MARKETING
Top 5 Tech Giants That Use Chatbots
Chatbots are the latest trend in customer support. According to the newest statistics, there was a 67% increase in chatbot use from 2018 to 2020. That’s a significant increase in the number of organizations benefiting from this technology.
There are numerous advantages of using chatbots as these tools are highly affordable, improve customer experience, provide valuable information without the need for human support, and can even be used to promote the company’s latest offers. These are the five tech giants that use chatbots.
1. Amazon
Amazon is a famous retailer, but it also belongs on the GAFAM list, alongside Facebook, Google, Apple, and Microsoft. Amazon was founded in 1994. Today, this company is known for its unique approach to ecommerce, cloud computing, AI, consumer electronics, and similar products.
Naturally, due to a high number of served customers daily, Amazon uses a chatbot to help its visitors manage their orders, payments, returns, and other famous products like Kindle, Prime Video, or ebooks. Amazon’s chatbot is quick to reply and handy to use.
2. Verizon
Verizon is a US-based internet operator. The company was founded in 2000, and it has grown to provide its services to 99% of the US population with a 4G network. Verizon is also providing 5G services with its Unlimited plan.
As another tech giant, Verizon utilizes a chatbot to help its users with their accounts, payment, and similar queries. However, users should first log in to access the chatbot or live support. Additionally, Verizon’s chatbot is simple in its design, so it might get confused with human support.
3. Huawei
Huawei Technologies is a Chinese technology corporation founded in 1987. The company offers products around the globe with one exemption – the United States. Still, missing the US market didn’t prevent Huawei from staying among the top tech giants.
When it comes to Huawei’s chatbots, it’s among the sweetest chatbots out there. It’s called WeiKnow, and as soon as users open the box, it prompts them to log in to their accounts or select the product category to learn more. Huawei customers can also request manual support via the chatbot.
4. Sony
This tech giant is known for SonyPlaystation. However, there’s more to Sony than just a gaming console. As of April 1, 2021, Sony Electronics Corporation, Sony Imaging Products and Solutions, Sony Home Entertainment and Sound Products, and Sony Mobile Communications merged to offer products and services as one company – Sony Corporation.
Regarding Sony Support Bot, it can offer basic information based on the questions people ask. For example, it can help in troubleshooting, offer information about parts and repair, or connect users to human support. Moreover, the bot’s interface is simple and easy to use.
5. Samsung
Samsung started in 1938 as a trading company. However, it soon diversified into other industries and entered the electronics market in 1969. Soon, Samsung became known for creating superior tech products and services.
Samsung’s chatbot offers automated support. It starts by providing the customer with a list of products to pick one from for the most optimal chatbot service. Eventually, if the bot can’t help out, it sends a request to human support.
Final Word
The number of companies that decide to use chatbots is rapidly increasing. Some of the first organizations that started with this type of customer support are the global leaders in the tech industry. Amazon, Huawei, Verizon, and others have been enjoying the benefits of chatbots ever since they became available.
Chatbots reduce the need for human support and offer highly efficient solutions for businesses with high website traffic and many new or existing customers. What’s more, personalized bots make customers feel appreciated and loyal to the brand.
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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