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The Ultimate Guide to Sending Your First Email Newsletter

Email marketing is an essential part of any online business’s digital marketing plan. But if it doesn’t result in instant conversions or purchases, is launching an email campaign even worthwhile? How do you keep track of your subscriber list? And where do you obtain subscribers, to begin with?

This post offers everything you need to know and provides step-by-step instructions for designing and sending newsletters.

What Is an Email Newsletter?

Emails sent out regularly, at equal intervals, are called newsletters. These can be designed in HTML or sent out as plain old text.

Email newsletters are an essential marketing tool for companies, and 81% of B2B marketers use them as their primary form of content marketing.

For the most part, newsletters focus on delivering helpful information to their readers, covering one topic or multiple themes.

Newsletters differ from transactional, autoresponders, and triggered/automated emails, although they may overlap from time to time. A successful email marketing campaign relies heavily on all of them. Thus newsletters should be utilized as a supplement rather than an alternative to these types of mail.

7 Tips To Write Your First Email Newsletter

Creating an email newsletter involves many tiny steps, but each one is critical to the campaign’s success. Here are 7 things to consider when writing your first newsletter email.

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1. Determine the Goal

How do you choose the subject matter for your newsletter?

Identify a few essential subjects or a central theme for your newsletter and focus on a suitable call-to-action. Instead of linking to a random blog article about company updates, events, and PR announcements, focus on high-quality content organized around your chosen theme.

A clear emphasis allows your readers to understand what they’re reading and quickly direct them to actions you want them to take, such as reading a blog post or visiting a specific page on your website.

2. Consider Subscribing to an E-Newsletter Service

Every marketer should know that sending newsletters manually through Gmail, Outlook, or other email service providers is inefficient. These platforms and others like Google Workspace restrict the number of external recipients per message to 500 and the number of recipients per day to 3,000. Moreover, it doesn’t have any analytics, email templates, or segmentation options. So, you can’t depend on them.

On the other hand, email marketing tools offer various features to make your campaigns more successful. If you’ve ever used a drag-and-drop page editor on a content management system, the email newsletter tool should be a breeze to master. You can use it to send subscribers a stream of well-designed newsletters that have been optimized for their inboxes.

3. Decide on a Template

Choosing a template and writing content are the next steps after determining the purpose of your newsletter. If you have no prior experience with email design, it is highly recommended to check out pre-made templates. Many examples are available online, from invoice templates on Google Docs to newsletter wireframes that you can use to streamline email design. You’ll save yourself a lot of time and frustration this way!

Creating an email template that you can reuse is a smart move. Saving time and ensuring consistency are two advantages. Using a professional email template designer is the best way to develop a superb template because of its drag-and-drop editor.

In addition to the built-in templates, you can also develop a template with an email builder to design a personalized and branded look.

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4. The Content Should Be Valuable and Interesting

Newsletters are designed to disseminate information. You must ensure that the information you intend to provide your audience is worth reading.

There are a few elements you should consider to see if the stuff you’re planning to publish provides value to your subscribers:

  • Is the content relevant to your brand? If your company sells garden furniture, don’t write about politics or sports.
  • Is the topic newsworthy? Nobody wants to read boring emails about company stats or receive the same “10% off on all stock” message repeatedly. Always make sure you have something interesting to say!
  • Have you personalized the email? Personalized emails stand out in your subscribers’ inboxes and are more likely to be opened and clicked. You may not have the time or skills to create highly personalized emails yet, but you should at least use customers’ names to connect with your readers.

5. Set Time And Frequency

Sending emails too frequently or irregularly can upset your subscribers and cause them to forget why they signed up for your list. Just make sure you are consistent.

Avoid being a ghost, but also don’t be an email spammer. Decide when to send your email and how frequently to send them, then stick to the plan. Make sure you don’t send three emails in one week and none the next. Maintain a steady course of action in sending your newsletters.

Regarding timing your newsletter emails, best practices vary, but the general consensus is that Tuesdays, Wednesdays, and Thursdays work the best. Send your newsletters during the day, and make sure to mail out event notifications a few days earlier.

6. Build and Segment Your List

If you want a newsletter to be effective for your marketing efforts, you need subscribers first. Here are a few effective methods you can use to build your email list:

  • Encourage the signing up of new members
  • Run sweepstakes or contests
  • Your website and landing pages should have data-capture forms and pop-ups installed
  • Incorporate social media into your daily routine

But building a list is not enough; you also need to segment it to reach the right people. Segmenting your audience is the key to successful email marketing! You’re wasting your time even if you have excellent content that has no bearing on the audience you’re trying to reach.

Segmenting means dividing your list into smaller groups based on shared criteria. Most beginners segment their lists by demographic data such as age and gender. No matter how you decide to divide your audience, make sure you are sending your newsletters to people who’ve shown interest in reading them.

7. Maintain Legal Compliance

Before hitting “Send,” ensure your emails pass the standards for CAN-SCAM  and GDPR.

  • CAN-SPAM requires you to put your address and an obvious choice to unsubscribe in the footer.
  • GDPR mandates email marketers to only deliver newsletters to those who have opted in. In other words, you can’t automatically tick the “add” box for European email subscribers. They must choose this option by themselves.

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A scalable email marketing strategy must include email newsletters. Ensure your email newsletter follows the procedures outlined above, and you’ll be well on your way to growing your business.

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When it comes to sending a well-designed, high-quality newsletter, it can take some time to get the hang of it. However, you can always tweak your guidelines and make changes if they don’t work out as you intended. Consider experimenting with new material or removing areas that don’t resonate with your readers.

You might find it challenging to create a high-quality newsletter initially, and fresh attempts may take some time to produce results. As long as you keep updating your process based on the response, you have nothing to worry about.

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Announcing the Local SEO Certification from Moz Academy

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Announcing the Local SEO Certification from Moz Academy

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn badge as proof of your achievement.

As a contributor to the development of this new Moz Academy educational opportunity, I recommend it to:

  • Enterprises and agencies that need to solidify or increase their local SEO skills to contribute to company growth.

  • SEOs who need to advance their careers by expanding into the rapidly-growing world of local SEO.

  • Local SEOs who want confirmation that they are current in best practices, or to dispel some of the worries of all-too-common imposter syndrome.

  • Local business owners who know their companies can’t reach full potential without great local sökmarknadsföring.

The Moz Academy Local SEO Certification covers all of the following material in an approachable, enjoyable five-part video series, led and presented by Moz’s Senior Learning and Development Specialist, Meghan Pahinui.

Take the course!

What will you learn?

Part 1 — Map Your Route: Understand the Fundamentals

No matter where you are in your SEO journey, it’s essential to understand how the foundational elements relate to local SEO. You’ll learn the cornerstones of local SEO, and how you should prepare when jumping into any local SEO strategy.

Part 2 — Look Both Ways: Understand Your Competition & Where You Stand

In Part 2, you’ll learn all about the concept of local sökmarknadsföring, which segues into a method for creating a list of target keywords for your business. You’ll perform a preliminary location data audit for your business, and compare it to your competitors to get a better idea of how you stack up.

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Part 3 — Start Your Journey: Establish a Business in the Local Space

There are a variety of citations that you or a customer may encounter for your business, and it’s important to know what they are, the differences between them, and how you can leverage them for your business! You’ll learn about the local search ecosystem, and how information moves throughout this complex environment. We’ll also discuss what a Google Business Profile is, why it’s important, and how it impacts visibility, then walk you through the setup.

Part 4 — Ask for Directions: Reputation Management & Community Engagement

Your engagement with the community and your customer base, as well as their engagement with you, starts with creating a strategy for reputation management. You’ll learn all about what reputation management is, its impact on your business, and a solid plan for building a strong and sustainable online presence. We’ll talk about customer reviews, customer service, and social media, as well as how you can build localized content and links.

Part 5 — On the Road Again: Ongoing Maintenance & How to Measure Success

You’ll start Part 5 with learning all about the ongoing tasks you can expect to perform to keep your local SEO strategy in tip-top shape. We’ll discuss a few of the bumps you may hit with Google Business Profile, and dive into the most common propagation issues you may encounter, and how to manage them effectively and efficiently. Finally, you’ll learn how to measure success, and implement changes to your business’s local SEO plan!

By the end of this course, you will be well-prepared to begin analyzing local businesses and marketing them online. Once you’ve completed your 5 hours and 45 minutes of training, you will have the opportunity to take an exam to earn your certificate and LinkedIn badge to display your accomplishment to professional peers, employers, and potential clients.

Why take this course?

If you’re wondering how learning about local SEO will benefit you, consider that over the past two decades, Google has increasingly hitched its star to the local component of its offerings. Their local business listing index is unparalleled, their review corpus has surpassed Yelp’s, and they are steadily weaving local businesses into their powerful visual and shopping interfaces.

Meanwhile, local businesses dominate commerce in terms of sheer numbers: 80% of discretionary spending occurs within 20 miles of home, and the public is now deeply habituated to using the Internet to facilitate this spending. Instead of missing out on all of this activity, you will gain a passkey to it with this modest investment in education, focused on what has arguably become the area of SEO with both the greatest growth potential and the strongest staying power. It’s a safe and smart bet.

Education is always good, in itself, but here, you’ll have the chance to take bright, lively, enjoyable lessons that you can immediately begin applying to your daily work, building out the skill set you bring to employers, teams, and clients because you’ve developed your confidence in local SEO. Purchase your course today and enjoy real progress along your personal local search journey!

Take the course!

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