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Everything You Need to Know [+ Tips to Get Started]

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Everything You Need to Know [+ Tips to Get Started]

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.

What is a digital creator?

How To Be a Digital Creator

  1. Find your niche.
  2. Gather the materials you need.
  3. Create.
  4. Set SMART goals.
  5. Get organized and on a consistent schedule.
  6. Be active on social media.
  7. Take advantage of monetization opportunities.

What is a digital creator?

A digital creator is someone who creates content across digital platforms. The content can be videos, photos, graphics, blog posts, or other forms of media — and the platforms can be YouTube, TikTok, Instagram, Twitter, a website, or any digital space.

Often called content creators, digital creators produce content meant to engage an audience. Engaging content can include formats like TV show reviews, tutorials, or day-in-the-life vlogs. But no matter what their content looks like, a digital creator must produce high quality and engaging material —ultimately, that’s their job.

Though the two can overlap, digital creators are not the same as influencers. Influencers are social media personalities whose content is meant to influence their followers to do or buy something.

Typically, the influencer earns a percentage from the sale or receives some other incentive. Digital creators can influence their audience, but that isn’t the intent of their content. The intent is to educate, entertain, and engage people.

How To Be a Digital Creator

There is no one way to get started as a digital creator, but if you follow the tips below, you can set yourself up for success.

1. Find your niche.

You need to have a clear niche for a couple of reasons. For one, it’ll be hard to attract a loyal audience if your content is too broad, because your audience won’t know what kind of content to expect from you. Secondly, a specific niche will help keep you focused and consistent. If you hit a mental block and you’re not sure how to move forward, you can circle back to your niche to remember why you create content in the first place.

For example Therapy for Black Girls is a podcast with a niche that focuses on mental health as it applies to Black women and the specific issues they face. This niche attracts a loyal audience that desires that kind of content. It also keeps the podcast focused on its goal — providing Black women with mental health advice and resources.

Therapy for Black Girls is an example of a digital creator with a nicheBildkälla

2. Gather the materials you need.

Once you know what kind of content you want to make, it’s time to gather the equipment you’ll need, such as a mic, camera, and lighting. Just remember — you don’t have to splurge on the most expensive materials to get started, especially if you’re new to content creating.

For example, if you want to start a YouTube channel you can likely get away with using your smartphone’s camera while you save up to buy a higher quality one. For lighting, natural sunlight from a nearby window can work just fine. If you’re in need of a mic, Amazon has a variety of mics that are as cheap as $10.

Not only is it perfectly fine to use more affordable equipment at the start of your creator journey — it’s wiser too. You wouldn’t want to spend thousands of dollars on equipment only to realize you don’t enjoy content creating enough to stick with it.

3. Create.

Now you know your niche, understand the kind of content you want to make, and have the right equipment — it’s time to start creating! Don’t be discouraged if your content isn’t perfect at the start. The best way to get better is to keep doing it.

Keep track of your creative process, and take note of what works and what doesn’t. For example, you may find that filming earlier in the day is better than filming in the evening because you get more natural lighting for longer. Whether you’re doing a podcast, posting to YouTube, or blogging, make sure to go back and evaluate your work so you can get better with each post.

4. Set SMART goals.

One of the best ways to improve as a digital creator is to set goals. For example, your goal as podcaster could be to increase your listenership by 30% in the next year. To help you set proper goals and to keep yourself focused during your creator journey, you should set SMART goals.

SMART goals are:

  • Specific, clear and well-defined.
  • Measurable and can be tracked with numbers — like the podcaster example.
  • Achievable, which requires being honest about what you’re able to get done.
  • Realistic and relevant to your overall purpose.
  • Timely and includes a target date for the goal to be completed.

SMART goals are more likely to be accomplished because they serve as a road map to achieving your ultimate goal as content creator — whatever that goal may be for you.

Graphic of SMART goals, which are necessary for every digital creator

5. Get organized and on a consistent schedule.

To keep your audience engaged, they need to know they can expect quality content from you on a regular basis — so it’s important to get on a consistent schedule.Consider strategies like recording content in batches and scheduling it out over a period of time. For example, over the weekend you can record five TikTok videos in one day and schedule them to post individually over the next week.

When it comes to organization, some digital creators do just fine with physical planners and calendars, but there are also apps and digital tools that can keep you on track. One tool that’s popular among digital creators is Notion — an app that allows you to write, plan, organize your content, and coordinate deadlines all in one place.

Scheduling and planning app Notion, which is great for digital creatorsBildkälla

6. Be active on social media.

No matter what kind of digital creator you are, you have to be active on sociala media to get your work in front of as many people as possible. Being active can be as simple as responding to comments under your social posts.

You should also create graphics, videos, polls, and other unique social media posts to build engagement and communicate with your followers. For example, you can post short clips from your YouTube videos to TikTok or Instagram Reels. You can also create video content for your podcasts to promote a special guest.

7. Take advantage of monetization opportunities.

Platforms like YouTube, TikTok, Pinterest, Twitch, and Instagram all have paid opportunities for creators who have a certain number of followers and engagement. Keep track of your progress on these apps to see if you’re eligible or close to being eligible. Other ways to make money as a creator is through brand partnerships, sponsorships, and collaborations.

If brands aren’t reaching out to you organically, then create a press kit that has information about your content, follower count, social media, and engagement —and start reaching out to brands yourself.

The path to digital content creation looks different for everyone, but if you use the above tips to get started, you’ll have an easier time navigating your journey. With proper planning and goal setting, you’ll know the kind of digital creator you want to be and how you can grow over time.

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MARKNADSFÖRING

27 bästa om oss och om mig Sidexempel [+mallar]

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Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

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MarTechs marknadsföringsexperter att följa

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MarTech's marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Darrell Alfonso

Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. He’s a regular and popular contributor both to MarTech and the MarTech conference; you can find all of his articles at this link.


Eddie Reynolds

Eddie has been in business a long time, starting his first company when he was 14. “A pretty minimal enterprise,” he told one interviewer. “I had a tax ID number, a legal entity, and a company name. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on  sales, marketing, service, and admin roles. 


Sara McNamara

Sara is an award-winning marketing and sales operations professional whose work has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts.


Ali Schwanke

Ali is the CEO and founder of Simple Strat. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.


Mike Rizzo

Mike’s career in marketing operations showed him that there is a real and significant MOps community. That’s why he founded MO Pros/MarketingOps.com, the fast-growing online community for people in marketing operations. He is also co-host of Ops Cast, a weekly podcast. 


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Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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Är en marknadsföringsexamen värd det 2023?

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Is a Marketing Degree Worth it in 2023?

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? 

All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money. You want to know that you’ll get enough return on that investment to make it worthwhile.

Why marketing?

When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. 

Growth industry

Marketing skills are in demand in the current jobs market. According to a recent report from LinkedIn, marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued

Personal Development & Career Path

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

This leaves a lot of room for personal development. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.    

What are the Types of Marketing Degrees?

When we say marketing degree, the term is a bit too general. There are a lot of degree paths that focus on marketing in major or minor ways. The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. 

Associate, Bachelor’s, or Master’s?

Recent statistics suggest that 74% of US marketing professionals hold a bachelor’s degree. 9% have an associate degree and 8% have a master’s degree. Here’s a quick overview of the differences. 

Associate degrees – 2-year courses that cover marketing and business in a more basic way than bachelor’s qualifications. They’re designed to give students the basic skills needed to apply for entry-level marketing jobs.   

Bachelor’s degrees – 3/4-year courses that cover business and economics. There is a range of bachelor’s courses with marketing at their core, but you’ll also cover wider business topics like management, communication, and administration. 

Master’s degrees – 2-year courses, usually only available if you’ve already completed a bachelor’s degree. MA or MBA courses are designed to develop a deep understanding of complex business topics. They are highly specific, covering areas like strategic marketing or marketing analytics. 

Free to use image from Pixabay

Marketing Specific or Business General? 

This is down to personal choice. There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. There are also multiple universities and colleges, both offline and online, offering different course platforms

If you’re looking at a specific job role or career path, then research which type of degree is most relevant. Remember that you will need to add to your marketing skills if you intend to progress to management roles in the future. 

Check the Modules & Curriculum

This is important, and not only because it lets you see which courses align with your career goals. Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. 

What Jobs Look for a Marketing Degree?

Once you’ve got your marketing qualification, what jobs should you be looking for? Here are some job titles and areas you should watch out for, and what qualifications you’ll need for them.

Entry level

If you’re starting with a degree and no experience, or work experience but no degree, take a look at these roles. 

  • Sales/customer service roles – These are adjacent roles to marketing where most companies do not ask for prior qualifications. If you don’t have a degree, this is a good place to start.
  • Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. 
  • Digital/content marketing associate – These roles will almost always require an associate’s or bachelor’s degree. A good grasp of new digital and social marketing techniques will be required to succeed. 
  • Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. These roles combine aspects of marketing, creative writing, and persuasive writing. 
  • SEO specialist – A more focused form of marketing centered on SEO content optimization. If you know how to optimize a blog post for search engine rankings, this role is for you. Bachelor’s or associate qualifications will be a minimum requirement. 
  • Social media/community manager – Since these are relatively new roles, we tend to see a mix of degree-qualified marketers and people who’ve had success fostering communities or online brands but don’t have on-paper credentials.  

Free to use image from Unsplash

Career Progression

If you have an MA or MBA, or significant experience in one of the above roles, then you can look at these more advanced roles for your career progression.

  • Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. 
  • Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.  
  • Content Strategist – A specialist role that focuses on content strategy. Designing content plans based on demographic and keyword research are a core aspect of this role. 
  • Marketing Analyst – This role involves analyzing customer behaviors and market trends. If you want to move into analysis from a more direct marketing role, you’ll likely need specific data analysis qualifications. 
  • Public Relations Specialist – The public voice of a large organization’s PR team. Managing a brand’s public perception and setting brand-level communication policies like tone of voice.   
  • Experiential Marketing Specialist – This area of marketing is focused on optimizing the customer experience. Experiential specialists have a deep understanding of customer psychology and behaviors. 
  • Corporate Communications Manager – Communications managers are responsible for company-wide communications policies. This is an executive-level role that a marketing coordinator or public relations manager might move up to. 

Average marketing salaries

Across all the roles we’ve discussed above, salaries vary widely. For those entry-level roles, you could be looking at anything from $25 – $40K depending on the role and your experience. 

When it comes to median earnings for marketers with a bachelor’s or master’s degree, we can get a bit more specific. Recent statistics from Zippia show us that $69,993 p/a is the average for bachelor’s degree holders and $80,365 p/a for master’s degree marketers. 

Image sourced from Zippia.com

Marketing Degree Pros and Cons

So, the question we asked above was “Is a marketing degree worth it?” Yet, in truth, it’s not a simple yes or no answer. The question you need to ask is “Is a marketing degree right for me?” Here’s a summary of the pros and cons that might give you some answers.  

Pros

  • Degree holders have better job prospects and higher earnings potential in marketing
  • You can study highly specific skills with the right courses
  • Gain soft skills like communication and collaboration

Cons

  • High time and money investment required 
  • Diminishing salary returns at higher levels
  • Can be a restrictive environment for self-starters and entrepreneurs

What are Marketing Degree Alternatives?

If you want to stick with education but don’t want to invest four years into a degree, then accredited online courses can provide an alternative. This can be your best choice if you wish to upskill in a specific area like running conference calls from Canada

If higher education really isn’t your thing, the other option is gaining experience. Some businesses prefer internships and training programs for entry-level roles. This allows them to train marketers “their way” rather than re-training someone with more experience.  

Free to use image from Unsplash

How to Decide if a Marketing Degree is Right for You

Ultimately, choosing to do a marketing degree depends on your goals, your preferences, and your talents. Consider all three factors before making your choice. 

Career Goals

Do you want a management position that needs marketing knowledge? What areas of marketing interest you? What skills do you already possess? Answering these three questions will help you define your career path. That will narrow down your course choices. 

If you want to get better at selling small business phone systems in Vancouver, you don’t need a four-year course for that. If you want to develop into high-level marketing roles, then you want that degree. 

Personality

You don’t need a specific personality type to work in marketing. Your personality and interests might determine what area of marketing would suit you best though. For example, if you’re outgoing and creative then public relations or social media management might be for you.    

Investment & Return

Money isn’t everything. But, if you’re going to put the resources into getting a degree, you want to know that you’ll get some return on your investment. From the figures we quoted above, it seems the “optimal” qualification in terms of salary return vs. time and money investment is a bachelor’s degree. 

Average earnings for marketers with a master’s qualification were only $10k higher. This suggests that you’re not really getting a significant financial return for the additional investment. Of course, if that master’s leads to your dream job, you might see it differently.  

Final Thoughts: Forge Your Own Path

Is a marketing degree worth it in 2023? The short answer is yes. Whether that means a marketing degree is right for you, we can’t tell you. Hopefully, though, this guide has given you the information you need to make that choice. 



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