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If You Are A 21St-Century Business, You Better Be Cloud-ready

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If You Are A 21St-Century Business, You Better Be Cloud-ready

Cloud computing is a new innovative technology that many businesses have widely adopted in recent times. The public and private sectors have begun to use the cloud to shape their business architecture to obtain greater performance at lower costs. According to a study, in 2022, the worldwide public cloud computing industry will be worth $495 billion. Cloud technology is highly secure and allows businesses to increase their productivity. Many small businesses have benefited from cloud computing to take their business to the next level.

Cloud computing was introduced several years ago, but its popularity remains the same amid other rising technologies. There are countless reasons why businesses are driven toward cloud computing since it helps with everything from scaling infrastructure to delivering a web-based application. According to a study, the worldwide cloud applications market was worth $133.6 billion in 2021 and is anticipated to reach $168.6 billion by 2025. Businesses can focus more efforts on expanding their operations by migrating to flexible cloud solutions.

Cloud Computing:

Cloud computing allows businesses to access their apps and services and store their data securely. The advantage of owning a cloud is that the business does not need to worry about maintaining it. The storage size is infinite, and a system with an internet connection is enough. After adopting the cloud, enterprises have started to go with the flow of the continuous deployment model to avail of exciting features currently required for their day-to-day tasks.

Organizations looking to go with best practices can prefer cloud solutions to overcome challenges with less cost.

One of the most popular cloud myths is that companies have to spend a fortune to adopt an efficient cloud strategy. However, this couldn’t be farther from the truth. To get it right, businesses have to make their expectations clear and set realistic goals for their organization.

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What are the different deployment models for cloud computing?

The public cloud allows anyone to access devices and services based on their needs. However, public clouds are less secure since anyone can use them. Public clouds offer cloud infrastructure via the internet for individuals and some industry groups. The cloud infrastructure is owned by entities, not consumers, for providing services. The public cloud concept for hosting mainly focuses on benefiting customers and users who make use of the services. It also benefits customers and users with free access to storage and retrieval services. Some of the key benefits of the public cloud are a minimal investment, dynamic scalability, no maintenance, no setup cost, and no infrastructure management required.

The private cloud deployment model is the opposite of the public cloud deployment model. It is appropriate for single users or customers. There is no need for individuals to share their devices with others to access the service. The private cloud is often referred to as an internal cloud, as it provides workers with access to the company’s systems and services. With the help of the IT department, the organization ensures that its cloud platform is secured and protected using powerful firewalls. A private cloud is flexible, and businesses can manage cloud resources efficiently. Some of the key benefits of the private cloud are customization options, better data security and privacy, being easy to control and supporting legacy systems.

After bridging the public and private clouds as software, the hybrid cloud concept evolved. Hybrid clouds take advantage of public cloud cost savings to allow businesses to host their apps safely. Hybrid clouds allow organizations to move data and apps as per their business requirements between different clouds by using two or more cloud deployment models. Some of the key benefits of the hybrid cloud are better security, cost efficiency, flexibility, and manageability. With cloud migration, businesses can migrate their data and apps easily.

Why are businesses driven toward cloud-ready solutions?

Cloud computing has started to rule every industry in the world after its launch in the market. Enterprises are finding better ways to cut down on costs for managing their businesses. Cloud-ready solutions are a one-stop solution that offers better security, reliability, and high-end performance to run businesses smoothly. Every organization can develop better applications with the help of hybrid strategies and give more importance to cloud-ready solutions for migrating these applications. After gaining access to cloud-ready solutions, business operations can now run seamlessly on cloud platforms with the proper network.

Legacy programs, such as locally operated servers developed for static computing environments, can be transformed to fit into the cloud environment, significantly saving resources. If businesses are looking forward to being cloud-ready, they have to accept the change to modify their workflow. With cloud-ready solutions, an organization can transform its traditional apps depending on its business needs. Most companies are willing to adopt the change to empower their apps with better cloud-ready solutions than writing and editing the codes. Cloud-ready solutions outperform their competitors in terms of accessibility and cost-efficiency. Have a look at the benefits offered by cloud-ready solutions:

Cloud-ready solutions benefit businesses by owning and maintaining the onsite infrastructure at a low cost by providing the same functionality.

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It ensures enhanced security for cloud service providers and allows businesses to recover their data during a disaster easily.

Cloud-ready solutions enable businesses to access and experience real-time data, which can be quickly accessible and used to improve their overall productivity.

Organizations that deploy cloud-ready solutions can utilize the cloud’s resources based on their business needs.

How did edge computing gain the attention of enterprises?

Edge computing has recently acquired traction across a wide range of businesses, from small to large scale. Edge computing extends the cloud that adds more flexibility to the existing cloud model. It started to evolve with the deployment of IoT devices and 5G technology to compute efficiently, provide better storage, and collect accurate data using analytics. Edge computing helps businesses handle data securely, speeding up the process and delivering the data to people across the globe. Edge computing is accelerated with the help of 5G technology, which will allow for more efficient computing, better storage, and accurate data collection through analytics. Adopting edge computing solutions for businesses will help to reduce costs and process data quickly. There is no way for businesses to experience latency issues, network disturbances, and bandwidth limitations.

Wrapping Up:

The hype for cloud-ready applications is real. Many organizations have shown an interest in transforming their business landscape from on-premise solutions to cloud infrastructure. Cloud innovation is endless and benefits businesses from the lower total cost of ownership, fast adoption of the latest technologies, and continuous migration and upgrades. Cloud-ready apps are the next promising solution for businesses to manage complex IT infrastructure and gain flexibility. Enterprises willing to make their dreams come true with cloud-ready solutions at a low cost can connect with the world’s leading digital transformation consulting company to top the global market.

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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