Ta kontakt med oss

MARKNADSFÖRING

47 of the Best Affiliate Programs That Pay the Highest Commission

Publicerad

47 of the Best Affiliate Programs That Pay the Highest Commission


Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.

Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money.

There are many types of affiliate programs, ranging from online courses to website builders to marketing and business affiliates. Here, we’re going to explore the best affiliate programs with the highest earning potential to ensure you can make money off the content you provide.

But first — what exactly is an affiliate program?

To further understand affiliate programs, let’s consider an example. Wirecutter.com, a New York Times company, is a website that lists product recommendations for shoppers. Wirecutter largely earns commission based on affiliate relationships with retailers.

The publication’s affiliate monetization model might make you doubt the legitimacy of its recommendations — but, in fact, it’s quite the opposite.

Wirecutter only makes commission when a reader purchases a product from an affiliate retailer and doesn’t return the product. Wirecutter, then, has no incentive to promote inferior products. If they did, they’d make less money and turn away readers.

How do affiliates make money?

The affiliate gets a unique link (an “affiliate link”) from which clicks can be tracked — typically using cookies. The cookie then tracks the user to see if they make a purchase. If they do within an allotted amount of time, then the affiliate will earn commission.

Each cookie has a “length” or “cookie life”, which simply define how long the cookie will be tracking the user’s online activity.

For example, if a cookie has a 30-day life, your referral needs to make a purchase within 30-days of clicking your affiliate link in order for you to get paid — otherwise the lead will no longer be trackable.

If you’re interested in starting an affiliate program, there are different types of affiliate programs, and you’ll want to pick the one best-suited for your business. Let’s dive into the types of affiliate programs, next.

Types of Affiliate Programs

If you’re looking to promote your products or services, there are a few affiliate programs you can consider. When choosing an affiliate program, you’ll want to keep in mind the avenues or platforms where your audience spends the majority of their time. For instance, does your buyer persona typically read blog posts, scroll Facebook, or use search engines when researching new products?

Alternatively, is your buyer persona someone who’s always looking for a good deal, and would appreciate a link on a coupon site? Or are they more interested in doing tons of research before purchasing, making your promotion efforts more worthwhile on a review site?

While those are questions you’ll have to consider for yourself, let’s take a look at some general types of affiliate programs so you can begin brainstorming potential avenues for your own marketing efforts:

Search Affiliates

With this program, you’ll have freelancers or entrepreneurs pay their own money to promote your offer on search results or other online advertising platforms like Facebook Advertising. While you’ll want to ensure your partner is following search and advertising guidelines, this could work in your favor if your partner has an SEO background and wants to A/B test to see which ads result in the most referrals for you — and most ROI for them.

Bloggers and Influencers

If there are impressive bloggers or social media influencers in your industry who engage with your ideal buyer persona on a regular basis, you might consider partnering with them. For instance, if you sell kitchen appliances, it might be good to reach out to bloggers or YouTube influencers who post recipes, and ask if they’d feature your product as a “recommended tool” in their next recipe post. Ideally, this would result in your target audience taking a look at your website, and if they like the products you offer, could provide additional revenue for the influencer.

Review Sites

If you offer a product or service that is more expensive or niche, it’s likely that most of your buyers need to conduct research on that topic before purchasing. If that’s the case, it might be a good idea to research the top review sites related to your product or service. Reach out to the business or writer who published the piece, asking whether they’d be interested in providing an affiliate link to your product or service in the text.

Coupon Sites

If you’re offering a new product or service that isn’t popular in the marketplace, you might try creating an affiliate partnership with a coupon site for a limited time. While you don’t want to lose money by giving your product away at a discount, it could be effective at getting some first-time buyers to check out your website and become brand advocates.

Email Marketing

This is best in small doses. You don’t want any partners sending out bulk emails to customers who aren’t interested in your products or services, but with proper consideration for who’s receiving the email, this could be an effective method. For instance, if you sell design tools, you might partner with marketing agencies and ask them to include a link to your site within emails they send to design clients. This could help their clients leverage your tools to create higher-quality content, while giving agencies an added source of income.

Are you a blogger or small business who would like to join an affiliate program to generate income? Below, we’ll explore the top affiliate programs that you can join in your industry.

If you’re planning to launch an affiliate program, you can use the following examples as inspiration. Plus, you’ll get guidance on how much you should pay your partners and affiliates.

Don’t have time to look through all of the programs? We’ve divided this list into several subsections:

Let’s get started.

Best Marketing and Business Affiliate Programs

1. HubSpot

best affiliate marketing program: hubspot

Commission:15% recurring or 100% of the first month’s revenue

Cookie life: 90 days

Commission: 15% recurring or 100% of the first month’s revenue

Cookie life: 90 days

HubSpot’s mission is to help millions of organizations grow better. HubSpot’s award-winning CRM platform — which is comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub, and a powerful free CRM — gives thousands of companies the tools they need to manage the customer experience — all the way from awareness to advocacy.

As a HubSpot affiliate, you have the choice between a 15% recurring rate for up to one year or a flat rate corresponding to 100% of the first month’s revenue.

HubSpot’s plans range from $50 all the way up to $3,000+ per month. And it is not uncommon for customers to purchase more than one product at a time. So these payouts could quickly add up.

When you join HubSpot’s affiliate program, you gain access to a large creative inventory, including demo videos, banners, and copy examples, all designed to help you earn the most commission possible. Plus, you can cultivate a one-on-one relationship with the HubSpot affiliate team, whose members are all dedicated to helping you succeed.

If you have a large business audience or want to monetize your content, then our affiliate program is likely well-suited for you. (You can learn more about HubSpot by reading HubSpot reviews.)

2. AWeber

best affiliate marketing program:  aweber

Commission: 30% recurring

Cookie life: One year

AWeber has been the autoresponder of choice for over one million businesses and entrepreneurs since 1998. It’s a great tool for newsletter and email drip campaigns.

Affiliates of AWeber can earn substantial income through two different channels:

  • Their in-house program offers a lifetime 30% commission. Plans typically range from around $20 to $150 per month, so the payout can add up.
  • Alternatively, you can earn up to $300 per account through CJ Affiliate. However, the cookie life with this option is only 45 days, rather than one year.

3. Sendinblue

best affiliate marketing program: sendinblue

Commission: €5 when a referred user creates a free account + €100 if that user buys a subscription

Cookie life: 90 days

Sendinblue is an all-in-one digital marketing platform that helps businesses connect with customers via email marketing, SMS, chat, marketing automation, CRM, and more. This user-friendly tool is rapidly growing in popularity with over 175,000 users worldwide.

The affiliate program has two different streams: one for agencies and one for bloggers.

Sendinblue’s free and affordable pricing plans make it a very attractive revenue opportunity for bloggers and publishers in the email marketing space. You’ll get €100 every time you refer a paying customer and join a network of top affiliates like WPBeginner, Capterra, CodeinWP, emailvendorselection, emailtooltester, and many more.

Note: Even though the payout is in euros, the program is open to the United States and your commission will be converted based on currency rates at the time of the payment.

4. ConvertKit

best affiliate marketing program: convertkit

Commission: 30% recurring

Cookie window: 30 days

A new up-and-comer in the email marketing field, ConvertKit helps its customers grow their customer-base via landing pages, forms, and email drip campaigns. (You can learn more about ConvertKit by reading reviews.)

ConvertKit’s affiliate program is primarily addressed to existing ConvertKit users who feel their audience could benefit from email marketing products. The program offers a lifelong 30% commission for every referred paying customer or webinar subscriber.

With plans ranging anywhere from $29 per month all the way to $2,000+, the income potential is a very attractive offer, and it costs you absolutely nothing to join the program. The program does not, however, offer any special deals or discounts for any product the affiliate might promote.

5. GetResponse

best affiliate marketing program: getresponse

Commission: $100 for every sale referred, or 33% of recurring subscriptions

Cookie length: 120 days

Along with email marketing, GetResponse offers landing pages, opt-in forms, webinar hosting, a CRM tool, and plenty of other marketing automation tools. (You can learn more about GetResponse by reading reviews.)

Just like AWeber, GetResponse has two affiliate programs you can choose from (or, you can join both!):

  • Their self-hosted program offers a 33% recurring commission. With plans ranging anywhere from $15 to $1,200/month, the payout can be pretty substantial.
  • You can also earn $135 for every sale referred through CJ Affiliate. However, the cookie life is only 30 days, rather than 120 offered in the in-house program.

6. Fiverr

best affiliate marketing program: fiverr

Commission: $15-50 for Fiverr CPA, $10 CPA + 10% RevShare for Fiverr Hybrid, or 30% of every Fiverr Learn course order

Cookie life: 30 days

Fiverr has a few products you might promote on your own website or blog — including Fiverr (the freelance marketplace with digital services for everything from marketing to tech), Fiverr Pro (access to hand-vetted talent trusted by major brands), and Fiverr Learn (courses for freelancers and businesses looking to expand their skills).

If you work with clients who might need to hire a freelancer for marketing, design, or tech skills, or you write a blog for entrepreneurs and want to promote Fiverr Learn, you might want to consider partnering with Fiverr. The popular site, with over 5.5 million users, offers affiliates a dashboard to manage and monitor campaigns, and creative assets to help you promote their services. Of course, commission varies depending on the service you want to promote. Take a look at their full offerings here.

7. Pabbly

best affiliate marketing program: pabbly

Commission: 30% recurring

Cookie life: 30 days

Pabbly is an online platform that offers multiple marketing and business management tools for email marketing, form building, subscription-billing, email verification, workflow automation, and app integration. The most popular package is Pabbly Plus — a cost-effective bundle of all the Pabbly applications.

Unique features of their affiliate program include:

  • You can promote all or any of their products to get a 30% commission within 40 days of the sale.
  • They track sales of all their products using a single cookie. So whatever product you promote, it will get you a commission on the sale of all the products purchased through your affiliate link. Also, this will save you from referring each product separately to your audience.
  • A single sale of Pabbly products can provide you the minimum commission of $183.

Additionally, they provide a single dashboard for monitoring sales, allowing you to view all your commission-related details — such as sales, referrals, and payouts — in a single place.

8. Unbounce

best affiliate marketing program: unbounce

Commission: 20% of recurring revenue for every customer you refer

Cookie life: 90 days

This popular landing page platform — used by brands such as Campaign Monitor and Zola — helps users design high-converting landing pages for SaaS businesses, ecommerce sites, and agencies. Unbounce’s affiliate program is impressive, giving you the opportunity to earn 20% of the recurring revenue for every customer you refer.

Plus, your site visitors or social media followers get 20% off their first three months using Unbounce, making the exchange valuable for them, as well. Unbounce provides you with plenty of tools to succeed using their affiliate program, including a Partner coach, custom dashboard to track progress, and training and promotional materials to ensure you’re promoting their business as effectively as possible. If you’re a marketer hoping to help clients increase conversions on their landing pages, this partnership could be a win-win for you both.

9. Constant Contact

best affiliate marketing program: constant contact

Commission: $5 for each referral that signs up for a free trial, and $105 when your referrals pay for a new account

Cookie life: 120 days

Constant Contact offers powerful email marketing tools for small businesses, bloggers, and entrepreneurs. Among other things, users of Constant Contact can create Instagram and Facebook Ads, automate their email marketing campaigns, target new ecommerce customers, and send follow-up emails to increase revenue to their online stores.

The company’s affiliate program enables you to earn $5 for all qualified leads, and $105 when the referral becomes a customer of Constant Contact.

Additionally, you’ll receive promotional materials, a tracking dashboard, and personalized support to help you succeed with the affiliate program. Constant Contact is used by major brands including Facebook, WordPress, and Shopify. If you believe your clients or prospects could benefit from email marketing tools, this is a good partnership to consider.

10. Typeform

best affiliate marketing program: typeform

Commission: 20% recurring

Cookie life: Unknown

Typeform, which offers conversational forms and surveys including Contact Forms, Employee Satisfaction Surveys, and Event Lead Capture Forms, offers a 20% recurring commission on referrals. That means you’ll earn up to 20% of a referred customers’ subscription to Typeform, as long as the subscription remains active.

This adds up quickly, and the service is relatively cheap, making it easy for your referrals to make a purchase. If you refer 100 customers who sign up for a monthly basic plan, you would bring in $580 every month.

Best Online Course Affiliate Programs

11. Thinkific

best affiliate marketing program:  thinkific

Commission: 30% recurring

Cookie life: 90 days

Thinkific’s powerful all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. The platform enables users to create, market, and sell online courses and membership sites under their own brand.

You’re an ideal candidate for Thinkific’s affiliate program if your audience is made up of any of the following:

  • Content creators with skills and knowledge to share;
  • Business leaders who want to create courses for customers; or
  • Entrepreneurs who want to add new revenue streams

As an affiliate partner, your perks include a 30% lifetime recurring commission, a competitive 90-day cookie window, and access to ready-to-post creative and promotional content. Thinkific affiliate partners earn up to $1,700 per referral every year.

12. Kajabi

best affiliate marketing program: kajabi

Commission: 30% recurring

Cookie life: 30 days

Kajabi is an all-in-one platform that lets users create online courses, launch marketing campaigns, build landing pages, and design the perfect website.

The Kajabi Partner Program is currently only open to Kajabi users. As an affiliate, you’ll receive a 30% lifetime commission for any new member you bring to Kajabi that stays active past their trial period. What’s more, you will be treated to special rewards as you progress. Each level unlocks exciting bonuses only available to Kajabi Partners.

13. Teachable

best affiliate marketing program: teachable

Commission: 30% recurring, with the ability to earn up to 50% commission through monthly bonuses

Cookie life: 90 days

Teachable helps you create and sell beautiful online courses. With over 18 million students and 186 thousand active courses, Teachable is one of the most reputable e-learning platforms. Plus, it’s heavily endorsed by Pat Flynn from Smart Passive Income.

Ranging from Facebook ads to cake decorating tips, Teachable is suited for a variety of niche subjects. Teachable’s affiliate program pays a recurring 30% commission on the referral’s monthly subscription fee. Plans can go anywhere from $29 to $499 per month, meaning you’ll be able to earn up to $150 a month per sale.

14. iSpring

best affiliate marketing program: ispring

Commission: 10% per sale

Cookie life: 90 days

iSpring is an international software development company that produces tools for eLearning content authoring and online training. Their flagship product is iSpring Suite, an award-winning authoring tool that allows the creation of interactive online courses, quizzes, video tutorials, role-plays, and ebooks.

iSpring Suite has an intuitive interface that is familiar to everyone (the tool works as a PowerPoint add-in) and offers solutions for any learning need. And that’s why it has become popular among people from different fields: from university professors to corporate instructional designers.

The affiliate program includes iSpring Suite and iSpring Suite Max, which cost $770 and $970, respectively. Thus, you can earn from $77 to $97 from a single purchase and around $1000/month if you provide 10+ customers monthly. You will receive verified commissions quarterly.

Best Website Builder Affiliate Programs

15. Shopify

best affiliate marketing program: shopify

Commission: 200% commission after a referral has been an active subscriber for 2 months

Cookie life: 30 days

With nearly 2 million merchants worldwide, Shopify has truly proven itself as a market leader in the drop-shipping industry. Shopify has everything you need to start your online store, including website builders, shopping carts, web hosting and store management tools, analytics features, payment processing, and much more.

If your audience is all about e-commerce and needs help setting up an online store, Shopify’s affiliate program might be for you. Affiliates earn a whooping 200% commission on the cost of a monthly subscription (that’s up to $2,400!). Additionally, when a referral signs up for a Shopify Plus account, you get paid a flat $2,000 bounty payment.

On top of the money, as a Shopify affiliate, you get priority support for your own Shopify store, as well as free Shopify content to promote to your audience.

Joining the program is absolutely free. The main drawbacks may be that the target for this program is quite niche, since you’ll need an audience that sells products online and doesn’t already have a solid e-commerce platform.

16. Leadpages

best affiliate marketing programs: leadpages

Commission: Up to 50% commission

Cookie life: 30 days

Leadpages is an online tool that lets you create easy-to-customize landing pages to collect contact information and boost your conversion rates. (You can learn more about LeadPages by reading reviews.)

Their affiliate program is only open to Leadpages customers. Each paying customer referred brings in a lifetime commission of 30%. Membership prices range from $25 to $200 per month.

Leadpages will sometimes run special offers, such as a $5,000 bonus for affiliates who drive 10+ sales by a given date. All affiliates get access to banners, sidebar images, and social media-friendly links. You also have the option to share a unique link to a free content page (like a blog post or video) rather than a product page.

17. Wix

best affiliate marketing programs: wix

Commission: $100 per Premium sale

Cookie life: 30 days

If you’re interested in unlimited payouts with minimal effort, Wix could be for you. The web development company is one of the most popular web hosting platforms, and offers $100 per Premium referral with no limit on the amount of people you can refer (which means, if you refer 10 people, you’ve already made $1,000). Additionally, Wix provides links and creatives, including banners and landing pages in all languages, to make it easy for you to include their link on your site.

However, it’s important to note that there is a minimum sales target you need to reach to get paid — $300 per month (if you make less than that, your earnings will stay in your account until you reach that benchmark). If you feel your website, blog, or social channel is visited on a regular basis by prospects who might be interested in creating their own website on a hosting platform, this could be a good program for you, but if you’re unsure if you can meet the minimum sales target for a while, you might want to reconsider.

Best Web Hosting Affiliate Programs

18. WP Engine

best affiliate marketing programs: wp engine

Commission: $200+ per signup

Cookie window: 180 days

There are millions of websites on the internet, and more than 40% are built on WordPress. WP Engine provides super-fast web hosting for thousands of WordPress websites around the world.

WP Engine’s affiliate program runs on the ShareASale network. By promoting WP Engine plans, you can earn $200 per signup or 100% of the customer’s first monthly payment — whichever one is higher. You gain access to exclusive affiliate discounts you can offer to your audience.

You can also promote StudioPress themes and earn 35% of the sales generated. These purchases get 60 days of cookie tracking.

It’s important to note — WP Engine’s affiliate program is two-tiered, which means that you’ll get paid not only for referring customers, but also for referring affiliates. You get $50 for each of their referrals.

While it may not be easy to find an audience looking to build a new WordPress website, when you do find those users, the profits can be huge.

19. Kinsta

best affiliate marketing programs: kinsta

Commission: Up to $500 per referral + 10% recurring

Cookie life: 60 days

Kinsta was founded in 2013 by veteran WordPress developers “with a desire to create the best WordPress hosting platform in the world.” They strive to offer WordPress hosting that is fast, secure, and reliable.

Kinsta’s affiliate program pays an initial commission, followed by a recurring 10% monthly payment. Affiliates can earn up to $500 initially, depending on the type of plan the referral has purchased:

  • Starter: $30
  • Pro: $100
  • Business: $150
  • Enterprise: $500

While 10% may not seem like much, your referrals are likely to have a high lifetime value, thanks to Kinsta’s high customer retention rate of 95%.

20. Bluehost

best affiliate marketing programs: bluehost

Commission: $65 per sale

Cookie life: 45 days

Bluehost, a web hosting platform that supports more than 2 million websites, offers a phenomenal affiliate program for any business or entrepreneur looking to monetize their blog or website. If you promote Bluehost’s products or services on your own blog or website (either through custom banners or links), you can earn anywhere from $65 to $130 per sale generated from your website — an incredibly high fee.

Best of all, it’s free to join their affiliate program, and Bluehost offers reliable tracking to ensure you get credit for each lead you provide them. Plus, Bluehost offers affiliate managers who can offer support or personalized advice.

21. Hostgator

best affiliate marketing programs: hostgator

Commission: $65 to $125 per signup

Cookie life: 60 days

Hostgator offers both web hosting and building tools, and is incredibly low-cost for startups or ecommerce businesses with limited budgets — for instance, a starter plan costs only $3.84/month.

It’s free to become a Hostgator affiliate, and their tiered payouts are substantial — you can make $65 per signup if you provide Hostgator with 1-5 signups per month, and up to $125 per signup if you provide Hostgator with over 21 signups. You can either embed tracking links on your site or create a custom coupon code. Since Hostgator provides a 45-day money-back guarantee, it’s low-risk for your website visitors to try it out.

22. GreenGeeks

best affiliate marketing programs: greengeeks

Commission: $50 for one sale; up to $100 for six sales

Cookie life: 30 days

GreenGeeks, an eco-friendly, secure web hosting platform, allows you to earn up to $100 per sale. They have a tiered program that pays generously — including $50 for just one sale, and $100 for six or more. Additionally, the company provides a selection of creative assets, content, and banners to ensure you’re proud of the link or banner you include on your website or blog.

If you believe your blog readers or website visitors are interested in exploring web hosting platforms (for instance, if you write content for freelancers), this could be a good option to explore. Best of all, the company promotes eco-friendly alternatives, so you can feel good knowing you’re spreading a positive, “green message” to your site visitor

Best Retail Affiliate Programs

Disclaimer: Commissions for retail stores are much smaller because the purchase price is much smaller. But this also means that it’s easier to get your audience to buy those items (low price = low commitment), which could translate into high conversion rates and higher returns.

23. Amazon Associates

best affiliate marketing programs: amazonCommission: 1-10% (depending on the product category)

Cookie life: 24 hours

Amazon is one of the most popular online shopping platforms, so if you’re looking to buy something, chances are you’ll find it on Amazon.

Amazon Associates get commissions between 1% and 10%, depending on the category the product purchased falls under. The most valuable items to promote are clothes and luxury beauty products, both of which can earn you a 10% cut on the price.

One of the main advantages of doing affiliate marketing with Amazon is that people already know the company and love to shop there, so it’s not a hard sell. The company has very high conversion rates, especially around the holidays. And because the product selection is so vast, it fits most kinds of businesses.

If you write about animals, for instance, you can promote cat treats or dog toys. If your audience is interested in cars, you can recommend jumper cables — you get the idea.

Additionally, if someone ends up on Amazon through your link and buys something other than what your content links to, you still get commission on the user’s entire cart.

Ultimately, the only downside is some categories have particularly low commissions, such as video games and electronics.

For businesses with large audiences, Amazon recently launched their new Amazon Influencer Program as an extension to the Associates program for social media influencers. You get similar benefits to the online Associates program, as well as your own page on Amazon with a unique URL to showcase the products you recommend to your followers.

Currently, you must have a YouTube, Instagram, Twitter, or Facebook account to qualify. Amazon looks at the number of followers and other engagement metrics of your social media accounts to determine whether you’re eligible for the program.

24. Target

best affiliate marketing programs: targetCommission: 1-8% (depending on the product category and sales volume)

Cookie life: 7 days

While it doesn’t offer as wide a selection as Amazon or eBay, Target remains a highly recognizable brand with a variety of different products.

Target’s affiliate program operates on a volume-based commission structure, meaning that your commission increases as the number of items purchased increases. Sadly, a product category that does not benefit from this model is the Health and Beauty products — the commission on this category caps at 1%, regardless of volume.

It’s also critical to note — most people tend to prefer buying Target products in-person, rather than online, so this could have an impact on your returns.

25. Hammacher Schlemmer

best affiliate marketing programs: hammacherCommission: 8% on any sale

Cookie life: 30 days

Hammacher Schlemmer is America’s longest-running catalog with a lifetime of over 150 years, and continues to successfully sell items ranging from electronics to outdoor living gear. Additionally, the company offers an impressive affiliate program with the potential to earn incredibly high commissions.

They offer 8% commission on any product you’re able to sell through your own website or blog. While 8% might not sound like a lot, consider some of the higher-priced items they sell, including a Muhammad Ali Autographed Photo Collage for $5,000, or the Full Immersion Professional Racer’s Simulator for $65,000.

Ultimately, if you’re able to find products or services on Hammacher Schlemmer’s website that align well with your own core offerings or might interest your buyer persona, you might consider partnering with the brand.

Additionally, this affiliate program could be a good idea for an ecommerce business interested in expanding their offerings. Hammacher Schlemmer provides tools (including password-protected online reports) and content to help your online store succeed.

26. Spocket

best affiliate marketing programs: spocket

Commission: 20% per Bronze subscriber; 25% per Silver subscriber; 30% per Gold subscriber (up to 445.50 per subscriber)

Cookie life: 90 days

Spocket, a dropshipping supplier, wholesaler, and distributor of high-quality American and European products, enables entrepreneurs to sell products from thousands of dropshipping suppliers around the world. They also offer an incredibly impressive affiliate program — you can make up to $450 for each customer you refer to Spocket, and you’ll continue to collect commission off your referral’s Spocket account as long as they remain a customer.

Their program will also provide you with the tools and resources you need to successfully promote their business. If your website visitors are entrepreneurs or ecommerce businesses, this is a good affiliate program to explore.

27. eBay Partner Network

best affiliate marketing programs: ebay

Commission: 1-4%, depending on category

Cookie life: 24 hours

With over one billion listings from a wide range of product categories, eBay’s affiliate program shares a lot of the same advantages as Amazon’s — well-known brand, high conversion rates, and a diverse selection of products.

The eBay Partner Network pays a commission of 1% to 4%. You earn a percentage of the revenue eBay earns from that purchase, based on the product category.

High-ticket items you can promote fall under Parts & Accessories, or Fashion. You can have a look at the complete rate card here. The one downside of this program is that it offers a cap for each category — with most falling well under $1,000. Your earning potential is thus limited.

Best Beauty and Cosmetic Affiliate Programs

28. Ulta

best affiliate marketing programs: ulta

Commission: 1-5%

Cookie life: 30 days

Ulta is a go-to brand for beauty enthusiasts who want both affordable and prestige skincare, makeup, and personal care products. Ulta is popular for its diverse offerings, which can cater to the tastes of a large readership.

Ulta’s affiliate program pays 1-5% in commissions. While this number may seem low, the company is ranked #2 in the beauty and cosmetics online space, meaning that your readers have likely heard of it and could even be current customers. You are provided with dynamic banners and text links to promote Ulta’s products. The company has ongoing promotions, including free shipping and free products, to help you drive more sales.

29. Sephora

best affiliate marketing programs: sephoraCommission: 5%

Cookie life: 24 hours

If you serve a more affluent readership, Sephora is the affiliate program for you. The retailer offers a wide selection of prestige beauty products, including skincare, body care, makeup, and fragrances. Additionally, they offer a superior customer experience — for instance, they offer a free gift with any purchase and have a strong rewards program.

Sephora’s affiliate program offers a 5% commission rate on all sales, which is higher than Ulta’s and most online retailers’ commission rates. Like most programs, Sephora gives affiliates access to promotional banners and other creative assets, which you can use on your site and social media accounts.

The only downside to this program is that the cookie length is uncommonly short: The cookie will expire just 24 hours after the user clicks on the affiliate link.

30. FragranceNet.com

best affiliate marketing programs: fragrancenet.com

Commission: 1-5%

Cookie life: Unknown

A leader in the online perfume space, FragranceNet.com gives you access to hundreds and thousands of top designer fragrances and aromatherapy products. It sells other products, too, such as skincare and makeup. However, due to its specialization in fragrances, we recommend it for bloggers who primarily write about fragrances.

Affiliates earn 1-5% for every purchase generated through their link. The brand gives you access to links and banners, fresh blog content, seasonal ads, and coupon codes to drive your referral to a conversion. The program is run through the Rakuten platform.

31. BH Cosmetics

best affiliate marketing programs: bh cosmetics

Commission: 8%

Cookie life: 60 days

Born and raised in LA, BH Cosmetics is one of the leading companies in the beauty industry. They are passionate about creating new and innovative beauty trends and dedicated to bringing customers the best in cruelty-free cosmetics. They also run promotions and sales regularly to help convert those leads.

BH Cosmetics affiliates receive an 8% commission on purchases made within 60 days of the user’s visit. The site has an average order value of $38 and an on-site conversion rate of 6.46%.

As an affiliate, you’ll get exclusive access to coupons and banners you can use on your website, blog, or emails. You’ll also receive monthly affiliate newsletters. Plus, their dedicated in-house affiliate team runs monthly incentives and affiliate contests to encourage you to promote your affiliate link.

Best Travel Affiliate Programs

32. Boatbookings

best affiliate marketing programs: boatbookings

Commission: 20% + 10% for returning customers

Cookie life: 30 days

If you think your website visitors might be interested in chartering yachts, you might want to join Boatbookings’ affiliate program. Boatbookings specializes in luxury yacht chartering, boat rentals, and sailing and motor yacht vacations.

On the charter value of a boat, Boatbookings receives commission on the net charter value (not including APA or any additional items ordered). On this commission, affiliates will earn 20% as a base rate, with a possibility for escalating rates if referring multiple clients. When customers return to Boatbookings, affiliates receive an additional 10% commission on that second purchase.

33. Cheapflights

best affiliate marketing programs: cheapflights

Commission: Flat rate — up to $0.45 per click-out

Cookie life: Session

Cheapflights is a travel comparison site that helps users find the cheapest plane tickets.

Cheapflights is another company that rewards its affiliates not for bringing paying customers, but for sending traffic to their partners.

Affiliates are paid a flat fee when a user clicks through — $0.45 per click-out for desktop and tablet, and $0.25 for mobile.

As an affiliate, you get access to various creative assets, ranging from banners to search boxes and travel widgets, that allow your visitors to conduct a search on your site and display flights results on Cheapflights’ page. This is their most popular travel affiliate tool and generates the highest revenue per visit.

34. Momondo

best affiliate marketing programs: momondo

Commission: Flat rate — up to $0.65 per click-out

Cookie life: Session

Momondo is a global travel search site that compares cheap flights, hotels, and car rental deals.

Each time someone clicks on a flight on Momondo’s website from your site’s link, you will earn $0.65 for desktop and tablet users, and $0.45 for mobile users.

35. Sandals Resorts

best affiliate marketing programs: sandals

Commission: 4%

Cookie life: 60 days

Sandals is one of the most well-recognized names in Caribbean resort travel. All Sandals Resorts offer luxurious vacations for couples and families traveling to Jamaica, The Bahamas, Barbados, and more.

The Sandals affiliate program pays you a commission for referring users to book either a stay in one of the Sandals Resorts, or booking an activity. While 4% might seem like a small percentage, these luxury resorts have daily rates that range from $150 to over $2,000 per person — which means, if a couple were to book a romantic week in a Sandals Resort at $500 per person per night, you would earn a commission of $280!

This program is only worthwhile, however, if your site and audience has a true interest in luxury travel to the Caribbean.

Best Personal Finance and Investment Affiliate Programs

36. Acorns

best affiliate marketing programs: acornsCommission: $10 per qualified lead

Cookie life: 30 days

Acorn is a “micro-investing” mobile app that helps people between the ages of 25 and 35 invest their money wisely. If you own a financial advice blog that serves this demographic — especially if they haven’t yet accrued capital or assets — this is the affiliate program for you.

Affiliates receive $10 for every referred customer. You’ll receive a wide variety of creative assets to help you promote the app and a dedicated account manager to help you boost your marketing efforts.

37. Sage Financials

best affiliate marketing programs: sage

Commission: 7% per sale and $5 per free trial

Cookie life: 30 days

Sage Financials — a cloud accounting solution built on Salesforce that provides accounting, analytics, and reporting tools for small and mid-sized businesses — has an impressive affiliate program that includes a dedicated support team, commission paid directly into your bank account (and currency of choice), and detailed reporting on your performance and earnings.

Best of all, you’re able to receive commission even from free sign-ups Sage receives from your website or blog. If you feel your website visitors or blog readers are interested in accounting tools, this could be a good partnership to explore.

When you’re looking for affiliate programs, you might want to consider affiliate networks like LinkShare or CJ Affiliate that offer many different programs to choose from. There are no limits to the number of affiliate programs you can join.

Now that we’ve gone over some of the best affiliate programs overall, let’s go over the programs that pay the highest commission.

1. Elementor: 50% Per Sale

best affiliate marketing programs: elementor

Commission: 50% per sale

Cookie life: 45 days

Elementor is a dynamic drag-and-drop website builder used to create 6% of all the world’s websites. With hundreds of widgets, integrations, website templates, and design tools, Elementor users can customize and scale their WordPress website-building process without writing a single line of code.

Yet, Elementor is more than simple software — it has 100k members in its online community where web creators share advice, host meetups, and push each other to professional growth.

Elementor affiliates earn 50% per sale. The software has five pricing packages, ranging from $49 to $999 per year. This broad array of pricing tiers makes it easier for affiliates to strategically market various plans to specific audiences.

With notable affiliates earning north of $10,000 a month, Elementor is an attractive option to consider.

2. Semrush: $200 per Subscription

best affiliate marketing programs: semrush

Commission: $200 per subscription, $10 per free trial, and $0.01 per new sign up

Cookie life: 10 years

Semrush is a SaaS company that specializes in SEO and competitive analysis tools for digital marketers. Its affiliate program offers $200 per subscription, so if you refer 10 people only, you’ll be bringing in $2,000 per month. Plus, they offer a very generous 10-year cookie life.

Since Semrush’s affiliate program functions under a first cookie attribution model, if a referral were to cancel their subscription and sign up again in the future (within 10 years), you still get commission on that second subscription.

Exclusive Semrush promotional material is available in five different languages, and applicants are automatically pre-approved, so the sign-up process is only a few minutes, enabling you to get started right away.

3. Coursera: Up to 45% Per Sale

best affiliate marketing programs: coursera

Commission: 10-45%

Cookie life: 30 days

Coursera offers over 1,000 courses and specializations ranging anywhere from Digital Marketing to Applied Data Science and Personal Development. Each course consists of pre-recorded videos, puzzles, and assignments.

Coursera’s affiliate program runs on the Linkshare network and offers a commission ranging from 10% to 45% with bonuses for strong performance. Courses and Specializations are generally priced between $29 and $99. As a Coursera affiliate, you get access to professionally-designed banners and a monthly affiliate newsletter with curated content recommendations.

4. BigCommerce: 200% per Sale

best affiliate marketing programs: bigcommerce

Commission: 200% or $1,500 per enterprise customer

Cookie life: 90 days

Founded in 2009, BigCommerce is an online store builder that powers thousands of e-commerce stores in over 150 countries. It serves a wide variety of industries, including

fashion, automotive, manufacturing, food, and health.

When you refer visitors to BigCommerce, you earn 200% of the customer’s first monthly payment (that’s up to $500 per referral!), or $1,500 per enterprise customer.

5. 3dcart: $100 per Signup

best affiliate marketing programs: 3dcart

Commission: $100 per signup, including free trials

Cookie life: 45 days

3dcart is an e-commerce platform with a high focus on SEO. It provides you with all the tools you need to build, promote, and grow your online store. Users can use 3dcart to start an online business, add a shopping cart to an existing site, or replace their current shopping cart platform.

Affiliates earn a $100 commission on each referred customer. Their affiliate program runs on both the Commission Junction och ShareASale networks, and both offer the same commission and cookie life, so it’s up to you to decide which platform you like best.

6. Flywheel: 300% per Signup

best affiliate marketing programs: flywheel

Commission: 300%, up to $500 per referral

Cookie life: 90 days

As another dedicated WordPress hosting solution, Flywheel aims to take away all the hassle that comes with web hosting so users can focus on doing what they do best — creating and designing websites.

Flywheel affiliates can earn up to $500 per referral. You get access to tons of creative assets, from banners to co-branded landing pages to stylish social images. The Flywheel team will even work with you to create custom images that can take your commissions to the next level.

It’s worth noting that there is no minimum threshold limit to receive a payment.

7. TripAdvisor: Minimum 50% per Booking

best affiliate marketing programs: tripadvisor

Commission: Minimum 50% per booking

Cookie life: 14 days

Crowned the “world’s largest travel site”, TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do, and where to eat. The site helps you compare prices from 200+ hotel booking sites so you can find the lowest price on the hotel that’s right for you.

Powered by Commission Junction, TripAdvisor’s affiliate program pays a 50% commission off the revenue generated from a user clicking on links and/or ads that send them to a TripAdvisor partner site. Which means, unlike most other affiliate programs in this list, you don’t have to wait for your referral to make a purchase to earn your commission. As soon as someone comes from your website and clicks on one of the ads or links on the TripAdvisor website, you get paid.

On average, affiliates will earn between $0.15-$0.75 per click-out. While it may not seem like a lot, since your revenue is only dependent on clicks (and not purchase), this can add up quite nicely.

8. Volusion: 200% per Signup

best affiliate marketing programs: volusion

Commission: 200% per Signup

Cookie life: 45 days

Volusion is an e-commerce solution that enables small businesses to create, manage, and expand their online stores. They provide customers with exports to help them every step of the way, including help with domain purchase, web design, cart integration, SEO, and security.

Affiliates get paid a 200% commission on the referred customer’s first monthly payment, which can range anywhere from $29 to $299 (or even higher with their Prime custom tier). As an affiliate, you get access to marketing material to assist in your promotional efforts.

9. Invoice Ninja: 50% per Signup

best affiliate marketing programs: invoiceninja

Commission: 50% on all referrals for four years

Cookie life: N/A; instead of cookie, Invoice Ninja tracks by account creation from referral URL (for four years)

Invoice Ninja, a free open-source invoicing app for freelancers and businesses, offers a Ninja Pro Plan for just $10 a month — and, as an affiliate partner, you can make 50% on all referrals for four years. That means, if you refer 100 Pro users, you’ll receive $5,000 every year for the next four years.

Additionally, any user can start free and upgrade when they decide it’s worthwhile, so it’s easy for your site visitors to give the tool a try. You can provide their affiliate link in your email signature, on a blog post, or in an email newsletter, and Invoice Ninja provides both logos and ads to make it easy to promote their tool. If your social media followers or website visitors are typically online entrepreneurs or freelancers, this could be a good partnership to consider.

10. Capitalist Exploits: 50% per Sale

best affiliate marketing programs: capitalist exploits

Commission: 50%

Cookie life: 365 days

Capitalist Exploits provides trade recommendations for investors and anyone looking to outperform the market by sharing only the best low-risk/high-reward opportunities to subscribers.

If your target audience consists of investors, high net-worth individuals, people interested in investment, financial advisors, or wealth managers, then this program might be for you.

Capitalist Exploits pays a 50% commission on any referred sale with absolutely no limits. Their products range from $1,575 to $3,499. This means each referral brings you a minimum of $787.50. Affiliates also receive exclusive access to paid membership trials for your audience.

Ultimately, when deciding which program to choose, there are many key elements to keep in mind, including how established your online following is, and how much you want to earn.

And, most importantly — who is your audience, and what are they interested in?

Think about what your website visitors or your social media followers need and could benefit from, and choose an affiliate marketing program that will let you promote products in support of that. Once you do that, you’ll be well on your way to exponentially multiplying your affiliate income.

Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Free Resource: How to Reach & Engage Your Audience on Facebook



Source link

MARKNADSFÖRING

11 Email Marketing Design Tips to Drive More Revenue

Publicerad

11 Email Marketing Design Tips to Drive More Revenue

When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more sophisticated personalization, leveraging first-party data more effectively, or more precise targeting and timing. 

While those are all important, there’s another more fundamental aspect of email marketing that’s just as critical to success: email design. 

With more than 333 billion emails sent and received every day, and adults logging more screen time than ever before, it’s never been more crucial to have well-designed emails that can quickly cut through the overflowing inbox clutter, capture recipients’ attention and compel them to take the desired action. 

Whether you’re looking to supercharge your email newsletter or inject new life into your lifecycle email campaign strategy, here are 11 email design tips and examples that can drive site traffic, purchase intent, conversions and revenue.

“All aspects of email design – including accessibility, readability, layout and responsiveness – have a huge impact on open rates and conversions. In reality, email marketing design is the gatekeeper to campaign success.”

Samantha McGrady, Tinuiti Strategist, Lifecycle Marketing

 

Essential Elements of an Email

 
You might not consider all these quote-unquote “design” components, but they all play a central role in how an email is perceived and consumed. 

  • Subject line
  • Pre-header text
  • Header/headline
  • Logo
  • Color scheme
  • Images
  • Body copy
  • CTA(s)
  • Signature and footer
  • Unsubscribe button

 

The Eleven Keys to Effective Email Design

 
All elements of an email come together to create an overall design. Whether that design is cohesive or advances the objectives of the email depends on how well the individual elements are executed. Here are 11 tips for making email design work for you.
 

1. Responsive Designs Pay Off

 
Mobile-friendly email design is a must. While the exact percentage of emails opened on mobile devices like smartphones and tablets vary by source, it’s estimated that over half of all emails are accessed on mobile. That means ensuring an email displays correctly and can be read easily across devices, screens and resolutions are essential. If an email displays poorly, it’s likely to be deleted in under three seconds

Utilizing a responsive email template will automatically adjust your email to fit the screen it’s being viewed on, whether that’s a desktop, laptop, smartphone or tablet. Most drag-and-drop email builders feature built-in responsive design templates, but you’ll also want to keep mobile formatting in mind when considering image size and the length of copy blocks within the email.  
 

2. Keep Accessibility Top-of-Mind

 
One key aspect of email design that goes hand-in-hand with responsiveness is accessibility. Accessibility refers to an email’s ability to be received and understood by persons with disabilities or using assistive devices. So just as responsive design ensures that emails can be accessed across device formats, good accessibility practices preserve an email’s usability regardless of the recipient’s circumstances.

An accessible email will have a logical flow and high readability in terms of descriptive subject lines, links and headers, and larger and well-spaced typefaces. It will also use high color contrast and utilize alt-text liberally. Perhaps most importantly, an accessible email will not lean too heavily on visuals or hide information in images, as adaptive tools like screen readers can struggle to convert them.  

Keeping accessibility top-of-mind is important for reaching the maximum percentage of your subscribers or target audiences and contributes to good overall email marketing usability.
 

3. Customize Your Pre-Header Text

 
Pre-header text used to be an afterthought, and many marketers defaulted to the first few words of email body copy. Now, because of the way emails are displayed in mobile and desktop inboxes, pre-headers are widely recognized as the second-most important text element after the subject line. Pre-header text indicates to the reader what the email is about; it’s essentially a visible meta-description of the email. 

As such, the pre-header text should complement the subject line and reinforce the critical call-to-action within the email. It should, like the subject line, entice the recipient to open the email and keep reading while also reading while offering an informative preview of the email itself. And it needs to accomplish all of this concisely in an abbreviated space. 

Crafting a compelling subject and pre-header pair can feel like writing poetry, but getting it right can significantly impact open rates and conversions. 
 

4. Use an Effective Layout

 
The layout is the most recognizable aspect of email design and likely what most people think of first when considering the design elements of an email. Layout determines the flow of your content and the order in which your readers consume information. The most basic principles of email layout are maintaining organization and logical consistency, capturing attention through aesthetics, and manipulating the recipient’s eye where you want it to go.

  • Organization: In essence, this means establishing a clear visual hierarchy. Try to display the most important information and convey essential details early on (higher) in the email.
  • Aesthetics: incorporate white space to give your content breathing room and lend a more elevated look. Clutter and “walls” of text are difficult to read and lead to email abandonment. Instead, utilize negative space to accentuate key points and keep the recipient reading. 
  • Guiding the eye: Use directional cues to draw attention to the most essential part of your email. Effective layout templates leverage natural reading and eye movement patterns to focus the recipient on desired email elements. 

 
Many email templates use the following common layout patterns, each of which guides the reader’s attention in specific ways:

  • Z-pattern layouts place a zig-zag of content within the reader’s typical sight line, starting at the upper left corner. 
  • F-pattern layouts emphasize the left side of the email, inviting readers to return their eyes to that side for most information. 
  • Inverted pyramid layouts, perhaps the most familiar layout, load critical information at the top and create a visual funnel toward a CTA at the bottom.

 
These principles are laid out in the following two wireframe examples of common email layouts. Notice how both lean on the reading path of the human eye while maintaining a recognizable hierarchy and putting vital information up top:

two examples of email design template wireframes

Remember to rotate your design layout to avoid using the same framework repeatedly – otherwise, your emails will be perceived as stale by your subscribers.

 

5. Choose Colors Strategically

 
Color scheme is an essential element in any design, and emails are no exception. The right combination of colors – or the strategic limitation of a color palette – can elicit emotion, direct attention to important content, reinforce brand image or distinguish a single email from a series or campaign. 

There is plenty of room for experimentation with color in email marketing. Still, good general rules of thumb are to avoid clashing colors or using too wide a variety of colors, use bright colors sparingly, and stay consistent with color usage across branded marketing assets. And as with accessibility and responsiveness, it’s also important to consider how an email is being viewed; for example, if being read on a mobile device in “dark” mode, pure black text can appear illegible. 

It’s important to remember that color isn’t limited to graphical elements or iconography in the email; the text color used and dominant color in embedded images or photographs should also be considered. These colors should work in harmony to support your content, brand and the purpose of the email.
 

6. Use Clean and Clear Text

 
An organized layout and strategic use of color will go a long way toward making an email readable and effective. Ultimately, though, the information you want to communicate stems from the email copy itself. One hard and fast rule for text in an email is to be clear and concise

Remember the 333 billion emails sent and received last year? Your target audience received some of those, and they almost certainly didn’t read every word of every email they received. So many of those emails were probably never opened, thanks to poor subject lines.

Emails should draw the eye with an attractive design but be easy to skim. Get to the point quickly, or risk ending up in the trash.

 

example of clear and concise email marketing design from Hyperikon

 

When in doubt, follow these guidelines:

  • Maintain a good text-to-image ratio
  • Keep the headline to two lines or less
  • Keep text on a simple background so that it’s easy to read
  • Bold or highlight keywords or phrases

 

“Reduce the cognitive load. We really want to create our emails to be clean and concise.”

Sammi Nutsongtat, Klaviyo Design Specialist

Portrait of Sammi Nutsongtat
 

7. Treat Email as a Brand Opportunity

 
Of all the potential touchpoints a recipient might have with your brand, the email you just sent them is unlikely to be their first. That makes it very important to keep email design consistent with your overall brand design. 

Incorporating strong branding – not just a logo or a tagline, but brand-specific colors, imagery, typography and content tone – helps email recipients identify the message’s source and provides a more cohesive experience from the inbox to the landing page. That can reduce your bounce rate as users interact with your brand across different channels.

A good branding evaluation question to ask: If I removed our logo from these email designs, would our subscribers identify our company?

 

example of good branding in email design from Bryan Anthonys and Diff

 

Your brand’s identity tells your story, so it’s important to be conscious of your email branding. Branding should remain consistent across all channels, whether email-to-email or email-to-website. 
 

8. Your Typography Style Matters

 
Using a consistent typeface in email design can reinforce your brand image and identity, though, like color, there is some opportunity for experimentation. The most important thing to remember about typography is that it should be easy to read at a skimming pace and shouldn’t detract or add confusion to the message.

Emails can also contain more than one kind of typeface, for example, one font that looks better at a larger size for headers and another that looks cleaner for entire sentences of body copy. That said, too many different fonts in an email can make it hard to read. A limit of three fonts per email is a good common-sense rule. Again, a drag-and-drop email builder usually has several typeface options and suggestions for specific email elements or sections. 
 

9. Personalize Elements of Your Emails

 
Personalization is one of the dominant themes across the marketing and advertising industries right now, as technological advancements and the rise in importance of zero- and first-party customer data have made true one-to-one, brand-to-customer engagement possible. Email marketing, which was perhaps the first marketing vector to make widespread use of basic personalization (think mail merge and auto-filled salutation lines), can also incorporate more sophisticated personalization techniques – and should. 

The goal of personalization should be to make an email meaningful and valuable to the recipient. That means incorporating bespoke, custom content blocks based on customer data, including insights like purchase history or position in the customer lifecycle or buying journey. Narrow segmentation can help target specific customers, and personal touches like incorporating profile information or preferences can help humanize your brand and create stronger relationships.

In short, you should seize every opportunity to include more personalized elements in your emails.
 

10. Always Use a CTA

 
This might seem like email marketing 101, but no list of email marketing optimization tips would be complete without addressing calls to action or CTAs. Usually rendered graphically as a button, a good CTA should concisely describe the exact action the email reader can expect upon clicking and be placed at a point in the layout where the next step is logically implied. 

Effective CTAs typically appear at the bottom of a section in a contrasting color to the email’s overall color scheme. Multiple CTAs can be used – some research suggests that having more than one CTA increases click-through rates – but only where the natural progression of the content suggests they appear. As with many of the design tips presented here, CTAs should be used in a cohesive, consistent manner. 
 

11. Avoid Abrupt Design Changes

 
Consistency isn’t just important within an email; it’s also important across campaigns. Design shock, or suddenly presenting drastically different creative to an existing audience like your subscriber base, can impact the success of an individual email or an entire campaign.

When updating your email designs, consider rolling out the changes in an iterative fashion or testing the new creative out on a small group of subscribers before rolling it out to your entire audience.

 

example of avoiding email design shock from Ritual

 

As the example above illustrates, gradually transitioning to a new layout while keeping many other design elements consistent helps minimize the effect of design shock. Keep this in mind as you embark on new email campaigns or make universal changes to your email marketing approach.
 

How to Use A/B Testing to Improve Your Email Design

 
 You can put as much thought and preparation into email design as possible, and the email might still fall short of performance expectations. The only way to ensure a successful campaign and maximize conversions is to engage in A/B testing by sending slightly different versions of an email to distinct segments of your audience. It’s a straightforward process that many email platforms support, but sadly, nearly  42.9% of marketers don’t know what to test.

When assessing an email design’s impact on an audience, there are various things you can test to help drive higher clicks, conversions, or overall performance. These include:

  • Call to action button styling
  • Overall layout
  • Number of products featured
  • Lifestyle vs. product imagery
  • Cheeky vs. simple copy
  • Animation vs. static

 

Once you know what to test for and have identified what you’re trying to prove, run a few test emails to sample groups, isolating one variable at a time over a series of weeks. Evaluate which works best for reaching, resonating with, and converting the most recipients, and you’ll gradually improve your conversion rates.
 

Resources & Tools to Improve Your Email Design Game

 
There is no shortage of email design tools available to help you get the most out of your email marketing strategy. Some are full-service email-building platforms, while others are helpful stock image sites or graphics libraries. Here are a few of our favorites:
 

Klaviyo 

 
Klayvio is a well-established, full-service email marketing platform optimized for ecommerce and featuring sophisticated personalization tools. Klaviyo’s robust library of customizable, responsive templates, support for A/B testing, and dynamic content capabilities can help users of all levels put email design optimization tips into action.
 

Tinuiti Performance Creative 

 
Need a more comprehensive and data-driven approach to email and lifecycle marketing? Our own Performance Creative offering is based on moments that matter and features integration with multiple channels and touchpoints throughout the customer journey.
 

Adobe Stock

 
It’s perhaps unsurprising that one of the biggest names in design software also has one of the most robust stock image catalogs available. Adobe Stock allows users to search for specific image types or browse by category, ensuring you’ll find the perfect photos or images for your email campaign.
 

Figma

 
Any design process – including email design – can be collaborative. Figma provides a platform to facilitate that collaboration that includes several email-specific features, including a library of visual assets teams can build themselves.
 

Final Thoughts

 
Design is a central aspect of email marketing performance, and getting it right can be the difference between a positive ROI campaign and a forgettable brand encounter. You can probably think of several marketing emails in your inbox that slapped a basic template together with uninspiring (and uninspired!) copy and called it a day. Or maybe not, because you deleted them without getting past the subject line. 

Your email campaigns can help solidify customer relationships and prospects through accessible designs that embrace solid layout principles, on-brand typography and images, a concise and catchy subject and pre-header, logical CTAs and compelling copy.  You’ll ultimately generate more opens, leads, conversions and revenue for your company, too.

Redaktörens anmärkning: This post was originally published by Greg Swan in August 2019 and has been updated for freshness, accuracy, and comprehensiveness.

Source link

Fortsätt läsa

MARKNADSFÖRING

How to choose a content marketing automation platform

Publicerad

How to choose a content marketing automation platform



A 1917 poster says in bold capital letters: “I WANT YOU FOR THE U.S. ARMY,” along with the famous image of Uncle Sam pointing at the viewer.

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience.

One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. Today, businesses can automate many aspects of content marketing, and choosing the right platform for content marketing automation unlocks new efficiencies and return on investment for companies.

Key takeaways:

  • Content marketing is a powerful way to reach customers by providing value through content.
  • Automation makes content marketing efficient and convenient.
  • Optimizely can help you take your content management to the next level.

What is content marketing?

Content marketing is a new strategy for reaching potential customers by delivering content they want to consume. Content marketing improves the brand’s image by providing useful or entertaining content which builds goodwill and brand recognition among potential customers.

Content marketing takes many forms: podcasts, digital video, webinars, articles, infographics and more. Creating and delivering quality content is difficult because it must deliver on multiple levels: it must be useful, entertaining and informative, but it must also inspire confidence and credibility. In other words, quality content marketing must be both good content and marketing material.

Why would a company spend its marketing dollars on content marketing instead of more direct forms of advertising? There are several reasons content marketing is a good choice for companies:

  • Content marketing improves organic reach by delivering content that customers want to consume. This can range from entertainment like TikTok videos or online quizzes to more serious informative content like how-to guides and video conferences.
  • Content marketing inspires confidence in your brand by establishing your company as an expert and key player in your industry.
  • Content marketing improves goodwill by delivering personable, relatable content that meets customers where they’re at. Rather than trying to make customers interested in your company directly, content marketing capitalizes on the things your customer is already interested in.

image source

 

How to automate content marketing

AI can’t host a podcast or present a webinar (at least not yet), but automation plays an important role in content marketing.

Social media

Social media is one of the largest opportunities for marketers. Social media is the second largest market within the world of digital advertising, second only to search marketing. Content marketing is uniquely poised to cover both categories as it can optimize content for organic search results and social media sharing.

This is where automation comes into the picture: automation can’t take over your social media presence for you, but it can take on some of the most tedious and error-prone aspects of your digital presence. Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more.

Recently, AI has taken significant steps forward in Natural Language Processing (NLP), which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform).

 

Email marketing

A fan of the television show Arrested Development would finish the phrase “The money is in the…” with “banana stand,” but experienced marketers know that the right answer is “the money is in the list.”

This popular phrase refers to the fact that email marketing is one of the most important aspects of a marketing plan, and a longer list of quality leads is one of the most reliable ways to grow sales. Email newsletters are one of the most popular forms of content marketing but sending email after email is a tedious and treacherous process as it creates limitless opportunities for human error.

Automation revolutionizes email marketing by automatically sending emails. With a customer relationship management platform, email automation can automatically send emails based on milestones and timelines and personalize emails based on the customer’s name and history. This level of personalization is difficult for small businesses and impossible for large ones, but with automation, it’s straightforward and convenient.

image source

 

Tracking performance 

One of the keys to marketing automation is tracking marketing communication performance. Marketers should be performing A/B testing to see which campaigns perform the best and merit further expansion, but tangibly measuring the outcome of these tests is difficult without the right tools.

Automation helps companies track the performance of their innehållsmarknadsföring by collecting data from various platforms, bringing it all into one convenient place and providing metrics about the traffic and conversions coming from each piece of content. 

Features of the right content marketing platform

Harnessing the value of these powerful automation options requires a quality content marketing platform. The right platform should include some qualities that maximize its usefulness.

  • Flexibility. One of the essential functions of automation is the ability to share content on multiple platforms simultaneously. While this is already a powerful option, it becomes more powerful with a headless API that empowers you to deliver content on various platforms.
  • Personalization. 71% of consumers expect companies to deliver personalized interactions, and 76% become frustrated when companies don’t personalize their communications. The right content marketing platform makes personalization second nature with robust personalization tools that go beyond copy-and-pasting names. Content marketing platforms like Optimizely target personalized digital experiences to dynamic customer segments.
  • Capacity. Your business has unique needs, and your content platform shouldn’t hold you back. Rather than making your job harder, the right content marketing platform makes your job easier by offering a wide range of options and high-capacity storage for all your needs.

When it comes to content management, Optimizely is an industry leader. Optimizely’s advanced tools range from A/B testing, e-commerce support and headless digital experience management.

To learn how Optimizely can help you harness the power of automation and revolutionize your content marketing, request a meeting today to start the next chapter of your marketing journey.


Source link

Fortsätt läsa

MARKNADSFÖRING

Färdigheter att leta efter hos en frilansande mjukvaruutvecklare

Publicerad

Skills to Look for in a Freelance Software Developer

According to Statista, the number of software developers around the globe is expected to increase to 28.7 million by 2024.

Freelance software developers benefit companies because of the ease and speed with which they can be onboarded and used as project-specific resources. This blog will answer the most asked concerns about using contract services.

Benefits of Hiring Freelance Software Developers

When hiring a freelancer, your first expectation is impeccable skills and expertise, followed closely by cost savings, or vice versa. Here are the most popular reasons why companies choose to hire freelance talent.

Cost-efficiency

Full-time employees cost an organisation a salary, as well as added investments in training, equipment, perks, overheads of utilities and rented space, and benefits such as healthcare and social security.

Freelancers work remotely using personal resources; businesses reduce investments without losing quality.

Reduced Risk

Businesses reduce financial risk by working with freelancers on an hourly, monthly, or project basis. Setting a clearly worded contract that the freelance software developer agrees to and signs, mitigates financial risk and clearly stipulates ownership of intellectual property.

Expertise

Freelancers with niche expertise such as software development company in London, provide companies with the best talents for their projects. Hiring freelancers for different projects allows businesses to match the varying demands of each project, streamlines workflows and ensures productivity.

Global Talent

Businesses choose professional freelancers expecting them to complete any given task with minimum input from the organization. You can access talent from across the globe on platforms such as UpWork, People Per Hour, Fiverr, and Toptal, amongst others. Client reviews on such portals help in assessing proficiency and expertise.

Work Quality

A freelancer is as good as her or his portfolio. Successful freelancers achieve credibility by building long-term relationships and providing consistent quality. Freelancer work depends on referrals and good reviews, hence a potential contract employee’s work portfolio, and reviews showcase their abilities.

Skills of A High-Quality Freelance Software Developer

The first criterion for hiring a developer for your project is knowing what skill sets are needed. List your project specifications to customise your search and determine the expertise required for the project. Freelance developers may work on web development (front-end, back-end, or full-stack developers) or mobile application development.

Front-end freelance developers

Front-end software developers design websites and web applications and manage the graphical interface of websites. They use HTML, CSS, and JavaScript, and technologies like Foundation, AngularJS, Bootstrap, Backbone, DOM, and EmberJS to create layouts and graphics.

Back-end freelance developers

Back-end developers handle server-side processes such as website security, speed, databases, servers, application logic, and APIs. Back-end developers are typically skilled in Java, Python, and PHP, as well as SQL, Git, HTML, CSS, and JavaScript.

Full-stack freelance developers

Full-stack freelance developers handle both the front and back ends of the website. They are responsible for everything from project planning to website coding. Front-end frameworks include HTML, CSS, and JavaScript, and backends employ NodeJS, ExpressJS, Django, Flask, and C++. Full stack programmers manage database systems (such as SQL SERVER, MySQL, PostgreSQL, MongoDB, and Oracle Database), version control, and web hosting.

Mobile app developers

Mobile app developers develop, create, and test mobile applications for iOS and Android operating systems. Mobile app developers have programming language skills such as NodeJS, PHP, Python, or Ruby on Rails. They must also be proficient in back-end frameworks, database management and security, and hardware interaction. They need expertise in UI/UX design, security, and the Internet of things (IoT) for mobile devices.

How to Locate the Best Freelancers  Online

Talent portals such as Upwork, People Per Hour, and Fiverr showcase many talented freelance software developers. Here are steps on how to hire talent from an online opportunity marketplace.

Set a Hiring Budget

Look for similar job postings to learn what are the current hourly rates for the work you require. Define a reasonable budget. Beware that a freelance software developer may have higher hourly rates than regular employees.  

Clearly Define Project Requirements

Freelancers can be effective resources when you provide clear details about your project requirements. Be sure to mention the following

  • Allocated Budget
  • Payment terms
  • Project start and end dates
  • Clear job descriptions
  • Project expectations

Shortlist and Assess Freelance Software Developers

Top software developers typically work harder and achieve results because client reviews are essential to their ongoing success. The details you post make it easier for them to determine if they fit your requirements. Once you begin receiving qualified responses, choose according to their ratings and reviews, your interview process, and any sample project to build software and check their skills.

Six Factors to Consider when Hiring Freelance Sofware Developers

Hiring a freelancer revolves around their technical skills, certifications and education, attitude towards work, and ability to deliver results. Here are some crucial pointers to help you find the most appropriate fit for your project.

Technical Expertise

Freelancers must be able to handle the technical requirements of the project. They should be well-versed in software stacks, coding, development and task management software, version control tools, and deployment processes. Freelance software developers may charge more for specific technical abilities such as mobile app development, web development, or project rescues.

Experience

Freelancers who have worked on similar projects will have come across pain points and solutions. Any relevant experience enhances their expertise for your project and boosts their ability to strategise toward productive outcomes. Note that a freelancer’s experience typically increases their pay rate.

Cost

Experience and expertise increase a freelancer’s worth, but their services must provide value for your money. Knowing current hourly or project rates ensures that you are connecting with the right candidates. Freelancers that accept less payment may be new to the market and want to create a client base. Or, are choosing to supplement their income with multiple projects, which may reduce their work quality.

Professionalism

Education and certifications improve a freelancer’s pay scale, but they do not signal a freelancer’s abilities. The easiest way to gauge work ethic is from social proof such as client endorsements and their portfolio. A professional freelance software developer will openly share these details, with their client’s approval, of course.

Reliability

A reliable freelancer will have a long-standing client base, developed by consistent efforts and proven results. The more repeat customers a freelancer has, the better the chances of them being dependable. The following actions demonstrate the integrity of any freelance work and can be testified by customer reviews.

  • Following instructions
  • Regular updates
  • Quickly responding to queries
  • Willingly accepting critique
  • Meeting deadlines consistently

Location

One of the best features of acquiring freelance talent is access to global resources. Ensure that your communication skills match. Also, check that the culture and holidays in the freelancer’s location do not conflict with project development. Location can also affect fees, where freelancers in the USA charge the highest as compared to their Asian counterparts.

Slutsats

Finding and hiring the right freelance software developers is easy when you have the necessary checklists in place. Software development work is complex, make sure you are vetting your candidates carefully to get the best fit for your project. Good luck!

Source link

Fortsätt läsa

Trendigt

sv_SESvenska