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13 Reasons For Not Finding Space In The Media

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13 Reasons For Not Finding Space In The Media 7d93131e

Public relations agency helps you with the same.

Who does not want to get space in media? Many people and brands dream of media coverage. But it seems difficult for many. The reason behind it is; less understanding about media. Many of us are clueless about media functionality. They feel that it is almost impossible to get media coverage.

But it is not like what it seems. If done correctly, getting media coverage is not a big deal. It requires strategy and awareness. That is why it calls for attention from the experts as well. Finding space at the time of COVID-19 is still a challenge. Due to the COVID situation, many newspapers stopped their operations or slacked the pages that were earlier present. 

Here I am going to mention a few points; if followed correctly, it will get you the media attention.

Email Formation- Email formation is not an easy task. It is an art that can be learned. The email must be written carefully. Look, when you write an email, it provides you with an opportunity to communicate clearly. If you are not able to communicate clearly, you can’t put your points forward. It will become difficult for other people to find out the value of your communication. Hence, practice writing emails.

Research- If you are going to send a piece of information that is not well-researched, people are not going to find anything different in that. The most important job of a Media person is to do the research and provide correct information to the audience. The media coverage is only possible if you can get support from the journalists. And support attracts support. Try helping out journalists with the right set of researched data. It will also help you to build a long-term relationship.

Story peg creation- You can get your story published, only if you have something unique to tell. Uniqueness does not come from somewhere. Thinking creative can solve this problem. Read as much as a story you can from the related topics. Reading and understanding the current topics and markets will push your mind to generate some unique story. If it still does not work, try taking help from a professional PR agency.

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Unclear agenda- No one wants to walk in the dark. Unclear agenda is like that only. It is like walking in the dark. Make sure that you are clear about your objective. Make sure that the journalists also know about your agenda. Be honest. Tell them exactly what you are looking at. People appreciate honesty. Make your agenda clear. Make it viable for the other party as well. Use a win-win attitude for the same.

Wrong Journalists- There is an old saying if you want to sell a comb to a bald person, it’s almost impossible. The same example applies here. If you are selling a story that is not going to create value for the journalists that you are selling; it’s unlikely that the journalists are going to be of any help. Do your research correctly, and try to find out the right journalists for your story. Pitch them with grace. You will be surprised that they will show interest in your story.

Style of follow-up- Please remember one thing. Journalists do not need you if you are a small player. So, you should be patient. Don’t push the journalists and don’t follow-up hard. Give them time. They also work under deadline. Please respect their space. Be respectful. Try helping them. Before calling first ask them about their availability. While following up, patience is the key.

Wrong media house- Another big challenge is to determine the right media houses. It is a process. First of all, one has to know about their target audiences and decide that the media houses that they are approaching; whether their target audience going to enjoy the story?  Will it be of any help to the media house? Does that particular media cover that kind of content? These things are crucial to be determined.

Brand Profile- Create a good brand profile. Don’t rush. Wait. Give yourself some time. Use past experiences and testimonials to create a good brand profile. A well-drafted brand profile acts as the main attraction. Don’t use the old format. Use something unique. Create new ideas. Create unique ways to communicate about your brand. It will bring you media attention.

Shock them with a unique campaign- Media always wants something new. They need to cover a story worth reading. They have to think about keeping the interest of their audience swell. So, what you can do is; create something unique. Remember to come up with a beautiful campaign, it grabs so much media attention. Use these kinds of campaigns and ideas to get the eyeball.

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Building relationship- If you are not getting a reply from the journalists it might be possible that you will have to work hard to build a relationship, to meet the journalists. If due to a pandemic, they don’t agree to meet, meet them over the video call. Meet them over What’s App video or google meet etc. Make sure that you establish a relationship first. Try becoming a friend. Help them and they are going to revert to you.

Avoid social media- Many journalists don’t want to use social media for their professional use. Don’t approach them over social media. Use a more professional way. Like LinkedIn or email. Send an email and don’t just follow-up next. Wait for a day or two. Waiting for two days for an email is advisable. Use this time to help them with some supportive data. But make sure that you don’t use social media. If they become your friend then using social media makes sense.

Put yourself in their shoes- Look, if you want to understand someone, nothing could be better than, putting yourself in their shoes. Think from a journalist’s point of view. What matters to you not necessarily will matter to a journalist as well. They do their job seriously. Hence support them with their job. Try acting as a journalist and you will find a way to get yourself featured.

Respect their time- If you genuinely want to get coverage, start respecting the time of the journalist. They are mostly overloaded with work. Don’t become a burden for them.

If you follow the above-mentioned ways, you are going to get coverages. Look, please try to understand that, they are also human like us. Media has its own limitations. They cannot cover anyone or everyone. They have to make the distinction. You must understand that. If it is becoming difficult for you, then you should think about hiring an agency. A good PR agency can help you out with all your requirements, from strategizing content to creating a strong profile. A best pr agency in Delhi can also evaluate your probability of getting media coverage beforehand. Hence, if you want to get it done by yourself, please keep all the above points in mind else hire a PR agency and make your life easier.


Author:
Twenty7 Inc. is one of the Best PR agency in Delhi. We are a team of young professionals with 50+ yrs of cumulative experience. We believe in storytelling and that is what makes us one of the Top PR Agencies in Delhi. Twenty7 Inc. was also rated as one of the fastest-growing PR agencies in India. Being one of the fastest-growing pr agency in India, we have served more than 150+ clients. Some of our clients are fortune 500 companies.
https://twenty7inc.in/13-reasons-for-not-finding-space-in-the-media/

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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