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7 Email Design Trends to Embrace in 2023 and Boost ROI

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7 Email Design Trends to Embrace in 2023 and Boost ROI

Emails with a wall of text would hardly impress the subscribers. Fortunately, we don’t have to deal with such boring emails with the advent of visual email marketing and trends like interactivity, gamification, and AMP emails taking the center stage.

In 2023, we are all set to welcome some new trends in the email design arena.

Let’s delve deeper and get inspired for our next year’s emails.

1. Use of stylish visuals

i. A combination of shapes, illustrations, and real images

Using an assortment of shapes, illustrations, and real images will give a fresh feel to your emails. In 2023, marketers will adopt this trend to make their emails stand out and prompt the subscribers to purchase.

ii. White space

Use enough white space to make the emails easy to scan. They break down the email copy and enhance its readability. A cluttered email will turn the subscribers off. So, it is advisable to incorporate breathing space for the readers.

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White space can be placed in two ways.

a. Active white space: Negative space surrounding the important email elements

b. Passive white space: Negative space at the template borders and the area between different sections

2. Shapes to make the emails more meaningful

Square, rectangle, triangle, circle, and polygons — all these shapes can be used to convey different messages in emails. While squares and rectangles convey trust, stability, and grounded nature, triangles represent movement and progression. Circles and ovals portray comfort, warmth, and familiarity with their rounded curves. Pentagons, hexagons, and octagons can be used in patterns to reflect rigor, quality, and hard work. Their sides are used to show a long procedure in a simple manner.

Some brands like Tattly also use abstract shapes to make the emails more fun for the subscribers. Take a look at this email template below.

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You can also use wave patterns to separate the different email sections. These patterns break the grid format of the emails and provide directional cues to scroll till the end. They make it easier for the readers to follow the email and draw attention to the crucial email elements.

Here’s an example by Winc. See how the usage of waves facilitates communication with the readers.  

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 3. Neon colors to exude exuberance

Creating bright, vibrant emails will trend in 2023, which will contribute to the popularity of neon colors. Neon colors give a happy feel to the emails and paint you as a fun, youthful brand. Just bear in mind 3 points for effective usage of neons.

  1. Neons should be used judiciously and only when you have to highlight vital parts of the email.
  2. Dark backgrounds are better to make the neon colors stand out.
  3. Neon colors are best avoided in the background.

4. Gradients

When a single color goes from light to dark or vice versa, it is known as single color gradient. Similarly, when one color goes to another, it is known as multiple color gradients. Using gradients in emails  aids to the visual hierarchy and compels the subscriber to read till the end.

You can use subtle or bold gradients according to your business personality. Alternatively, you can use gradients as the focal point of your email design or background. Some brands also use animated gradients in the background to add more visual oomph to the emails.

Take a look at this email by Oura Ring that used an animated gradient background.

7 Email Design Trends to Embrace in 2023 and Boost

5. APNG

APNG is a type of animated image, just like GIF. However, APNG has a better resolution than GIF. It supports 8-bit alpha transparency and 24-bit colors. Unlike GIFs, APNG images won’t have an ugly black border in the animation.

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Take a look at this image to understand how GIFs are different from APNGs.

1668006907 92 7 Email Design Trends to Embrace in 2023 and Boost

6. Animated CTAs to draw the reader’s attention

Correct placement, actionable copy, and right colors that stand out — all these are the best practices when it comes to high-converting CTA buttons. In 2023, animated CTAs will make a glorious entry in the world of emails. You can animate the CTA by using GIF or CSS animation.

The marketers at Magic Spoon are early adopters of this trend and use it brilliantly in their emails.

7. Memes to add humor in emails

Memes have entered social media marketing long ago. Marketers are expected to use them even in emails in the times to come.

You must bear in mind 3 points while using memes:

  1. Memes are effective only when they are relevant to current events.
  2. Always add the copyright and disclaimer so that you don’t have to face any legal soup.
  3. Make sure it does not come off as inappropriate or offensive for the readers.

Wrapping Up

Good email design separates the grain from the chaff. It drives better email engagement and helps achieve the expected ROI. Stay abreast with these email design trends we foresee in the days to come  and start designing emails that make heads turn.  

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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