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How to Boost Your Instagram Business Account, A Few Simple Steps

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How to Boost Your Instagram Business Account, A Few Simple Steps

Instagram is not just a photo and video-sharing app it is more than a content-sharing social network. Instagram offers companies the ideal chance to provide insights into the heart of their brand identity in a visual, creative, and engaging way.

With 1 Billion users, more than 200 million active business accounts, and two million advertisers, Instagram is the major social media network that is expanding the most.

Making an Instagram account is simple, but developing it into a successful one takes some time and effort. In this article, we’ll examine some of the most effective strategies for growing an Instagram audience and improving your performance in 2022.

Reasons to promote your business via Instagram

It goes without saying that you should advertise your company in general, but for the sake of this article, let’s focus on the benefits of advertising your Instagram business profile in particular. What you can achieve by boosting your Instagram is as follows:

Exposure: Instagram is One of the most widely used social media platforms worldwide.

Reach: With 500 million daily active users and 1 billion monthly active users, Instagram ranks third among all social media platforms (Source: Instagram).

Connect with your audience: With a gender ratio of 49.3% female to 50.7% male, Instagram is the most gender-neutral social media site, making your promotions ideal for reaching both groups of your target audience (Source: Statista).

Customers: You can easily assume from Instagram’s huge user base that a sizable portion of your target market is being reached. And on such a frequently utilized platform, communicating value, gaining trust, and cultivating connections can help you bring in and maintain more customers.

10+ Steps to Boost Instagram Business Account

Based on a variety of statistics, including comments, saves, shares, likes, view duration, and more, Instagram engagement evaluates how involved your audience is with your material. Here are a few easy strategies that can increase the interaction on your Instagram business account and increase the total reach to your target market.

1. Complete your biography: Instagram is a lot more comfortable than LinkedIn. As a result, you are not required to write a rigid, uninteresting, or loaded bio.

Instead, use a funny tone to add individuality to your company. When writing your bio, keep in mind who your target customer is. You may utilize formatting tricks like emojis, vertical spacing, and others to make your bio stand out from the crowd.

2. Add detailed contact information: Having a direct contact method listed on your profile is important if you’re utilizing Instagram for business. Give your postal address, email address, and/or other contact information.

Once you upload contact information to Instagram, the platform adds appropriate phone, message, email, or navigation buttons to your page.

On Instagram business accounts, buttons allow customers to schedule an appointment. To use this feature, you must have an account with one of Instagram’s partners.

3. Discover, follow, and communicate with your ideal audience: Finding your ideal customers on Instagram is simple. Take a look at the accounts that are following businesses that are similar to yours; if they are following them, they will probably be interested in what your business has to offer as well.

But don’t be fooled; not everyone you follow will return the favor. Nevertheless, some of them will, and if you offer relevant data, there’s a good chance they’ll engage with you. If you’re just getting started, you may even think about purchasing Instagram likes from Goread.io.

4. Experiment with content: Experimenting is the greatest approach to determine which marketing tactics are beneficial for your particular target. To find out which strategies work best with your audience, try publishing videos, story quizzes, polls, carousels, IGTV, and giveaways. Think about establishing partnerships with relevant people in your industry and co-creating content with them. Explore Instagram Ads.

Even if you believe you’ve figured out which posts perform best on your Instagram business page, it is still a good idea to experiment with various post types to ensure that your company isn’t passing up an important chance to broaden or deepen its reach.

5. Analyze and track engagement: You must examine your involvement if you want your experiments to be successful. You may use Instagram’s free analytics feature if your page is configured as a business profile (also referred to as Instagram Insights). You may use this tool to view specific engagement statistics on your articles, including the number of saves, comments, shares, and overall impressions of your content.

These elements play a significant role in calculating your engagement score and will eventually determine where you rank on Instagram. Keep note of the hashtags you employ, and the articles or stories that do the best, and make use of that knowledge to advance your marketing plan.

6. Prioritize your captions: Be authentic: Cold marketing strategies are not attractive to Instagram users. People who support you want to feel like insiders in your business. Be transparent while revealing the goings-on behind the scenes. To communicate with more followers and reach a wider audience, it would be beneficial for you, in the long run, to be transparent and sincere in your business account.

7. Pay attention to timing: Consider the time of day you post while developing your “Instagram for business” strategy. This is something important but easy. You should try to publish later at night or early in the morning to reach those Instagram users while they are up and using their phones if the majority of your followers are from Australia and your staff is headquartered in the U.S.

In addition, Instagram users may be more active on the weekends. Whether your audience is more inclined to interact with material on a Saturday or Sunday, see if this is the case for them, and be sure to take it into account when planning your publishing schedule.

8. Utilize the power of videos: In a study found that videos on Instagram have the most engagement of any type of content, receiving twice as many comments as a regular post.

Although making videos for your website could appear difficult, don’t let it scare you. To use the power of videos on your page, you don’t even need expensive equipment or a well-thought-out Instagram strategy. Your Instagram marketing might be improved with simple behind-the-scenes film taken on your Phone.

9. Create carousels: Instagram postings that include many photographs or videos are known as “carousels” or “slideshows.” To see up to 10 pieces of material, users swipe left. According to a recent review of carousel posts by Hootsuite, they average roughly three times as much interaction as a typical post, which helps to explain why slideshows have been so popular on Instagram recently.

Including carousel content in your marketing plan will increase the time followers spend scrolling through your feed and raise your engagement rate as a whole. A guaranteed method to upload interesting material on the Instagram app is to create a genuine carousel with videos and text and match it with a long, engaging caption.

10. Use hashtags smartly: Regardless of the industry you’re in, take a tool to study and find the best hashtags to use for your brand and target audience. Make sure the hashtags you are using are according to your target audience.

To determine which hashtag combinations perform the best, try out a few. As long as your hashtags are relevant to the image you’re uploading and your target audience, they’ll be OK. For each post, limit the number of hashtags you use to 3 to 5.

11. Schedule your content: Once you’ve determined who your target audience is and what your goals are, you can be ready to post on Instagram with a purpose. A well-planned social media content calendar allows you to plan enough time for creative production while making sure you meet all of your deadlines.

List and consider the most important events first. Seasons like tax season, holiday preparation, or specific days like International Hug Your Pet Day or Giving Tuesday may all fit into this category.

Determine when your clients start making arrangements for specific events by analyzing sales data. You may plan posts on Facebook and Instagram for free using the Meta business suite. In addition, you may make use of third-party services like Buffer, Later, etc.

12. Reply to comments and mentions: Respond to reviews and mentions of your business on Instagram to help users build relationships and engage with your business.

You could even attempt to automate your communication by using bots. Do not do it. We tried it, but things didn’t work out so well. Every time your business is referenced or contacted online, take the time to respond genuinely.

13. Emphasize customer feedback: Sharing favorable client comments on your Instagram page raises the legitimacy and credibility of your business. This improves the sales process by giving your audience a solid reason to trust your business. Additionally, when your strategies for internet marketing improve, you can quickly gain additional followers.

To use this technique, you must promote client testimonials on your website and share screenshots of user reviews on Instagram Stories. Additionally, you should regularly collect feedback from your present customers. You must also use eye-catching Designs to create your new highlight images.

Wrapping Up: These days, you don’t need to have a lot of expertise in managing social media to become a great Instagram creator for your company. By utilizing analytics and other platform features and following a few simple guidelines, you may raise engagement and even sales of your product or service.

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The Ultimate Guide to Product Marketing in 2023

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The Ultimate Guide to Product Marketing in 2023

Product marketing is essential, even if you only sell one or two products at your organization.

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3 email marketing shifts to make in 2023

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3 email marketing shifts to make in 2023

Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. 

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. 

Look back and celebrate, then move on

The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed.

And now it’s 2023. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit. You’re probably wondering, “What can I do now to grow my program?

3 directional changes to grow your email program

Naturally, every marketer’s goals will be unique. We have different audiences, challenges, resources and goals. But I’m focusing on three major directional changes with my clients this year. Which of these could help you succeed this year?

1. Stop sending so many emails

Yeah, I know. That sounds strange coming from somebody who believes wholeheartedly in email and its power to build your business. But even I have my limits!

Email during this last holiday shopping season was insane. In my 20+ years in the email industry, I cannot remember a time, even during the lockdown days of COVID-19, when my inbox was so full. 

I’m not the only one who noticed. Your customers also perceived that their inboxes were getting blasted to the North Pole. And they complained about it, as the Washington Post reported (“Retailers fire off more emails than ever trying to get you to shop“).

I didn’t run any numbers to measure volume, isolate cadences or track frequency curves. But every time I turned around, I saw emails pouring into my inbox. 

My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back.

This should be a regularly scheduled move. But it’s important to make sure your executives understand that higher email frequency, volume and cadence aren’t the new email norm. 

If you commit to this heavier schedule, you’ll drive yourself crazy and push your audience away, to other brands or social media.

If you did increase cadence, what did it do for you? You might have hit your numbers, but consider the long-term costs: 

  • More unsubscribes.
  • More spam complaints.
  • Deliverability problems.
  • Lower revenue per email. 

Take what you learned from your holiday cadence as an opportunity to discover whether it’s a workable strategy or only as a “break glass in case of emergency” move.

My advice? Slow down. Return to your regular volume, frequency and cadence. Think of your customers and their reactions to being inundated with emails over 60 days.

2. Stop spamming

In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. 

I could have given the Post a salty quote about my experiences with SafeOpt and predatory email experiences (“Business stress is no excuse to spam“) for visitors to its clients’ websites. 

Successful email marketers believe in the sanctity of permission. That permission-based practice is what you want to be involved in. Buying a list means you don’t hire a company to sell you one, whether it’s a data broker or a tech provider like SafeOpt. 

Spamming people doesn’t work in the long term. Sure, I’ve heard stories from people who say they use purchased lists or companies like SafeOpt and it makes them money. But that’s a singular view of the impact. 

Email is the only marketing channel where you can do it wrong but still make money. But does that make it right? 

The problem with the “it made us money” argument is that there’s nowhere to go after that. Are you measuring how many customers you lost because you spammed them or the hits your sender reputation took? 

You might hit a short-term goal but lose the long-term battle. When you become known as an unreliable sender, you risk losing access to your customers’ inboxes.

Aside from the permission violation, emailing visitors after they leave your site is a wasted effort for three reasons:

  • A visit is not the same as intent. You don’t know why they landed on your site. Maybe they typed your URL as a mistake or discovered immediately that your brand wasn’t what they wanted. Chasing them with emails won’t bring them back.
  • You aren’t measuring interest. Did they visit multiple pages or check out your “About” or FAQ pages? As with intent, just landing on a page doesn’t signal interest.
  • They didn’t give you their email address. If they had interest or intent, they would want to connect with your brand. No email address, no permission.

Good email practice holds that email performs best when it’s permission-based. Most ESPs and ISPs operate on that principle, as do many email laws and regulations.

But even in the U.S., where opt-out email is still legal, that doesn’t mean you should send an email without permission just because somebody landed on your website.

3. Do one new thing

Many email marketers will start the year with a list of 15 things they want to do over the next two months. I try to temper those exuberant visions by focusing on achievable goals with this question: 

“What one thing could you do this year that could make a great difference in your email program’s success?”

When I started a job as head of strategy for Acxiom, I wanted to come up with a long list of goals to impress my new boss. I showed it to my mentor, the great David Baker and he said, “Can you guarantee that you can do all of these things and not just do them but hit them out of the park?”

Hmmmm…

“That’s why you don’t put down that many goals,” he said. “Go in with just one. When that one is done, come up with the next one. Then do another. If you propose five projects, your boss will assume you will do five projects. If you don’t, it just means you didn’t get it done.”

That was some of the best advice I’ve ever received and I pass it on to you. 

Come up with one goal, project or change that will drive your program forward. Take it to your boss and say, “Here’s what I’m going to do this year.”

To find that one project, look at your martech and then review MarTech’s six most popular articles from 2022 for expert advice.

You’ll find plenty of ideas and tips to help you nail down your one big idea to drive growth and bring success. But be realistic. You don’t know what events could affect your operations. 

Drive your email program forward in 2023

The new year has barely begun, but I had a little trouble getting motivated to take on what’s shaping up to be a beast of a year. You, too?

I enjoyed my time off over the holidays. Got in some golf with my dad and his buddies, ate great food and took time to step back and appreciate the phenomenal people I work with and our amazing industry. 

What gets me going at last? Reaching out to my team, friends and you. Much of my motivation comes from fellow marketers — what you need, what you worry about and what I can do to help you succeed. 

If you’re on the struggle bus with me, borrow some motivation from your coworkers and teammates, so we can gather together 12 months from now and toast each other for making it through another year. 

It’s time to strap on your marketer helmet and hit the starter. Here’s to another great year together. Let’s get the job done!


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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


Om författaren

Ryan Phelan

As the co-founder of RPEOrigin.com, Ryan Phelan’s two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan’s passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.

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Promote | DigitalMarketer

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Promote | DigitalMarketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.

Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way. The point is, it’s a win-win for both of you.

One thing worth mentioning before we dive in; Happy customers don’t promote, SUCCESSFUL customers do. 

Our biggest question in the Promote stage is: How are you going to turn your BEST customers into your marketing partners? 

If you don’t have a referral program, an affiliate program, or a valued reseller program … who is willing to drive your message to the organization you need to build out these programs? This is word of mouth marketing, and it is very important so start thinking about how you want to build this. 

Look to your most successful customers, they’re going to be the people who actively promote for you. But then, let’s think about our customers who already have our prospects but are offering a different product or service. 

At DigitalMarketer we are a training and certification company, we are not a services based company. What that means is we don’t compete with agencies or consultants. This also means that there is an opportunity for us to work with agencies and consultants. 

When we realized this we decided to launch our Certified Partner Program, which you can learn more about at DigitalMarketer.Com/Partner. This program lets us work with the largest segments of our customer base, who have customers that we want but they’re providing a solution that we’re not providing. 

When we train our customers, they are able to use our company frameworks to work with their clients. If their clients want to learn to do their marketing themselves? We’re the first education company they see.

So who is that for you? Remember, it’s not the happy clients that refer, it’s the successful clients. If you want to create more promoters, make sure that you’re doing everything that you can as a marketer to ensure that you’re marketing great products so you can see great results. 

How can our example companies accomplish this?

For Hazel & Hems, they can add an ambassador program to grow their instagram following and increase credibility with viral posts. 

Ambassadors can earn affiliate commissions, additional boutique reward points, and get the chance to build a greater following by leveraging the Hazel & Hems brand.

For Cyrus & Clark, they can offer discounted rates to their existing clients if those clients are willing to refer them to their strategic partners. 

For construction companies, this could be a home builder recommending Cyrus & Clark services to the landscapers, real estate developers, and interior designers that they work with to serve their customers.



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