MARKETING
Top 7 Ecommerce Podcasts You Should Listen to in 2022
Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts.
This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below.
Best Ecommerce Podcasts
- Shopify Masters
- Ecommerce Playbook
- DTC Pod
- The 6 Figure Product Business Podcast
- Female Startup Club
- My First Million
- The Glossy Podcast
Shopify Masters
If you’re getting into ecommerce, what better way to learn than from one of the biggest ecommerce platforms?
On Shopify Masters, the hosts invite successful entrepreneurs and ecommerce experts to discuss the tools needed to build a thriving online business. This includes everything from ads and crowdfunding to market research and ambassador programs.
Standout episodes:
- The One Data Insight That Doubled This Brand’s Sales
- How This Menswear Company Worked Past Major Breaking Points to Scale
- How to Grow Your DTC Business on a Budget
Ecommerce Playbook
If you’re a beginner in the ecommerce space and looking for straightforward, tactical advice, this podcast is for you.
Host Andrew Faris, former CEO of an ecommerce aggregator and now the VP of Growth for an ecommerce growth agency, shares his journey with listeners, from recent wins to big failures. He also brings in entrepreneurs to talk about their ecommerce journey.
Standout episodes:
- How Much Should I Spend on Ads?
- 21 AntiFragile Ecommerce Tactics
- Know Your Numbers (No, Your Real Numbers)
DTC Pod
Are you launching a direct-to-consumer ecommerce business? If so, listen to this podcast.
It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more.
Standout episodes:
- Marketing Fyre Festival, The Viral Campaign of The Decade
- Kevin Wong, Lunar: Breaking into Big Box Retailers with Hard Seltzer CPG
- Shaun Brandt, Oddit: Conversion as a Service, Optimize DTC like a PM
The 6 Figure Product Business Podcast
Using a workshop-style approach, this podcast does deep dives on all aspects of running a successful ecommerce business.
Its host, Kerrie A. Fitzgerald, is an ecommerce business coach and digital marketing expert who build her own six-figure business and now wants to help listeners replicate it for themselves.
Standout episodes:
- Why Free Facebook Groups May Be Hurting Your Ecommerce Business
- How to Create a Cult-Like Following for Your E-Commerce Brand
- Key Elements for a Strong Ecommerce Brand with Duo Collective
Female Startup Club
As their name suggests, The Female Startup Club was created with women in mind – specifically female entrepreneurs.
One thing this podcast does well is balancing its educational content with inspirational content. One episode might focus on the tactical steps to organic marketing while another may focus on a founder’s journey to $100 million in revenue.
While ecommerce isn’t the focus, it is something they discuss a lot with founders and experts.
Standout episodes:
- 3 Lessons That Turned This Failing Fashion Entrepreneur into an 8-Figure Founder
- 7 Women Pioneers Changing The Future of Feminine Health
- My 7 Worst Business Mistakes That Cost Me Thousands of Dollars
My First Million
Ever wish you could be in a room with successful entrepreneurs and venture capitalists while they brainstorm business ideas? This podcast allows you to do just that.
On the My First Million podcast, co-hosts Sam Parr and Shaan Puri discuss current trends in the market and the growth opportunities they identify. They also interview other successful business owners about their success.
While this podcast doesn’t focus solely on ecommerce, it can serve as inspiration for listeners looking to launch their business soon.
Standout episodes:
- Billion Dollar Business Philosophies with HubSpot Co-Founder Dharmesh Shah
- How to Reverse Engineer Any Business
- How to Recruit A-Players to Small Companies
If you’re a DTC ecommerce fashion brand and want to stay on top of industry trends and news, listen to The Glossy Podcast.
This podcast explores the impact of technology on the fashion and luxury industries. However, they also cover topics like greenwashing, executive team changes, and the metaverse.
Standout episodes:
- LVMH’s Earnings, Lulumenon’s New Resale Program, Paris’ NFT Day
- Google Shopping’s Stephanie Horton: ‘Servicing the customer at every point of the journey is the goal’
- The Yes Founder Julie Bornstein on Building an ‘Industry-Changing’ Retail Platform
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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