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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job.

That being said, there are plenty of tools out there to make creating content much easier.

Download 195+ visual marketing design templates to use for social media posts,  infographics, and more. 

Below, you’ll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily. (You’ll notice there are a lot of design tools in here — that’s because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don’t worry, we’ve got a ton in there for you.)

Let’s get started.

36 Free Tools & Resources to Make Content Creation Easier

For Researchers

1) Google Drive Research Tool

Google recently added a tool to Drive that allows you to conduct Google searches without ever leaving your Drive window. All you have to do is click “Tools” from the menu bar and choose “Research” from the dropdown menu.

google-drive-research-tool.png

2) Site:search

This is a handy Google hack I use every day. Basically, it allows you to do a Google search that’s limited to a particular website.

For example, if I wanted to search HubSpot’s blog for marketing resources so I can cite one of our old blog posts, I’d do a site:search for blog.hubspot.com with the search term marketing resources. The formula for site search is site:samplewebsite.com [search query]. So my example would be site:blog.hubspot.com marketing resources.

googlesitesearch.png

3) Google Webmaster Tools

Doing SEO and keyword research? Your marketing software should be able to help. But if it can’t (or you’d like to augment your data), Google’s Webmaster Tools can be a great help. You can check things like the number of indexed pages on your website, submit your site to Google so you’re getting crawled and indexed, and even disavow bad inbound links. It also can give you information on search queries that have a large volume of impressions but low clickthrough rate.

Within Google Webmaster Tools, go to “Your site on the web” and choose “Search queries.” You’ll see a table showing a search query, impressions, clicks, and clickthrough rate (CTR). Comparing this data to your other analytics data can help uncover some opportunities.

4) Percentage Change Calculator

I can’t even begin to tell you how useful this little calculator is when looking for and analyzing data. Ever want to know the percentage change of two values without having to remember the formula? Simply enter the two values into this calculator, and it’ll spit out the percentage change. Trust me, you’ll want to bookmark this one.

Here are a few other handy calculators:

  • 3-Way Percentage CalculatorCalculates answers to these questions: What is X% of Y? X is what percent of Y? X is Y% of what?
  • Conversion Rate Calculator Spits out a conversion rate when you enter the total visitor count during a specific time frame and the number of times during that time frame those visitors took a specific action.
  • A/B Test CalculatorWorks for a basic scenario with two groups of people (A & B) who get to see one version of your website and for whom you track the number of conversions or goals (purchases, downloads, clickthroughs, etc.).
  • ROI Calculator Analyzes your website’s monthly sales and lead generation efforts to determine ways in which marketing efforts can be optimized.

5) Atlas

Atlas is Quartz‘s data center, and it’s chock-full of graphs, charts, and data visualizations. You can search for almost any topic or keyword, and Atlas will have a graphic based on recent research data for you. This is a great tool to get background information on a topic you’re researching, or to find fresh data to use in a project you’re working on. Here’s a chart based on data from early 2016:

atlas dogs.pngKälla: Atlas

6) Search in a Giphy

You know that coworker who always seems to find the perfect animated GIFs for your social posts or internal chat client? With the free Giphy Chrome extension, you’ll be able to find great GIFs just as quickly.

To use the tool, all you have to do is open the extension in Chrome, search, choose a GIF, and drag and drop. So far, the tool works in Gmail, Twitter, Facebook, and more — and they’re constantly expanding support.

search-in-a-giphy.png

For Writers

7) Evernote

I use the free version of Evernote every single day. From to-do lists and research notes to writing entire chunks of articles, it’s proven helpful at every step of the writing and editing process.

One great feature? Its mobile, desktop, and web apps sync automatically as long as you have an internet connection. (And if you work offline, it’ll sync the next time you have internet.) Plus — and this is super important for content creators like us — it’s constantly saving and syncing your work automatically, making it a safe place to write and store ideas.

Use it to keep a running list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars.

evernote-screenshot.png

8) Word2CleanHTML

If you like drafting blog posts in programs like Microsoft Word, Evernote, or Google Drive instead of your content management system (CMS), then this simple tool can be your best friend. Why? Because when you copy a document from Microsoft Office and paste it into your CMS, lots of little, weird formatting issues can crop up in your HTML.

Word2CleanHTML applies filters to fix all those things added into the HTML, resulting in well-formatted HTML you can paste directly into a web page CMS. Simply paste in your draft, click one button, and then copy the resulting HTML straight from the tool. When you paste that into your CMS (most will have buttons reading “HTML” or “</>” in their tool bar above your draft), it will appear nice and clean. No hair-pulling or swimming through code required.

9) WordCounter

There is no “right answer” for how long a blog post should be. As long as it serves its purpose — whether that’s thought leadership, driving leads, explaining a new concept, or something else — length doesn’t matter. But although we don’t recommend writing blog posts with a word count in mind, sometimes word count can come in handy. WordCounter works exactly the way you think it does: Paste in your content and it’ll spit out exactly how many words you have.

10) Cofftivity

Enligt a study out of the University of Chicago, “A moderate level of ambient noise is conducive to creative cognition.” In other words, being the tiniest bit distracted actually helps you be more creative. That’s why for many people, myself included, white noise helps promote focus.

There are a lot of white noise generators out there, but my favorite is Cofftivity. This particular one offers non-stop café background sounds at varying intensities, from “Morning Murmur” and “University Undertones” to “Lunchtime Lounge” and “Brazil Bistro.” It’s available on the web and as an app on iOS and Android.

11) & 12) Zerys & eLance

Need to start creating content but don’t have the bandwidth? We hear about this roadblock a lot. One way to get around it is by hiring freelancers from reputable marketplaces like Zerys or eLance. These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you.

13) HTML Hacks for Marketers

While this isn’t strictly a writing resource, basic coding knowledge is quickly becoming a must-have skill for the modern marketer — bloggers and written content creators included. But learning from scratch can be daunting. Where on earth do you start?

If you’re a total beginner, start with HTML Hacks for Marketers, which my colleagues at HubSpot created with Codeacademy. It’ll teach you quick but useful hacks anyone — regardless of coding knowledge — can use in their marketing. For example, you’ll learn how to make small changes to HTML like altering headers and spacing, creating text in block-quote form, and inserting social share links. My personal favorite is the hack to change font colors.

Once you’ve mastered these basic HTML skills, move on to Codeacademy’s free interactive courses. They found a way to make learning HTML and CSS actually fun — and you can go through each lesson at your own pace.

14) Blog Topic Generator

If you need to get to writing blog posts but aren’t sure of an angle or title to get your creativity moving, HubSpot’s Blog Topic Generator can do the work for you. Simply enter a few keywords that your blog focuses on, and the Blog Topic Generator will produce a week’s worth of titles and topic ideas for you. It might not produce the final title of your blog post, but it helps get you thinking about creative new angles for topics you’ve written about before.

Here are the blog post titles I received when I entered “content,” “inbound marketing,” and “blogging”:

generator_contentcreation.png

15) Blog Post Templates

All blog posts aren’t created equal, but we’ve found that there are steps you can take to make your posts comprehensive and shareable. With these blog post templates, we’ll walk you through an outline to write successful how-to, listicle, newsjack, and curation blog posts. Instead of starting from scratch, you’ll save time and, hopefully, nail your blog goals.

For Content Editors

16) Editorial Calendar Template

Creating a balanced editorial calendar can be tough, especially if you don’t have one centralized calendar that you and your team can refer to. To save you time and headache, we’ve created editorial calendar templates for Google Calendar, Google Sheets, and Excel that you can fill in and share with your team to start the next month or year off on the right foot.

17) & 18) Grammarly & Correctica

While human editors will be able to catch most grammatical errors, editing tools like Grammarly and Correctica are great tools for triple-checking before you press “publicera” or “send.” Both free tools check for grammatical errors — and Grammarly even checks for plagiarism.

19) Hemingway App

Ernest Hemingway, admired for his succinct writing style, is the namesake for this handy editing app. Want to make your written content easier to read? Paste your content into this free web app, and it’ll assess your writing and identify opportunities to make it simpler.

My favorite features include identifying passive voice and hard-to-read sentences. Check out the right-hand side of the screenshot below, where the tool has summed up how readable my writing is with a grade. (Some room for improvement here.) Their suggestion to improve readability overall? Shoot for lower than a 10th grade reading level.

hemingway-app-screenshot.png

20) Headline Analyzer

Here’s a scary stat for you: Only 60% of people who click into an article end up reading past the headline. That makes your headline both the first and possibly the only chance for you to compel readers to keep reading — so it’s totally worth it to spend the extra few minutes coming up with a really good one.

What does a really good headline look like? The free tool Headline Analyzer by CoSchedule can tell you. It scores your headline quality and rates its ability to drive social shares, traffic, and SEO value. In my experience, its strength is helping you strengthen specific components of your title. For example, it reports on perceived sentiment and commonality of word types. It’ll even show you how it will appear in search results.

So although you should take these scores and grades with a grain of salt, you can use this to give your headlines a “once-over.” (And read this blog post to learn more about writing awesome headlines.)

For Designers

21) Nimbus Screenshot

This is another tool I use every day. Sure, you can capture a screenshot of your entire screen or part of your screen using the old keyboard shortcut method. But what if you want your screenshot to include stuff that’s not visible on your screen?

Nimbus Screenshot lets you capture the visible part of a web page, a selected area, a selected scroll (my personal favorite), the entire page, or the entire browser window — including everything below the fold.

nimbus-screenshot.png

Once you’ve taken the screenshot, you can crop, edit (like adding notes and callouts), and choose to print or save to your desktop or Google Drive.

22) Canva

If you like creating beautiful visuellt innehåll in a really short amount of time, you’ll love Canva. The time and resources it takes to learn design, pay for design assets, and/or get inspired to create beauty from scratch can be really difficult when you’re staring at a long list of to-dos — but Canva offers a huge library of pre-made templates and assets that you can manipulate while also adding your own imagery.

Best of all, they have so many assets and graphics available for free that you won’t have to pay a cent if you don’t want to. If you want to use more “premium” assets and graphics found through their image search, they’ll charge you $1 for each. But there’s plenty of value for free.

Here’s an example of something you could make:

hubspot_canva_example

23) ThingLink

Ever wanted to make an image (or infographic) clickable? ThingLink lets you upload an image and add little icons to it that appear when a person hovers their cursor over the image. These icons allow users to visit links, watch videos, or read messages you’ve written. Plus, it’s easy to share: Users can easily embed ThingLink images. (Click here for step-by-step instructions.)

Below is part of a a clickable infographic from Thinglink my colleague Ginny Mineo created for another post:

45 Free Content Writing Tools to Love for Writing Editing

 

24) Skitch

Skitch is a free app by Evernote that helps you communicate more visually. It lets you mark up images, digital assets, PDFs, and other files with arrows, callout boxes, text, and more all in one place.

In the example below, I opened the program on my desktop and used the “Screen Snap” button to take a screenshot of a web page — which then opened right in Skitch for editing and exporting.

skitch-by-evernote.png

Although it’s free, it does require you to open an Evernote account — but that’s also free (see above).

25) Infogram

While similar to Canva, Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. If you like to create charts using Microsoft Excel, you’re in luck — it also offers compatibility with Excel through Infogram Charts. Also, their infographics are responsive with mobile devices.

26) Infographic Templates

As a content marketer, you might feel more comfortable creating written content than visual content, but that’s no excuse to exclude infographics from your strategy. Visual content is growing in demand from your audience, and infographics are particularly shareable. We’ve created the backbones of 15 different templates that you can easily play around with to customize for your content and audience — here’s a sneak peek of one template, and you can grab the rest here

IGtemplate_datageek.png

Källa: 15 Free Infographic Templates in PowerPoint

27) Google Fonts

Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Little-known fact: Google has a directory of 600 free fonts ready for you to download and use.

Simply find and select the fonts you like from their directory, then click “Use” to get the HTML code you can copy and paste onto your site. Alternatively, you can download the fonts to your desktop and use them when making new marketing content by clicking “Add to Collection.” (Click here for step-by-step instructions for doing this in the HubSpot software.)

google-web-fonts.png

28) Image Color Picker

Remember that time you wanted to match your call-to-action design to that color you were using on all your event swag … but the one person who would know what that color was didn’t work at your company anymore? Next time that happens, snag a picture of that swag and upload it to ImageColorPicker.com, or use any image URL to do the same thing. Select any point of the picture, and immediately see its corresponding HEX, RGB, and HSV values.

29) PowerPoint Templates

Is there anything more boring than a PowerPoint presentation featuring black text on a white background? With the help of these templates, you’ll be able to put together compelling, visually appealing presentations. Whether you’re driving lead generation or reporting on your blog’s growth to your team, keep your audience’s attention with these eye-catching presentations.

30) SlideShare Templates

SlideShare doesn’t need to be daunting. You can easily create shareable, embeddable SlideShare presentations in PowerPoint with the help of these templates — no need to start from scratch or hire a freelancer. Once you’ve created your first presentation, check out our guide to marketing SlideShares successfully.

31) Haiku Deck

If you’ve ever had to create a PowerPoint or SlideShare presentation in a pinch, you’ll wish you knew about Haiku Deck. This tool helps you quickly find simple layouts, beautiful images, and great fonts. It’s available for the web and for iPad.

Want to see what one looks like? Below’s an example I pulled from their list of featured decks. Note the simplicity of the design — if you want to create super detailed slides, this may not be the right tool for you.


Snowed In? – Created with Haiku Deck, presentation software that inspires

32) HubSpot’s Free Stock Photos

Searching for and buying stock imagery can be a pain in the you-know-what — especially when it comes to deciphering legalese for different use cases. I have a liberal arts degree, and Nietzsche was easier to read than whatever legalese stock imagery companies tended to give me. All I wanted to know is whether to cite or not cite a stock image of a laptop. Why was it so hard?

That’s why our team decided to create a library of 550+ free and royalty-free stock photos. Whether it’s a unique image needed for an ebook or that perfect photo you want to add to a blog post, that collection should have you covered. Here’s one of our “around the kitchen” stock photos — yum.

candy-3.jpg

Källa: The Free Stock Photos You’ve Been Searching For

33) PlaceIt

PlaceIt serves a very specific purpose: It allows you to upload images of your site or product into real-world environments of people holding phones, tablets, and laptops. PlaceIt will automatically alter the image to make it appear natural with the angle of the phone’s screen — which will save you time learning and/or editing in more advanced software to get the angle right.

place-it-example.png

You’ll have to pay per image to get really large or high-resolution versions, though I’ve found free images work just fine for blog posts and product page content. The paid downloads also remove that PlaceIt watermark from the bottom right.

34) LICEcap

Looking for the perfect GIF to include in your blog post? If it doesn’t already exist on Giphy, you can make one yourself using LICEcap. Film a screenshot and turn it into a GIF using this handy, free tool — we use LICEcap for our blog postsockså. 

35) & 36) The Noun Project & HubSpot’s Resizable Icons Collection

Like with stock photos, another challenge content creators face is finding elegant icons that resize without getting all fuzzy. There are a few resources out there for great, resizable icons.

The Noun Project is an extensive library of thousands of icons uploaded by contributors. With a free account, you can use icons as long as you either give credit to the creator or purchase them royalty-free for $1.99 apiece.

HubSpot has a library of resizeable icons, too, which you can download for free and without any licensing or attribution. The kit comes with a free guide for how to change the color of the icons using PowerPoint, Photoshop, and Illustrator.

To that, we say …

general-icons-26

(From HubSpot’s Free Icon Collection.)

It’s Not the Wand, It’s the Wizard

The tools and resources listed above can help you create, but it’s ultimately up to you to control the quality of your content. You still need to know your customer incredibly well, understand what challenges they face that your product or service solves, and create content that helps them address those challenges.

The brains and heart behind the content creator trump the code behind any tools and technology — and that’s a good thing for succeeding in marketing today.

What other tools or apps do you use to create content more easily? Leave them in the comments so we can extend this list right here!

Editor’s Note: This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness.

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En omfattande guide till LinkedIn-sponsrade uppdateringar

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En omfattande guide till LinkedIn-sponsrade uppdateringar

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.

(mer …)

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Salesforce, Google-partner för lokal handel

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Salesforce, Google-partner för lokal handel

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

Using this new integration, merchants using Commerce Cloud will be able to turn local inventory data into local product listings on Google Search and Google Maps and in the Shopping tab.

Varför vi bryr oss. The distinction between digital and real-world commerce continues to collapse. Those online shopping behaviors that exploded during the pandemic will be with us for the foreseeable future, but it doesn’t mean store visits are a thing of the past.

Rather, consumers are looking for seamless connections between an online product discovery experience and in-person purchases. This integration seeks to support that aim at a granular local level.

The Salesforce data that supports the move can be found here.

Embedding commerce in discovery. The integration also braids together online discovery and the commerce experience. Just as many merchants now seek to provide a frictionless transition from finding a product online to making a digital purchase, this sees the opportunity to link discovery with in-person shopping.

This move pairs with the recent announcement of Salesforce’s Einstein GPT for Commerce that combines proprietary and generative AI models with real-time data such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud.

Gräv djupare: A roundup of the latest AI-powered marketing technology releases


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Om författaren

Kim Davis

Kim Davis är redaktionschef för MarTech. Född i London, men en New Yorker i över två decennier, började Kim täcka företagsprogramvara för tio år sedan. Hans erfarenhet omfattar SaaS för företaget, digital-annons-datadriven stadsplanering och tillämpningar av SaaS, digital teknik och data i marknadsföringsområdet.

Han skrev först om marknadsföringsteknologi som redaktör för Haymarkets The Hub, en dedikerad marknadsföringsteknologiwebbplats, som sedan blev en kanal på det etablerade direktmarknadsföringsmärket DMN. Kim började på DMN proper 2016, som senior redaktör, och blev Executive Editor, sedan chefredaktör en position som han hade till januari 2020.

Innan han arbetade med teknisk journalistik var Kim Associate Editor på en hyperlokal nyhetssajt i New York Times, The Local: East Village, och har tidigare arbetat som redaktör för en akademisk publikation och som musikjournalist. Han har skrivit hundratals New York restaurangrecensioner för en personlig blogg och har varit en och annan gästbidragsgivare till Eater.

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Vad är AIO? Den nya modellen revolutionerar innehåll och förutsägelser om AI

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Vad är AIO? Den nya modellen revolutionerar innehåll och förutsägelser om AI

I 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. 

It’s 2023, and we’re officially here.

82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study).

Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.

AI is revolutionizing the way we work, think, and create. 

I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it.

Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model

It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate.

Seriously.

1679645854 863 Vad är AIO Den nya modellen revolutionerar innehållsförutsägelser

When you can generate long-form SEO content (2,500 words or more) that’s fully original and well-written inside of five minutes or less, you’ll never want to go back. 

On average, I’m seeing a 5-25x reduction in associated content creation costs (which is mind-boggling!), and a time savings of 5-10x. (My full-time writer at Content Hacker went from 7 hours per post to one hour per post after we adapted this model.)

Here’s the AIO model I’ve built out reflecting the difference of what you can do in your business and marketing by replacing the human blank-slate writing with AI blank-slate writing, based on hundreds upon hundreds of use cases from Content at Scale clients:

1679645854 917 Vad är AIO Den nya modellen revolutionerar innehållsförutsägelser

“AIO”, Artificial Intelligence Optimization, is the term I’ve created to properly define the new way we’re seeing hundreds of marketers and teams create content:

  • Artificial Intelligence as the baseline writer (replacing the human writer and blank slate)
  • The human writer as an optimizer of the AI baseline content

And—it’s working.

With the time and money savings, it’s an absolute no-brainer to switch to AI as the baseline.

The Human Process Involved In AIO

While we see AI perfectly capable of writing an entire 2,500 word blog from scratch, with a single keyword and one-sentence prompt:

Vad är AIO Den nya modellen revolutionerar innehållsförutsägelser

We also see the need for the human optimization process pre-publicera more necessary than ever.

Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts and cutting the fluff; AI-written content simply won’t stand out. It won’t set you apart in the content sea; it won’t drive customers and loyal fans in droves to your email list. So, the human touch is necessary.

My C.R.A.F.T. framework within AIO defines the steps writers should take to make the AI content more human and personalized once you take it from AI and get it ready to publish (from AI to O):

1.     Cut the fluff

2.     Review, edit, optimize

3.     Add images, visuals, media

4.     Fact-check

5.     Trust-build with personal story, tone, links

Certifiering av innehållsmarknadsföring

Vill du bli certifierad inom Content Marketing?

Utnyttja verktygen och kanalerna för att på ett förutsägbart och lönsamt sätt driva medvetenhet, potentiella kunder, försäljning och hänvisningar – ALLT du behöver veta för att bli en sann mästare inom digital marknadsföring. Klicka här

Humans are needed for the optimization side, and for that human touch that must be applied to the content AI generates. Content itself will never be a fully automated, 100% AI process; but AI can remove hours and hours of painstaking work from the content creation pipeline, which will save countless amounts of energy and dollars in the coming months and years when marketers adapt in full force.

 Predictions About the Future of Content & AI

This year, Capterra surveyed almost 200 marketers using AI in their marketing. 82% of them said that the content written by AI was just as good if not better than human-generated content.

One of the first Generative AI experts in the world, Nina Schick (founder of Tamang Ventures, and creator of Substack project ‘The Era of Generative AI’), has told Yahoo Finance Live that she believes ChatGPT will completely revamp how digital content is created, and by 2025, software built with ChatGPT will enable us to reach 90% of all online content now being generated by AI. She said: “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI,” she said.

Google Trends shows a HUGE jump in interest and traffic around the term “ChatGPT:”

Vad är AIO Den nya modellen revolutionerar Content Predictions.webp

Search traffic shows that the interest in AI is the highest it has ever been. The previous peak was in January 2012:

1679645855 976 Vad är AIO Den nya modellen revolutionerar Content Predictions.webp

375 million jobs obsolete in the next ten years. In the next three years, it’s predicted that 120 million workers around the globe will need to be retrained and re-skilled for this new world.

Newer and better-paying jobs in AI will come on the scene, but they won’t replace the amount of jobs lost; so without retraining and reskilling, and learning how to adapt, average people will have difficulty finding new work.  

Are You Ready to Join the Future? 

I’m excited to see just how much AI will revolutionize human efficiency and optimization. 

We’re in new times.

Are you ready to join the future of marketing and learn about all things AI?

I know I am. 

See you on the other side!


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