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5 Reasons Why your Magento Website Might not be Ranking

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5 Reasons Why your Magento Website Might not be Ranking

Magento is one of the most dependable content management systems for online retailers, with a wealth of features and customization choices. Magento is the e-commerce platform of choice for over 250,000 retailers globally. Furthermore, studies show that Magento users grow three times quicker than non-Magento users. One of the key reasons why most merchants and entrepreneurs use Magento to build their online businesses is because of this. Many global brands, including American Express, Ford, Coca-Cola, and many others, use Magento to run their businesses. If you consult a web development company, chances are that they will advise you to opt for a Magento store.

As you can see, Magento is an excellent platform for launching a successful e-commerce venture. However, if you decide to use Magento for your online business, you’ll need to understand how to use Magento SEO. Fortunately, this platform provides a number of ready-to-use ranking options.

This tutorial examines important ranking indicators for e-commerce websites and offers tried-and-true advice and strategies for improving Magento SEO.

Keeping Default Homepage Title and Description

The homepage, as you may know, is the most powerful page in terms of link equity and the page that can rank the most important keywords. As a result, if you want people to know what your website is about, you shouldn’t keep the title of the store as “home page.” Instead, you should focus on high-volume keywords that are relevant to the things you sell. As a result, if you require SEO for your online store, it will have a significant impact. As a result, instead of a title that just says “home,” make sure your store’s title refers to the products you sell. Starting with the name of the homepage, enrich your content!

Slow Page Speed

Page speed is the time it takes for a page to fully show its content and has been utilized by Google’s algorithm to rank pages. A common Magento SEO issue is slow page speed or load speed.

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According to research, when Google evaluates page speed, it may explicitly consider the time to the first byte. Furthermore, a slow page speed means that search engines can only scan a limited number of pages with their crawl budget, which might have a negative impact on your indexation. Slow page speed, on the other hand, has a negative impact on the user experience. When a page loads slowly, it’s more likely to have a high bounce rate and a short stay on the webpage. Finally, all of these factors may have a negative impact on your conversion rate.

Images Not SEO Optimized

Image optimization is a multi-headed beast, in the sense that it has various characteristics that affect SEO. Here’s a quick checklist of things to consider for each image on your site that search engines will take into account in their ranking algorithms.

  • Make use of ALT tags. The alternate or ALT text attribute is defined when the image name and description properties are created. The ALT text is mostly used by screen readers to assist visually impaired people who are browsing a website. Furthermore, search engines want to make sure that the alt text matches the rest of the page and image content.
  • Make use of image captions. An image description provides more information than alt text and allows people to discover more about what’s in a picture that isn’t included in the alt text. The most crucial information is provided by the alt text, while image captions provide more detail.
  • Use descriptive file names for your images. The image name is used by search engines as the first clue regarding the image’s subject. The image’s name influences how ‘findable’ it is in a search engine’s image search and how well it supports the page’s content.
  • Reduce the size of the image (i.e. resolution and bit depth). Image loading time is reduced when the weight is reduced, which enhances page loading and perception of website performance. Google and other search engines look for image sizes and total page weights that are acceptable for the type of device being targeted, in addition to the human experience.

There are a number of plugins that can assist you with image optimization for your Magento 2 site. In addition to the native fields offered by Magento, below is a list of current Magento 2 Image Optimizer plugins to consider.

Having Duplicate Content

Duplicate content, as we all know, can have a negative impact on search engine rankings since it makes it difficult for search engines to determine which version of the information is more relevant to submitted search queries.

Search engines are unsure whether to include or reject certain versions from their indexes. Furthermore, they are unsure whether to direct link metrics such as trust, authority, link equity, and so on to a certain page and divide it into different copies.

Duplicate content might diminish link equity for store owners. Internal links that point to several duplicate pieces of content distribute link equity among the duplicates.

Missing Robots.txt Files

Although a robot.txt file isn’t essential for a website, it’s highly recommended. If you don’t have a robot.txt file on your website, the search engine bot will index all of your pages. And such an operation may cause the Google Web crawler to overburden the server with requests.

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However, if you want more control over which pages are crawled, you may use a robot.txt file to exclude low-priority URLs from indexing. Magento gives you control over your website’s robots.txt file. Go to Content> Design> Configuration on the admin dashboard. Select the Store you’d want to change and then click Edit. Add custom instructions to the robots.txt File box and expand the Search Engine Robots list.


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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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