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The Ultimate Guide to Creating a Website for Startups

In this digital age, opportunities are endless. The internet is a dimension of infinite possibilities for people to grow, promote, and market their businesses. Most startups take advantage of this prospect and ensure that their company has a running internet presence. And one way they do this is by building a website.

However, with all the competition online, building a website is not sufficient. You need to create a concise but eye-catching enough that you’ll attract visitors into customers. And this process is not simple. You need to write, design and develop a user-friendly website that stands out from your competitors.

Luckily, we can help you with that! This article will share 10 tips for developing a website as a startup!

Why do you need a website as a startup?

It’s a common misconception that startups should not spend money on a website, mainly because they are expressive to make and maintain. Most think that the website is useless in generating sales or getting customers.

On the contrary, a website is one of the most essential needs for a startup. A website is the most crucial asset for any startup. It’s the first thing people see, and it actually makes a great impression on people. It creates the essence of legitimacy. And as a startup, reputation and legitimacy are what you need to attract customers. So, if you want to attract investors and customers, you need a professional website.

In addition, developing a startup website can help you market your products or services,

10 Tips on How to Get the Most of Your Website as a Startup

As mentioned earlier, startup websites are the key to success. It drives a lot of traffic, converts customers, and acts as a storefront for your internet business.

Thus, you must do it right. So whether you are hiring a website development team or will develop the startup website yourself, you must do everything right. You need to make sure that it is a performing website and not just a crappy or scammy website.

Likewise, here are 10 tips on developing your startup website and getting the most out of it!

1. Keep It Simple and Minimalistic with Your Design

A website design can make or break a startup company. A wrong website design can lead to a lot of problems. And if it’s too complicated, visitors may not be able to find the information they are looking for, such as product data or contact information. And this is the last thing you want as a startup – losing a potential customer over a webbdesign.

Likewise, we should always keep in mind that simplicity is the key to a startup website. We should never overwhelm our visitors with too many features. Moreover, you should start with the idea of not trying to sell anything on the site but just trying to get people interested in what we have to offer.

2. Make sure it’s optimized for SEO

One primary reason startups should focus on Search Engine Optimisation (SEO) is visibility. SEO can help them get their name out there. A strong SEO strategy will help them rank higher in SERPs, generate more traffic, and attract more potential clients – which they can convert into revenue.

I alla fall, SEO optimization for a startup website is not just about ranking well on Google. It’s about ranking well in search results relevant to your business. As such, here are some ways to adopt SEO in your startup website:

  • Using keywords in your content;
  • Create a power page content along with infographic or presentation videos;
  • Posting SEO optimized and rich articles;
  • Optimizing the URL structure;
  • Publishing content regularly and consistently;
  • Fast loading speed;
  • Existence of high-quality backlinks;
  • Linking from social media to your website.

3. Place clear CTAs

CTAs are an essential factor for any website as they can make or break the site’s conversion rates. Per se, a startup website should have clear CTAs so that visitors know what they are supposed to do on the site.

The best way to put a CTA on a website is to make it prominent and eye-catching. You should also make sure that it’s easy to find and doesn’t require any effort on the visitor’s part to click on it.

4. Maintain a cohesive brand identity

Branding is essential for every business, especially for startups. It gives your startup an identity, personality, beliefs, values, and story. It is a way for customers to easily remember your company. Good branding can make you iconic to your customers.

And since your website is the storefront of your startup on the internet, you should make sure that it has your branding. Your startup websites should maintain cohesive brand identity and design. It can help you establish a personal connection with your visitors and communicate your product to them. This will give the website an edge over its competitors.

Likewise, a well-thought-out brand identity in your website can create a lasting impression on the customer, making them want to come back to your site repeatedly. It also helps build trust with customers, which becomes crucial when dealing with sensitive information like banking details or personal information.

5. Inlägg engagerande och nischat innehåll

Nischinnehåll är ett måste för nystartade företag. Det hjälper dem att få kontakt med sin målgrupp och ger dem en möjlighet att bli upptäckta av potentiella investerare. Som sådan bör din webbplats ha innehåll som kommer att kunna engagera dina besökare och få dem att vilja upptäcka mer om dina erbjudanden.

Här är några tips som hjälper dig att skapa bättre nischinnehåll för din start:

  • Rikta in dig på en specifik nisch nära din affärsindustri. Du måste förstå din målgrupps behov och komma med lösningar på dessa behov.
  • Se till att din nischinnehåll är engagerande och har potential att delas på sociala medier.
  • Se till att du lägger upp minst ett nischinnehåll per vecka.
  • Du kan också prova att göra gästinlägg på en relaterad webbplats för att bjuda in andra att besöka dina bloggar och artiklar.

6. Se till att det är lätt att navigera

När människor använder en webbplats går de vanligtvis till hemsidan och utforskar sedan. Så din navigering måste vara lättmanövrerad.

A väl-designad och lättnavigerad webbplats är en viktig faktor för att attrahera potentiella kunder. Kunder kommer att vilja utforska din webbplats, så det måste vara lätt att hitta det de letar efter utan att ha för mycket problem. En bra navigeringsdesign hjälper till att göra din webbplats mer användarvänlig och uppmuntra besökare att stanna kvar på sidan längre.

7. Leder till dina sociala mediekonton

Sociala medieplattformar är kraftfulla verktyg för marknadsföring och marknadsföra ditt företag. De är också ett bra sätt att hålla kontakten med kunder och andra personer som kan vara intresserade av ditt företag.

På samma sätt är att lägga till sociala mediekonton på din startwebbplats ett bra sätt att öka spridningen av ditt innehåll. När du inkluderar en delningsknapp på knappen för sociala medier på din webbplats, kommer användare sannolikt att göra det om de gillade ditt innehåll tillräckligt. Det kan hjälpa dig att växa ditt företag genom att öka medvetenheten om vad du erbjuder.

8. Visa vittnesmål

Rekommendation är en behov av startwebbplats. Det är avgörande för din startwebbplats eftersom de ger en känsla av legitimitet till produkten. Och eftersom du bara börjar, låter detta användaren känna sig mer säker på produkten, vilket leder till att de litar mer på den.

Att lägga till vittnesmål på din webbplats är dessutom ett utmärkt alternativ till standardförsäljningsargumenten. De flesta konsumenter är mer benägna att köpa dina produkter efter att ha sett andra kundrecensioner.

9. Adaptiv design och mobilvänlig

Enligt de senaste uppgifterna från GSMA Intelligence, det finns cirka 5,32 miljarder unika mobiltelefonanvändare i världen. Och som startup bör du inte bortse från möjligheten att göra din webbplats tillgänglig för dessa människor.

Som sådan är mobilvänlighet avgörande för framgången för alla startwebbplatser. En webbplats som inte är optimerad för mobila enheter kommer inte att kunna ge den bästa upplevelsen för dem. Potentiella kunder som använder mobilen för att surfa på din webbplats kommer sannolikt att lämna när de ser att din webbplats inte är mobiloptimerad.

10. Var redo för förändringar och anpassa dig!

Nystartade företag har många unika utmaningar att möta. De måste tänka på sina kunder, deras varumärke och marknaden de befinner sig på. Det kan det vara utmanande för nystartade företag att hänga med i webbtrender i denna snabba värld.

Men om de inte anpassar sig till trenderna kommer de inte att kunna göra sig själva sticka ut från konkurrenterna. Webbplatser är byggda för de människor som besöker dem. Det är viktigt att veta vad din publik vill ha och behöver för att ge dem den upplevelsen. Övervaka deras beteende och erfarenhet på din webbplats, samla resultat och dela dina idéer med digitala rapporter med ditt team, så att ni kommer att diskutera det tillsammans och göra det bättre. Webbplatsen ska kunna ge det de behöver och se till att de har det bra när de är där.

Slutgiltiga tankar

Det finns inget omedelbart recept för att bygga den perfekta startwebbplatsen. Du är mest sannolikt att snubbla eller möta utmaningar när du utvecklar en. Ändå skulle det vara bättre att följa dessa tips och minimera fel. När allt kommer omkring har du precis börjat med ditt företag och har begränsade resurser.

Så se till att göra rätt och se att din webbplats hjälper dig att öka försäljningen och intäkterna!

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For a Better Long-Term Content Strategy, Find a Purple Audience

“The stock market is not the economy.”

When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.

That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.

Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.

If you successfully chase trends and feed popular content to audiences, you have not necessarily differentiated your content. On the other hand, differentiating by taking a contrarian or highly niche view of what’s popular doesn’t always work either. How do you blend popularity and differentiation?

#Content popularity isn’t a sign of differentiation, says @Robert_Rose via @CMIContent. Klicka för att tweeta

Red and blue ocean strategies

In their 2004 book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne explain red and blue ocean strategies for marketing. Red oceans are crowded markets where popular products abound and cutthroat sales and marketing strategies rule. Blue oceans are undiscovered markets with little or no competition, where businesses can create new customers or die alone.

In strategic content marketing, most businesses focus on the red oceans – offering short-term, hyper-focus feeding. They look to drive traffic, engagement, and conversions by getting the most people to consume the content. So a red-ocean strategy focuses on topics and content that have proven popular with audiences.

But this strategy makes it difficult to differentiate the content from everyone else’s.

This myopic view of content often prohibits testing the other side – investing in a blue-ocean mindset to find and create new audiences with less-popular content.

Short-term, hyper-focused #Content feeding often prohibits the mindset of creating new audiences, says @Robert_Rose via @CMIContent. Klicka för att tweeta

Finding a blue niche in a red world

I recently worked with a financial technology company that provides short-term loans to small businesses experiencing a cash-flow crunch. It’s as sales-driven as any team I’ve seen.

When they started, they put much of their marketing and content efforts into a blue-ocean strategy, targeting small businesses that will need a loan within a month.

Here’s where it gets interesting.

Five years ago, this company wasn’t the only one to recognize the massive opportunity in fast, easily accessible, short-term lending. A red ocean of new customers who needed these loans grew in a relatively robust economy (and historically low interest rates).

The value of these loans grew from $121 million in 2013 to just over $2 billion in 2018. And competition for this audience’s attention grew, too. As short-term, low-funnel content on accessible lending saturated the market, this strategy became less and less successful because so many fintech companies pursued it.

My client’s team knew they couldn’t only count on this red-ocean audience for new business. They recognized the need to invest time in building a new audience – larger, more established, long-term borrowers.

This audience wouldn’t produce immediate generering av leads. But the company wanted to diversify its product line and better support the new audience’s loan-related needs.

The genius of this strategy was teaching, targeting, and building demand for new ideas from a niche inom the red audience. Put simply: They created a purple audience by targeting a blue audience within the red one.

The blue audience the team targeted consisted of fast-growing smaller businesses that would soon evolve into established, long-term borrowers. These businesses might want to know the benefits of the short-term availability of cash. The team focused the new learning content platform on teaching companies that don’t need a loan now about the benefits of having a solution at the ready when they do.

The purple audiences took time to develop. But when those audience members entered the red ocean, my client company stayed top of mind because it had bucked the popular trends and offered completely different content.

3 triggers for targeting purple audiences

Deciding to invest in cultivating a purple audience requires some thought. These three considerations can prompt the move to a different audience hue.

1. You’re ready to hedge bets on current efforts

So many companies double down on their content to the point where their strategy incorporates the same content at every stage of the customer’s journey. Why? Because everybody is talking about it.

I see some B2B marketing organizations deliver the same “why change” thought leadership content to prospects as they do their customers. Shouldn’t your customers’ needs and wants change after they purchase your solution?

Developing thought leadership du believe is important but current audiences aren’t yet thinking about can be an excellent hedge.

You shouldn’t deliver the same thought leadership to prospects AND customers. After all, your customers’ needs and wants should change after they buy.

2. You believe the consensus is wrong

Many companies fold their content marketing like a lawn chair because their content goes against the consensus. Last week, a chief marketing officer told me, “Our CEO says we can’t go out with that thought leadership message because people will disagree with us.”

You don’t have to invest the entire budget in a contrarian idea. But if you genuinely believe the world will eventually come to your point of view, build the content infrastructure that supports that opinion and experience a multiplier on the investment.

3. You see an opportunity to steal audience

Look at the most popular content, and you see all your competitors fighting over the eyeballs seeking that topic, trying to outrank everyone on search, and fighting a red ocean of potential audience members. Then, look up and ask, “What’s next?”

You might see a slight trend. Or, as my fintech client did, you may notice a niche blue audience in the red audience. Investing in that content can pull audiences from the popular content into your fledgling purple audience.

SAP’s content site The Future of Customer Engagement and Experience illustrates this concept. During the pandemic, the team, led by Jenn Vande Zande, adjusted its editorial focus to steal a segment of the red-ocean audience seeking COVID-19 coverage. Jenn and team designed the content to appeal to people looking not just for lockdown news but also for the most up-to-date practices and industry information for businesses on customer experience in the COVID-19 era.

SAP created a purple audience.

Get colorful

As a marketer, you should think about new audiences. How can you address them with content that may not be widely popular now but can help them better prepare for what you believe is coming tomorrow?

That’s a better question to answer for long-term content marketing success.

Få Roberts syn på bara fem minuter:

Prenumerera till arbetsdags- eller veckovisa CMI-e-postmeddelanden för att få Rose-Colored Glasses i din inkorg varje vecka. 

HANDPLOCKAT RELATERAT INNEHÅLL: 

Omslagsbild av Joseph Kalinowski/Content Marketing Institute



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