MARKETING
7 Ethical Considerations for Using Employee Monitoring Software on Remote Worker
Pointers
1. Introduction
2. What does employee monitoring mean?
3. Know the Ethical Repercussions of employee monitoring
3.1 Personal Data and Privacy Breaches
3.2 Weakens Employee’s Trust and Morale
4. Top 7 Ethical Considerations for Using Employee Monitoring Software on Remote Workers
4.1 Discuss with your employees
4.2 Know the legal requirements for remote working
4.3 Use monitoring software that doesn’t track personal phone calls or files
4.4 Educate yourself on what is acceptable remote work behavior in your industry
4.5 Keep monitoring results confidential. Do not share information with others
4.6 Get all employees to agree to be monitored during the onboarding process
4.7 Ensure you have a strong privacy policy in place so there are no grey areas
Closing Thoughts
Employee monitoring is a successful employee management approach, but privacy issues and the legal concerns of “how much is too much?” have sparked many inquiries about the ethical aspects of monitoring employees.
For many businesses, this is perhaps the first time they’ve ever dealt with mostly remote staff. And this change has generated a new interest in monitoring software tools that allow employers to look at what a remote worker is doing.
But while monitoring your remote employees, you should follow certain ethics to avoid legal trouble.
Are you curious to know about employee monitoring ethics?
This post will discuss the top 7 employee monitoring ethics while using work monitoring software on remote workers.
Let’s dive in-
What does employee monitoring mean?
Employee monitoring entails monitoring your employees’ behaviors with various workplace surveillance systems, such as video surveillance, electronic security, computer monitoring, and so on.
On the one hand, employee monitoring ethics advise you on how to maintain track of your workers and their job without intruding on their privacy. As a result, you may build a transparent employee monitoring system that promotes a secure and effective working environment.
Is it intentional unethical monitoring or not?
Not on purpose, to be precise.
Employers frequently attempt to safeguard their businesses and trade secrets. The majority of them are probably unaware of the ethical issues associated with staff monitoring.
With the rise in availability of sophisticated employee monitoring software, not every company confines their monitoring to work hours. Employees may view such surveillance methods as an invasion of privacy, particularly if they do not trust their employers. This can result in demotivated or unengaged workers, legal action against the firm, or high staff turnover.
This mutual mistrust is exacerbated when remote workers are involved.
But, Why?
Remote work doesn’t necessitate working in a physical location, so remote employee trackers take on the role of being the sole means to keep track of their job-related activities during business hours.
However, using a monitoring tool while working remotely on one’s personal computer or device might be interpreted as gathering personal information during non-work hours.
This breaches employee privacy and makes remote workers more concerned when employers tell them to install employee monitoring software on their systems.
Do you want to know the major ethical repercussions of employee monitoring?
Read the following section to know the answer-
Know the Ethical Repercussions of Employee Monitoring
Here are two ethical issues associated with employee monitoring to be aware of in order to gain employee confidence and maintain openness in your organization.
1. Personal Data and Privacy Breaches
Do you know what makes most workers uncomfortable about being observed?
It is a personal privacy invasion.
Employees may get uncomfortable when their computer usage is constantly monitored while at work.
This might be higher for workers who are being subjected to monitoring for the first time — they may have a greater expectation of privacy as they have not been tracked earlier.
Why not keep track of things without informing the staff?
Tracking workers without their consent may be a significant ethical issue. You will not only find yourself in legal difficulties, but you will also quickly lose your staff’s confidence!
The easiest approach is to inform staff what you’ll be monitoring and how you’ll follow the monitoring standards set by your state/nation.
2. Weakens Employee’s Trust and Morale
Employee monitoring might create distrust and animosity in the workplace.
Investigating their personal accounts/messages just to be sure they’re not doing anything wrong might send the wrong signals.
Especially, if you are performing it secretly.
Yes, there may be workers who jeopardize corporate data or act unethically. But assuming everyone is the same can directly influence their motivation, productivity, and performance.
Furthermore, there is a distinction between monitoring and intrusion.
Intrusion refers to peeping into the personal data of your workers, which has nothing to do with your company during monitoring.
If your employees feel intruded on, they may become dissatisfied and unappreciated, leading to poor work culture, damaged corporate reputation, and even legal issues.
Top 7 Ethical Considerations for Using Employee Monitoring Software on Remote Workers
1. Discuss with your employees
You must discuss your intentions of monitoring online activity with your employees before you begin. It is also an excellent idea to let them know that you are not trying to spy on them and that there should be no feeling of mistrust.
When you discuss your intentions, you may want to consider addressing concerns that may come up. They will likely be apprehensive about being monitored, especially if they think you might see personal or confidential information. If they know upfront what areas of their activity will be monitored, it can help alleviate those fears. It can also make things easier when there is a problem, and you need access to records to find and fix it.
You should also let them know that all records are secured with password protection, ensuring nobody without authorization will have access regardless of how many employees work at your company.
2. Know the legal requirements for remote working
In many areas, employees are allowed to work outside of traditional office space while still completing required tasks. It’s a good idea to confirm whether or not your area has any specific requirements and make sure you fully understand them before embarking on a remote-work initiative. If so, make sure you follow these legal guidelines to help ensure your business stays in compliance with local laws.
For example, companies with workers in California must provide daily rest periods and weekly days off for full-time employees. Companies that do not comply can be fined for violation plus additional liquidated damages.
3. Use monitoring software that doesn’t track personal phone calls or files
When it comes to monitoring software, it’s a good idea to pick one that doesn’t monitor employees when they don’t have work-related duties. For example, most employees would feel uncomfortable knowing their employers had access to information about their personal phone calls or correspondence with family and friends.
In some countries like USA, privacy rights are protected by law, meaning you could end up breaking federal and state laws if you install monitoring software that illegally monitors an employee’s personal communications. If you want to use tracking software, make sure your policy is clear on what behavior is tracked.
4. Educate yourself on what is acceptable remote work behavior in your industry
You may have a difficult time deciding how to use employee monitoring software in a way that doesn’t violate an employee’s rights or other ethical considerations. The best thing you can do is educate yourself on what is acceptable remote work behavior in your industry and culture before implementing new tools. For example, if you are looking for more examples of professional expectations and guidelines, look at Workplace Fairness’s compilation of acceptable remote work practices. This will give you a better idea of whether it is appropriate to track specific tasks or behaviors with technology (or not). Creating written policies about employee monitoring makes things crystal clear for everyone involved—your employees, their managers, HR teams, and executives.
Discuss current state-of-play: Be honest about where you stand right now: What issues do you see at hand? Do any issues need immediate attention? Formalize rules and boundaries regarding remote worker monitoring.
5. Keep monitoring results confidential. Do not share information with others
Regardless of whether you’re monitoring for employee productivity or job security purposes, do not divulge your findings to anyone but those with a need-to-know. You must remain professional, even when presenting bad news. After all, if an employee sees results being discussed openly, they may wonder what you are saying about them behind their back. Even if others have a right to know specific details about someone’s performance (such as upper management), don’t share anything that may be construed as gossip or personal attacks.
Let reports speak for themselves and avoid informal language in e-mails and letters related to your findings. If things must be said face-to-face, wait until after business hours so that you can discuss matters in private.
6. Get all employees to agree to be monitored during the onboarding process
It’s a good idea to get all employees involved and on board with your employee monitoring policy from day one. During onboarding, you can run an online survey asking new hires whether they are willing to be monitored at work in exchange for a generous salary and paid time off. Ensure that these benefits are clearly listed for each question, along with an explanation of what type of monitoring is included in your policy.
A common choice is all incoming emails and phone calls, but if you do include calls, be sure it’s very clear that callers won’t be recorded unless consent is given. It’s also recommended that you define parameters for when (and how) workers should contact management if they notice any problems.
7. Ensure you have a strong privacy policy in place so there are no grey areas
You should clearly tell employees about their rights, what their employer can monitor and what actions may result in disciplinary action. With a firm privacy policy in place, you’ll avoid any legal implications and have a clear guide for how you should use your monitoring software. Create employee guidelines so they know how they should act.
Employers must understand what they can and cannot do when it comes to monitoring employees, but it’s also vital that employees know how best to behave at work, so there aren’t any grey areas.
Whether you give them written instructions or just verbally explain expectations, it’s a good idea to make sure everyone understands where things stand concerning remote workers and monitoring software.
Closing Thoughts
Companies need to be mindful of the significant ethical repercussions and legal requirements when implementing employee monitoring software on remote workers. The seven considerations we’ve provided can help you find a balance between productivity and privacy, so your business is protected from any liability or data breach risks.
If you want an elevated way to stay in compliance with all these guidelines and know what behavior is acceptable for employees at work remotely, request a demo for Workstatus to completely follow the employee monitoring ethics while managing your workforce.
It’s an easy-to-use cloud-based remote employee monitoring software that helps companies track their remote working staff without having access to personal phone calls or files. Plus, it has features like GPS tracking, automated reminders about daily tasks, GPS time clock app, online timesheets, etc. making life easier for both managers and employees alike.
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MARKETING
Ecommerce evolution: Blurring the lines between B2B and B2C
Understanding convergence
B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers.
However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated.
Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)
What’s driving this change?
Ever increasing customer expectations
Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels.
Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels
Technology and omnichannel strategies
Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores.
However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition. Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery
“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.
And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.”
If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space
Joe AlbrechtCEO/Managing Partner, XNGAGE
Increasing complexity
Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs.
How to win
Here are a few ways companies can get ahead of the game:
Adopt B2C-like features in B2B platforms
User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.
According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales.
Focus on personalization and customer experience
B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.
Market based on customer insights
Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable.
What’s next?
The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business).
Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape:
- Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence.
- Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it.
- Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms.
- Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
- Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
- Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
- Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
- Monitor and evaluate your convergence efforts, and adapt and improve them as needed.
By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves.
MARKETING
Streamlining Processes for Increased Efficiency and Results
How can businesses succeed nowadays when technology rules? With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can help make things easier and get better results. And in the future, it’s going to be even more important for all kinds of businesses.
So, let’s discuss how businesses can leverage marketing automation to stay ahead and thrive.
Benefits of automation marketing automation to boost your efforts
First, let’s explore the benefits of marketing automation to supercharge your efforts:
Marketing automation simplifies repetitive tasks, saving time and effort.
With automated workflows, processes become more efficient, leading to better productivity. For instance, automation not only streamlines tasks like email campaigns but also optimizes website speed, ensuring a seamless user experience. A faster website not only enhances customer satisfaction but also positively impacts search engine rankings, driving more organic traffic and ultimately boosting conversions.
Automation allows for precise targeting, reaching the right audience with personalized messages.
With automated workflows, processes become more efficient, leading to better productivity. A great example of automated workflow is Pipedrive & WhatsApp Integration in which an automated welcome message pops up on their WhatsApp
within seconds once a potential customer expresses interest in your business.
Increases ROI
By optimizing campaigns and reducing manual labor, automation can significantly improve return on investment.
Leveraging automation enables businesses to scale their marketing efforts effectively, driving growth and success. Additionally, incorporating lead scoring into automated marketing processes can streamline the identification of high-potential prospects, further optimizing resource allocation and maximizing conversion rates.
Harnessing the power of marketing automation can revolutionize your marketing strategy, leading to increased efficiency, higher returns, and sustainable growth in today’s competitive market. So, why wait? Start automating your marketing efforts today and propel your business to new heights, moreover if you have just learned ways on how to create an online business
How marketing automation can simplify operations and increase efficiency
Understanding the Change
Marketing automation has evolved significantly over time, from basic email marketing campaigns to sophisticated platforms that can manage entire marketing strategies. This progress has been fueled by advances in technology, particularly artificial intelligence (AI) and machine learning, making automation smarter and more adaptable.
One of the main reasons for this shift is the vast amount of data available to marketers today. From understanding customer demographics to analyzing behavior, the sheer volume of data is staggering. Marketing automation platforms use this data to create highly personalized and targeted campaigns, allowing businesses to connect with their audience on a deeper level.
The Emergence of AI-Powered Automation
In the future, AI-powered automation will play an even bigger role in marketing strategies. AI algorithms can analyze huge amounts of data in real-time, helping marketers identify trends, predict consumer behavior, and optimize campaigns as they go. This agility and responsiveness are crucial in today’s fast-moving digital world, where opportunities come and go in the blink of an eye. For example, we’re witnessing the rise of AI-based tools from AI website builders, to AI logo generators and even more, showing that we’re competing with time and efficiency.
Combining AI-powered automation with WordPress management services streamlines marketing efforts, enabling quick adaptation to changing trends and efficient management of online presence.
Moreover, AI can take care of routine tasks like content creation, scheduling, and testing, giving marketers more time to focus on strategic activities. By automating these repetitive tasks, businesses can work more efficiently, leading to better outcomes. AI can create social media ads tailored to specific demographics and preferences, ensuring that the content resonates with the target audience. With the help of an AI ad maker tool, businesses can efficiently produce high-quality advertisements that drive engagement and conversions across various social media platforms.
Personalization on a Large Scale
Personalization has always been important in marketing, and automation is making it possible on a larger scale. By using AI and machine learning, marketers can create tailored experiences for each customer based on their preferences, behaviors, and past interactions with the brand.
This level of personalization not only boosts customer satisfaction but also increases engagement and loyalty. When consumers feel understood and valued, they are more likely to become loyal customers and brand advocates. As automation technology continues to evolve, we can expect personalization to become even more advanced, enabling businesses to forge deeper connections with their audience. As your company has tiny homes for sale California, personalized experiences will ensure each customer finds their perfect fit, fostering lasting connections.
Integration Across Channels
Another trend shaping the future of marketing automation is the integration of multiple channels into a cohesive strategy. Today’s consumers interact with brands across various touchpoints, from social media and email to websites and mobile apps. Marketing automation platforms that can seamlessly integrate these channels and deliver consistent messaging will have a competitive edge. When creating a comparison website it’s important to ensure that the platform effectively aggregates data from diverse sources and presents it in a user-friendly manner, empowering consumers to make informed decisions.
Omni-channel integration not only betters the customer experience but also provides marketers with a comprehensive view of the customer journey. By tracking interactions across channels, businesses can gain valuable insights into how consumers engage with their brand, allowing them to refine their marketing strategies for maximum impact. Lastly, integrating SEO services into omni-channel strategies boosts visibility and helps businesses better understand and engage with their customers across different platforms.
The Human Element
While automation offers many benefits, it’s crucial not to overlook the human aspect of marketing. Despite advances in AI and machine learning, there are still elements of marketing that require human creativity, empathy, and strategic thinking.
Successful marketing automation strikes a balance between technology and human expertise. By using automation to handle routine tasks and data analysis, marketers can focus on what they do best – storytelling, building relationships, and driving innovation.
Conclusion
The future of marketing automation looks promising, offering improved efficiency and results for businesses of all sizes.
As AI continues to advance and consumer expectations change, automation will play an increasingly vital role in keeping businesses competitive.
By embracing automation technologies, marketers can simplify processes, deliver more personalized experiences, and ultimately, achieve their business goals more effectively than ever before.
MARKETING
Will Google Buy HubSpot? | Content Marketing Institute
Google + HubSpot. Is it a thing?
This week, a flurry of news came down about Google’s consideration of purchasing HubSpot.
The prospect dismayed some. It delighted others.
But is it likely? Is it even possible? What would it mean for marketers? What does the consideration even mean for marketers?
Well, we asked CMI’s chief strategy advisor, Robert Rose, for his take. Watch this video or read on:
Why Alphabet may want HubSpot
Alphabet, the parent company of Google, apparently is contemplating the acquisition of inbound marketing giant HubSpot.
The potential price could be in the range of $30 billion to $40 billion. That would make Alphabet’s largest acquisition by far. The current deal holding that title happened in 2011 when it acquired Motorola Mobility for more than $12 billion. It later sold it to Lenovo for less than $3 billion.
If the HubSpot deal happens, it would not be in character with what the classic evil villain has been doing for the past 20 years.
At first glance, you might think the deal would make no sense. Why would Google want to spend three times as much as it’s ever spent to get into the inbound marketing — the CRM and marketing automation business?
At a second glance, it makes a ton of sense.
I don’t know if you’ve noticed, but I and others at CMI spend a lot of time discussing privacy, owned media, and the deprecation of the third-party cookie. I just talked about it two weeks ago. It’s really happening.
All that oxygen being sucked out of the ad tech space presents a compelling case that Alphabet should diversify from third-party data and classic surveillance-based marketing.
Yes, this potential acquisition is about data. HubSpot would give Alphabet the keys to the kingdom of 205,000 business customers — and their customers’ data that almost certainly numbers in the tens of millions. Alphabet would also gain access to the content, marketing, and sales information those customers consumed.
Conversely, the deal would provide an immediate tip of the spear for HubSpot clients to create more targeted programs in the Alphabet ecosystem and upload their data to drive even more personalized experiences on their own properties and connect them to the Google Workspace infrastructure.
When you add in the idea of Gemini, you can start to see how Google might monetize its generative AI tool beyond figuring out how to use it on ads on search results pages.
What acquisition could mean for HubSpot customers
I may be stretching here but imagine this world. As a Hubspoogle customer, you can access an interface that prioritizes your owned media data (e.g., your website, your e-commerce catalog, blog) when Google’s Gemini answers a question).
Recent reports also say Google may put up a paywall around the new premium features of its artificial intelligence-powered Search Generative Experience. Imagine this as the new gating for marketing. In other words, users can subscribe to Google’s AI for free, but Hubspoogle customers can access that data and use it to create targeted offers.
The acquisition of HubSpot would immediately make Google Workspace a more robust competitor to Microsoft 365 Office for small- and medium-sized businesses as they would receive the ADDED capability of inbound marketing.
But in the world of rented land where Google is the landlord, the government will take notice of the acquisition. But — and it’s a big but, I cannot lie (yes, I just did that). The big but is whether this acquisition dance can happen without going afoul of regulatory issues.
Some analysts say it should be no problem. Others say, “Yeah, it wouldn’t go.” Either way, would anybody touch it in an election year? That’s a whole other story.
What marketers should realize
So, what’s my takeaway?
It’s a remote chance that Google will jump on this hard, but stranger things have happened. It would be an exciting disruption in the market.
The sure bet is this. The acquisition conversation — as if you needed more data points — says getting good at owned media to attract and build audiences and using that first-party data to provide better communication and collaboration with your customers are a must.
It’s just a matter of time until Google makes a move. They might just be testing the waters now, but they will move here. But no matter what they do, if you have your customer data house in order, you’ll be primed for success.
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