MARKETING
How to Create Long-form Content with WordPress
If your business has an online presence, you will likely find yourself in a highly competitive position to make your presence count amongst brands that have been building content and growing a substantial audience base for years. Especially if you are a new business, you might be intimidated by those brands with massive content libraries that are much ahead in the game.
But there are ways around it. You can quickly establish yourself online with the right internet marketing services and content marketing strategy. But the best way to your rescue is to use long-form content. Long-form content gives the audience an in-depth and detailed explanation of the topic you want to talk about. Plus, they make for more evergreen and shareworthy content.
In WordPress, “long form” articles refer to all those that contain at least 1,000 words and more. Long-form articles provide a fantastic chance to go deep into subjects your audience is curious to learn about. It might seem like a lot, but if done right, it can win your audience and make you stand out in the competition. With WordPress, it is even easier to create high-quality long-form content.
Long-form posts will engage your audience for a long time and truly educate them about the answers they are seeking. It requires substantial research and takes time to produce since it demands time and resources, but it positively impacts your audience. They will certainly come straight to your website the next time they search for an answer. Long-form content can be in the form of case studies, topic guides, detailed blog posts, data roundups and reviews, and much more.
In this article, we will try to understand how you can make long-form content that counts and why you need it in the first place.
The Importance Of Long Form Content
Even while many people find reading lengthy articles to be off-putting, this does not indicate that you should focus on small pieces of material. Content producers today favor lengthy, well-defined articles instead of short articles, and their justifications are sound. Here are a few reasons why you should choose long-form content.
- It improves the user experience and lengthens their stay on a website.
- Content with more than 1500 words performs well in search results.
- Long-form content increases shareability and, consequently, increases visitors.
- Long-form material that is simple to navigate allows visitors to quickly find the information they need while passing over the sections they don’t care to learn about.
- These in-depth articles offer a means for readers to conveniently access all the information they need about a particular subject under a single link without having to waste time and effort looking for it in several places.
- The extensive information assembled in a lengthy form article aids in producing high-quality content and will aid in building a devoted audience. People will regard you as an authority on that particular subject, which will produce positive results.
- Because they are comprehensive and helpful, long-form articles are more likely to receive backlinks from reputable websites, raising page authority.
- It will give you direction and purpose for future posts on your website.
- The space for comments and discussion will encourage people to discuss the content.
- Long-form articles allow you to partner and make more referral relationships by linking out more.
- It can also facilitate conversions because it provides more room for adding CTAs.
Now that you have a fair idea about the importance of long-form content, only use it for some topics. In fact, choose on a topic-to-topic basis whether you want to go for long or short-form content. With that in mind, take a look at how you must create/format long-form content and the tips you should keep in mind while writing it.
How to Create Long-Form Content
We cannot tell you how long you should write your article or the process you should follow because you must define that as the writer. However, we suggest the following tips you can keep in mind when writing to create a high-quality long-form article.
Use a Popular Topic
It would help if you chose a popular topic that was of interest to your readers. Keep in mind that your post should be more than simply a fragment of a story; it should be a means to help others solve a problem or learn a new concept to improve. It is also better to choose topics that won’t lose their relevance over time, so they remain evergreen, and no matter when an individual searches for them, it will still help resolve their problems.
Knowing what topics in your sector are popular right now will help you attract more users to your material. You may use various keyword research tools, such as Google Keyword Planner, GrowthBar, etc., to select or get a suggestion for a topic. Create a content calendar to stay at the top of your posting and sharing schedule.
After choosing a subject, you must thoroughly research the topic. Your post will be a superb piece of content if you choose a certain niche-relevant topic that is well-researched and well-rounded.
Add Images And Optimize Them
Reading through long walls of text can be challenging, especially when reading an article on a small screen. Images help you add value to your material while also allowing you to make logical breaks. They make the content look more engaging and attractive to look at.
Each image you use in your article should be directly related to the text that follows it. For example, if the section gives instructions about making tea, add an infographic that mentions the steps in short or just feature someone making tea.
Try WordPress plugins like iList Infographic Maker that help you visualize data and information in a way that appeals to the eye and draws the reader in. Beautiful lists, infographics, charts, and graphs are simple to build and may significantly improve your content marketing strategy.
Some impressive photographs can significantly improve the quality of your post, but optimizing them is crucial so that your website loads quickly. The more individuals click away without reading your content, the longer it takes for your page to load. Try using various WordPress picture optimization plugins like Optimus Image Optimizer, WP Smush, and Imagify.
Lists Will Be Helpful
Lists can be used similarly to graphics in that they help break up long text passages and make them easier to read. They also give you a fantastic opportunity to clarify your arguments. They give a better structure to your article and look nice having a place in the article. Additionally, they offer a visual progression to your ideas and make scanning through the article easier for readers.
In WordPress, adding lists to long-form text is a relatively simple process. The format should provide you with lots of opportunities to do so, depending on the subject you’re covering. Think about adding benefits, key features, pros, cons, steps, types, etc., in the form of lists to your content.
Use Sub Headings
If you enjoy reading online, you’re undoubtedly already aware of how articles divided into subheadings make it much easier to comprehend information. Using these components in your own material has a lot of advantages. They are ideal for breaking up long articles into smaller pieces and are also better for SEO.
Here are three suggestions for crafting effective subheadings in your long-form content:
- Put as much optimum detail as you can into each subheading to help your readers understand what to expect.
- Use them to divide extremely difficult sections; for instance, roundups and step-by-step instructions. Thus, feel free to add more subheaders than you had initially planned.
- The structure of your text should reflect in the subheadings.
Create SEO-Optimized Content
Of course, having high search engine rankings is necessary if you want to reach the largest audience. And to do that, your content must be SEO-optimized.
It would help if you began by conducting keyword research first. The Google Keyword Planner is one of the tools that most writers use for finding and researching keywords and analyzing their competition. But wait to pack your content with keywords after you’ve chosen one. The content will end up being awkward and artificial for readers and search engines if you endlessly stack it with keywords. Use plugins that check for keywords in your text and the text’s readability with them. This helps you improve your content for readers and SEO bots and makes sure nothing feels forced. Additionally, the plugins come in handy for putting crucial SEO tools like a sitemap and breadcrumbs on your website. It is a valuable asset for your WordPress SEO campaigns to rank your long-form posts.
Proofread Your Content Before Publishing
It can be complicated to write an article. It is especially tiring to edit and revise your work after you’ve finished writing for hours. Many spelling and punctuation errors are possible, which are never good for your brand’s reputation. Long-form content typically has a higher likelihood of mistakes than short form. But several tools are available to aid content writers in avoiding such errors.
These days, there are a plethora of tools that authors use to make good content that does not oversee such errors. One such program that is particularly well-liked by the general public is Grammarly. These tools must be able to check all of your spelling, punctuation, and grammatical errors and make suggestions for a better delivery style. It would be best also to verify your text for plagiarism to improve content analysis.
Make Shareable Content
People enjoy sharing information that they find fascinating and believe would be of interest to others. Make your material simple to share to increase your audience and the effect of your lengthy pieces. You can choose from a wide variety of social sharing plugins, as is the case with anything else related to WordPress.
You can use plugins like AddThis that lets you add floating share buttons, social profile follow buttons, and even related topics fast and easily. Such plugins allow you access stats for your most popular shared content, referral networks, pageviews, and more, which proves to be beneficial for evaluating your long-form content.
Get Promoting
You can start promoting your goods and services in your long-form articles once you have the reader’s interest and they believe you to be an informed and trustworthy source of information. After educating them on a subject, you can offer your assistance in coming up with a solution to the problem they came to you with initially.
Adding a call to action (or CTA) is one way of doing it. There are several call-to-action WordPress plugins available at your disposal. You can use these to point users to your pricing page, newsletter signup form, contact form, etc.
You can also have the option to use a shortcode to insert relevant products into your text if your website also features an online store.
Conclusion
Long-form content requires study and time to write, but the effort is worthwhile. You’ll establish yourself as an authority, your readers will stay on the site longer, user engagement will increase, and your site’s SEO will improve. Creating long-form content doesn’t have to be tough; you need to be willing to put in the time to make space for these few tips above, which will help you ace your content as a writer. Use plugins supported by WordPress to make your life simpler, and watch how the article performances shine.
MARKETING
Tinuiti Marketing Analytics Recognized by Forrester
Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance
Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.
As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges.
Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance.
As a marketing leader you may ask yourself:
- How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
- How should we allocate our budget by channel to generate the most traffic and revenue possible?
- How many customers did we acquire in a specific region with our media spend?
- What is the impact of seasonality on our media mix?
- How should we adjust our budget accordingly?
- What is the optimal marketing channel mix to maximize brand awareness?
These are just a few of the questions that Bliss Point by Tinuiti can help you answer.
Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.
The Landscape report is available online to Forrester customers or for purchase here.
MARKETING
Ecommerce evolution: Blurring the lines between B2B and B2C
Understanding convergence
B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers.
However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated.
Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)
What’s driving this change?
Ever increasing customer expectations
Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels.
Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels
Technology and omnichannel strategies
Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores.
However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition. Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery
“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.
And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.”
If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space
Joe AlbrechtCEO/Managing Partner, XNGAGE
Increasing complexity
Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs.
How to win
Here are a few ways companies can get ahead of the game:
Adopt B2C-like features in B2B platforms
User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.
According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales.
Focus on personalization and customer experience
B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.
Market based on customer insights
Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable.
What’s next?
The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business).
Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape:
- Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence.
- Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it.
- Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms.
- Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
- Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
- Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
- Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
- Monitor and evaluate your convergence efforts, and adapt and improve them as needed.
By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves.
MARKETING
Streamlining Processes for Increased Efficiency and Results
How can businesses succeed nowadays when technology rules? With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can help make things easier and get better results. And in the future, it’s going to be even more important for all kinds of businesses.
So, let’s discuss how businesses can leverage marketing automation to stay ahead and thrive.
Benefits of automation marketing automation to boost your efforts
First, let’s explore the benefits of marketing automation to supercharge your efforts:
Marketing automation simplifies repetitive tasks, saving time and effort.
With automated workflows, processes become more efficient, leading to better productivity. For instance, automation not only streamlines tasks like email campaigns but also optimizes website speed, ensuring a seamless user experience. A faster website not only enhances customer satisfaction but also positively impacts search engine rankings, driving more organic traffic and ultimately boosting conversions.
Automation allows for precise targeting, reaching the right audience with personalized messages.
With automated workflows, processes become more efficient, leading to better productivity. A great example of automated workflow is Pipedrive & WhatsApp Integration in which an automated welcome message pops up on their WhatsApp
within seconds once a potential customer expresses interest in your business.
Increases ROI
By optimizing campaigns and reducing manual labor, automation can significantly improve return on investment.
Leveraging automation enables businesses to scale their marketing efforts effectively, driving growth and success. Additionally, incorporating lead scoring into automated marketing processes can streamline the identification of high-potential prospects, further optimizing resource allocation and maximizing conversion rates.
Harnessing the power of marketing automation can revolutionize your marketing strategy, leading to increased efficiency, higher returns, and sustainable growth in today’s competitive market. So, why wait? Start automating your marketing efforts today and propel your business to new heights, moreover if you have just learned ways on how to create an online business
How marketing automation can simplify operations and increase efficiency
Understanding the Change
Marketing automation has evolved significantly over time, from basic email marketing campaigns to sophisticated platforms that can manage entire marketing strategies. This progress has been fueled by advances in technology, particularly artificial intelligence (AI) and machine learning, making automation smarter and more adaptable.
One of the main reasons for this shift is the vast amount of data available to marketers today. From understanding customer demographics to analyzing behavior, the sheer volume of data is staggering. Marketing automation platforms use this data to create highly personalized and targeted campaigns, allowing businesses to connect with their audience on a deeper level.
The Emergence of AI-Powered Automation
In the future, AI-powered automation will play an even bigger role in marketing strategies. AI algorithms can analyze huge amounts of data in real-time, helping marketers identify trends, predict consumer behavior, and optimize campaigns as they go. This agility and responsiveness are crucial in today’s fast-moving digital world, where opportunities come and go in the blink of an eye. For example, we’re witnessing the rise of AI-based tools from AI website builders, to AI logo generators and even more, showing that we’re competing with time and efficiency.
Combining AI-powered automation with WordPress management services streamlines marketing efforts, enabling quick adaptation to changing trends and efficient management of online presence.
Moreover, AI can take care of routine tasks like content creation, scheduling, and testing, giving marketers more time to focus on strategic activities. By automating these repetitive tasks, businesses can work more efficiently, leading to better outcomes. AI can create social media ads tailored to specific demographics and preferences, ensuring that the content resonates with the target audience. With the help of an AI ad maker tool, businesses can efficiently produce high-quality advertisements that drive engagement and conversions across various social media platforms.
Personalization on a Large Scale
Personalization has always been important in marketing, and automation is making it possible on a larger scale. By using AI and machine learning, marketers can create tailored experiences for each customer based on their preferences, behaviors, and past interactions with the brand.
This level of personalization not only boosts customer satisfaction but also increases engagement and loyalty. When consumers feel understood and valued, they are more likely to become loyal customers and brand advocates. As automation technology continues to evolve, we can expect personalization to become even more advanced, enabling businesses to forge deeper connections with their audience. As your company has tiny homes for sale California, personalized experiences will ensure each customer finds their perfect fit, fostering lasting connections.
Integration Across Channels
Another trend shaping the future of marketing automation is the integration of multiple channels into a cohesive strategy. Today’s consumers interact with brands across various touchpoints, from social media and email to websites and mobile apps. Marketing automation platforms that can seamlessly integrate these channels and deliver consistent messaging will have a competitive edge. When creating a comparison website it’s important to ensure that the platform effectively aggregates data from diverse sources and presents it in a user-friendly manner, empowering consumers to make informed decisions.
Omni-channel integration not only betters the customer experience but also provides marketers with a comprehensive view of the customer journey. By tracking interactions across channels, businesses can gain valuable insights into how consumers engage with their brand, allowing them to refine their marketing strategies for maximum impact. Lastly, integrating SEO services into omni-channel strategies boosts visibility and helps businesses better understand and engage with their customers across different platforms.
The Human Element
While automation offers many benefits, it’s crucial not to overlook the human aspect of marketing. Despite advances in AI and machine learning, there are still elements of marketing that require human creativity, empathy, and strategic thinking.
Successful marketing automation strikes a balance between technology and human expertise. By using automation to handle routine tasks and data analysis, marketers can focus on what they do best – storytelling, building relationships, and driving innovation.
Conclusion
The future of marketing automation looks promising, offering improved efficiency and results for businesses of all sizes.
As AI continues to advance and consumer expectations change, automation will play an increasingly vital role in keeping businesses competitive.
By embracing automation technologies, marketers can simplify processes, deliver more personalized experiences, and ultimately, achieve their business goals more effectively than ever before.
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