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21 of the Best Landing Page Design Examples You Need to See in 2022

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21 of the Best Landing Page Design Examples You Need to See in 2022


How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.

If you’re looking to up your landing page game, it’s helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages.

Sign-Up Landing Pages

1. Shopify

Shopify sign up landing page example

Like many of the other landing pages in this post, Shopify’s trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many.

Why This Landing Page Works:

  • Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial’s details and benefits.
  • Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes it easier for you to quickly get started selling online with their tool.

What Could Be Improved:

  • Emphasize Security: The last column states that the platform is safe, but doesn’t explain why. Instead, it mentions that over a million businesses use it. A few words that speak to site security would improve this section since the number of vendors is already stated at the top of the page. Additionally, it would eliminate friction for visitors with security concerns.

2. Great Jones

Great Jones landing page example

Many of us have been doing a lot more cooking during the pandemic and looking to upgrade our gear. Great Jones offers up a landing page that’s as beautiful as its Dutch Ovens. It’s very aspirational and taps into all of our ideal kitchen dreams.

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Why This Landing Page Works:

  • Use of Color: Great Jones’ site is colorful just like its cookware. The use of bold colors quickly draws visitors in and makes the cookware stand out.
  • Prominent CTA: You can’t miss this giant yellow CTA and bold font $100 Off coupon. Who wouldn’t want $100 off these gorgeous pots?

What Could Be Improved:

  • Rollover Descriptions: With so many pans and utensils pictured at once, it would be great if users had the ability to view the name of the item. That way they could find it easier on the site when they’re ready to buy.

3. Muzzle

Muzzle sign-up landing page with yellow download button

Muzzle, a Mac app that silences on-screen notifications, fully embraces this show don’t tell mentality on their otherwise minimal landing page. Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?

Why This Landing Page Works:

  • Show Rather Than Tell: Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app’s usefulness without lengthy descriptions.
  • Cohesive Visual Experience: Even the text on the page is a muted gray color, mirroring the function of the product.

What Could Be Improved:

  • Could Be Difficult to Read: While the light gray text on white background is great at mimicking the product’s function, it may be harder to read for some.

4. DoorDash

DoorDash landing page example

Takeout enthusiasts are no doubt familiar with DoorDash, the app that lets you order food from a variety of restaurants from your phone. Well, instead of customers, this landing page is geared towards recruiting Dashers who make the deliveries.

Why This Landing Page Works:

  • Emphasizes Dasher Autonomy: This landing page really plays up that Dashers are independent and free to work when they want.
  • Highlights Potential Earnings: While there’s no way to prove these earnings are typical, they are certainly enticing for anyone who wants to make extra cash on the side.

What Could Be Improved:

  • Advantage Over Competitors: DoorDash is not the only delivery game in town. They could highlight what sets them apart from a competitor like UberEats.

5. Klok

Wise sign-up landing page with CTAs for sending money, receiving money, and debit card

Wise allows you to send or receive money in different currencies and countries, and its landing page separates customers into two categories of either Business or Personal so you’re not distracted by options that don’t apply to you. There’s even a short video to show visitors how the service works before they try it. Since they’re dealing with money, it’s important to get the customer experience right the first time.

Why This Landing Page Works:

  • Highlights Safety: The security information is out front and center on this page, helping to ease any hesitancy a potential customer might have and assures them that Wise is a safe service to use to send money and receive .
  • Emphasizes Value: In several places on the page, in both text and video, Wise reiterates that it’s less expensive than transferring money through a traditional bank.

What Could Be Improved:

  • Interface is a Little Busy: While it’s great that customers have access to a wealth of information about the service, there’s a lot going on. There’s video, menus that appear when you scroll and multiple buttons — all within the top half of the page.

6. Airbnb

Airbnb Landing PageTo help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location and home size. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation.

Airbnb 2nd landing page exampleIf you visit the page already convinced, the clear call-to-action at the top of the page makes it easy to convert on the spot.

Why This Landing Page Works:

  • Personalisering: Airbnb shows you right at the start what you could potentially earn based on your area and the size of your home. This is useful for potential new hosts who may still be figuring out how much they should charge and what they can expect to earn.
  • Leverages Community: Further down on the page, those curious about hosting have the option to contact a seasoned Superhost to answer any questions they may have.

What Could Be Improved:

  • Nothing: The page is clear, concise, reassures potential hosts Airbnb is safe to use, and offers a personalized experience.

7. Wag!

Wag landing sign up page example

Wag! is a service that connects dog owners with dog walkers and sitters. This page gets right to the point with a large font encouraging prospects to join, and puts the sign-up form prominently on the right half of the page. The green background color makes the white font and other elements on the page pop. The addition of a QR code on the form is also a nice touch, enabling visitors to scan it, quickly download the app, and sign-up.

Why This Landing Page Works:

  • Efficient Form: Leaving the form field open on the page means visitors don’t even have to click on a CTA to access it. The QR code further expedites the process.
  • Emphasizes Credibility: Including caretaker photos and that more than 351,000 caretakers currently use the service nationwide makes Wag more trustworthy.

What Could Be Improved:

  • It’s Not Compelling: Unlike DoorDash mentioned earlier, Wag! makes no mention of why people should join. What are the perks? Are the hours flexible?

8. Wistia

Wistia Landing Page Example

Right off the bat, you notice the blue background with the pop of pink in the form of a “Try for free” button. The page gets right into the action with a video showcasing all the cool content you can create. If you’re having doubts, you can always scroll below to read testimonials from some of Wistia’s 375,000 happy customers.

Why This Landing Page Works:

  • Ease of Use: The form itself allows users to quickly fill it out by linking to their Google account. Doing so enables the autofill feature, which cuts down on friction for the user.
  • Capitalizes on Visuals: As a video host, Wista does a great job of showcasing its capabilities using a variety of mediums. There’s colorful graphics, videos and even a link to marketing focused cartoons.

What Could Be Improved:

  • Include an FAQ: Testimonials are great, but sometimes customers have a few concerns that could be answered quickly with an FAQ section. That way they can decide whether or not to sign up without having to leave the page to search for answers.

9. Webflow

Webflow Landing Page ExampleWebflow, a design tool for web developers, packs a lot of information into just one GIF. As with Muzzle, Webflow also gets right to the point and demonstrates what their tool can do, rather than just talking about it. The animated GIF is visible in the same frame on the website, so users can see how the product works och sign up without scrolling.

Why This Landing Page Works:

  • Show Rather Than Tell: Being able to view Webflow’s tool in action gives potential customers a clear idea of not only what it does, but how their user experience will be.
  • Removes Risk: In several places on the landing page, visitors are reminded that the service is free. There’s no trial to sign up for. They can build their site for free and decide whether or not to sign up for a plan when they’re ready to launch.

What Could Be Improved:

  • Nothing: This landing page is the perfect balance of information, usability, and visuals.

10. Talkspace

Talkspace Landing page example

Talkspace, an online therapy service, really focuses on trustworthiness with this landing page. All of the information on this page emphasizes that customers will have access to licensed therapists, and drives home that the service is secure and confidential. It’s a great way to reassure those who may be hesitant to participate. The use of shapes is also a clever idea. Pages are often filled with squares and boxes, so putting the CTA inside a large circle immediately draws the viewer in. Overall, the layout is clean, inviting, and informative.

Why This Landing Page Works:

  • Builds Trust: The focus on customer security works in their favor, especially noting that they are HIPPA compliant.
  • Provides Value: In addition to providing details about how Talkspace works, this page also provides several mental hälsa resources and articles.

What Could Be Improved:

Nothing: This page has a great user interface and serves as a great starting point for mental health resources.

Ebook Landing Pages

11. Nauto

nauto-ebook-landing-page

Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.

At the top of the page, shown above, a warm photo of a car’s exterior r hugs the lead-capture form. The green “Download Now” button might’ve even been on purpose (on the road, green means go, after all).

Annons

Scroll down, and you’ll see another “Get the eBook” CTA to remind users what’s waiting for them. You’ll also see three jarring statistics about car accidents to entice users to learn more. Check it out below.

nauto-ebook-landing-page-CTA-1

Why This Landing Page Works:

  • Simplicity: There’s no distractions on this landing page, which is perfect given the company’s focus on safe, self-driving vehicles.
  • Great Use of Comparison: Further down the page, Nauto offers up side by side footage of a distracted driver vs. a self-driving vehicle. It’s an excellent way to drive the point home that A.I. is a safer bet.

What Could Be Improved:

  • Graphics: The warm photo at the top is really difficult to see. Slightly more definition would have helped visitors easily recognize the image as cars.

12. Industrial Strength Marketing

industrial-strength-marketing-landing-page-example.png

Right off the bat, this landing page pulls me in with a compelling, punchy header: “Don’t Make Me Zoom.” It directly speaks to a common experience most of us have had when we’re browsing on our phones or tablets — and it’s a little sassy, too.

But that’s not the only thing keeping me interested in this landing page. Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.

industrial-strength-marketing-mobile-landing-page-1.jpg

industrial-strength-marketing-mobile-landing-page-2.jpg

Plus, this design is meta to boot: It looks and works great on mobile, too (pictured above) Keep in mind that a lot of visitors will be accessing your landing pages on their smartphones or tablets, and if the design of your website doesn’t work well for them, they might give up and leave your page.

The folks at Industrial Strength Marketing made the fonts and form field big enough so that visitors don’t have to pinch-to-zoom to read and interact with the content, for example.

Why This Landing Page Works:

  • Voice: The language is punchy and relatable, quickly drawing the reader in.
  • Minimalist: The black and white color scheme with just a few pops of red really make the sign up sheet stand out. Additionally the minimalist design works beautifully on mobile and desktop, no pinching required.

What Could Be Improved:

Nothing: Both the mobile and desktop versions illustrate the perfect execution of a

13. Inbound Emotion

Inbound Emotion Spanish language landing page example

Even if you don’t speak Spanish, you can still appreciate the conversion capabilities of this HubSpot partner site. My favorite feature of the page? The form stays in a fixed, prominent position as you scroll through the site. I also love the simple layout and warm colors.

Why This Landing Page Works:

  • Fixed Form: Having access to the form while scrolling provides a better user experience. No need to scroll back up to the top of the page to find it.
  • Simple Interface: The layout is simple, but effective. The use of only two shades of orange give a monochrome feel and keeps the focus on the benefits of the ebook.

What Could Be Improved:

  • Make the Form Brief: There were six items to fill out, not including the check boxes option at the end. Longer forms could be a turnoff for some visitors.

14. IMPACT Branding & Design

Impact Branding landing page example with creative CTA

Full disclosure: IMPACT is a HubSpot partner — but that’s not why they’re included here. IMPACT’s landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.

The free guide IMPACT is offering for download here also doesn’t emphasize the download itself in the blue button that allows you to submit your filled-out form. Rather, IMPACT is inviting you to “generate more conversions” — putting the focus on what you stand to gain as a result of reading the guide.

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Why This Landing Page Works:

  • Clever Messaging: You’re not downloading an ebook, you’re learning how to “generate more conversations.” This rephrasing is far more enticing than simply putting a regular download button.
  • Simple Use of Color and Fonts: The blue tones work really well on this landing page, giving it variety while keeping the look cohesive. Since there’s lots of text on the page, a simple font is perfect.

What Could Be Improved:

  • Nothing: This page encourages downloads in a clever way using a simple layout and colors.

Landing Pages to Learn More

15. Unbounce

Unbounce Landing Page Example

It’s no surprise Unbounce made this list —they’ve actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: the multiple ways to access the course, and additional industry-specific report offerings. Unbounce is really skilled at providing visitors the information they need, but also what they didn’t know they needed until they landed on the site.

Why This Landing Page Works:

  • Gives Visitors Options: When it comes to accessing the course, users can either click the main button above the upper half of the page, or if they’ve been scrolling, click on the course from the sidebar on the left. Eliminating the need to scroll back up to the top of the page.
  • Sometimes More is More: In addition to the course, Unbounce provides visitors with industry-specific reports and answers to other landing page-related topics. Providing even more useful information sets Unbounce up as a trusted authority in their field.

What Could Be Improved:

  • Descriptions: The course offers several modules and it would be helpful if some offered a brief description. The sidebar menu offers a course list, but a short sentence summarizing what visitors can expect to learn would be helpful.

16. Bills.com

bills-dot-com-landing-page-example.png

Often, people think landing pages are static pages on your website. But with the right tools, you can make them interactive and personalized.

Take the example above from Bills.com. To see if you’d benefit from their consultation, you answer three questions before you are shown a form.

Then, you answer two more questions, like the one below:

bills-dot-com-landing-page-2.png

And here’s the final landing page form where you fill out your information:

bills-dot-com-landing-page-3.png

I’m not sure how the algorithm works (or if there’s one at all), but while I was filling it out, I had some anxiety about inte qualifying. Once I found out I did, I was excited to fill out the form, which I’m sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I’d bet that Bills.com increased conversions pretty significantly.

Why This Landing Page Works:

  • Exclusivity: Everyone likes to feel special, which is why exclusivity works so well. The page gives the impression that the offer isn’t given to just anyone, you have to qualify first.
  • Interactivity: Anytime you can get users to interact with the page, even if it’s something as simple as using a form with a sliding bar question.

What Could Be Improved:

  • More Color: While the site is geared to not so fun topics like bills and debt, it doesn’t mean it has to be boring. The gray leaves much to be desired.

17. Zillow

Zillow Landing Page Example

Zillow did something very similar to Bills.com with their landing page. It starts with a simple form asking for “your home address” ( sounds creepy, but don’t worry. This form field is set on top of a hero image featuring a quaint home at dusk followed by a handy FAQ section.

Of course, the address itself won’t be enough to get a true appraisal value of a home. It just denotes the home’s neighborhood. It’s a bit like playing The Price is Right. You can guess how much homes in the area are worth and then type in an address to see how close you got. If you want to learn more info about a property, Zillow then prompts users to sign-up to continue.

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Zestimate landing page exampleOnce you hand over your email, you’ll have access to more data like comparable homes in the area, mortgage tools, and the estimated net profits should you decide to sell.

Why This Landing Page Works:

  • Games are Fun: Anytime you can make filling out a form feel like a game, it’s a win.
  • Establishes Authority on the Topic: Zillow has access to so much housing and neighborhood data, it’s no wonder they are one of the top home search sites in the nation.

What Could Be Improved:

  • Nothing: The Zestimate page is simple, but effective. Those with concerns about what a Zestimate is and how it’s calculated have easy access to the homebuying FAQ on the second half of the page.

18. Landbot

Landbot Landing Page Example

Landbot, a service that creates chatbot-based landing pages, puts their own product front and center on their chat-fueled landing page. Visitors are greeted by a friendly bot —complete with emojis and GIFs —who encourages them to provide information in a conversational format instead of via a traditional form.

Why This Landing Page Works:

  • It’s Fun: From the bright colors to the GIFs, this page keeps visitors engaged and entertained.
  • Show, Not Tell: By having the chatbot right on the page, doing its thing, potential customers can see exactly what they’re getting. The whole experience simulates what it’s like to use Landbot’s product.

What Could Be Improved:

  • Nothing: Landbot’s use of a live demo, testimonials, highlighted integration features and detailed breakdown of how the product works leaves new customers ready to sign up at first glance.

19. Webprofits

Webprofits landing page example

Like Industrial Strength Marketing mentioned earlier, Webprofits also makes great use of a predominantly black, white and red color scheme. The result is a clean layout that makes great use of the pops of color on the page. It’s a testament to the organization’s expertise in digital marketing and UX design.

The rollover description feature throughout the “What We Do” section, while black and white, uses movement to draw the reader’s attention to the content. Each section changes color and rolls down like a shade to reveal more in depth features.

Webprofits landing page example

They also make it easy for you to figure out what Webprofits actually does. The rest of the page offers detailed information about what you’ll get when you give over your information. Plus, it includes strategic CTAs throughout, like “Get in Touch”

Why This Landing Page Works:

  • Informative, But Not Overwhelming: There’s a lot of information and text on this page, but the use of well-placed graphics and videos help break things up.
  • Multiple CTAs: Placing the same CTA throughout the page makes it so visitors don’t have to scroll all the way to the top to “Get in Touch.”

What Could Be Improved:

  • Nothing: Webprofit makes great use of the long landing page format, packing in all the pertinent information visitors would need in one place with a visually appealing experience.

20. Native Poppy

Native Poppy Landing Page example

Sometimes, you’ve just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, Native Poppy’s landing page is a pleasure to look at.

Aside from its skönhet, the page has some great elements: a clear and delightfully pink CTA, an informative “How It Works” section, plus an FAQ at the bottom. Best of all, it plays with language, ditching the phrase “become a subscriber” for “become a wild flower.” I don’t know about you, but I’d much rather be a “wild flower” over a subscriber any day.

Why This Landing Page Works:

  • Captures Brand Voice: The layout of Wild Poppy mirrors the whimsical vibe of the brand. From the photos, font choice, and “wild flower” subscription, all the messaging works in harmony.
  • Persuasive: By highlighting all the perks and discounts of being part of the subscription program, it entices customers to join.

What Could Be Improved:

  • Form Visibility: While there are multiple CTAs, it would have been nice to have the form fields on the page for faster sign-up, or as a pop up after clicking, instead of having to click the CTA and then be taken to another series of prompts.

21. Conversion Lab

Conversion Lab Landing Page example

While I wouldn’t typically include an example of a homepage with a form on it in a post about landing pages, this website is special. The homepage is the entire website — the navigation länkar just take you to the information below.

When you click “Get My Free Consult,” the entire page darkens to highlight the form. See what it looks like before you click in the photo above.

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And, when you click that CTA, check out how the form appears:

Conversion Lab landing page example CTA

It’s a similar function when clicking on any of the headings on the page. Instead of taking you to a different page, it simply jumps to the corresponding section on the homepage.

I love how you don’t have to leave the page to fill out the form, or view any of the features, creating a seamless user experience.

Why This Landing Page Works:

  • Creative: Having a homepage that also functions as various landing pages makes Conversion Lab unique. Best of all, it still provides a pleasant user experience.
  • Organized Layout: Despite having the homepage and landing pages as one, the page doesn’t feel cluttered or busy at all.

What Could Be Improved:

  • Form Placement: It would be nice if the form maybe opened up on one side so visitors could still read the content on the rest of the page.

Landing Page Ideas

A well-optimized landing page can transform prospects into leads by gathering information that can help you better understand, market to, and delight visitors. Since landing pages are crucial for conversions, it’s important to make sure they’re well planned, designed, and executed.

Here are a few things to keep in mind when creating landing pages:

  • Appealing aesthetics: Giving your landing page color and a clean UI can only help. Visitors will want to learn more about your products and see evidence of the value you’re offering. Take a look at #18 on our list — Landbot for a great example of a stunning web page.
  • Less is more: Let the offer or images do most of the talking, but be sure to include any and all descriptive headlines and supporting text to make your landing page clear and compelling. This goes for just about all the components on the page: try white space, simple copy, and shorter forms.
  • Keep visitors on the page: By removing the main navigation or any distracting backlinks, it’s less likely there will be any lead generation friction that could cause visitors to abandon your page.
  • Social Sharing: A simple way of getting visitors to engage with your landing page is including social media sharing buttons so that they can spread your content to their social followings. After all, customers are the center of your marketing flywheel.
  • A/B-testning: Landing pages are important to get right, and since consumer psychology can sometimes be surprising, it’s always better to experiment with different versions of your pages to see which has the highest conversion rate (CVR). Test the positioning of the offer, kinds of CTAs, or even the color scheme.
  • Call-To-Action: De CTA is where the meat of the landing page is, or the tipping point where prospects become contacts. CTAs could ask visitors to subscribe, download, fill out a form, share on social media, and more — but, overall, CTAs are necessary for getting your audiences more engaged with your offering. To generate leads, CTAs should be bold and eye-catching, but most importantly, they need to effectively communicate value.

Creating Landing Pages That Shine

Landing pages aid in growing your customer base and increasing conversions. Create a page that delights customers with a user interface so great, they continue to come back for more.

This article was originally published April 2, 2020 and has been updated for comprehensiveness.

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Källlänk

MARKNADSFÖRING

7 idéer för att bygga din marknadsföringsportfölj (även om du har 0 erfarenhet!)

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7 Ideas to Build Your Marketing Portfolio (even if you have 0 experience!)

Du vill få en bryta som marknadsförare arbeta med ditt favoritmärke eller lära dig av mentorer du ser upp till. Men närhelst du kontaktar någon för ett projekt eller en roll, fastnar du när de frågar efter din portfölj. Du har ingen för att du har ingen eller liten erfarenhet att visa än.

Men om du inte får ett jobb eller projekt kommer du inte att kunna bygga en portfölj. Det ser ut som ett rutnät. Men den goda nyheten är att du inte behöver ett jobb på ett snyggt företag eller göra projekt med kända varumärken för att bygga en portfölj som visar dina färdigheter.

I det här inlägget kommer vi att utforska 7 idéer om hur man skapar en portfölj som får människor att säga "ja" till dig när du närmar dig dem som marknadsförare.

Vad är en marknadsföringsportfölj?

En marknadsföringsportfölj är en digital samling av ditt bästa arbete som kan försäkra en potentiell arbetsgivare om dina förmågor. Du kan skapa en dedikerad webbplats som visar alla dina tidigare insatser, eller så kan du inkludera länken till webbsidor för ditt arbete.

Du kan inkludera annonskopior, bloggar, målsidor, design eller sociala kanaler i din marknadsföringsportfölj som bevis på arbete.

Här är Gill Andrews marknadsföringsportfölj som ett exempel för att bli inspirerad. Portföljen är kortfattad och tydlig, utan utrymme för förvirring. Den erbjuder en värdebaserad tjänst som svarar på besökarnas vad, varför och hur.

Varför är det viktigt att ha en marknadsföringsportfölj?

För att vinna dina kunder måste du ge dem en anledning att lita på dig. Det är där en praktisk marknadsföringsportfölj blir en guldgruva. Att investera i en kommer att skörda stora fördelar för dig marknadsföring karriär resa.

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1. Vänd upp din karriär

En väldesignad marknadsföringsportfölj introducerar dig till rätt möjligheter. Potentiella kunder kan hänvisa till din portfölj för att få en glimt av din arbetsstil och nå ut till dig snabbt.

2. Marknadsför dig själv

Du kan inte gå runt med dina nöjda kunder och marknadsföra ditt arbete.

Men det bör inte hindra dig från att publicera din framgång. Kundrekommendationer kan passa perfekt i din portfölj för att bygga upp förtroende bland publiken. Du kan till och med utnyttja sociala medier för att öka räckvidden för din portfölj.

3. Visa upp dina färdigheter

Portföljer är det enklaste sättet att berätta för din målmarknad om vad du har att erbjuda.

Vad som gör det ännu bättre är att det är en visuell representation av dina färdigheter, vilket gör det lätt att titta på och smälta.

4. Bygg ditt varumärke

Trött på att jaga kunder?

Om du vill ha mer framstående kunder med bättre avkastning, skapa ditt varumärke är vägen att gå. När ditt arbete har trovärdighet och folk kan lita på dig för sitt arbete, kommer värdefulla kunder att nå ut till dig proaktivt.

Hur bygger man en marknadsföringsportfölj (utan tidigare erfarenhet)?

Nu kommer miljonfrågan om hur man bygger en marknadsföringsportfölj, särskilt om du precis har börjat och kanske inte har något exempelarbete att lägga till.

Annons

1. Välj en onlineplattform

Inte bara vad utan hur du väljer att dela informationen spelar en stor roll för att få rätt uppmärksamhet.

Det är därför innan allt annat, välj rätt plattform för att engagera din publik.

Du kan bygga en webbplats genom onlineverktyg som WordPress eller Wix och köp en domän för att komma igång. Den största fördelen med sådana plattformar är att du får färdiga mallar, vilket sparar tid och ansträngning. Medan en sed domän namn får din portfölj att se mer professionell och polerad ut.

2. Bestäm en layout

Din webbplatsbesökare tar bara 10-20 sekunder att bestämma om de vill stanna eller lämna. Det kan vara för mycket press att fånga och behålla deras uppmärksamhet.

Men om du vet vad du gör är det lätt att komma förbi det här problemet.

Börja med att rensa din webbplats. För mycket information, för tidigt, kan förvirra publiken och få dem att gå iväg. Använd istället en enkel layout som vidarebefordrar de nödvändiga detaljerna utan att överväldiga dem.

Här är några måsten på din webbplats.

  • Ett namn och ett professionellt headshot för omedelbar introduktion
  • En kort biografi som berättar mer om dig och dina motiv för läsaren
  • Ett företag eller personligt uttalande för att beteckna vilka tjänster du erbjuder och hur du kan hjälpa besökaren

  • Några exempel på arbete – bloggar, copywriting, målsidor
  • Kundrecensioner eller utmärkelser för att skapa förtroende
  • Dina kontaktuppgifter med en CTA för att avsluta affären

3. Utnyttja husdjursprojekt

Om du kan följa strukturen som nämns ovan är det jättebra. Om inte, oroa dig inte. Vi har täckt dig.

Det är inte nödvändigt att ha imponerande kundrecensioner eller utmärkelser för att packa kunderna. Det viktigaste är att få ut ditt arbete offentligt, oavsett för vem du har gjort det.

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Så du kan fylla tomrummet med dina personliga projekt också. Det kan vara en SEO-optimerad blogg du kör eller en social mediekanal du startat från början.

Inkludera länkar till dem på din webbplats så att folk kan se dina färdigheter. Se till att bloggarna är relaterade till din nisch eller kompetens. Till exempel – om du är specialiserad på e-post marknadsföring, skriv mer om det för att framstå som en ämnesexpert.

Arbeta även med sociala mediekanaler som är populära och relevanta i dagens digitala era.

4. Bläddra igenom collegeuppgifter

Även högskoleuppgifter som de flesta elever fruktar kan användas för att lägga till substans i din portfölj.

Om du har arbetat med några spännande projekt under din collegetid, finslipa dem och inkludera dem på din webbplats.

Uppdraget behöver inte ens vara genomarbetat. Även små men meningsfulla arbeten kommer att bli bra. Och du kan alltid byta ut dessa med bättre projekt du kommer att få på vägen.

5. Volontär för gratis tjänster

Det är förståeligt om du inte har något projekt eller uppdrag att visa på hemsidan i början.

Du kan börja med att erbjuda gratistjänster till kunder som en tidsbegränsad affär för att få den första farten. Att nå ut till dina lokala ideella organisationer är också en stor möjlighet att bygga upp din kundbas.

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Du kan be dessa kunder om deras recensioner eller hänvisningar istället för pengar.

Om att arbeta gratis verkar vara en sträcka för dig, ta ut en nominell avgift för dina tjänster.

Kom ihåg att det bara är en tillfällig taktik för att få kunder och trovärdighet. Efter att ha fått några projekt kan du börja med hela laddningen.

6. Få dina färdigheter certifierade

Du kan få certifieringar från verifierade institut för att försäkra folk om att du vet vad du gör.

Välj en färdighet som kan översättas till en betaltjänst och anmäl dig till den lämpliga kursen. Till exempel- videomarknadsföring är en blomstrande kompetens företag efterfrågar växande på sociala kanaler.

Du kan lägga till certifikatet i din portfölj för att förmedla autenticitet och förtroende.

7. Engagera dig med din befintliga målgrupp

Mun-till-mun är fortfarande den bästa formen av marknadsföring.

Men du måste göra något för att övertyga din publik att rota för dig.

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Istället för hårt säljande, växla växlar och arbeta dig smidigt in i kundens innersta cirkel.

Bygg en e-postlista och engagera din publik genom relevant innehåll. Du kan göra det genom att skicka veckovisa nyhetsbrev. Behåll ett delningsalternativ i dina e-postmeddelanden för att utöka din kontaktbas.

Att nå ut till dem på direktmeddelandeplattformar som WhatsApp är också ett effektivt sätt att hålla sig fräsch i kundens sinne.

Ange också en prenumerationsknapp på din webbplats och interagera med dina prenumeranter genom att vädja transaktionella e-postmeddelanden.

Behandla din portfölj som ett visitkort

Att bygga en portfölj värd en kunds tid kan verka som en enorm utmaning. Ganska så.

Men det är inget du inte kan slå med rätt information och verktyg. Även om du inte har för mycket att lägga till i din portfölj kan du fortfarande hålla din publik med din presentation. För att imponera på arbetsgivaren kan du kombinera ditt CV och portfolio med en Personligt brev, skriven med den specifika kunden i åtanke.

adoptera en konversationsmarknadsföringsstil att få kontakt med publiken och få dem att känna sig bekväma. Undersök det kostnadseffektiva eller gratis verktyg för att öka dina marknadsföringsinsatser.

Och viktigast av allt, kom ihåg att du inte kommer att få händerna fulla av möjligheter över en natt. Det kommer att hända så småningom, men innan dess måste du fortsätta lära dig och avlära dig för att förbättra dina tjänster.

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Håll dig konsekvent med dina ansträngningar och fortsätt att uppdatera din portfölj med den senaste informationen.

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