MARKETING
Master the Art of Preparing Scientific Presentations [Cheatsheet For Beginners]
Humans have been searching for answers to the world around them since the dawn of creation. Our scientific method was first fairly primitive and perhaps unsophisticated. We watched and reflected. But, as research methodologies and thinking paradigms evolved, we arrived at the modern period of enlightenment and science.
So, what is the current scientific method, and how can you discuss and explain your research outcomes to others accurately?
These are the two essential questions addressed in this blog. But before that, if you want to cut down your efforts to half while creating a scientific presentation, try the exclusive range of Google Slides templates by SlideUpLift!
What is the Scientific Method?
The scientific method is a technique of doing research that is based on theory creation, hypothesis generation, empirical testing, and theory modification if the hypothesis is rejected.
A scientific method, in essence, is a catch-all word for the procedure that every scientist use to objectively evaluate the world (and particular phenomena) around them.
The scientific method is the polar opposite of beliefs and cognitive biases, which are mainly irrational and frequently unconscious interpretations of various events that we rely on as a mental shortcut.
The scientific method in research, on the other hand, compels the thinker to analyze and test our methods of data interpretation holistically in order to achieve reliable and non-arbitrary results.
According to the Stanford Encyclopedia of Philosophy, Plato and Aristotle are thought to be the founders of the scientific method. They were among the first to use the scientific method, experimentation, and logical reasoning to try to defend and develop their thought process.
Examples of common scientific methods include:
- Methodical observation
- Experimentation
- Reasoning inductively and deductively
- Hypotheses and theories are developed and tested
All of the aforementioned methods are used by both scientists and companies to better understand the data and/or phenomena at hand.
Importance of Scientific Method in Today’s Era
Because our forefathers did not have as much information as we do, we currently live in an era of unparalleled data accessibility and connection, with over 2.5 quintillion bytes of data created every day. This has greatly expedited the generation of knowledge.
At the same time, such excessive data exposure makes us more susceptible to external influences, prejudices, and erroneous beliefs. These can undermine the objectivity of any research you do.
Scientific discoveries must be objective, verified, accurate, and consistent. The careful application of scientific methods in business world and science helps to assure appropriate data interpretation, replication of outcomes, and undeniable validity.
5-Step Process To Deliver a Ground-breaking Scientific Presentation
Whether you’re presenting a poster session, a conference lecture, or a follow-up presentation on a newly published journal article, the majority of your colleagues will want to know how you arrived at the results you’ve provided.
In other words, they will look for flaws in your scientific method to guarantee that your outcomes are fair and reproducible so that they may use your theories in their study as well. As a result, your scientific presentation must be concise, on-point, and explicitly focused on your research methodologies.
A basic foundation for producing a convincing scientific presentation is provided here.
1. Begin Your Presentation with a Research Question
Here’s how to easily begin a scientific presentation: Tell about your research question. On the first slide, simply summarize your thought process. Briefly describe the overarching goal of your research: Share your primary theory and indicate if you can prove or disprove it.
It may be tempting to cram a lot of information onto your first slide but don’t. Keep your presentation’s start brief in order to pique the audience’s curiosity and prepare the stage for the follow-up story.
2. Reveal Your Scientific Methods
Many audience members will be interested in how you got to your conclusions, whether you are giving a science poster presentation or a conference discussion. To avoid ambiguity, provide this information at the start of your presentation.
In a presentation, here’s how to structure your scientific methods:
Use bullet points instead of complete sentences. To list the methods, use diagrams and organized graphics.
When feasible, utilize images and iconography to illustrate metaphors.
Sort your methods into categories, such as measurable and non-quantifiable.
Finally, while creating visuals for your presentation, such as charts, graphs, pictures, and so on, consider yourself as a subject newbie.
Is the image conveying the most important information about the subject?
Does it aid in the breakdown of complicated ideas?
3. Highlight the Results to Your Audience
Obviously, the research findings will be your most valuable source of bragging rights. Do not, however, overburden your presentation with a lengthy description of your results and how revolutionary they may be for the community.
Instead of writing a wall of words, try this:
- To demonstrate the facts in great detail, use graphs with huge axis values/numbers.
- Prioritize formats that everyone is familiar with (odds ratios, Kaplan Meier curves)
- Allow no more than five lines of simple text on each slide.
Overall, if the results slide becomes too crowded, it’s advisable to shift the data to a new one.
4. Don’t Forget To Mention The Limitations of the Studies
Objectivity is required by the scientific method. As a result, every researcher must indicate precisely what was omitted from their study. Remember that no piece of scientific study is genuinely universal and has limits.
However, if you do not declare them explicitly, people may struggle to draw the boundary and duplicate your results. If they fail to do so, they will doubt the feasibility of your study.
5. Conclude with an Unforgettable Takeaway
Every seasoned speaker will tell you that the stuff they hear first and last is the most memorable. During the day, many people will join more than one scientific presentation.
So, if you want your audience to remember your presentation, create a take-home message for the final slide. Consider your last slide text to be an elevator pitch – a brief statement that summarizes your findings.
Wrapping It Up
There is no shortage of study and scientific tools available today for testing and validating our hypotheses. However, unlike our forefathers, most scientists face greater scrutiny when presenting and explaining their discoveries to others.
That is why it is critical that your scientific presentation properly conveys the goal, direction, and thinking process underlying your study.
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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