Connect with us

MARKETING

Which Video Platform is Best for Your Business? [New Data]

Published

on

Which Video Platform is Best for Your Business? [New Data]

While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.

There are other factors to consider when choosing a home for your video marketing — such as cost, tech support, and video and audio quality — to name a few. 

To help you find the best fit for your company’s unique needs, we compared YouTube directly against the smaller, more niche platform Vimeo across a number of factors. Read on to see the results, and decide for yourself.

Advertisement

Number of Users

Winner: YouTube

There’s no real competition here. YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population. Vimeo’s 230 million monthly viewers and 1.9 million paid subscribers seem insignificant in contrast. For maximum reach, choose YouTube.

Advertisement

Search Optimization

Winner: YouTube

YouTube leaves Vimeo in the dust here. YouTube is the second largest search engine on the internet, right after parent company Google. If you’re planning to create a video tailored to a specific search query, (e.g., how to pick a font for your website), your video belongs on YouTube. Not only will it appear in search results directly on YouTube, but Google also seems to favor videos from YouTube over those posted on other platforms.

Mobile

Winner: YouTube

70% of all YouTube views come from mobile, and the YouTube mobile app is absolutely dominating the mobile streaming space — outranking even formidable competitors like Netflix, Hulu, and Twitch.

Videos uploaded to Vimeo and YouTube are both optimized automatically for mobile, but YouTube offers more opportunities for mobile discovery and reach.

Cost

Winner: YouTube

Advertisement

YouTube is free — even for businesses. But you might be wondering if Vimeo is as well.

Is Vimeo free to use?

Vimeo operates on a tiered pricing model, ranging from a free basic plan to a $75/month package that includes unlimited live streaming.

Vimeo Pro vs YouTube

While Vimeo does have a free basic plan, it limits you to 500MB maximum storage per week.

If you’re okay with paying some money, you can get a Vimeo Pro plan. With Vimeo Pro, you’ll have access to support, advanced analytics, and professional privacy.

On the other hand, you can have unlimited storage for free on YouTube.

Support

Winner: Vimeo

Advertisement

With their paid packages, Vimeo offers several levels of technical support that could be a game-changer for businesses with little video expertise. YouTube offers plenty of free help documentation and access to a (rather crowded) support community. Still, if you’re seeking higher-touch, personalized support on-demand, a paid Vimeo account is the better option.

Storage

Winner: YouTube

YouTube offers unlimited, free storage for all accounts, while Vimeo charges for storage on a tiered basis. The basic, free Vimeo account option gives you 500MB of storage per week. With their highest level, $75/month package, you can store 7TB total with no weekly limits.

No Pre-Roll Ads

Winner: Vimeo

If you upload your videos to YouTube, there’s a good chance a pre-roll ad will play before it, which has the potential to deter some viewers from sticking around. Vimeo currently doesn’t allow ads, and it doesn’t look like they’ll be changing this policy anytime soon.

Running Ad Campaigns

Winner: YouTube

Advertisement

If you’re thinking of running your own ads on a video platform, you can’t beat YouTube (You also can’t purchase ad space on Vimeo, even if you wanted to, because they don’t allow it.)

YouTube offers an advanced, user-friendly ads platform, as well as personalized support from a “YouTube Advertising Expert” when you spend $10 a day on ads.

Community

Winner: Vimeo

User numbers don’t tell the entire story. With such a massive audience on YouTube, the environment is naturally more competitive. It’s easier for your video to get drowned out by thousands of others if you aren’t planning to feature it somewhere off YouTube. Vimeo’s smaller, more community-driven platform might be a better option if you’re hoping to tap into an existing creative niche, or get featured on their hand-curated staff picks page.

Advanced Privacy Options

Winner: Vimeo

Both YouTube and Vimeo give you the option to set videos to private or public (the default setting on YouTube is public), but Vimeo offers a handful of more nuanced, specific privacy options if that serves your interests. You can add a password protection option to videos, share a video only with people who follow your account, or even hide it from the Vimeo community — which could be useful if you plan on embedding the video on your website and want it to be viewable in only one place.

Advertisement

Customizable Player

Winner: Vimeo

Vimeo’s sleek embedded player offers a number of useful customization options that YouTube can’t match, including hex color customization and the ability to include a custom player logo (on Business and PRO accounts). Plus, when you change the default customization options on your account, all previously embedded videos will update to reflect the changes automatically, with no need to go back and tinker with any code.

Analytics

Winner: YouTube

YouTube takes the win here because all their analytics — ranging from basic statistics like views to more advanced options — are completely free. Vimeo also offers powerful analytics tools to evaluate performance, but you’ll have to pay to access everything but basic stats.

Video Quality

Winner: Vimeo

When it comes to video quality, Vimeo beats out YouTube. In a test done by Medium, Vimeo’s video quality was crisp, clean, and easier to read. On the other hand, the same video on YouTube was blurry, making it much harder to follow.

Advertisement

Audio Quality

Winner: Vimeo

Again, when it comes to quality, Vimeo comes out on top. Sound quality is higher on Vimeo because the platform supports 320Kbps. However, to enjoy higher-quality videos and audio, you’ll need to be subscribed to one of the paid plans.

Live Streaming

Winner: YouTube

Both Vimeo and YouTube have live streaming options, however, YouTube is the clear winner here because it’s free. Vimeo offers live streaming with a paid plan. However, with Vimeo, you can upload new versions of the video and keep on using the same URL and upload higher quality recorded versions of a live stream, which you can edit before posting.

YouTube vs. Vimeo infographicImage Source

So which one should you choose?

It depends on what exactly you want to accomplish with your videos. If you’re looking for a creative community where you can connect with other video creators and gain some exposure in a specific niche, Vimeo is a better place to start sharing your content. If you have business goals that revolve heavily around search optimization and ads, YouTube is your best bet.

New call-to-action


Source link
Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Trends in Content Localization – Moz

Published

on

Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How AI Is Redefining Startup GTM Strategy

Published

on

How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

More promotions and more layoffs

Published

on

More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

Advertisement

Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

PX3zocqNZfzMbWNEZhW9dZnAgkdPrLW8fjkrbVrcEkrNJpJiXrVKkjlQ0Tzuj8YKh Ht9HTEvmxDDt0ZsntfYiZHS0NJ7zEZ 6yMT3OjZajbaXBFV1D2Pk5euJeHKdRuzOzM5ZUxwNtsVNaiIbNrd Q

Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

FIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fcFIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fc

Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

Advertisement

Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS