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10 vanliga misstag när du skapar videor på sociala medier


10 vanliga misstag när du skapar videor på sociala medier

TikTok, Instagram Reels, YouTube Shorts, and other short-form videos have become popular in recent years as a way to engage with audiences on social media. You might already know that most viral content on social media often comes in a video format.

Now, internet users are getting more and more attached to this type of content. Many businesses are jumping onto the social media video bandwagon.

But it’s important to know the key elements of creating compelling social media videos if you want your content to stand out from the crowd.

Why Create Social Media Videos?

Before getting into the common mistakes, let’s talk about why you should be creating social media videos in the first place.

Social media platforms and video content go hand-in-hand. Social media platforms are where people are actively spending their time looking for content, so it only makes sense that video is one of the better ways to get in front of them.

Videos on Twitter have been shown to have ten times higher engagement than other types of content, such as images or GIFs. This means more people could interact with your content, which can lead to increased brand awareness and better customer relations.

Video content is easily shared, leading to higher engagement among viewers and more potential reach through tagging and re-sharing. Videos are also more likely to hold people’s attention than other types of posts, as they’re more immersive than text or image-based content.

When you create social media videos, you can bring your brand’s personality and character to life, allowing you to show a different side of your business that may not be seen through other mediums.

10 Common Mistakes Many Businesses Make When Creating Social Media Videos

Now that we know why it’s important for businesses to create social media videos, let’s dive into the ten most common mistakes when creating them.

#1. Having No Objectives

When creating a social media video, it’s important to have a clear goal in mind. What do you want viewers to take away from it?

Some videos may be designed to entertain, while others will aim to educate or inform. Without having a clear objective, you can’t build an effective video.

#2. Not Paying Attention to the Format

It’s important to think about which social media platform you’ll be using and what type of video works best for that platform. No social media platform is created equal for video content. Especially if you will be working with influencers, you can use influencer analytics to check whether your video content was effective.

Different platforms have different characteristics, so it’s important to tailor your content accordingly. For example, Instagram Stories are better suited for short, vertical videos, while YouTube Shorts work best for longer horizontal videos. On the other hand, if you will use videos as part of your B2B email marketing, you will need to recheck the format accordingly.

#3. Not Optimizing for Mobile Screens

Out of 4.48 billion social media users, 99% access websites or apps through a mobile device.

This means one thing; it’s important to optimize your content for this viewing experience. Make sure that the text is legible and the main visuals are easily visible without having to squint.

#4. Not Considering the Audience

When creating a video, it’s important to consider who you’re targeting, and whether they are B2B, B2C, eCommerce or a SaaS startup. Think about their age group, gender, location, and interests so that you can tailor your content accordingly.

Each social media platform has its own demographics. LinkedIn is the perfect social media platform when you want professionals or job seekers to see your videos. But, when you want to target younger crowds, TikTok is the place to be.

#5. Not Having a Call to Action

Your video should always have a clear call to action at the end, regardless of your ultimate goal.

This could be something as simple as “share this video with your friends” or “subscribe to our channel.” Having this will ensure that viewers know what to do next, and can help you to grow your business.

#6. Too Hard-Selling

No social media user scrolls their social media feed and says, “let’s see what I can buy here today.”

They’ve seen enough ads. So they go to social media to find some entertainment and education. That’s why you should focus on creating video content that will engage them, not just a sales pitch like creating user generated video.

#7. Not Keeping Videos Short

Social media users are generally impatient. It only takes a few seconds for them to scroll through something, so if they can’t find what they’re looking for quickly, then they’ll keep scrolling.

Keeping your video short and sweet will ensure it doesn’t get skipped over. The ideal for most social media platforms is one minute or less. You can leverage social media videos tools to help you create high quality short videos.

#8. Not Having a Consistent Branding Strategy

Your video should reflect your brand’s identity and values.

From the colors, font, and music used to the overall tone of your video, all these elements should be cohesive with your established brand image. This will increase audience recognition and help your videos stand out from the crowd.

Considering animation into your video can also increase the attractiveness of the video since most people love animated video. So why not use animated commercials for your branding.

#9. Not Using Captions

More than 85% of videos viewed on Facebook are watched without the sound on, so it’s important to include captions in your videos. This way, viewers can still understand the message of your video even if they don’t have their sound on.

#10. Being Impatient

Rome wasn’t built in one day, nor was your successful social media video campaign. Even the most seasoned social media expert will tell you that you can’t expect your social media videos to go viral right after you hit the ‘publicera’ button. Consistency is key. It takes time to gain traction. It’s always best to have a solid content strategy, from generating ideas to scheduling production and promotion.

This will help you reach your goals in the long run, rather than settling for short-term gains. After all, quality over quantity is the way to go. Keep creating content that resonates with your target audience, and you’ll be rewarded with shares, likes, and new followers.

Over to You

Creating social media videos can be a great way for businesses to engage with their audiences and drive more engagement from them. However, it’s important to avoid the common mistakes mentioned above when creating these videos in order to maximize their impact.

If you’re wondering where to start, try creating a video about your brand, a video about your main product or service, and a testimonial video. Once these are finished, you can create a series of 2-3 short informational or instructional videos that your audience will find useful.

With thoughtful planning and careful execution, you can create social media videos that will help you reach your goals.  


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The benefits of extending Optimizely into a B2B app


Utvärdera en ny A/B-testleverantör: Tidslinje

Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C, the move to digital commerce is underway and accelerating. This is precisely why ecommerce platforms that specialize in delivering B2B tools, features and functionality (like Optimizely) are seeing such rapid growth.

A recent Gartner report examines the rapid move toward B2B digital enablement and a key finding is that buying decisions and the actual purchases are no longer being driven by sales reps, as online ordering surges. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

This quote from the report struck me as particularly important. “As baby boomers retire, and millennials mature into key decision-making positions, a digital-first buying posture will become the norm. Further, we expect the acute spike in digital buying during the COVID-19 pandemic to have sustained influence on customer comfort with digital learning and buying.”

Covid-fueled retail ecommerce has exploded and B2B is finally starting to catch up. Smart B2B businesses are starting to adopt a “digital-first” stance and considering an app as a logical extension of their online wholesale ordering platforms.

The reason apps play such a big role in B2B is utility. B2B buying is very complex and ecommerce platforms are usually tied into an ERP and CRM. Tools for account-based custom pricing and order list management are typically folded in.

The B2B path to purchase can be a winding one and an app can straighten this road by personalizing the online buying experience and delivering it in an always-on manner, literally in the pocket of buyers. Reducing customer service time/expense and data entry error is often cited as a primary goal of wholesalers considering an app.

After all, all wholesale buyers are consumers themselves and covid-driven retail app adoption and use has skyrocketed in the last two years. Mobile app usage was up 40% during covid. Another factor is that, increasingly, wholesale customers expect an app to make ordering easier and more personalized.

Ask yourself when was the last time you logged into the Amazon mobile browser? Odds are, you never have, since the instantly-personalized experience of the app is far-superior. With an app, there’s no need to enter payment information, no need to type in your address and order history is called up instantly. Page load times are nearly instantaneous and you get the app-only option of using push messaging to drive deeper engagement with wholesale accounts.

Chef’s Warehouse is one of our biggest B2B customers they recently re-platformed to Optimizely. We built their B2B app out to leverage and extend new Optimizely B2B features and functionality and the results have been fantastic. Their reps can easily access customer order history and account-specific pricing, etc. The app consistently delivers a conversion rate that is three times that of the mobile website and the majority of buyers/chefs now use the app for wholesale ordering.

Apps were once thought of as “nice to haves” but this is changing fast, as buyers demand tools to make complex wholesale ordering processes easier. As more and more wholesale businesses move online and the business starts to catch up to retail, the leaders in the space will be first to market with an app, so they can learn and iterate and phase in new features.

Enligt Digital Commerce 360, in 2021, online B2B sales grew 17.8% to $1.63 trillion from $1.39 trillion in 2020. In fact, B2B ecommerce sales grew faster than all other manufacturing and distributor sales in the U.S.  

Gartner calls the successful delivery of digital, online tools to help smooth the path the purchase “Buyer Enablement” and concludes the research with the following: “Customers are migrating decisively from in-person channels to digital alternatives…new digital channels must be purpose-built to drive sales performance, justified by a simple truth: customers learn and buy digitally.” 

Apps are all we do, we make the process easy, and the ROI is typically rapid. Orders placed on the app “pour into” your current Optimizely operations and data is seamlessly synched between the app and Optimizely.

If you are interested in a custom app to meet your specific needs, please consider visiting our page on the Optimizely solution marketplace. We work with Optimizely customers like Chef’s Warehouse and Binny’s Beverage Depot and can customize an app project specifically designed to meet your unique requirements.

Got app? If not, you should be considering the potential benefits to your wholesale business.  


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The Future of Invoice Payment: Emerging Trends and Technologies


The Future of Invoice Payment: Emerging Trends and Technologies

As technology evolves at an unprecedented rate, it is fairly obvious that companies must adapt in order to remain competitive. This is especially true regarding invoicing, which is an essential element of any service-based business.

Pandemic challenges have also accelerated the implementation of certain technologies, such as mobile payments and eInvoicing. Companies that are the first to adapt to these recent developments will sustain and resolve new business challenges in the coming years. However, let us quickly review what an invoice is and what it is used for.

What Is An Invoice?

An invoice is a document containing a description of goods or services provided by one party to another and a statement of the amount owed for those goods or services. In other words, it is a bill sent out to require a payout after work has been completed successfully.

An accounting system for a small business relies heavily on invoices. It informs your client of the amount they owe you, the payment date, and the services you supply.

What Is an Invoice Used for?

Invoices serve as a starting point for business accounting. Invoices are useful for recording all sales transactions that a company has with its customers. Businesses use invoices for a wide range of reasons, such as:

  • To demand prompt payment from clients;
  • Keeping track of sales;
  • Inventory tracking for businesses that sell products;
  • Using historical information to estimate future sales;
  • To keep track of business profits for tax purposes.

Emerging Trends and Technologies in Invoicing

1680050261 997 Framtiden för fakturabetalning Nya trender och teknologier

Let’s look at some of the developing trends and technologies available to businesses that would like to deal with the ever-changing world of invoicing.

Automation of the invoicing process

Businesses no longer need to track their financial transactions because the invoicing process has been automated. Most businesses no longer use paper bills in the United States. Even businesses that have not fully automated their billing process prefer to use blank invoice templates for service providers.

The automation of invoice management allows organizations to receive notifications for due dates and payments. It has also aided the country’s businesses to stay on track with their billing and payment schedules.

Business owners and employees can focus on other critical tasks by automating the manual tasks of generating and sending out payment reminders. Businesses may also save money since these responsibilities do not necessitate the hiring of additional personnel.


Blockchain technology may have the ability to make invoicing safer and more straightforward. Many businesses have turned to blockchain technology to help them optimize their billing and invoicing procedures. One potential advantage of using blockchain for invoicing is the ability to create a permanent record of all financial transactions.

This can help to reduce fraud and establish confidence among businesses and their customers. Furthermore, because blockchain eliminates the need for intermediaries and third-party vendors such as banks, it can help speed up payments.

Blockchain technology has improved not only financial management but also the entire invoicing process. The technology eliminates the risk of fraudulent activities by preventing any deception or unintended deletion of invoices after they have been recorded and sent to the client.

AI and Machine Learning

1680050262 423 Framtiden för fakturabetalning Nya trender och teknologier

Advances in AI and machine learning have facilitated the automation of receiving payments online. Most software providers can provide a comprehensive solution that goes far beyond the basic invoicing cycle.

AI and machine learning intervention unlocked previously unimaginable software capabilities. Companies can process large numbers of invoices in a short period of time while also processing a great deal of accounting data.

Identifying and verifying previous transactions is also much easier, giving businesses greater control over their costs and supply chain. AI and machine learning can also detect anomalies and mistakes with minimal human intervention.


1680050262 877 Framtiden för fakturabetalning Nya trender och teknologier

De flesta faktureringstekniker nu arbeta från molnet, tack vare den ökade användningen av Software as a Service-modellen (SaaS). De gör det möjligt för företag att se ekonomiska register och data från vilken internetansluten enhet som helst i världen.

Människor kan också få affärsuppdaterad information i realtid och vidta lämpliga åtgärder med hjälp av molnbaserad fakturering. För att skydda företagets rykte kan chefer ta itu med eventuella nödbetalningsproblem i realtid. Digitala plånböcker är redan en del av molnfakturering.


E-fakturering, eller elektronisk fakturering, förenklar fakturahantering och samspelet mellan fakturor och efterlevnadsdokument. Det minimerar risken för fakturafel och undantag genom att digitalisera fakturaposter och jämföra dem med kontrakt, inköpsorder, serviceinmatningsblad och produktkvitton.

E-fakturor kan bekräftas automatiskt innan de bokförs för betalning när de överförs över ett digitalt affärsnätverk och programmeras med tillhörande dokumentdata och affärsregler.


1680050262 878 Framtiden för fakturabetalning Nya trender och teknologier

Det går inte att förneka att fakturaautomatiseringsprocessen med elektronisk fakturering är miljövänlig. Det är dock fortfarande typiskt att snubbla över ett kontor med buntar med pappersfakturor staplade på skrivbord och arkivskåp fyllda med mer än tio års onödiga fakturor.

Dessa kontor kräver inte ett större arkivskåp utan utbildar snarare om hur digitalisering av leverantörsskulder kan hjälpa dem att spara pengar och förbättra produktiviteten. I framtiden kommer e-faktureringslösningar att hjälpa till att eliminera mer än 80% papper från många redovisningsavdelningar samtidigt som de sänker en organisations koldioxidavtryck avsevärt.

Mobilanpassad upplevelse

Visste du att 2021 var mobiltelefonanvändare fler än datoranvändare? Enligt Hootsuite-forskning, genererade mobiltelefonanvändare 54% av all webbtrafik 2021. Det betyder att deras första interaktion med ett företags räkning eller betalningsavisering kom via deras mobiltelefoner.

Som ett resultat kommer många företag att behöva införliva ett tillförlitligt system som möjliggör ett helt integrerat mobilbetalning bearbeta. Att utveckla sitt företag kräver att dra nytta av denna framväxande trend. Denna trend accelererades av populariteten för mobila plånböcker, vilket gav kunderna bekvämlighet när de gjorde inköp i butik.


Personalisering i fakturor gör att företag kan använda kundinformation för att förbättra kundrelationer. Att hålla ett öga på den senaste tekniken och erkänna deras inflytande på företag över hela världen är ett sätt att få ett försprång gentemot konkurrenter och uppnå affärsmål.


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12 av de bästa WordPress Popup-plugins 2023


12 av de bästa WordPress Popup-plugins 2023

Trots deras överväldigande dåliga rykte är popup-fönster ett användbart verktyg, men hög konverteringspotential är det inte värt att offra användarupplevelsen. Lyckligtvis, med rätt WordPress popup-plugins, kan du dra nytta av hög konverteringspotential för popup-fönster utan att köra bort användare.)

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