MARKETING
How To Calculate CAGR in Excel
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.
Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel.
CAGR Excel Formula
The formula for calculating CAGR in Excel is:
=(End Value/Beginning Value) ^ (1/Number of Years) – 1
The equation uses three different values:
- End value, which is the amount of money you’ll have after the period has passed.
- Beginning value, which is the amount of money you began with.
- Number of years, which is the total number of years that have passed.
Below we’ll go over an example of how to calculate CAGR for a five years time frame in Excel using the sample data set shown below:
1. Identify the numbers you’ll use in your equation. Using the sample data set above,
- The end value is 2143 (in cell B6).
- The beginning value is 1000 (in cell B2).
- The number of years is 5 (in cell A6).
2. Input your values into the formula.
Excel offers many shortcuts, so you can simply input the cell numbers that contain each of your values into the equation. Using the sample data set above, the equation would be
=(B6/B2) ^ (1/A6) – 1
This is what it looks like in my Excel sheet:
Note that the equation changes color to correspond with the cells you’re using, so you can look back and check that your inputs are correct before running the equation.
You can also enter actual values into the formula instead of cell numbers. The equation would then look like this:
=(2143/1000) ^ (1/5) – 1
3. Once you’ve entered your values, click enter and run the equation. Your result will appear in the cell containing the equation, as shown in the image below.
CAGR Formula in Excel as a Percentage
Your default result will be shown as a decimal. To view it as a percentage, right-click on the cell your result is in, select Format Cells and then Percentage in the dialogue box.
Your result will be converted to a percentage, as shown in the image below.
Now let’s go over a shortcut for calculating CAGR in Excel using the Rate function.
How To Calculate CAGR Using RATE Function
The RATE function helps you calculate the interest rate on an investment over a period of time.The formula for calculating CAGR is:
=RATE(nper,, pv, fv)
- nper is the total number of periods in the time frame you’re measuring for. Since you’re calculating annual growth rate, this would be 12.
- pv is the present value of your investment (must always be represented as a negative)
- fv is future value.
Note that the standard RATE equation includes more variables, but you only need the above three to calculate your CAGR.
Let’s run an equation using the sample table below where nperi is 12, pv is 100, and fv is 500.
1. In your sheet, select the cell that you want to contain your CAGR. I selected cell B5.
2. Enter the RATE formula and input your numbers. Note that you always need to express your present value as a negative, or you’ll receive an error message.
This is what my formula looks like.
Note that you can also simply enter the cell numbers that your values are in. With my sample table the formula would look like this:
=RATE(A2,,-B2,C2)
3. Click enter and run your equation. Using the sample data, my CAGR is 14%.
Now you know how to quickly and easily calculate your CAGR in Excel, no hand calculations required.
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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