MARKETING
30 Google Sheets Shortcuts Marketers Need to Know
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?
Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal.
Keeping track of the numerous keyboard shortcuts may sound daunting but, luckily, I’m here with a list of Google Sheets shortcuts you can bookmark and return to again and again.
30 Google Sheets Keyboard Shortcuts
1. Select column
Ctrl + Space (PC and Mac)
2. Insert columns to the left
Alt + i, then C (PC), Ctrl + Options + i, then C (Mac)
3. Insert columns to the right
Alt + i, then O (PC), Ctrl + Option + i, then O (Mac)
4. Select row
Shift + Space (PC and Mac)
5. Insert rows above
Alt + i, then R (PC), Ctrl + Option + i, then R (Mac)
6. Insert rows below
Alt + i, then W (PC), Ctrl + Option + i, then B (Mac)
7. Select all
Ctrl + A (PC), Command + A (Mac)
8. Fill range
Ctrl + Enter (PC), Command + Enter (Mac)
9. Fill down
Ctrl + D (PC), Command + D (Mac)
10. Fill right
Ctrl + R (PC), Command + R (Mac)
11. Save
Ctrl + S (PC), Command + S (Mac)
12. Open
Ctrl + O (PC), Command + O (Mac)
13. Paste values
Ctrl + Shift + V (PC), Command + Shift + V (Mac)
14. Insert new sheet
Shift + F11(PC), Shift + Fn + F11 (Mac)
15. Insert time
Ctrl + Shift + ; (PC), Command + Shift +; (Mac)
16. Insert date
Ctrl + ; (PC) , Command + ; (Mac)
17. Insert date and time
Ctrl + Alt + Shift + ; (PC), Command + Option + Shift + ; (Mac)
18. Format as decimals
Ctrl + Shift + 1 (PC and Mac)
19. Format as time
Ctrl + Shift + 2 (PC and Mac)
20. Format as date
Ctrl + Shift + 3 (PC and Mac)
21. Format as currency
Ctrl + Shift + 4 (PC and Mac)
22. Format as percentage
Ctrl + Shift + 5 (PC and Mac)
23. Clear formatting
Ctrl + (PC), Command + (Mac)
24. Show all formulas
Ctrl + ~ (PC and Mac)
25. Insert array formula
Ctrl + Shift + Enter (PC), Command + Shift + Enter (Mac)
26. Collapse an expanded array formula
Ctrl + E (PC), Command + E (Mac)
27. Show/Hide Formula Help
Shift + F1 (PC), Shift + Fn + F1 (Mac)
28. Full Compact Formula Help
F1 (PC), Fn + F1 (Mac)
29. Absolute/relative references
F4 (PC), Fn + F4 (Mac)
30. Toggle Formula
F9 (PC), Fn + F9 (Mac)
An Alternative to Google Sheets Custom Keyboard Shortcuts
In the past, Google Sheets custom keyboard shortcuts were an option users could perform to customize their shortcuts in a way that suited them best. However, nowadays custom keyboard shortcuts in Google Sheets are not an option.
But don’t worry! Another feature that can help you further streamline your work in Google Sheets is the ability to use compatible keyboard shortcuts from other digital spreadsheets, like Excel, in Google Sheets.
To do this, press Ctrl + / then click the button next to “Enable compatible spreadsheet shortcuts.”
Afterward, you’ll have more than 100 new keyboard shortcuts you can use to record and sort your data in Google Sheets.
Work Smarter, Not Harder, with Google Sheets Keyboard Shortcuts
Keyboard shortcuts allow you, as a busy marketer, to streamline your workflow and cut down on the time it takes to record and sort data in Google Sheets. Best of all, these shortcuts are easy to implement whether you’re on a Mac or PC.
Not only will these time-saving shortcuts make data recording more convenient, they’ll also allow you to spend more time focusing on other tasks —because, let’s face it, a marketer’s work is never done.
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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