Ta kontakt med oss

MARKNADSFÖRING

Den ultimata guiden till e-postmarknadsföring för ditt Dropshipping-företag

Publicerad

The Ultimate Guide To Email Marketing for Your Dropshipping Business

Is a small reklam- budget preventing you from driving a broad audience or generating significant traffic to your dropshipping business? Then you are unaware of the benefits of e-post marknadsföring campaigns. It is a low-cost way to get in front of your customers where they spend most of their time: in their email inbox.

Email marketing is not “old-school” as you may have previously believed. It is a powerful tool that can help build strong customer relationships and increase sales.

Let’s explore some expert-recommended dropshipping email marketing strategies.

What Is Dropshipping?

In an age where the cost of living has risen dramatically, dropshipping is a great way to start making money before you have even created or developed your own products. It’s an e-commerce concept where instead of keeping the products you sell in stock; you purchase them from a third party (usually the manufacturer or wholesaler) to fulfill your orders.

It’s as simple as looking for products that are in high demand and then selling them on sites such as Shopify and Amazon. You can use dropshipping to test the market and see if your product or niche is popular.

How Does Email Marketing Work

When you use email marketing, you promote your products and services by emailing people who have signed up for your mailing list.

Email marketing for your dropshipping store involves a variety of steps, but the general procedure is as follows:

  • Du create a mailing list of people interested in learning more about your brand and the products you sell.
  • Email marketing tools store and segment subscribers’ email addresses for future use.
  • You create and send emails to communicate with your subscribers.
  • Those who have subscribed to your content are more likely to engage with it and visit your online store when they receive a newsletter from you.

The Advantages of a Successful Email Marketing Campaign

Marketing your dropshipping business via email is a low-cost strategy that can yield a high return on your investment (ROI). But email marketing has other advantages too, such as:

  • Boosting sales – Your subscribers are more likely to purchase from you if you send them the right message because you already know they’re interested.
  • Low costs – The cost of running an email marketing campaign is lower than other marketing channels, such as paid social or PPC advertisements on Google. You should be able to see a clear difference in your revenue during your accounting bearbeta.
  • Higher engagement – Marketing to people who have signed up for your mailing list means sending messages to people who have expressed an interest in your brand and products. This results in a higher level of participation.
  • Easily measured – You can see how each email performs based on the data you collect through tracking and analytics. There are a lot of tools and platforms that include this feature.
  • Higher reach – When you use email marketing, you can simultaneously send a message to hundreds or thousands of people. Your email list size is the only constraint.
  • Easy to launch – You don’t need to know how to code to create an email marketing campaign; plenty of user-friendly platforms and tools are available for beginners.

Reasons To Use Email Marketing for Your Dropshipping Business

If you haven’t invested the time to create an email marketing plan for your dropshipping business, you’re missing out on the opportunity to make more money and build up your business bank account.

Here are four reasons you should consider adding email marketing to your strategy.

Building Long-Term Relationships With Customers

Email is an integral part of fostering customer loyalty. While Google and social media can help you find new customers, email is still the most effective method of maintaining and expanding existing business relationships. It’s one of the best ways to keep customers coming back.

Online businesses benefit from returning customers because it lowers the average acquisition cost; it costs five times as much to acquire a new customer than to keep an old one. Moreover, a 5% increase in customer retention can increase profits by 25% to 95%.

Can Assist In Getting Results Faster

Direct and immediate access is the hallmark of email marketing – you send an email to someone who might be interested, they open it, and then decide whether or not to take action (such as redeeming a coupon, visiting your site, checking out their abandoned cart, etc.). With email marketing, you don’t have to wait months or even years to see results.

You can get new followers and visitors to your website that have the potential to convert right away. Email marketing may produce results more quickly than other channels, even though you must continue to work on growing your subscriber list.

Email Influences Revenue Streams

One of the reasons email marketing is a good choice for dropshipping is that it can have a positive effect on all three growth multipliers at once:

  • Conversions – Automating engagement and cart abandonment emails can boost revenue.
  • Frequency – The number of customer purchases can be increased by cross-selling or promotional campaigns
  • Average Order Value – Customers in the proper buying cycle stage can be targeted with up-selling and lifecycle marketing campaigns

Your sales results can be compounded by implementing a well-planned email marketing campaign that simultaneously targets all three revenue growth multipliers. That’s why email campaigns are worth the time and effort.

A Changing Algorithm Doesn’t Affect Email

It’s also worth noting that email isn’t affected by search engines or social media algorithms, making it a valuable asset for e-commerce businesses.

How often have you developed a social media or SEO strategy, failing because your platform decided to modify its algorithm?

If you’re a dropshipping business on a tight budget, you may not be able to afford to pay to advertise on social media sites to expand your customer base. Email marketing shines in this scenario – it’s a less expensive and more effective way to reach customers.

Fem typer av Dropshipping Store e-postmarknadsföringskampanjer

E-postmarknadsföring kräver en genomtänkt strategi för att nå meningsfulla resultat. Därför måste den vara korrekt inställd för att generera försäljning.

Din dropshippingbutik kan dra nytta av dessa fem typer av e-postmarknadsföringskampanjer:

Initiering

Vad du vill uppnå med en initieringskampanj för e-postmarknadsföring är att göra människor bekanta med ditt varumärke och etablera en relation med dem. Vid det här laget börjar du konvertera dina leads till återkommande kunder.

Den bästa tiden att skicka denna e-postkampanj är efter att en besökare har registrerat sig för din e-postlista.

Övergiven vagn

När det kommer till återta övergivna vagnar och för att omvandla dem till försäljning är e-postmarknadsföring ett kraftfullt verktyg.

Innan du startar en e-postkampanj för återställning av övergiven kundvagn är det viktigt att veta varför kunder lämnar sina kundvagnar i första hand. Följande är några framträdande exempel:

  • Oväntade kostnader
  • Komplicerat kassaförfarande
  • Kundens ointresse av ett köp
  • Brist på pengar att köpa
  • Hög fraktkostnad

Om du vill få tillbaka dessa vagnar måste du först kunna hitta dem. Det finns e-postmarknadsföringstjänster som Zumvu för att hjälpa dig med detta.

Efter det vill du skapa lockande e-postmeddelanden för att fånga kunder som redan har lämnat din webbplats. Att lägga till kuponger, rabatter och produktrekommendationer i dina e-postmeddelanden kan hjälpa dig att sticka ut från konkurrenterna.

Efter köp

Om du känner att det är en bra idé att tacka dina kunder när de köper något så har du rätt. E-postkampanjen efter köp hjälper dig att göra just det.

Men du kan göra mer än att uttrycka tacksamhet till dem. Du kan till exempel ge kunderna information om beställningsspårning eller komma med produktförslag för att få in deras åsikter och rekommendationer.

Engagemang

Att behålla kunder engagerad i ditt varumärke är avgörande även efter att de har köpt från dig. Låt dem inte glömma ditt företag, varumärke och dina erbjudanden!

Du bör regelbundet skicka e-postmeddelanden till dina kunder med nya produkter, speciella försäljningar och erbjudanden och blogginnehåll.

PR

Marknadsföringskampanjer via e-post används för att meddela kunder och prenumeranter om kommande försäljningsevenemang, såsom Black Friday, Cyber Monday och julen, bland annat.

Slutsats

Att driva ett dropshipping-företag ställer dig mot hundratals konkurrerande företag som säljer samma produkter till nästan samma priser. Så du kan inte bara anta att folk kommer att göra det hitta din webbplats av en slump och köp något.

Istället bör du använda dina tillgängliga resurser för att locka kunder. Du bör också se till att alla dina e-postmarknadsföringskampanjer faktiskt hamnar i dina kunders inkorgar. Tänk därför inte på att välja en e-postmarknadsföringstjänst som en formalitet – se det som ditt företags enskilt mest avgörande framgångsfaktor.

Källlänk

MARKNADSFÖRING

Hitta en lila målgrupp för en bättre långsiktig innehållsstrategi

Publicerad

For a Better Long-Term Content Strategy, Find a Purple Audience

“The stock market is not the economy.”

When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.

That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.

Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.

If you successfully chase trends and feed popular content to audiences, you have not necessarily differentiated your content. On the other hand, differentiating by taking a contrarian or highly niche view of what’s popular doesn’t always work either. How do you blend popularity and differentiation?

#Content popularity isn’t a sign of differentiation, says @Robert_Rose via @CMIContent. Klicka för att tweeta

Red and blue ocean strategies

In their 2004 book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne explain red and blue ocean strategies for marketing. Red oceans are crowded markets where popular products abound and cutthroat sales and marketing strategies rule. Blue oceans are undiscovered markets with little or no competition, where businesses can create new customers or die alone.

In strategic content marketing, most businesses focus on the red oceans – offering short-term, hyper-focus feeding. They look to drive traffic, engagement, and conversions by getting the most people to consume the content. So a red-ocean strategy focuses on topics and content that have proven popular with audiences.

But this strategy makes it difficult to differentiate the content from everyone else’s.

This myopic view of content often prohibits testing the other side – investing in a blue-ocean mindset to find and create new audiences with less-popular content.

Short-term, hyper-focused #Content feeding often prohibits the mindset of creating new audiences, says @Robert_Rose via @CMIContent. Klicka för att tweeta

Finding a blue niche in a red world

I recently worked with a financial technology company that provides short-term loans to small businesses experiencing a cash-flow crunch. It’s as sales-driven as any team I’ve seen.

When they started, they put much of their marketing and content efforts into a blue-ocean strategy, targeting small businesses that will need a loan within a month.

Here’s where it gets interesting.

Five years ago, this company wasn’t the only one to recognize the massive opportunity in fast, easily accessible, short-term lending. A red ocean of new customers who needed these loans grew in a relatively robust economy (and historically low interest rates).

The value of these loans grew from $121 million in 2013 to just over $2 billion in 2018. And competition for this audience’s attention grew, too. As short-term, low-funnel content on accessible lending saturated the market, this strategy became less and less successful because so many fintech companies pursued it.

My client’s team knew they couldn’t only count on this red-ocean audience for new business. They recognized the need to invest time in building a new audience – larger, more established, long-term borrowers.

This audience wouldn’t produce immediate generering av leads. But the company wanted to diversify its product line and better support the new audience’s loan-related needs.

The genius of this strategy was teaching, targeting, and building demand for new ideas from a niche inom the red audience. Put simply: They created a purple audience by targeting a blue audience within the red one.

The blue audience the team targeted consisted of fast-growing smaller businesses that would soon evolve into established, long-term borrowers. These businesses might want to know the benefits of the short-term availability of cash. The team focused the new learning content platform on teaching companies that don’t need a loan now about the benefits of having a solution at the ready when they do.

The purple audiences took time to develop. But when those audience members entered the red ocean, my client company stayed top of mind because it had bucked the popular trends and offered completely different content.

3 triggers for targeting purple audiences

Deciding to invest in cultivating a purple audience requires some thought. These three considerations can prompt the move to a different audience hue.

1. You’re ready to hedge bets on current efforts

So many companies double down on their content to the point where their strategy incorporates the same content at every stage of the customer’s journey. Why? Because everybody is talking about it.

I see some B2B marketing organizations deliver the same “why change” thought leadership content to prospects as they do their customers. Shouldn’t your customers’ needs and wants change after they purchase your solution?

Developing thought leadership du believe is important but current audiences aren’t yet thinking about can be an excellent hedge.

You shouldn’t deliver the same thought leadership to prospects AND customers. After all, your customers’ needs and wants should change after they buy.

2. You believe the consensus is wrong

Many companies fold their content marketing like a lawn chair because their content goes against the consensus. Last week, a chief marketing officer told me, “Our CEO says we can’t go out with that thought leadership message because people will disagree with us.”

You don’t have to invest the entire budget in a contrarian idea. But if you genuinely believe the world will eventually come to your point of view, build the content infrastructure that supports that opinion and experience a multiplier on the investment.

3. You see an opportunity to steal audience

Look at the most popular content, and you see all your competitors fighting over the eyeballs seeking that topic, trying to outrank everyone on search, and fighting a red ocean of potential audience members. Then, look up and ask, “What’s next?”

You might see a slight trend. Or, as my fintech client did, you may notice a niche blue audience in the red audience. Investing in that content can pull audiences from the popular content into your fledgling purple audience.

SAP’s content site The Future of Customer Engagement and Experience illustrates this concept. During the pandemic, the team, led by Jenn Vande Zande, adjusted its editorial focus to steal a segment of the red-ocean audience seeking COVID-19 coverage. Jenn and team designed the content to appeal to people looking not just for lockdown news but also for the most up-to-date practices and industry information for businesses on customer experience in the COVID-19 era.

SAP created a purple audience.

Get colorful

As a marketer, you should think about new audiences. How can you address them with content that may not be widely popular now but can help them better prepare for what you believe is coming tomorrow?

That’s a better question to answer for long-term content marketing success.

Få Roberts syn på bara fem minuter:

Prenumerera till arbetsdags- eller veckovisa CMI-e-postmeddelanden för att få Rose-Colored Glasses i din inkorg varje vecka. 

HANDPLOCKAT RELATERAT INNEHÅLL: 

Omslagsbild av Joseph Kalinowski/Content Marketing Institute



Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

sv_SESvenska