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Validity for Good uses email verification methods to deliver critical messages

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Validity for Good uses email verification methods to deliver critical messages


Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. 

To combat this, Validity set up a verification and certification process for senders so that citizens can be reached with these public safety messages. The updated and expanded Validity for Good program expedites the path to certification for needed infrastructure and government bodies and other essential services.

“During the pandemic, email senders were faced with the challenge of sharing information with both their constituents, patients and the general public, forcing them to send messages to their complete email lists rather than targeted segments, which overwhelmed spam filtering algorithms and reduced the effectiveness of critical email communication,” said Kate Adams, SVP of marketing at Validity.

“Validity for Good is available to all email senders who are delivering critical messages relevant to the Ukrainian crisis globally,” she said. “It encompasses all types of companies, from nonprofits to government agencies, across every country where Validity operates – including the United States and United Kingdom.”

She added, “Validity recognizes the power to do good through email in these extenuating circumstances, and would absolutely be open to continuing program expansion beyond these two specific scenarios.”

Varför vi bryr oss. Communication is a central part of responding to a crisis of any size. Marketers and public relations pros know this from dealing with their own brand-related crises. Informing the public about safety and essential services is increasingly a tech problem to solve for the majority of mobile and laptop users in our connected world.


Få det dagliga nyhetsbrevet som digitala marknadsförare litar på.

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Om författaren

Chris Wood bygger på över 15 års erfarenhet av rapportering som B2B-redaktör och journalist. På DMN fungerade han som biträdande redaktör och erbjöd originalanalys av det utvecklande marknadsföringsteknologiska landskapet. Han har intervjuat ledare inom teknik och policy, från Canvas vd Melanie Perkins, till tidigare Cisco-chefen John Chambers, och Vivek Kundra, utsedd av Barack Obama till landets första federala CIO. Han är särskilt intresserad av hur nya teknologier, inklusive röst och blockchain, stör marknadsföringsvärlden som vi känner den. 2019 modererade han en panel om "innovationsteater" på Fintech Inn i Vilnius. Förutom sin marknadsföringsfokuserade rapportering inom branschbranschen som Robotics Trends, Modern Brewery Age och AdNation News, har Wood även skrivit för KIRKUS och bidrar med skönlitteratur, kritik och poesi till flera ledande bokbloggar. Han studerade engelska vid Fairfield University och föddes i Springfield, Massachusetts. Han bor i New York.



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