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14 Free Personality Tests You Can Take Online Today

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14 Free Personality Tests You Can Take Online Today

Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before.

Being truly self-aware is hard — while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. These insights are invaluable for personal and professional growth.

When you’ve got some downtime and want to explore aspects of who you are, why you make certain decisions, who you work well with, or get some guidance on potential career paths, take a look at the best free online personality tests we’ve compiled. 

Free Myers-Brigg Personality Tests

Myers-Briggs is a widely respected and popular personality assessment tool — first used in the 1940s, the test was developed by Katharine Cook Briggs and her daughter, Isabel Briggs Myers. Initially inspired by Jung’s personality theory, the Myers-Briggs test conveniently separates people into 16 categories of personalities, providing each person with a four-letter acronym.

The following four tests are broad-stroke indicators of who you are, using inspiration from Myers-Briggs. Among other things, the tests cover your communication styles, your strengths and weaknesses, your desires and ambitions, how you see the world, and how people perceive you.

If you’ve never taken a test based off Carl Gustav Jung’s psychological traits, or Myers-Briggs’ 16 categories of personalities, I’d suggest you take at least one of these. You’ll be surprised by the accuracy of some of the statements, and more importantly, you could gain insight into how your behavior is perceived by others, helping you improve both professional and personal relationships.

1. 16 Personalities

16 Personalities covers five broad personality aspects: mind, energy, nature, tactics and identity. The test is based on Carl Gustav Jung’s study of psychological traits (e.g. extroversion vs. introversion) and the Myers-Briggs test, two popular personality theories meant to determine an extensive overview of who you are.

Among other things, the test will cover how you communicate and relate to others — both professionally and personally — what you value and strive for, and how you make decisions. 16 Personalities has been taken over 126 million times, and is available in 30 languages.

Pros: Once you’ve gotten your results, you’ll find extensive information on your personality type including strengths and weaknesses, relationships, friendships, parenthood, and workplace habits. The test is incredibly accurate and can tell you how your personality type plays out in specific situations. 

Cons: With seven bubbles varying from “Agree” to “Disagree”, it can be difficult and time-consuming to figure out where exactly you fall on each question. A “Strongly agree,” “Agree”, “Neutral”,”Disagree”, and “Strongly disagree” chart might’ve been easier to answer. 

16 personalities free test you can take online

Best for: Learning how your personality type influences many different areas of your life, as well as how it impacts your relationships. 

2. Personality Perfect

Similar to 16 Personalities, Personality Perfect is also based on Jung’s and Myers-Briggs’ personality theories, and uses four broad categories — extraversion vs. introversion, sensing and intuition, thinking and feeling, and judging and perceiving — to compile a four-letter abbreviation of your personality type (e.g. “INFP”).

The test provides a broad overview of how you connect with others, how you behave, and, perhaps most surprising, how you’re likely seen by others.

Pros: Once you know your four-letter personality abbreviation, you can apply that label to various situations, like work and love, and determine how others’ perceive your behaviors in those settings. 

Cons: Tests that are based on Jung’s personality theories are typically considered rough tendencies, and not strict classifications — and many researchers say Myers-Briggs tests are unscientific due to the different results you might get if you take the test twice. 

personality perfect free test you can take online

Best for: Learning how others perceive you or how they might misinterpret your behaviors, and finding out what you value most. 

3. Human Metrics

If you’ve ever wondered which famous personalities share your personality type, you’re in luck — Human Metrics shows you that information, along with your four-letter personality type (again, based off Jung and Myers-Briggs theories).

With this test, you’ll get information about which career paths are most suitable for your personality type. If you’re having trouble choosing a career path or doubting the one you’ve chosen, maybe this test can help you figure it out.

Pros: This specific test allows you to see all 64 questions on one screen, which makes it easier to scroll back and change an answer if you’d like to. 

Cons: Many of these responses can feel situation-dependent. “You feel involved when watching TV soaps”, for instance, could depend on the show you’re watching, how you’re feeling that day (relaxed? overwhelmed?) and simply might not be a strong predictor of who you are as a person. 

human metrics free personality test you can take online

Best for: Determining a career path that is most well-suited for your personality. 

4. TestColor

Test Color, a test validated by a team of clinical psychologists, psychoanalysts and mathematicians, asks you just two questions: “Click on the colors you like most,” and “Click on the colors you like least.”

Test Color tells you about your emotional intelligence, your creativity and imagination, your social skills, and your work style, including organization and management styles. I found it to be surprisingly accurate: in two questions, it nailed how I communicate with others and how I act in group settings.

Pros: It’s incredibly quick and easy — taking roughly 5 minutes to complete. 

Cons: The results are relatively vague and general, and the test doesn’t divide your personality into categories depending on situation. (For instance, it doesn’t tell you the difference between your personality in work settings and romantic situations.) 

test color free personality test you can take online

Best for: Finding out the ratio of extraverted to introverted you are, plus getting short descriptions of the qualities that most characterize your personality. 

Free Disc Personality Tests

The DISC assessment determines where you lie on four DISC factors: dominance, influence, steadiness, and compliance. DISC is one of the most popular and authoritative career assessments out there, and many companies encourage their employees to take it.

Undoubtedly, personality affects our career ambitions, as well as how we perform in different workplace environments. If you’re particularly extraverted, maybe you’ve chosen a career path that enables you to work daily with large groups of people. If you have certain communication styles that rely on passivity and emotion, perhaps your boss’s direct statements sometimes offend you.

Arming yourself with a sense of self-awareness could help you find your optimal career path, foster better work relationships, and mitigate work conflict more effectively. Here are four career-focused tests to help you achieve higher work satisfaction.

1. Crystal

Crystal provides a free DISC assessment, which tells you (among other things) how your personality fits into your work environment, who you work well with, who you might have conflict with, how you perceive other’s behaviors, and how other’s perceive yours.

The test helps you understand how your own personality biases you towards certain colleagues (i.e. your personality might take another coworker’s comments offensively, while the coworker just believes in being direct), which could strengthen your work relationships.

Best of all, Crystal also offers an accurate personality test, enabling you to build an extensive personality profile on one website. Plus, when you input your company, Crystal lets you see your colleague’s personality profiles — undeniably critical information when you’re looking to empathize with a coworker.

Pros: Can be a useful tool for identifying areas to focus on for professional development and coaching. 

Cons: There has been no correlational study to show that test results match real-world job performance. 

crystal free personality test you can take online

Best for: Learning how your personality biases you towards colleagues’ behavior, and gaining a deeper understanding of your coworkers’ personalities. 

2. 123Test

123Test offers a DISC personality test you can take in five minutes, so there’s really no excuses. You’ll get a score to find out which DISC factors predict your behaviors towards other people.

The test offers critical information for understanding why you might get along better with one employee, and have more conflict with another. It identifies how you perceive other people’s actions (i.e. “You’re sensitive to her blunt nature, even though she believes she’s just being straightforward”), which can help you improve work relationships.

Pros: It’s incredibly quick and straightforward, and will give you a general sense for how you could misinterpret colleagues’ behaviors. 

Cons: With a few simple images (like the example, below), this test is less advanced than others in the list, and could provide different results every time you take it depending on your mood. 

123test free personality test you can take online

Best for: Analyzing and improving your relationships with coworkers. 

3. Truity Career Personality Profiler 

This test, based on the Holland Code and Big Five theories, will analyze your interests and personality traits and tell you careers (and college majors) that are a good match for you. It also lets you know about specific tasks and projects you’d love, what motivates you, and provides advice to help you maximize your strengths. 

Even if you’re happy with your current career track, the test provides suggestions for specific skills you could learn to get ahead in your career.

Pros: If you’re early in your career (or a college student), this is a good test for uncovering your interests and discovering potential career paths. Best of all, it lets you know which projects or tasks you’d enjoy — allowing you to mix-and-match and determine the ideal career based on your personal interests. 

Cons: It can be difficult to know what you’d enjoy doing if you’ve never done it. For instance, as a college student, I might not know how to answer whether or not I’d enjoy designing a magazine cover, if I’ve never experienced design work. 

truity career test free personality test you can take online

Best for: Figuring out an ideal career path, and learning which skills are required to excel in that career. 

4. Interpersonal Skills assessment

Having well-developed interpersonal skills is critical to forming deep and meaningful personal and professional relationships. Interpersonal Skills assesses your listening skills, verbal communication skills, ability to work in teams, and emotional intelligence.

Better yet, the test identifies areas of weakness and provides tactical advice on how to improve those skills.

Pros: After you’ve completed the test, Interpersonal Skills provides you with helpful resources to level-up your communication or listening skills. Resources include “An Introduction to Communication Skills” and “Advanced Communication Skills” ($13 each). And even without the resources, this is a quick and easy test for evaluating areas for improvement in your own communication style. 

Cons: To evaluate your listening skills, you might need to ask other people how they perceive you. Maybe you think you’re a good listener, but others disagree — if that’s the case, it can be difficult to accurately self-analyze your own skills for this test (or any others). 

interpersonal skills free personality test you can take online

Best for: Improving your communication and listening skills.

5. Sokanu

Major companies including General Assembly, NYU, and Redfin use Sokanu, a career assessment tool that tests you on your personality, background, interests, and goals to determine an ideal career path.

After you take the test, it provides you multiple matches, which you can sort through to explore different careers and workplaces before choosing an ideal match.

Pros: The test provides you with multiple options for careers that could fulfill you — which I appreciate, since it can be stressful to get to the end of a test and find out there’s only job that would make you happy.  Plus, Sokanu offers a library filled with over 1,000 careers, and explains what type of people thrive in them — and why.

Cons: If you don’t know much about what interests you professionally, it can be a difficult test to take. Question one, for instance, is “Would you like to… Advise organizations on how to meet their business goals?” As a high school student, I wouldn’t have any idea how to answer that question. 

Sokanu free personality test you can take online

Best for: Determining a few different career paths that could make you happy — and then having the opportunity to pick-and-choose from there. 

Free Emotional Intelligence Tests

Psychology Today defines emotional intelligence as, “the ability to identify and manage your own emotions and the emotions of others.” Arguably, having emotional intelligence is the most important factor in dealing with conflict and communicating with others.

It’s undeniable that emotional intelligence is important — in fact, research has shown success is 80-90% attributable to emotional intelligence (EI), and only 10-20% to your IQ.

In the workplace, whether you’re around coworkers in the midst of a stressful project, or dealing with a tough performance review from your boss, it’s critical you know how to both identify and handle your own emotions; it’s equally important you know how to read other people’s emotions, and manage them appropriately.

So let’s dive in. Below are four emotional intelligence tests to help you recognize your level of emotional intelligence, and also how to improve it.

1. Berkeley Emotional Intelligence

This test, designed by Berkeley, shows you 20 pictures and asks you to recognize the facial expression on each person’s face. It’s easy, quick, and fun, and an informative way to learn how well you read other people’s emotions — which is a critical skill for assessing and mitigating conflict.

Pros: It’s fun and easy, and correctly identifying people’s facial expressions is a scientifically-proven way to evaluate someone’s emotional intelligence (EI). 

Cons: 20 questions is a relatively short test to determine emotional intelligence, so the test is a good starting point, but might not offer a comprehensive view of your EI. 

berkeley emotional intelligence free personality test you can take online

Best for: Figuring out how well you analyze and interpret other people’s emotions — a vital component of strong emotional intelligence.

2. VeryWellMind

If you don’t have the time for anything more in-depth, this test only asks you 10 quick questions before delivering your results.

It’s admittedly not medical or scientific by any means, but does offer other articles depending on your score. If you score low, for example, VeryWellMind.com includes a link to another one of their articles, “Emotions and Types of Emotional Responses.”

Pros: Takes only a few minutes to complete, and the questions are straightforward and easy to answer. 

Cons: It’s easy and fun, but isn’t necessarily as accurate or scientific as the others in this list. 

verywellmind free personality test you can take online

Best for: A speedy gut-check on how emotionally intelligent you are, with resources to further your understanding. 

3. Empathy Quotient

Unlike the tests above, this one is designed to clinically assess you — the test was developed by Simon Baron-Cohen at the Autism Research Center at the University of Cambridge, and uses the same emotional measurements mental health professionals use to diagnose social impairment.

It’s a 60-item questionnaire and is suitable to measure “temperamental empathy” in adults.

Pros: It uses the same measurements that mental health professionals use to diagnose social impairments — meaning it’s accurate and scientifically-backed, and should provide you with a deeper understanding of your own empathy (and areas for improvement). 

Cons: The test requires you to have a certain level of self-awareness and understand how others’ perceive you. For instance, one statement is, “I am very blunt, which some people take to be rudeness, even though this is unintentional” — it might be difficult for someone to know whether their bluntness comes across as rudeness. 

Empathy Quotient free personality test you can take online

Best for: A more in-depth test to accurately analyze how emotionally intelligent you are. 

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How to Write YouTube Titles for SEO

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How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.

Whether your video is going to be a success is determined by how many people will be able to find it and watch it.

Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.

One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

And one of the most important SEO elements of any page is its title.

What is a Youtube title?

“Title” is what you see on the browser tab when you open any Youtube page:

It is controlled by the “Title” field which is required when you upload your video to Youtube:

In the code of the page the title can be found within <title></title> tags.

On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.

Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.

How can titles impact the findability of your video?

Page titles are key on-page SEO elements because they do both:

  • Page titles are direct ranking factors (Google uses them to understand what the page is about)
  • Page titles impact click-through by being the most visible parts of standard search snippets.

In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:

Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:

How to create an effective Youtube title

1. Include your keyword

This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.

Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).

Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.

It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:

2. Make it sound interesting

I know it sounds obvious but there are too many boring video titles for me not to mention it.

Your video title needs to invite a click, so make sure it is interesting enough to invite one.

I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.

Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”

There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.

This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.

3. Include numbers

Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.

You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.

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4. Mention a brand (if there’s one to mention)

Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.

Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name. 

Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:

No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.

Keep a close eye on your results

Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.

Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:

Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:

Slutsats

You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!



The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.

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Amazon Announces Auction System for FBA Storage Space [What Sellers Need to Know]

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Amazon Announces Auction System for FBA Storage Space [What Sellers Need to Know]

Amazon’s FBA program is a tremendous asset for brands who sell products on the platform. With FBA, retailers can outsource the heavy lifting of logistics such as warehousing, fulfillment, and distribution for a fee. In the last few years, sellers have expressed the need for more capacity, predictability, and control over their inventory. Amazon’s recent update helps sellers tackle those challenges and so much more.

Amazon just announced a new streamlined FBA capacity management system that will go into effect on March 1, 2023. With this new system in place, Amazon FBA will be turned into an auction where sellers can bid for additional storage space.

The system will now incorporate a single, month-long FBA capacity limit rather than weekly restock limits that can make inventory planning challenging for sellers. Now, capacity limits for the upcoming month will be announced in the third full week of each month via the Capacity Monitor in Seller Central and email notification. According to Amazon, the majority of sellers will now have access to greater capacity volumes than before.

With this new update, Amazon also announced they will provide estimated limits for the following two months to help sellers plan over a longer period. In a recent blog post highlighting the announcement, Dharmesh Mehta, Vice President of Amazon Worldwide Selling Partner Services stated, “We will forecast how much space and labor we expect to have to provide these estimates, but these estimates may vary up or down based on how efficiently sellers are using their capacity, as measured by the Inventory Performance Index (IPI) score.”

With the new Capacity Manager in place, sellers will also be able to request additional capacity based on a reservation fee that they specify. Mehta noted…

“Requests are granted objectively, starting with the highest reservation fee per cubic foot until all capacity available under this program has been allocated. When additional capacity is granted, sellers’ reservation fees are offset by earning performance credits from the sales they generate using the extra capacity. Performance credits are designed to offset up to 100% of the reservation fee, so sellers don’t pay for the additional capacity as long as their products sell through.

 

Our goal is to provide sellers with more control over how much space they can have while limiting unproductive use. We’ve piloted this feature with certain US sellers, and we’re excited that with this launch, we will expand it so all sellers can request higher FBA capacity limits.”

 

The recent announcement also highlighted how Amazon will set capacity limits and measure sellers’ inventory usage in cubic feet (vs. number of units), which better represents the capacity sellers’ products use in our fulfillment centers and transportation vehicles. As many sellers prefer to plan in units, Amazon will continue to show inventory usage in units but will also provide an estimate of how many units specific cubic volume capacity limits are likely to permit.

 

Tinuiti’s Take on the New FBA Capacity System

 

Change is certainly on the horizon. Let’s hear from Tinuiti’s own Bjorn Johnson on tips for how you can prepare for the FBA change coming March 1st.

“These changes are likely to be impactful, especially to sellers with larger products. Amazon reverting to cubic foot-based storage limits is likely to reintroduce previous issues for these clients in maintaining healthy inventory levels. Their difficulties look to be exacerbated by the addition of the bidding system. In order to keep their already high-fulfillment-fee products in stock, they’ll need to bid on large amounts of space. On the other hand, sellers with smaller products are likely to be able to store more units than before, and have the flexibility to bid on smaller amounts of space. The decision from Amazon looks like a clear effort to encourage small, light, easy-to-ship and fulfill products.”

– Bjorn Johnson, Operations Manager at Tinuiti

 

Want to Learn More About the New Auction System for FBA Storage Space?

 

We will continue to keep you informed as we learn more about the new FBA capacity system. If you’re interested in learning more about our Amazon offerings or if you have any questions concerning FBA, contact us today.

 

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How to optimize your online forms and checkouts

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How to optimize your online forms and checkouts



Forms are probably the most important part of your customer journey. They are the final step where the user entrusts you with their precious personal information in exchange for the goods or services you’ve promised.

And yet, too many companies spend minimal time on making sure their form experience is a good one for their users. They don’t use data to establish where the UX problems are on their forms, and they don’t run form-specific experiments to determine how to improve their conversion rate. As a result, too many forms are unnecessarily driving potential customers away, burning potential revenue and leads that could have been converted if they had only spent a little time and effort on optimization. Two-thirds of people who start a form don’t go on to complete it, meaning that a lot of money is being left on the table.

This article contains some of our top tips to help optimize your forms + checkouts with the goal of improving their conversion rate and delivering more customers and leads.

Use data to identify your problem fields

While user testing and session replay tools are useful in identifying possible form issues, you should also be using a specialist form analytics tool, as this will allow you to quantify the scale of the problem – where are most people dropping out – and prioritize improvements accordingly. A good form analytics tool will have advanced insights that will help work out what the problem is as well, giving you a head start on creating hypotheses for testing.

A/B test your forms

We’ve already mentioned how important it is to nurture your forms like any other part of your website. This also applies to experimentation. Your A/B testing tool such as Optimizely should allow you to easily put together a test to see if your hypothesis will improve your conversion rate. If there is also an integration with your form analytics tool you should then be able to push the test variants into it for further analysis.

Your analytics data and user testing should guide your test hypothesis, but some aspects you may want to look at are:

  • Changing the error validation timing (to trigger upon input rather than submission)
  • Breaking the form into multiple steps rather than a single page
  • Removing or simplifying problem fields
  • Manage user expectations by adding a progress bar and telling them how long the form will take upfront
  • Removing links to external sites so they are not distracted
  • Re-wording your error messages to make them more helpful

Focus on user behavior after a failed submission

Potential customers who work their way through their form, inputting their personal information, before clicking on the final ‘Submit’ button are your most valuable. They’ve committed time and effort to your form; they want what you are offering. If they click that button but can’t successfully complete the form, something has gone wrong, and you will be losing conversions that you could have made.

Fortunately, there are ways to use your form data to determine what has gone wrong so you can improve the issue.

Firstly, you should look at your error message data for this particular audience. Which messages are shown when they click ‘Submit? What do they do then? Do they immediately abandon, or do they try to fix the issue?

If you don’t have error message tracking (or even if you do), it is worth looking at a Sankey behavior flow for your user’s path after a failed submission. This audience will click the button then generally jump back to the field they are having a problem with. They’ll try to fix it, unsuccessfully, then perhaps bounce back and forth between the problem field a couple of times before abandoning in frustration. By looking at the flow data, you can determine the most problematic fields and focus your attention there.

Microcopy can make the checkout experience less stressful

If a user is confused, it makes their form/checkout experience much less smooth than it otherwise could be. Using microcopy – small pieces of explanatory information – can help reduce anxiety and make it more likely that they will complete the form.

Some good uses of microcopy on your forms could be:

  • Managing user expectations. Explain what information they need to enter in the form so they can have it on hand. For example, if they are going to need their driver’s licence, then tell them so.
  • Explain fields. Checkouts often ask for multiple addresses. Think “Current Address”, “Home Address” and “Delivery Address”. It’s always useful to make it clear exactly what you mean by these so there is no confusion.
  • Field conditions. If you have strict stipulations on password creation, make sure you tell the user. Don’t wait until they have submitted to tell them you need special characters, capital letters, etc.
  • You can often nudge the user in a certain direction with a well-placed line of copy.
  • Users are reluctant to give you personal information, so explaining why you need it and what you are going to do with it is a good idea.

A good example of reassuring microcopy

Be careful with discount codes

What is the first thing a customer does if they are presented with a discount code box on an ecommerce checkout? That’s right, they open a new browser tab and go searching for vouchers. Some of them never come back. If you are using discount codes, you could be driving customers away instead of converting them. Some studies show that users without a code are put off purchasing when they see the discount code box.

Fortunately, there are ways that you can continue to offer discount codes while mitigating the FOMO that users without one feel:

  • Use pre-discounted links. If you are offering a user a specific discount, email a link rather than giving them a code, which will only end up on a discount aggregator site.
  • Hide the coupon field. Make the user actively open the coupon box rather than presenting them with it smack in the middle of the flow.
  • Host your own offers. Let every user see all the offers that are live so they can be sure that they are not missing out.
  • Change the language. Follow Amazon’s lead and combine the Gift Card & Promotional Codes together to make it less obvious.

An example from Amazon on how to make the discount code field less prominent

Get error messages right

Error messages don’t have to be bad UX. If done right, they can help guide users through your form and get them to commit.

How do you make your error messages useful?

  • Be clear that they are errors. Make the messages standout from the form – there is a reason they are always in red.
  • Be helpful. Explain exactly what the issue is and tell the user how to fix it. Don’t be ambiguous.

Don’t do this!

  • Display the error next to the offending field. Don’t make the user have to jump back to the top of the form to find out what is wrong.
  • Use microcopy. As noted before, if you explain what they need to do early, they users are less likely to make mistakes.

Segment your data by user groups

Once you’ve identified an issue, you’ll want to check whether it affects all your users or just a specific group. Use your analytics tools to break down the audience and analyze this. Some of the segmentations you might want to look at are:

  • Device type. Do desktop and mobile users behave differently?
  • Operating system. Is there a problem with how a particular OS renders your form?
  • New vs. returning. Are returning users more or less likely to convert than first timers?
  • Do different product buyers have contrasting expectations of the checkout?
  • Traffic source. Do organic sources deliver users with higher intent than paid ones?

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Om författaren

Alun Lucas is the Managing Director of Zuko Analytics. Zuko is an Optimizely partner that provides form optimization software that can identify when, where and why users are abandoning webforms and help get more customers successfully completing your forms.


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