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Copywriting Courses to Advance Your Career

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11 B2B Content Ideas to Fuel your Marketing (with Examples)

In copywriting, everybody has to begin somewhere – like many other people, you may be toying with the idea of beginning or advancing with a copywriting course. 

Copywriting is more of a journey and less of a destination. Except, you can start anywhere. It could start with an idea from your friend Jane.

Before you know it, you’ve quit your job.

Soon you’re building a website, working on a LinkedIn profile, and sending your first cold pitch to an unsuspecting client somewhere.

It won’t be long into your copywriting career before you meet the idea of improving your skillset. It’s usually once the YouTube tutorials lose their effectiveness and “how-to” blogs put you to sleep. 

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Then you hear about copywriting courses, and you don’t know what to make of them.

To Enroll or Not To Enroll: That’s The Question

We all know that copywriting training courses are not for everyone. However, what many people aren’t sure of is whether these courses are for them.

It’s a long journey from naive newbie to copywriting professional earning the $30 an hour (or more), and copywriting courses make up a significant part of that journey.

So, back to our question: who are copywriting courses for?

1. Beginners

If you were once a beginner, then you’re pretty familiar with the uncertainty of not knowing where to start.

Do you put one foot in and take a course or just jump in and start pitching? Why not look for an employer or, better yet, run your own business? It can be tough. 

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That said, copywriting courses offer a pretty good place to familiarize yourself with the industry and learn fundamentals.

2. Copywriters Looking to Advance Their Careers

Many copywriters believe that copywriting courses are for newbies only, but nothing could be farther from the truth.

You can still enroll in a course with years of experience behind you. Your goal might be to learn or perfect a new skill. If there’s some SEO copywriting certification you deem crucial to your career, don’t be shocked to find yourself sitting in a writing class.

3. Copywriters Willing to Join A Community

With the rise of mobile and remote freelancing, building professional relationships has never been this hard. How many copywriters do you know that you can drink beer with at the bar? 

Like any other industry, building professional relationships in copywriting is essential. 

You may want to join a copywriting community to make friends and acquaintances. Who knows what could come out of it – your next full-time client, a business partner, or, even better, some guy you can drink beer with. 

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What To Expect (and What’s Too Good To Be True)

Creating killer content, generating quality copy, and converting leads are what get many copywriters up in the morning. Perfecting this skill set is what keeps them up at night.

But before you hop into the copywriting bandwagon, there are a few facts you have to get straight. Many courses sell a lot more than they offer. Subsequently, many learners go in with expectations beyond what they can achieve.

Before you start searching for copywriting courses, remember:

Copywriting Courses Don’t Replace Experience

Copywriting courses will teach you many skills: content marketing, creating landing pages, building your website, and writing skills.

That said, some things – such as writing persuasive copy – can only be learned through experience. You’d be surprised how much you grow as a marketing professional by writing copy for days on end, dealing with rejections, and creating improvement.

Copywriting Courses Don’t Lead To New Clients (Directly)

If you’re like most emerging freelance copywriters, clients are everything – you eat, drink, and dream clients. But there’s good news and bad news.

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The good news is that writing courses will equip you with the skills to approach, appeal, and acquire clients. The bad news is that even the best copywriting courses are not a guarantee for clients.

Copywriting Courses Won’t Give You Everything.

There’s no secret copywriting formula, and anyone selling “a perfect system for copywriting” is a liar. However, there are a few copywriting courses that teach effective strategies.

Such courses will give you a step-by-step procedure of fundamentals such as email marketing essentials, running a copywriting business, and content writing.

Five Online Copywriting Courses Every Freelance Copywriter Should Have Bookmarked

What’s left is determining how and where you want to start. This has only gotten harder over the last few years since everyone and their mom is selling a copywriting course nowadays. 

That said, searching for courses without insight is like playing Russian roulette. Only that each round costs $500.

Since you’re too busy, we’ve compiled a list of the best copywriting courses and stripped them down to the good, the bad, and the compromise.

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Some courses that you should consider checking out include:

1. The Accelerated Program for Six-Figure Copywriting

Did you know that personalized calls to action (just adding a name) are 202% more effective? If you didn’t, they teach that in the Accelerated Program for Six-Figure Copywriting from AWAI.

Every copywriter has heard enough about the American Writers and Artists Institute (AWAI) copywriting course to write a book about it. Even still, the insights you can gain from their programs are invaluable.

This course is great for:

  • Aspiring direct response copywriters
  • Anyone willing to learn about writing long sales letters
  • Beginners and intermediates who feel like they still have lots to learn
  • Those willing to spend $350+ on a copywriting course

AWAI’s six-figure copywriting course is one of the most prominent courses out there. Plenty have walked in without knowing a thing about direct response copywriting and gone on to become professional copywriters.

This course includes 587 pages of modules in captivating virtual textbook format. It includes thorough practices, techniques, and lessons that will take you through the intricacies of copywriting. 

Some of the key topics you should expect to learn include:

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  • How to find clients and kickstart a copywriting career
  • Elements of a sales letter
  • The structure of direct-response sales copy
  • Strategies for the writing process

Beyond that, this course teaches using rote techniques, like learning and repetition, to ensure you don’t forget these concepts anytime soon. However, you shouldn’t expect an immediate six-figure income from this course (or any other course, for that matter).

2. Malcolm Gladwell’s MasterClass on Writing

You don’t need to spend much time on a search engine before you encounter high praise for Malcolm Gladwell’s masterclass on writing.

One reviewer describes it as “eye-opening, infectious, and inspiring.”

This is a course by Malcolm Gladwell, best-selling author of Blink and The Tipping Point. It’s not as well-known that Gladwell is a successful professional copywriter. He not only teaches you how to be a good copywriter but also how to have fun doing it.

This course is for:

  • People whose desire for writing goes deeper than just money
  • Copywriters looking to improve their creative process
  • Established and intermediate copywriters who want their ideas challenged
  • Copywriters willing to spend $180 on a copywriting course

His class includes 24 lessons that run between three and 20 minutes. Above that, the course offers 100% exclusive non-fiction writing content and a downloadable workbook.

A few topics that Malcon Gladwell covers in his masterclass include:

  • Structuring Narrative: The Imperfect Puzzle
  • Holding Readers: Controlling Information
  • Tone and Voice

3. Marie Forleo’s Copy Cure

Did you know that any marketer’s number one problem is the content creation and ideation process? (Welcome & Sirkin Research, Jan 2021). That explains why so many people enroll in Copy Cure.

In Copy Cure, Marie Forleo joins forces with Laura Belgray of Talking Shrimp to create what may be one of the most actionable copywriting courses out there.

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It’s helping copywriters and business owners alike, many of whom later report increased open rates for their emails, visits to their webinars, and conversions on their websites.

You should consider this course if:

  • You’re a beginner to website copywriting
  • You’re struggling to find your voice in your copy
  • You feel that your copy doesn’t resonate with people
  • You’re a seasoned writer who feels they’re stuck in a rut
  • Anyone willing to spend $1,499 to hone their copywriting skills

This course will teach you to write web pages that speak to your audience and convince them to take action. In the words of one reviewer, ” it’s a course I can’t consume fast enough.”

If you decide to go for this course, look forward to the following four modules:

Module 1: Finding The Right Words

This module will teach you how to find the exact words that resonate with your target audience.

Module 2: Fixing Your Sales Stopping Mistakes

Every copywriting mistake is an opportunity to learn. In this module, you’ll learn words to avoid, incorporate, and leverage to become a successful copywriter in your field.

Module 3: How To Increase Your Sales

This is where you learn the subtle art of creating commanding landing pages, captivating CTA’s, and amazing sales pages.

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Module 4: How to Write, Faster, Better, and Avoid Writer’s block

Writer’s block is the most significant obstacle to productivity, and this module equips you with the tools to deal with it.

4. Copy School From Copyhackers

Copyhackers was founded by Joanna Weibie as a one-stop-shop for all things copywriting. Copy School is their course to expose newbie writers to skills necessary to grow their careers. 

Who is Copyhackers for:

  • Those in search of a (partly) free course
  • Copywriters interested in conversion copywriting
  • Copywriters who’ve just begun their copywriting portfolio
  • Writer’s, e-commerce business owners, and marketers  

This course will offer modules, resources, templates, and worksheets on the background of frameworks that are proven to work. Also, a ton of Copyhackers content is free to students, but you’ll have to pay to get elsewhere.

Some of the modules you can expect with this course are from the 10X series, which include:

  • Email
  • Web Copy
  • Landing Page

The best part about it: there is a free version, where you can learn without paying a dime.

5. Sarah Turner’s Write Your Way to Freedom

Everyone has seen Sarah Turner’s course on social media. You’re probably wondering if it’s worth 2000 of your hard-earned bucks?

Write Your Way to Freedom is a self-paced, thorough, and bite-sized course that Sarah Turner created as a guide to professional copywriting. It teaches everything from optimizing your content creation processes to cold-pitching to clients.

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This is a great course if:

  • You have zero copywriting, digital marketing, and content writing experience
  • If you’re into freelance copywriting
  • If you’re willing to spend $1997 on an online course

Sarah’s course spans 8 modules and includes 50 step-by-step lessons, an amazing community of writers, and a two-week money-back guarantee.

If you settle on this course, you can look forward to these modules, and more:

  • Cultivating a Business Owner Mindset
  • Building a Solid Foundation
  • Getting Started Writing
  • Look Like A pro
  • Client Acquisition
  • Pitching and Onboarding Clients
  • Advanced SEO

That’s A Lot Of Work: Why Not Bring It Under One Dashboard

It takes a lot to write amazing copy – tracking deadlines, organizing workflows, creating content calendars, and manipulating files. 

As a human, you can only do so much. That’s where Welcome comes in. Welcome is a powerful marketing management software that takes all aspects of your content creation and brings them within reach, under one dashboard.

From this dashboard, you can track progress, organize workflows, keep deadlines and get notifications. Ready to give it a try? Get started with a free Welcome account today!

 

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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