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How Social Walls are Changing the Narrative of Marketing in 2023

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How Social Walls are Changing the Narrative of Marketing in 2023

As we enter the year 2023, the landscape of marketing is constantly evolving. With the rise of social media, it has become increasingly important for businesses to have a strong online presence.

One of the latest trends in social media marketing is the use of social walls. In this blog, we will explore how social walls are changing the narrative of marketing and why they are essential in today’s digital landscape.

Social Walls – An Overview

For those who may not be familiar with social walls, they are online displays that showcase user-generated content (UGC) from various social media platforms such as Instagram, Twitter, and Facebook. Social walls can be displayed on websites, event screens, or digital signage.

The purpose of social wall is to increase engagement and interaction between businesses and their audiences.

They allow businesses to harness the power of UGC to build brand awareness, improve customer loyalty, and drive sales.

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How Social Walls Are Changing The Marketing Landscape

Putting The Focus Back On Customers

One of the main ways in which social walls are changing the narrative of marketing is by putting the focus back on the customer.

In traditional marketing, the focus was on the brand and its message. However, social walls allow businesses to showcase their customers’ experiences with their brand.

By doing so, businesses can create a more authentic and relatable message that resonates with their audience.

Providing User-Generated Content

Another way social walls are changing the narrative of marketing is by providing businesses with a wealth of user-generated content.

UGC is any content created by users that promotes a brand or its products. This can include photos, videos, reviews, and social media posts.

Social walls allow businesses to collect and curate UGC from various social media platforms and display it on their website or event screen.

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This not only provides businesses with a constant stream of fresh content, but it also allows them to showcase their customers’ experiences with their brand.

Changing The Ways How Businesses Measure Success

Social walls are also changing the way businesses measure the success of their marketing efforts.

Traditionally, businesses would measure success by metrics such as website traffic and sales.

However, social walls allow businesses to measure success based on engagement and interaction.

By tracking the number of social media posts, likes, and shares generated by their social wall, businesses can get a better understanding of how their customers are interacting with their brand.

This information can then be used to make informed decisions about future marketing strategies.

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Changing The Approach To Marketing Strategies

In addition to providing businesses with a new way to measure success, social walls are also changing the way businesses approach their marketing strategies.

With social walls, businesses can now incorporate UGC into their marketing efforts in a more intentional way.

This can include creating campaigns that encourage customers to share their experiences with the brand, or creating social media contests that incentivize customers to create UGC.

By doing so, businesses can create a more engaging and interactive marketing strategy that resonates with their audience.

Improving Customer Engagement & Loyalty

Another way social walls are changing the narrative of marketing is by improving customer engagement and loyalty.

By showcasing UGC on social walls, businesses can create a more personal and authentic connection with their customers.

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This not only improves customer engagement, but it also improves customer loyalty.

When customers see their content featured on a social wall, they are more likely to feel a sense of pride and loyalty towards the brand.

Offering A New Look To Events & Experiential Marketing

Finally, social media wall is changing the way businesses approach events and experiential marketing.

With social walls, businesses can now create a more immersive and engaging experience for event attendees.

By displaying social media posts from attendees on event screens, businesses can create a sense of community and excitement around the event.

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This not only improves the overall event experience, but it also helps to increase brand awareness and drive sales.

Providing Social Proof

One of the significant benefits of social walls is their ability to provide social proof to potential customers.

User-generated content on social walls can demonstrate how real customers are using and enjoying a product or service.

This type of content is more trustworthy than traditional advertising and can help to build brand credibility and increase conversion rates.

Wrapping Up

In conclusion, social walls are transforming marketing by putting the customer at the center of the conversation.

Instead of solely relying on traditional marketing methods, social walls provide businesses with a new way to interact with their audience and foster a sense of community.

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The abundance of user-generated content on social walls also offers businesses a wealth of information to better understand their audience’s preferences and behavior.

By prioritizing customer engagement, social walls are changing the way businesses approach their marketing strategies and measure success in 2023.

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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