MARKETING
New Age Tools for Web Developers
In the digital age, many processes and tasks occur online. From studying to working, there are so many digital skills that make everyday tasks a piece of cake.
The same is true for web developers who make the digital world fun and useful to us. There are multiple tools and materials out there that help them in doing their job better!
If you are a beginner web developer and are looking for some helpful tools, we are here with 7 recommendations.
Whether you offer Web Development Services as a freelancer or work at an office, these tools can help you get the task done faster!!
7 Tools to Try as a Web Developer
Below are 7 web development tools every developer should try once.
- Sketch
- Novi Builder
- Chrome DevTool
- InVision Cloud
- ONE Subscription
- VironIT
- Sublime Text
Now let’s talk about each web development tool in a bit more detail.
1. Sketch
Sketch is a tool for web designers that can help with the design elements of a website. From making stunning logos to creating mesmerizing images, this tool is all you need.
With this tool, you can create clickable prototypes or simple animations as needed. You can also make master symbols which you can use anywhere in a document. You can resize the symbol whenever needed.
On top of that, you can change simple text and images into dynamic ones with this tool.
2. Novi Builder
The Novi Builder tool is a great option for web developers who want to make websites through a drag and drop tool. By providing access to source code it lets developers play with the code and make changes as needed.
It comes with many pre-made themes to make sure you have lots of options to choose from. The tool is also great for eCommerce support.
With the Novi Builder, you get preview tools, advanced code editor support, application integration facilities, and much more.
3. Chrome DevTool
This tool offers web assistance to developers. This browser tool helps you with inspection, debugging, and also guides you through the browser. It gives you numerous panels to help you boost your productivity, and analyze load performance.
It also helps in improving user experiences. The list of helpful panels includes Elements panel, Network panel, Console panel, Performance panel, Sources panel, Memory panel, Security panel, Application panel, etc.
4. InVision Cloud
This tool helps with digital product design and is used by big companies like Amazon, EverNote, SoundCloud, etc. The tool uses traditional elements but in a modernized way to suit the digital age.
It comes with multiple useful features like a photography board, Element Library, a web prototype for desktop sites, navigation flows, and an inspiration board.
Their prototype element tool is great for web developers as it can help with creating prototype websites. The prototypes come with clickable elements.
The tool offers both paid plans with fancy features and free plans for beginners.
5. ONE Subscription
ONE Subscription gives you access to multiple digital products. The tool helps with the launching of blogs, landing pages, creating online stores, and developing websites.
The tool helps you make user-friendly sites and offers multiple templates and themes to make the best websites. Not just that, it also comes with many useful and efficient graphic elements, plugins, and other valuable tools.
6. VironIT
The VironIT tool is a great option to use while developing websites. It comes with a ton of development tools and services to make attractive websites. VironIT offers multiple cross-platform tools in one place that help you with writing, maintaining, and promoting better development.
It also helps you to react better to possible vulnerabilities. This tool brings IoT Software development, augmented and virtual reality tools for you so you are better equipped while developing websites.
The tool is versatile, fast, and efficient and offers secure web frameworks that you need as a developer.
7. Sublime Text
This tool helps with advanced web development. It is a code editor that can prove very helpful for web developers. It can be downloaded on Linux, Mac, and Windows. It comes with multiple features that make coding easier.
The Goto Anything feature helps you in finding a piece of code. If you want to make changes on multiple pieces of code at once you can use the Multiple Selections command.
Another great feature is the Split Editing command. With it, you can display your code better on a full screen or even on multiple monitors.
Final Words
In this article, we explored 7 tools that are great for web developers. The Sketch tool helps in making stunning imagery while the Novi builder tool and VironIT are great for website building.
The Chrome DevTool is an efficient browser tool while the InVision Cloud is helpful with development of web prototypes.
About the ONE Subscription, it gives you access to many useful tools that are top-notch while the Sublime Text tool helps during coding.
From design tools to debugging tools all of the above-mentioned options are popular among web developers and you should try them out.
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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