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How Cloud Computing Improves Customer Experience?

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How Cloud Computing Improves Customer Experience?

The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3 billion by 2026. This growth is being driven by several factors, including the growing demand for flexible, reliable, and on-demand IT infrastructure which cloud computing can provide.

But what exactly is cloud computing?

Despite the hype, many still do not really understand what this form of IT infrastructure entails. Or how it will impact their businesses.

If you are looking for ways to improve your customer’s experience and drive more business value out of your IT infrastructure, then cloud computing may be a perfect match for you.

What is Cloud Computing?

Cloud computing is a term used to describe the delivery of hosted IT services, such as email, Internet access, and software applications. The cloud makes it possible to tap into a virtualized, scalable and on-demand environment with a pay-as-you-go pricing structure.

Also known as “server-less computing” or “behind-the-firewall solutions,” cloud computing allows enterprises to run their business from any location without the need for servers. This enables quicker and more efficient deployment of new technology, increased mobility in implementing solutions, and more flexible scaling as business needs change.

A cloud can exist on public, private, or hybrid infrastructure and be deployed using a private or public cloud model that relies on the Internet for connectivity between customer sites and the service provider’s data center (s).

Global Reach of Cloud Computing for Enterprises

Businesses can now expand their reach by using cloud computing. There are many businesses that have limited resources or budgets that may only be able to serve local customers or areas of the world. Cloud computing allows companies to expand without increasing expenses because they rent the hardware space instead of buying it on their own.

In its annual  Cisco® Global Cloud Index (2016-2021) report, 94% of enterprises will use cloud services in their data centers. The global reach of cloud computing for enterprises is immense and cannot be ignored at any cost. Businesses have realized that cloud services are not just hyped anymore, but a reality that can boost their productivity to greater levels than ever before.

Cloud computing reduces an organization’s carbon footprint by making sharing resources among multiple locations easier and reducing energy consumption by consolidating data storage. This also allows organizations to easily manage their infrastructure while not being responsible for physical systems they no longer need or use.

How does cloud computing improve customer experience?

Cloud computing uses virtualization technology, and it eliminates the need to purchase additional hardware or software licenses when an increase in demand or new users occur.

 This not only improves your customer experience but also helps you meet increasing business demands without breaking your budget.

Customer Experience (CX) is an essential factor when it comes to business success. CX contributes a lot to how customers perceive your brand. That is why every business wants to deliver a great experience to their customers and clients. The best way to do that is by using tools that help you improve your customer service levels.

With cloud computing, businesses can easily give their customers access to data from any device at all times. With more than one option available, users can get the most convenient way for them to access their data – be it from a desktop computer or mobile device.

With cloud computing services, businesses are able to outsource IT operations and reduce costs associated with running servers in-house. This results in more time for employees to focus on delivering exceptional customer service rather than troubleshooting technology issues.

In addition, there’s no need for businesses to purchase costly new hardware or software updates as cloud services are designed to provide enterprise-level capabilities at affordable prices. Lastly, companies can enjoy the benefits of increased flexibility, scalability, and robust security features.

Cloud computing makes it possible for businesses of all sizes to be more productive and efficient in delivering exceptional experiences for their customers.

Multi-Cloud Strategy- An Agile Technology Delivering Transformational Customer Experience

Cloud computing is a revolutionary technology that can significantly improve customer experience. It enables you to build and run applications faster, easier, and more securely. You can be agile in developing your applications, and there is no need to spend money on hardware infrastructure anymore.

A multi-cloud strategy is a way forward for enterprises that want to take advantage of this new technology. Here are the main benefits of multi-cloud in genuine customer service:

  • Lower costs- Multi-cloud allows you to leverage the best cloud provider and offers you the best pricing based on your usage. The competition between cloud providers will also bring down prices over time.
  • Better performance- Different clouds offer different features, functionality, and levels of performance. Multi-cloud gives you access to all of these things so that you can choose the right combination for your business needs.
  • Greater flexibility- With a multi-cloud environment, you have the ability to deploy applications anywhere at any time without having to worry about downtime or compatibility issues. This makes it easy to scale up or down as needed
  • Improved security- Cloud providers are constantly updating their security measures and fighting off cyber-attacks against their systems. With multi-cloud, you can take advantage of these updates.

Cloud computing is transforming the ways in which businesses of all sizes are being run. More and more companies are making the shift to cloud-based services like Office 365 and cloud-based storage, as well as using mobile apps for business purposes.

Wrapping Up

Cloud computing has diverged into multiple service types. Each of these services provides different ways to expedite and improve customer experience. These options offer various opportunities that make it ideal for any organization or individual. Cloud computing is a proven solution that will drive competitive advantage by focusing on the needs of your customers.

Fortunately for us, cloud solutions are getting more accessible and easier to use, and new tools are being created all the time. In other words, cloud computing is here to stay — both for businesses and for their customers.


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11 Free Email Hacks to Step Up Your Productivity

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11 Free Email Hacks to Step Up Your Productivity

If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails.

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Hur CTV kan leverera marknadsundersökningar för B2B-marknadsförare

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How CTV can deliver market research for B2B marketers

Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising.

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Varför vi bryr oss. Hit shows on streaming services get the credit for the CTV surge. But within these mass audiences there is data for targeting and segmentation. B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. 

Serving prospects ads on ad-supported Netflix, or managing your own video programming like a kind of B2B Netflix, is a much different experience than traditional whitepapers that recognize professionals’ changing media consumption and self-serve research habits.

CTV data. “Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad. “This is something that we never had for a TV — [traditional linear] TV advertising has always had limited or no reporting.”

Because of CTV’s digital infrastructure, ad campaigns on that channel have performance and measurement data that can be used as a market research tool.

“The beauty of approaching connected TV just like another digital channel is that you can apply the same targeting criteria you are applying today on LinkedIn, or on Facebook,” he added. “The insights that you’re getting from connected TV advertising can be applied to all the other channels, or the insights that you’re getting from the creative can be applied into the other channels.”

Dig deeper: Bringing your ABM strategy to CTV

Finding audiences on CTV. When advertising on CTV, B2B marketers should execute multiple campaigns, or target different audiences with a single campaign.

For example, a B2B marketer could run one campaign based on job titles, and another one based on firmographic criteria. You could also launch a retargeting campaign, based on first-party data acquired from those who have visited your website and shared their info.

“For each of these audiences, you will get audience segment reporting,” Javidan-Nejad explained. “So you will be able to see which of these audiences have performed better, which of these audiences had a better verified visit rate, and all the other metrics [to discover] which audiences are performing better. And then you can take those audience insights and apply them to the other channels.”

Matched audiences. B2B marketers can also use existing customers and prospects from their CRM and match them with a CTV adtech partner, in order to deliver CTV ads to those prospects when they’re watching streaming TV.

“This is the same audience that you’re using across all the other paid social channels,” said Javidan-Nejad. “The insights and learnings that you get from CTV can be extended and implemented across the other channels.”

Testing creative. Before committing a large budget on a robust TV campaign, B2B marketers can test different kinds of creative on CTV to determine what messages and visual cues stick with customers and prospects.

While every digital ad channel has its own sweet spot for what works in video ads, some of these insights about what works best on CTV can be applied to other channels.

“We are all familiar with A/B testing,” Javidan-Nejad said. “As digital marketers, we always try to leverage this feature or functionality across all the other digital channels. Now you’re able to do that for your TV advertising.”

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Hur man skriver YouTube-titlar för SEO

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How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.

Whether your video is going to be a success is determined by how many people will be able to find it and watch it.

Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.

One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

And one of the most important SEO elements of any page is its title.

What is a Youtube title?

“Title” is what you see on the browser tab when you open any Youtube page:

It is controlled by the “Title” field which is required when you upload your video to Youtube:

In the code of the page the title can be found within <title></title> tags.

On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.

Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.

How can titles impact the findability of your video?

Page titles are key on-page SEO elements because they do both:

  • Page titles are direct ranking factors (Google uses them to understand what the page is about)
  • Page titles impact click-through by being the most visible parts of standard search snippets.

In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:

Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:

How to create an effective Youtube title

1. Include your keyword

This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.

Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).

Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.

It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:

2. Make it sound interesting

I know it sounds obvious but there are too many boring video titles for me not to mention it.

Your video title needs to invite a click, so make sure it is interesting enough to invite one.

I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.

Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”

There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.

This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.

3. Include numbers

Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.

You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.

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4. Mention a brand (if there’s one to mention)

Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.

Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name. 

Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:

No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.

Keep a close eye on your results

Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.

Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:

Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:

Slutsats

You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!



The post Hur man skriver YouTube-titlar för SEO appeared first on DigitalMarketer.

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