, social media can help build brand awareness, drive traffic to your website, and generate leads and sales.

For example, if your social media accounts are stale and not generating much engagement, it could be a sign that your consultant is not up to date on the latest trends. Additionally, it may be time to ask for a new strategy if you do not see any results from your marketing efforts.

If you feel like you are not getting the attention you deserve from your consultant, it may be time to look for someone more responsive. By watching these signs, you can ensure that you are getting the most out of your digital marketing efforts. Remember that an excellent digital marketing consultant will help you develop fresh content ideas that will resonate with your target audience and help you grow your social media following.

3. You’re not seeing an increase in website traffic or leads

If you’re not seeing an increase in website traffic or leads, it’s possible that your current consultant isn’t using the most effective strategies. Additionally, if your campaign budget is consistently being exceeded without seeing any corresponding results, it’s time to reevaluate your consultant’s effectiveness.

If you find that you regularly have to explain your business goals and target audience to your consultant, likely, they don’t have a strong understanding of your brand. It’s essential to ensure that your consultant keeps up with the latest trends and uses the best tools to reach your target audience. Otherwise, you’ll be stuck with flatlined website traffic and leads.

Website traffic and lead generation are important metrics to consider when gauging the success of your digital marketing campaign. If you do not see an increase in either of these areas, it may be time to seek a new digital marketing consultant.

4. Your Google AdWords campaigns aren’t performing as well as they used to

If your Google AdWords campaigns aren’t performing as well as they used to, it could be a sign that your consultant doesn’t understand the latest algorithm changes or isn’t up to date on the latest best practices. Here are possible explanations for why this might be happening:

  1. Your target market has changed: If your target market has changed, your current digital marketing strategy may be no longer effective. For example, if you’re targeting a new demographic, they may not be using the exact keywords as your previous target market. As a result, your ads may not appear in search results.
  2. Your competitors have changed their strategies: If your competitors have changed their digital marketing strategies, they may be outperforming you. It’s essential to keep up with the latest trends and ensure that your campaigns are as effective as possible. Otherwise, you risk being left behind.
  3. You’re not keeping up with industry changes: The digital marketing world is constantly changing. What worked last year might not work this year. If you’re not keeping up with the latest changes, you could be missing out on new opportunities to reach your target market. Additionally, you may not be aware of new regulations or guidelines
  4. Your cost per click is rising: This is one of the most important metrics to track regarding AdWords. If your cost per click is rising, your campaigns are becoming less effective over time.
  5. Your click-through rate is falling: Another essential metric to track is your click-through rate (CTR). It measures the percentage of people who see your ad and then click on it. If your CTR is falling, it means that fewer people are finding your ad relevant or interesting.
  6. Your conversion rate is unchanged: A third key metric to track is your conversion rate, which measures the percentage of people who take the desired action after clicking on your ad (such as making a purchase). If your conversion rate isn’t increasing over time, your campaigns aren’t effectively driving results.
  7. You do not see consistent results: Finally, if you’re not seeing consistent results from your AdWords campaigns month after month, it could be a sign that you need to make some changes. Perhaps your campaigns are too narrowly focused, or you’re not using the right keywords. Whatever the case, it’s important to experiment and make adjustments until you find what works.

By working with someone up-to-date on the latest trends and best practices, you can ensure that your campaigns are as effective as possible.

5. You’ve stopped receiving monthly reports or updates from your consultant

If you’re not receiving regular reports or updates from your digital marketing consultant, it could be a sign that they’re not keeping up with your campaign. It is a problem because it means you’re not getting the information you need to make informed decisions about your marketing strategy. It also means that your consultant may not be monitoring your campaign closely enough to identify and fix problems.

As part of their role, your consultant should be providing you with monthly reports detailing the work they’ve done and the results they’ve achieved. These reports should give you a clear understanding of how your marketing campaign is performing and whether or not it’s meeting your goals.

If you’re no longer receiving these reports, it could mean that your consultant has become lax in their duties. In this case, it’s important to discuss with your consultant to find out what’s going on and see if they can turn things around. If you’ve stopped receiving reports or updates, ask your consultant why. If they can’t provide a satisfactory answer, it may be time to find a new one.

6. You’re not happy with the level of customer service you’re receiving.

As a business owner, you understand the importance of customer service. After all, happy customers are essential for any company’s success. Therefore, if you’re not pleased with the level of customer service you’re receiving from your digital marketing consultant, it’s time to make a change.

A good consultant should always be responsive to your needs and concerns, and they should take the time to answer any questions you have. If you find yourself repeatedly waiting for a response or being left in the dark, it’s time to find someone new. Good customer service is essential for a successful partnership, so don’t settle for anything less.

7. You’re not utilizing email marketing or other list-building strategies

Email marketing is one of the most cost-effective ways to reach potential customers. With a well-crafted email campaign, you can build relationships with potential customers and drive conversions. However, if your consultant isn’t utilizing this powerful tool, you’re missing out on a vital opportunity to grow your business.

In addition to email marketing, list-building strategies such as lead magnets can be highly effective in driving conversions. You can quickly build a database of potential customers by offering something of value in exchange for an email address. Again, if your consultant isn’t utilizing these strategies, you’re missing out on a valuable opportunity to grow your business.

Finally, it’s important to remember that the goal of any digital marketing campaign is to drive conversions. If your consultant isn’t focused on driving conversions, they’re not doing their job correctly.

8. Your website isn’t ranking highly in search engine results pages (SERPs)

Any business that wants to succeed online must ensure its website ranks highly on search engine results pages (SERPs). After all, if potential customers can’t find your site, they can’t buy your products or services. Many factors go into achieving a high ranking, and it can be challenging to keep up with the latest changes. It is where a digital marketing consultant comes in. A good consultant will deeply understand how search engines work and what it takes to rank highly.

It means potential customers cannot find your site when searching for keywords related to your business. Another possibility is that your website is not mobile-friendly, which is important because more and more people are using their smartphones to browse the internet. If your website is not optimized for mobile devices, you’re missing out on many potential customers. So, if your website isn’t performing as well as you’d like, it may be time to hire a new consultant.

9. You feel like you’re being overcharged for services that aren’t good at delivering results.

The feeling of being overcharged is a common one when it comes to service providers. When we’re not getting the expected results, it’s easy to feel like we’re being taken advantage of. If you feel like you’re not getting what you paid for, have a conversation with your service provider. See if any adjustments can be made to help you feel more satisfied with your results. Overall, if you’re paying more than you feel comfortable with, or if you feel like you’re not getting value for your money, it’s time to look for a new consultant.

10. You’re not getting the level of service you need

It can manifest in a number of ways, such as not getting timely responses to your inquiries or feeling like your concerns are falling on deaf ears. If you don’t feel like your consultant is genuinely invested in your success, it may be time to look for someone new. Why? Because at the end of the day, you need to be confident that your consultant has your best interests at heart and is committed to helping you reach your goals. When that isn’t the case, it isn’t easy to maintain a productive working relationship.

What To Look For In A Digital Marketing Consultant

There are many digital marketing consultants available today. However, not all of them are created equally. When you are looking for a consultant, you need to make sure that you find one who is experienced and has a proven track record. Here are some things to look for in a digital marketing consultant:

Experience

Experience should be one of your top criteria when looking for a digital marketing consultant. A digital marketing consultant with years of experience will deeply understand the various digital marketing channels and how to use them most effectively. They will also be well-versed in the latest digital marketing trends and technologies. In addition, an experienced digital marketing consultant will have a proven track record of helping businesses achieve their marketing goals.

Proven Track Record

A good way to gauge a consultant’s track record is to ask for references from previous clients. These references should be able to attest to the consultant’s ability to deliver results. If a consultant cannot provide references, that should be a red flag. Also, check out the consultant’s website and social media accounts to see what kind of work they’ve done in the past.

If the consultant has little to no online presence, that’s another cause for concern. The bottom line is that you want to work with a digital marketing consultant with a proven success track record. Otherwise, you could waste time and money on someone who doesn’t know what they’re doing.

Knowledgeable

An excellent digital marketing consultant should know various topics, including SEO, social media, email marketing, and content marketing. They should also be up-to-date on the latest trends and developments in the digital marketing landscape.

Creative

A digital marketing consultant is a creative professional who helps businesses craft and executes effective online marketing campaigns. The role of a digital marketing consultant is to understand the client’s business goals and objectives and then create a plan to help them achieve these goals.

It may involve developing a new website, optimizing an existing website for search engine ranking, or managing a social media campaign. Whatever the project, the goal is always to produce results that meet the client’s needs. When choosing a digital marketing consultant, it is essential to look for someone who is creative and has a track record of producing successful campaigns.

A good way to assess this is to ask for case studies or testimonials from previous clients. Choosing a consultant who understands the latest digital marketing trends and technologies is also important. With so many changes taking place online, it is vital to partner with someone who can keep your business ahead of the curve.

Flexible

A digital marketing consultant should be flexible in their approach to helping companies. They should be willing to try new things and adapt to the ever-changing digital marketing landscape.

Affordable

A digital marketing consultant should be affordable. You don’t want to spend a fortune on a consultant, but you also don’t want to skimp on quality. Find a balance that works for your budget.

Slutsats

If you see any tell-tale signs mentioned above, it might be time to start looking for a new digital marketing consultant. The most important thing is to find someone you feel confident in to help grow your business. With the right person on your team, you can reach new heights and achieve all of your marketing goals. We hope this guide has helped you find the right digital marketing consultant for your business.

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The Ultimate Guide to Product Marketing in 2023

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The Ultimate Guide to Product Marketing in 2023

Product marketing is essential, even if you only sell one or two products at your organization.

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3 email marketing shifts to make in 2023

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3 email marketing shifts to make in 2023

Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. 

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. 

Look back and celebrate, then move on

The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed.

And now it’s 2023. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit. You’re probably wondering, “What can I do now to grow my program?

3 directional changes to grow your email program

Naturally, every marketer’s goals will be unique. We have different audiences, challenges, resources and goals. But I’m focusing on three major directional changes with my clients this year. Which of these could help you succeed this year?

1. Stop sending so many emails

Yeah, I know. That sounds strange coming from somebody who believes wholeheartedly in email and its power to build your business. But even I have my limits!

Email during this last holiday shopping season was insane. In my 20+ years in the email industry, I cannot remember a time, even during the lockdown days of COVID-19, when my inbox was so full. 

I’m not the only one who noticed. Your customers also perceived that their inboxes were getting blasted to the North Pole. And they complained about it, as the Washington Post reported (“Retailers fire off more emails than ever trying to get you to shop“).

I didn’t run any numbers to measure volume, isolate cadences or track frequency curves. But every time I turned around, I saw emails pouring into my inbox. 

My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back.

This should be a regularly scheduled move. But it’s important to make sure your executives understand that higher email frequency, volume and cadence aren’t the new email norm. 

If you commit to this heavier schedule, you’ll drive yourself crazy and push your audience away, to other brands or social media.

If you did increase cadence, what did it do for you? You might have hit your numbers, but consider the long-term costs: 

  • More unsubscribes.
  • More spam complaints.
  • Deliverability problems.
  • Lower revenue per email. 

Take what you learned from your holiday cadence as an opportunity to discover whether it’s a workable strategy or only as a “break glass in case of emergency” move.

My advice? Slow down. Return to your regular volume, frequency and cadence. Think of your customers and their reactions to being inundated with emails over 60 days.

2. Stop spamming

In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. 

I could have given the Post a salty quote about my experiences with SafeOpt and predatory email experiences (“Business stress is no excuse to spam“) for visitors to its clients’ websites. 

Successful email marketers believe in the sanctity of permission. That permission-based practice is what you want to be involved in. Buying a list means you don’t hire a company to sell you one, whether it’s a data broker or a tech provider like SafeOpt. 

Spamming people doesn’t work in the long term. Sure, I’ve heard stories from people who say they use purchased lists or companies like SafeOpt and it makes them money. But that’s a singular view of the impact. 

Email is the only marketing channel where you can do it wrong but still make money. But does that make it right? 

The problem with the “it made us money” argument is that there’s nowhere to go after that. Are you measuring how many customers you lost because you spammed them or the hits your sender reputation took? 

You might hit a short-term goal but lose the long-term battle. When you become known as an unreliable sender, you risk losing access to your customers’ inboxes.

Aside from the permission violation, emailing visitors after they leave your site is a wasted effort for three reasons:

  • A visit is not the same as intent. You don’t know why they landed on your site. Maybe they typed your URL as a mistake or discovered immediately that your brand wasn’t what they wanted. Chasing them with emails won’t bring them back.
  • You aren’t measuring interest. Did they visit multiple pages or check out your “About” or FAQ pages? As with intent, just landing on a page doesn’t signal interest.
  • They didn’t give you their email address. If they had interest or intent, they would want to connect with your brand. No email address, no permission.

Good email practice holds that email performs best when it’s permission-based. Most ESPs and ISPs operate on that principle, as do many email laws and regulations.

But even in the U.S., where opt-out email is still legal, that doesn’t mean you should send an email without permission just because somebody landed on your website.

3. Do one new thing

Many email marketers will start the year with a list of 15 things they want to do over the next two months. I try to temper those exuberant visions by focusing on achievable goals with this question: 

“What one thing could you do this year that could make a great difference in your email program’s success?”

When I started a job as head of strategy for Acxiom, I wanted to come up with a long list of goals to impress my new boss. I showed it to my mentor, the great David Baker and he said, “Can you guarantee that you can do all of these things and not just do them but hit them out of the park?”

Hmmmm…

“That’s why you don’t put down that many goals,” he said. “Go in with just one. When that one is done, come up with the next one. Then do another. If you propose five projects, your boss will assume you will do five projects. If you don’t, it just means you didn’t get it done.”

That was some of the best advice I’ve ever received and I pass it on to you. 

Come up with one goal, project or change that will drive your program forward. Take it to your boss and say, “Here’s what I’m going to do this year.”

To find that one project, look at your martech and then review MarTech’s six most popular articles from 2022 for expert advice.

You’ll find plenty of ideas and tips to help you nail down your one big idea to drive growth and bring success. But be realistic. You don’t know what events could affect your operations. 

Drive your email program forward in 2023

The new year has barely begun, but I had a little trouble getting motivated to take on what’s shaping up to be a beast of a year. You, too?

I enjoyed my time off over the holidays. Got in some golf with my dad and his buddies, ate great food and took time to step back and appreciate the phenomenal people I work with and our amazing industry. 

What gets me going at last? Reaching out to my team, friends and you. Much of my motivation comes from fellow marketers — what you need, what you worry about and what I can do to help you succeed. 

If you’re on the struggle bus with me, borrow some motivation from your coworkers and teammates, so we can gather together 12 months from now and toast each other for making it through another year. 

It’s time to strap on your marketer helmet and hit the starter. Here’s to another great year together. Let’s get the job done!


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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


Om författaren

Ryan Phelan

As the co-founder of RPEOrigin.com, Ryan Phelan’s two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan’s passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.

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Promote | DigitalMarketer

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Promote | DigitalMarketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.

Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way. The point is, it’s a win-win for both of you.

One thing worth mentioning before we dive in; Happy customers don’t promote, SUCCESSFUL customers do. 

Our biggest question in the Promote stage is: How are you going to turn your BEST customers into your marketing partners? 

If you don’t have a referral program, an affiliate program, or a valued reseller program … who is willing to drive your message to the organization you need to build out these programs? This is word of mouth marketing, and it is very important so start thinking about how you want to build this. 

Look to your most successful customers, they’re going to be the people who actively promote for you. But then, let’s think about our customers who already have our prospects but are offering a different product or service. 

At DigitalMarketer we are a training and certification company, we are not a services based company. What that means is we don’t compete with agencies or consultants. This also means that there is an opportunity for us to work with agencies and consultants. 

When we realized this we decided to launch our Certified Partner Program, which you can learn more about at DigitalMarketer.Com/Partner. This program lets us work with the largest segments of our customer base, who have customers that we want but they’re providing a solution that we’re not providing. 

When we train our customers, they are able to use our company frameworks to work with their clients. If their clients want to learn to do their marketing themselves? We’re the first education company they see.

So who is that for you? Remember, it’s not the happy clients that refer, it’s the successful clients. If you want to create more promoters, make sure that you’re doing everything that you can as a marketer to ensure that you’re marketing great products so you can see great results. 

How can our example companies accomplish this?

For Hazel & Hems, they can add an ambassador program to grow their instagram following and increase credibility with viral posts. 

Ambassadors can earn affiliate commissions, additional boutique reward points, and get the chance to build a greater following by leveraging the Hazel & Hems brand.

For Cyrus & Clark, they can offer discounted rates to their existing clients if those clients are willing to refer them to their strategic partners. 

For construction companies, this could be a home builder recommending Cyrus & Clark services to the landscapers, real estate developers, and interior designers that they work with to serve their customers.



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