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5 Ways to Drive Traffic and Sales with Short Videos

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We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. 

Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner. 

But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including short attention spans, lack of time, etc.

The fact of the matter is, that the content that you painstakingly created is not being consumed by a section of your targeted audience. But, if you summarize the same article into a short video, the viewer is more likely to sit through the whole video, thereby increasing engagement. 

What is Short Video Content? 

Short video content is often defined as anything under 60 seconds in length. Short-form videos became popular thanks to social media platforms such as TikTok, Instagram Reels, and Snapchat. It is fast-paced, emotional, and engaging. It can easily be distributed across multiple platforms, and the content style is addicting due to its short nature. 

Humans have always been interested in watching small films without cuts, and as technology becomes more advanced, opportunities are expanding. Short videos also have an advantage over other long-form content in the amount of time and resources you put into creating videos. 

Top brands in every industry have embraced short, easy-to-make content that is in line with the current social media trends while slowly phasing out long-form content with high production value. 

What Platforms Can You Post Short Videos To?

Over the past couple of years, short video content has become a visual marketing trend that has caught the attention of all major social media platforms. Almost every social media platform worth its salt has a feature that lets you create and share short videos. Some platforms require a little bit more work than others to set up, and some will provide you with more exposure to your target market than others. 

Let’s take a look at all the major social media platforms that allow us to post short video content.

Platform #1: TikTok

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TikTok has taken the world by storm since its release in 2016. This short-form video app is a social media sensation that allows users to create and share short videos, which can now be up to 10 minutes long. With over 2 billion downloads, TikTok is growing faster than social media giants like Facebook and Twitter.

With a host of new features designed to help brands increase their engagement, more and more businesses have hopped onto the platform to promote their products. Even with an explosion of brand presence on the platform, there’s plenty of room for brands to gain market share on TikTok. Getting on the platform right now is a great idea, as it allows your business to be an early adopter of a tool that drives ridiculous organic engagement and impressions.

Platform #2: Instagram Reels 

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Instagram Reels is a content format that allows you to create and share short, memorable videos. Unlike Instagram Stories, which disappear after 24 hours, Reels don’t time out. 

It’s fair to consider Instagram Stories as the original short-video format on Instagram, and while there a plenty of ways to leverage Instagram Stories to drive traffic to your website, Reels offer way more functionality and opportunity for users.

The format has grown in popularity since its introduction, mainly due to its ability to drive massive amounts of organic traffic to your page. Brands like Sephora, Walmart, and Beardbrand regularly use Reels alongside their other short-video platforms.

The addicting nature of Instagram Reels makes it an excellent content style to pursue for brands. The platform empowers you to be creative, highlight your strengths, and design visually inspiring content up to 60 seconds in length. While other platforms allow you to do all of this, Instagram is still one of the best social media platforms on the market when it comes to deploying a video marketing strategy due to its maturity as a platform. 

Not only does Instagram have access to a much larger userbase than its competitors, but there’s also tons of Instagram tools that can help facilitate the creation and publishing of your content on the platform. Many newer platforms like TikTok still lack the same third-party tools that make life easy for digital marketers on platforms like Instagram.

So, are Reels different from TikTok? Yes and no. Reels are usually much shorter, but does that make a lot of difference for content that’s already very short? Probably not. 

The real difference between TikTok and Instagram reels is the platforms themselves. In Instagram, there is the need to be ‘grid worthy’. That is, you want your content to look good on your grid, and have a certain aesthetic appeal to it. TikTok on the other hand is a bit more ‘crazy friendly’ and allows you to explore the kind of content that wouldn’t normally work on Instagram. 

So, you must have separate strategies for both platforms to be successful. 

Platform #3: YouTube Shorts

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YouTube is the most relevant video platform in the world. No other platform comes even close. YouTube has 1.9 billion users, more than double the amount of the next largest video platform, Facebook. It is the second-largest search engine in the world after Google. YouTube also has the highest engagement rate of any video platform and accounts for just under half of all internet traffic. While Facebook has nearly three times as many users, its engagement rate is a fraction of that of YouTube, which has a staggering watch time of 100 minutes per day.

But a lot of that traffic was thanks to long-form videos which Youtube is generally popular for, but all that changed with the launch of Youtube shorts. Within a few months of its launch in India in September of 2020, the daily views accumulated by YouTube shorts zoomed past 6.5 billion. That number can only be higher now. 

YouTube Shorts also has an advantage over Instagram and TikTok because they are apps mainly just used by younger consumers, which can make it hard for brands to find success. In contrast, YouTube is used by people from all sorts of age groups, countries, industries, and niches. It seems like there’s a video for everyone on YouTube. With YouTube Shorts, more brands will be able to give their content to an even wider range of audience targets.

For example, a B2B brand might have difficulty finding success on TikTok, but they might be able to find success with professionals looking for industry-related content on Shorts. Similarly, if you target older generation audiences (e.g. Gen X), your short-form videos would get more engagement on YouTube than on TikTok or Instagram.

Platform #4: Snapchat Spotlight

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It’s not uncommon for people to underestimate the power of Snapchat as a video marketing strategy tool because it’s thought of as a media-sharing app where you text with friends. You may have heard of this feature called “Spotlight,” where popular videos are curated and featured in a dedicated tab on the Snapchat app, much like on TikTok.

You can set this up to pull in users you follow who have posted a certain type of video, like a brand or a specific event. Then, you can choose to re-post the video to your story or not, depending on whether you think it’ll be of interest to your audience.

Snapchat’s user base allows brands to do promotions that are highly targeted and thus serves as a great platform to reach people that you wouldn’t have otherwise reached.

How Can Businesses Drive Traffic and Sales with Short Video? 

With platforms competing for short video content, organic impressions and engagement are at all time highs for those that decide to post short video content. Brands can take advantage of this to drive more traffic and sales for their business. 

Let’s go over some methods that you can use to drive more traffic and sales to your business with short video content.

1. Hire Influencers to Create Short Video Content

There are several benefits to hiring influencers to promote your business. People are visual learners and video allows you to communicate with them in a very powerful way.

Influencers allow you to add a human element to your brand, this is important considering that people trust people more than they trust brands.

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Here’s things to keep in mind when using influencers:

  • They should create educational videos that attract people to your product. Content should be natural, and not overly promotional.
  • Influencers should grant you permission to redistribute the content, sometimes this is going to cost you a bit extra, but it’s well worth it.
  • You should have methods in place that allow you to track ROI of the influencer content, whether that be sales, website visits, signups, or more.
  • Provide them with an influencer campaign brief so that they are clear on the goal and objectives of your campaign. Confusion and misalignment between brands and influencers is the number one reason why campaigns fail to work out.
  • The videos should be a mixture of your brand identity and the influencer’s own identity. If you don’t have a brand identity yet, here is a checklist to help you establish one. 

If you have any problems finding the right influencer for your brand, you can make use of an influencer marketplace, this will make the process of finding influencers for your brand much less time consuming. 

2. Run Ads with Short Video Content

Using short video for your advertisements is an excellent way to drive traffic to your website. There are multiple benefits to paying for traffic, and video does an excellent job of capturing the attention of the users. 

Short video content gives you more opportunity to capture the attention of an audience as opposed to static photo content. This can be accomplished by using a catchy hook, having a clear message, and choosing the right short video ad format. 

Short video ad formats are broken down into three categories: skippable video ads, interactive video ads, and in-stream video ads. By choosing the right video ad format for your business, you’ll be able to create an effective video ad and will be able to track how effective your video is and convert them into customers

The most important tip we can give is to create an ad that is both interesting and relevant to your business. If your ad doesn’t have either of these traits, then it will not have the ability to get many views and clicks. These days, natural content seems to work best, so don’t try too hard to sell your product. Instead, let the product sell itself by showing off the most valuable aspects of the product.

A few things that make video ads particularly great are captions and fast cuts, these are both great ways to retain the attention of the viewer so that they watch the ad all the way through. There are plenty of web-based ad makers that can help you achieve this, which is great for people that lack the knowledge to use traditional video editing software like Adobe Premiere or Final Cut Pro.

Whether you are looking to get more traffic or want to increase your ROI, short video ads can also help you gain more organic traffic. When you use video ads, you’ll be able to get a higher click through rate (CTR). A higher CTR means that more people will be able to click on your ad or watch your video and then they’ll be able to go directly to your website. 

3. Ask Your Customers to Create Short Video Content

Asking your customers to create short video content that serves as testimonials for your product is perhaps the most powerful tool you have at your disposal to reach the targets outlined in the video marketing strategy. Testimonials are easy enough to make for your customers because all they would need is some sort of video recording device and the ability ‍to send the footage over to you. 

The power of word-of-mouth has been so studied and documented that it’s scary. A study by MarketingSherpa found that customers were willing to spend up to 30% more on a product after reading positive reviews.

Another study found that customers were willing to spend 43% more when they were provided testimonials. Video testimonials are a powerful way to get your customers to speak up on your behalf. 94% of customers trust word-of-mouth referrals and 92% are more likely to trust a local business with a customer review. 

A recent study found that customers are just as likely to trust a review from a stranger as from their friend. Video testimonials are the next best thing to a customer recommendation. The greatest benefit of video testimonials is that they build trust and credibility for your business. Testimonials tap into a deeply rooted psychological bias where we trust the opinion of people we know. 

4. Add Short Video Testimonials and Product Videos to Your Website

Adding the short videos that you create to your website is a video marketing strategy that we can’t stress enough. 

When customers are browsing around your website, there are a million questions or objections they have about your products. With a short video formatted as a TikTok, you can easily answer most common questions or objections in less than 60 seconds. 

The reason short video formatted as a TikTok or Instagram Reel works especially good is because consumers are already familiar with this format because they browse content on those social platforms. When they see this style of content on your website, it provides comfort. 

Explainer videos on the homepage of your website help reduce the burden on consumers of having to navigate to different sections of your website to learn about your product. The easier you make it for potential customers to learn about your product, the better it is. 

Adding short video content to your website is an excellent way to handle objections and increase conversion rates. You can even leverage short video on your “about us” page to build trust.

5. Repost Your Short Video Content to all Social Media Platforms 

There is no upside to publishing content and then doing so little with it afterward. If we can get more mileage out of the expensive content we create, our return on investment will only go up. That’s right — re-using your content will improve your entire video marketing program’s ROI.

Publishing a piece of short video content and then not redistributing it is a wasteful strategy. It’s like buying an expensive clothing item and only wearing it once before throwing it away. A huge part of content creation is repurposing content.

When you post a piece of short video content on TikTok, download the original and post it on YouTube shorts and Instagram Reels as well. Slice it up into smaller clips and use it as an ad creative. Find creative ways to re-use your short video content.

That’s a lot of traffic and conversions you have to give up if you let your content lay dormant on a blog or social media post, with no re-shares, links, or clicks.

Slutsats 

Adding short videos to your video marketing strategy is an excellent way to increase traffic and engagement across your social media channels.

The different methods listed above show how there is no single method of leveraging short video content to drive more traffic for your business. Rather, there are multiple strategies that can help get your short video content in front of more people, and by constantly iterating and introducing new strategies you can make this an effective channel for your business.


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How to Write YouTube Titles for SEO

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How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.

Whether your video is going to be a success is determined by how many people will be able to find it and watch it.

Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.

One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

And one of the most important SEO elements of any page is its title.

What is a Youtube title?

“Title” is what you see on the browser tab when you open any Youtube page:

It is controlled by the “Title” field which is required when you upload your video to Youtube:

In the code of the page the title can be found within <title></title> tags.

On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.

Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.

How can titles impact the findability of your video?

Page titles are key on-page SEO elements because they do both:

  • Page titles are direct ranking factors (Google uses them to understand what the page is about)
  • Page titles impact click-through by being the most visible parts of standard search snippets.

In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:

Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:

How to create an effective Youtube title

1. Include your keyword

This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.

Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).

Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.

It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:

2. Make it sound interesting

I know it sounds obvious but there are too many boring video titles for me not to mention it.

Your video title needs to invite a click, so make sure it is interesting enough to invite one.

I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.

Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”

There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.

This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.

3. Include numbers

Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.

You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.

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4. Mention a brand (if there’s one to mention)

Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.

Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name. 

Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:

No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.

Keep a close eye on your results

Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.

Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:

Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:

Slutsats

You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!



The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.

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Amazon Announces Auction System for FBA Storage Space [What Sellers Need to Know]

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Amazon Announces Auction System for FBA Storage Space [What Sellers Need to Know]

Amazon’s FBA program is a tremendous asset for brands who sell products on the platform. With FBA, retailers can outsource the heavy lifting of logistics such as warehousing, fulfillment, and distribution for a fee. In the last few years, sellers have expressed the need for more capacity, predictability, and control over their inventory. Amazon’s recent update helps sellers tackle those challenges and so much more.

Amazon just announced a new streamlined FBA capacity management system that will go into effect on March 1, 2023. With this new system in place, Amazon FBA will be turned into an auction where sellers can bid for additional storage space.

The system will now incorporate a single, month-long FBA capacity limit rather than weekly restock limits that can make inventory planning challenging for sellers. Now, capacity limits for the upcoming month will be announced in the third full week of each month via the Capacity Monitor in Seller Central and email notification. According to Amazon, the majority of sellers will now have access to greater capacity volumes than before.

With this new update, Amazon also announced they will provide estimated limits for the following two months to help sellers plan over a longer period. In a recent blog post highlighting the announcement, Dharmesh Mehta, Vice President of Amazon Worldwide Selling Partner Services stated, “We will forecast how much space and labor we expect to have to provide these estimates, but these estimates may vary up or down based on how efficiently sellers are using their capacity, as measured by the Inventory Performance Index (IPI) score.”

With the new Capacity Manager in place, sellers will also be able to request additional capacity based on a reservation fee that they specify. Mehta noted…

“Requests are granted objectively, starting with the highest reservation fee per cubic foot until all capacity available under this program has been allocated. When additional capacity is granted, sellers’ reservation fees are offset by earning performance credits from the sales they generate using the extra capacity. Performance credits are designed to offset up to 100% of the reservation fee, so sellers don’t pay for the additional capacity as long as their products sell through.

 

Our goal is to provide sellers with more control over how much space they can have while limiting unproductive use. We’ve piloted this feature with certain US sellers, and we’re excited that with this launch, we will expand it so all sellers can request higher FBA capacity limits.”

 

The recent announcement also highlighted how Amazon will set capacity limits and measure sellers’ inventory usage in cubic feet (vs. number of units), which better represents the capacity sellers’ products use in our fulfillment centers and transportation vehicles. As many sellers prefer to plan in units, Amazon will continue to show inventory usage in units but will also provide an estimate of how many units specific cubic volume capacity limits are likely to permit.

 

Tinuiti’s Take on the New FBA Capacity System

 

Change is certainly on the horizon. Let’s hear from Tinuiti’s own Bjorn Johnson on tips for how you can prepare for the FBA change coming March 1st.

“These changes are likely to be impactful, especially to sellers with larger products. Amazon reverting to cubic foot-based storage limits is likely to reintroduce previous issues for these clients in maintaining healthy inventory levels. Their difficulties look to be exacerbated by the addition of the bidding system. In order to keep their already high-fulfillment-fee products in stock, they’ll need to bid on large amounts of space. On the other hand, sellers with smaller products are likely to be able to store more units than before, and have the flexibility to bid on smaller amounts of space. The decision from Amazon looks like a clear effort to encourage small, light, easy-to-ship and fulfill products.”

– Bjorn Johnson, Operations Manager at Tinuiti

 

Want to Learn More About the New Auction System for FBA Storage Space?

 

We will continue to keep you informed as we learn more about the new FBA capacity system. If you’re interested in learning more about our Amazon offerings or if you have any questions concerning FBA, contact us today.

 

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How to optimize your online forms and checkouts

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How to optimize your online forms and checkouts



Forms are probably the most important part of your customer journey. They are the final step where the user entrusts you with their precious personal information in exchange for the goods or services you’ve promised.

And yet, too many companies spend minimal time on making sure their form experience is a good one for their users. They don’t use data to establish where the UX problems are on their forms, and they don’t run form-specific experiments to determine how to improve their conversion rate. As a result, too many forms are unnecessarily driving potential customers away, burning potential revenue and leads that could have been converted if they had only spent a little time and effort on optimization. Two-thirds of people who start a form don’t go on to complete it, meaning that a lot of money is being left on the table.

This article contains some of our top tips to help optimize your forms + checkouts with the goal of improving their conversion rate and delivering more customers and leads.

Use data to identify your problem fields

While user testing and session replay tools are useful in identifying possible form issues, you should also be using a specialist form analytics tool, as this will allow you to quantify the scale of the problem – where are most people dropping out – and prioritize improvements accordingly. A good form analytics tool will have advanced insights that will help work out what the problem is as well, giving you a head start on creating hypotheses for testing.

A/B test your forms

We’ve already mentioned how important it is to nurture your forms like any other part of your website. This also applies to experimentation. Your A/B testing tool such as Optimizely should allow you to easily put together a test to see if your hypothesis will improve your conversion rate. If there is also an integration with your form analytics tool you should then be able to push the test variants into it for further analysis.

Your analytics data and user testing should guide your test hypothesis, but some aspects you may want to look at are:

  • Changing the error validation timing (to trigger upon input rather than submission)
  • Breaking the form into multiple steps rather than a single page
  • Removing or simplifying problem fields
  • Manage user expectations by adding a progress bar and telling them how long the form will take upfront
  • Removing links to external sites so they are not distracted
  • Re-wording your error messages to make them more helpful

Focus on user behavior after a failed submission

Potential customers who work their way through their form, inputting their personal information, before clicking on the final ‘Submit’ button are your most valuable. They’ve committed time and effort to your form; they want what you are offering. If they click that button but can’t successfully complete the form, something has gone wrong, and you will be losing conversions that you could have made.

Fortunately, there are ways to use your form data to determine what has gone wrong so you can improve the issue.

Firstly, you should look at your error message data for this particular audience. Which messages are shown when they click ‘Submit? What do they do then? Do they immediately abandon, or do they try to fix the issue?

If you don’t have error message tracking (or even if you do), it is worth looking at a Sankey behavior flow for your user’s path after a failed submission. This audience will click the button then generally jump back to the field they are having a problem with. They’ll try to fix it, unsuccessfully, then perhaps bounce back and forth between the problem field a couple of times before abandoning in frustration. By looking at the flow data, you can determine the most problematic fields and focus your attention there.

Microcopy can make the checkout experience less stressful

If a user is confused, it makes their form/checkout experience much less smooth than it otherwise could be. Using microcopy – small pieces of explanatory information – can help reduce anxiety and make it more likely that they will complete the form.

Some good uses of microcopy on your forms could be:

  • Managing user expectations. Explain what information they need to enter in the form so they can have it on hand. For example, if they are going to need their driver’s licence, then tell them so.
  • Explain fields. Checkouts often ask for multiple addresses. Think “Current Address”, “Home Address” and “Delivery Address”. It’s always useful to make it clear exactly what you mean by these so there is no confusion.
  • Field conditions. If you have strict stipulations on password creation, make sure you tell the user. Don’t wait until they have submitted to tell them you need special characters, capital letters, etc.
  • You can often nudge the user in a certain direction with a well-placed line of copy.
  • Users are reluctant to give you personal information, so explaining why you need it and what you are going to do with it is a good idea.

A good example of reassuring microcopy

Be careful with discount codes

What is the first thing a customer does if they are presented with a discount code box on an ecommerce checkout? That’s right, they open a new browser tab and go searching for vouchers. Some of them never come back. If you are using discount codes, you could be driving customers away instead of converting them. Some studies show that users without a code are put off purchasing when they see the discount code box.

Fortunately, there are ways that you can continue to offer discount codes while mitigating the FOMO that users without one feel:

  • Use pre-discounted links. If you are offering a user a specific discount, email a link rather than giving them a code, which will only end up on a discount aggregator site.
  • Hide the coupon field. Make the user actively open the coupon box rather than presenting them with it smack in the middle of the flow.
  • Host your own offers. Let every user see all the offers that are live so they can be sure that they are not missing out.
  • Change the language. Follow Amazon’s lead and combine the Gift Card & Promotional Codes together to make it less obvious.

An example from Amazon on how to make the discount code field less prominent

Get error messages right

Error messages don’t have to be bad UX. If done right, they can help guide users through your form and get them to commit.

How do you make your error messages useful?

  • Be clear that they are errors. Make the messages standout from the form – there is a reason they are always in red.
  • Be helpful. Explain exactly what the issue is and tell the user how to fix it. Don’t be ambiguous.

Don’t do this!

  • Display the error next to the offending field. Don’t make the user have to jump back to the top of the form to find out what is wrong.
  • Use microcopy. As noted before, if you explain what they need to do early, they users are less likely to make mistakes.

Segment your data by user groups

Once you’ve identified an issue, you’ll want to check whether it affects all your users or just a specific group. Use your analytics tools to break down the audience and analyze this. Some of the segmentations you might want to look at are:

  • Device type. Do desktop and mobile users behave differently?
  • Operating system. Is there a problem with how a particular OS renders your form?
  • New vs. returning. Are returning users more or less likely to convert than first timers?
  • Do different product buyers have contrasting expectations of the checkout?
  • Traffic source. Do organic sources deliver users with higher intent than paid ones?

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Om författaren

Alun Lucas is the Managing Director of Zuko Analytics. Zuko is an Optimizely partner that provides form optimization software that can identify when, where and why users are abandoning webforms and help get more customers successfully completing your forms.


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