Connect with us

MARKETING

10 Tips to Revolutionize Email Marketing Campaigns with Artificial Intelligence

Published

on

10 Tips to Revolutionize Email Marketing Campaigns with Artificial Intelligence

Wouldn’t it be awesome to have a digital space where you never receive an irrelevant or vague email in your inbox? A digital space where every email you receive is tailored to your needs and interests?

Well, here’s the good news! That dreamy digital space is not a far-fetched dream anymore and we need to thank the power of artificial intelligence in email marketing for it!

Artificial intelligence is changing the game in email marketing. While it allows you to send perfectly curated emails to your subscribers, it also helps your emails resonate with potential customers and drive better results!

In this post, we will shed light on a few ways in which artificial intelligence is transforming email marketing and how it can help you too to take your campaigns to a whole new level.

We are as excited as you are, so without any further ado, let’s get started!

10 Ways To Leverage Artificial Intelligence for Email Marketing

1. Send personalized and well-tailored emails

Personalization has undoubtedly been a buzzword in the email marketing landscape for years and with artificial intelligence in the picture, things go on to a whole new level.

Advertisement

AI helps you analyze customer data like purchase history, social media activities, browsing behavior, and much more. This information can then be included and leveraged to create personalized emails that are tailored to the individual subscriber and their likes and preferences. Doing so will result in higher open and click-through rates and gradually fetch more sales!

Have a look at how Netflix is sending recommendations to its user as per their preferences.

2. Leverage predictive analytics

Simply put, predictive analysis is the utilization of data, statistics, algorithms, and machine learning to identify future outcomes as per historical data.

In the field of email marketing, predictive analytics can help in identifying how likely a recipient is to open the email sent by you. The details obtained from the analysis can also be used to determine the products and services that your subscribers are most likely to be interested in.

3. Better your customer retention rate

Artificial intelligence can be used to identify consumers who are likely to churn and unsubscribe. You can then look for means and ways to engage your customers to avoid this situation. One great way will be to run personalized retention campaigns.

4. Conduct A/B testing easily

A/B testing is the process of sending two different versions of a certain element in an email to a group of subscribers to identify the version which performs better and is capable of generating more leads.

Advertisement

With AI, you will be able to automate the process by leveraging machine learning algorithms to analyze the results. This helps you optimize your campaigns and enhance your overall return on investment (ROI).

5. Automate segmentation

Segmenting your email list is crucial as it allows you to divide your audience based on their preferences and behavior and target them with personalized content.

With the help of artificial intelligence, you can easily automate the segmentation process by analyzing customer data and creating lists based on several factors like geographic location, purchase history, and engagement levels. This not only saves your time but also ensures that the subscriber receives emails that are relevant and suit their preferences and needs.

6. Check the Email spam score

Artificial intelligence can be used to check the email spam score before scheduling the email. Evaluating the spam score can help you determine if the email will be redirected to the spam section.

Various other techniques can be used for this process but one common method is to include machine learning algorithms to analyze the content of the email including the subject line, email body, and other files that may be attached to the email.

7. Curate impactful subject lines

You read that right! Artificial intelligence can be used to create compelling subject lines that can lead to better open rates for your emails.

Advertisement

One way is to use natural language processing to analyze the content of the email. It generates a subject line that can lure your subscribers and is informative at the same time.

Take inspiration from how the eyewear brand Clear has curated a click-worthy subject line that is super compelling.

1680899343 511 10 Tips to Revolutionize Email Marketing Campaigns with Artificial Intelligence

8. Optimize email-sending times

Sending the email at the correct time is of utmost importance. Hence, you must be aware of when to schedule the emails as per the subscriber’s location and preferred time. The time optimization feature in the AI tool helps analyze and predict the perfect time to send the email for better results.

9. Up your reputation

Your reputation can leave a huge impact on your subscriber base as well as your email marketing campaign. Artificial intelligence will help you detect any issues that are likely to come up and help you work to rectify those issues on time to ensure a good reputation.

Additionally, AI can provide insights and recommendations based on data analysis, which can help you make informed decisions about your email marketing strategies. By using data-driven insights, you can successfully optimize your campaigns, improve your performance and build your reputation as a data-driven email marketer.

10. Improve email deliverability

Email deliverability plays an essential role in determining the success of email marketing campaigns. AI assists in improving email deliverability by analyzing various factors and suggesting improvements.

Advertisement

For instance – If a subscriber’s emails start getting marked as spam all of a sudden at a tremendous rate, artificial intelligence can investigate and look into the matter and suggest corrective actions.

Calling It A Wrap!

Email marketing can help you grow your business by leaps and bounds. In fact, according to statistics, 81% of SMBs rely on emails as their primary customer acquisition channel!

Artificial intelligence and email marketing are indeed a match made in heaven! The power of AI in email marketing lies in its ability to collect data, analyze it, and provide relevant insights that can help in upscaling your email marketing campaigns.

Excited to include AI in your upcoming email campaigns? Go for it!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Trends in Content Localization – Moz

Published

on

Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How AI Is Redefining Startup GTM Strategy

Published

on

How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

More promotions and more layoffs

Published

on

More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

Advertisement

Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

PX3zocqNZfzMbWNEZhW9dZnAgkdPrLW8fjkrbVrcEkrNJpJiXrVKkjlQ0Tzuj8YKh Ht9HTEvmxDDt0ZsntfYiZHS0NJ7zEZ 6yMT3OjZajbaXBFV1D2Pk5euJeHKdRuzOzM5ZUxwNtsVNaiIbNrd Q

Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

FIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fcFIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fc

Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

Advertisement

Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS