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Hur man hittar rätt kreativ byrå: En taktisk guide


Hur man hittar rätt kreativ byrå: En taktisk guide

If you’re ready to elevate your brand and capture your audience like never before, it might be time to find a creative agency. It’s that simple, right? Not necessarily. Finding a creative agency that aligns with your brand can take a lot of time and effort. While it might be overwhelming at first, there are a few tips to follow and key questions to ask along the way.

In this article, we’ll cover everything you need to know about finding the right creative agency to fit your needs. From signs you may need to find a creative agency to exact questions to ask during the processwe’ve got you covered. 

Let’s start with the basics. 


What is a creative agency?


A creative agency is an agency that offers a breadth of marketing and advertising services from strategy to execution to results. This means the agency is essentially a one-stop shop for all things creative to bring your vision to life. These services can include (but are not limited to):


  • Creative Strategy: Full-funnel approach to creative with an emphasis on aligning content to business goals through audience, cultural, and media insights generation, A/B testing and performance analysis
  • Graphic and Video Design: Graphic designers and video designers incorporate brand guidelines to deliver stunning, original content across platforms that create a cohesive brand experience across the web.
  • Copy: Copywriters align with and elevate brand voice to craft stories and reach customers in a way that sounds, looks and feels like your brand.
  • Project Management: Keeps projects on time and works across teams with strategists, copywriters, designers, and your brand to ensure every element of scope is delivered on time. 
  • Video Production: Onsite, on time, and on budget original content production led by art directors to align with campaign concepts and platform best practices.


During this process, a brand may interact with a variety of creative services team members including:


  • Creative Strategists
  • Art/Creative Directors
  • Copywriters
  • Graphic designers
  • Motion designers
  • Video editors


How a creative agency can help your business


Many brands hire creative agencies, but how can they actually help your business and impact your bottom line? Let’s dive into the variety of ways creative agencies can help your business thrive. 


Saves valuable time and resources


One of the top reasons a company might consider hiring a creative agency is because of internal bandwidth issues or concerns. Many brands don’t have the luxury of having an in-house creative team. Hiring a creative agency can save you valuable time and resources to focus on big-picture marketing goals and activations. By hiring an experienced creative agency, you’ll receive high-quality content at a quicker rate.


Provides industry knowledge and expertise 


Are you privy to varje new industry trend or have extensive knowledge in the creative universe? When you work with a dedicated creative agency, you’ll have immediate access to professionals who know the ins and outs of your industry as well as standard best practices that drive performance. With years of experience under their belts, creative agencies know the tried and true methods and techniques to take your brand to the next level.


Offers professional-quality content 


When you hire a creative agency, you can count on receiving high-quality, professional content that you can use to build your brand and convert your audience. These professionals know what works and provide in-depth insight ensuring you’re getting the most bang for your buck. As an added bonus, experienced creative agencies can churn out high-quality content and design in a fraction of the time.

“A good creative agency should help you push your brand to new places, bring you new ideas and opportunities, and help you extend and bring to life the work that your internal team is already doing. That’s the value that outside thinkers can bring to your marketing efforts. At Tinuiti, our creative team has years of vast knowledge and experience. We’re on top of the latest trends, updates, and emerging best practices, helping our clients continue to drive performance.”

Hudson Haines, Senior Director, Creative at Tinuiti 

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Provides a fresh perspective


When you’re in the thick of day-to-day tasks, it can be challenging to take a step back to focus on the bigger picture. When you add a creative agency into the mix, you can gain a fresh perspective to help better reach your audience. Creative agencies provide bold new ideas and tactics to implement so your brand can stand out amongst the competition.


Signs you may need to find a creative agency


If you are curious about hiring a creative agency, but aren’t quite sure if you need one, see if the following statements resonate with you and your business. 


You’re tight on time and resources


Many brands are working with smaller-sized, internal teams to complete a wide range of marketing activations. If time constraints and limited bandwidth are concerns for your business, it might be best to consider bringing in a creative agency to help.


You aren’t reaching your marketing goals


If you aren’t reaching your marketing goals, it’s always a good idea to take a deeper look into your creative output. At Tinuiti, we offer a tailored approach when it comes to creative with measurable results. If it can drive performance, our full-service Performance Creative department makes it.


You’re looking for a creative partnership


Are your creative ideas falling flat or feeling a bit stale? Bringing in a creative partner is a great way to both reinvigorate your brand and inspire your audience via content. An agency is there to bring your ideas to life as well as offer up new and fresh perspectivesa true partnership


10 tips & tactics to find a quality creative agency


Finding a quality creative agency can feel like a daunting task, but it doesn’t have to be. Check out our top tips, tactics, and questions to ask to ensure you find the right fit for your business. 


Ask why you need a creative agency


As we covered earlier, it’s important to ask yourself why you need a creative agency before starting the process. Is your team overwhelmed and understaffed? Are you looking for industry expertise when it comes to ad creative that converts? Is your brand needing a fresh perspective? These are all questions to ask at the forefront to ensure you actually need a creative agency in the first place.


Determine if you need a full-service agency


There are a wide variety of agencies out there so it’s crucial to determine which type of agency your brand needs to be successful. A full-service agency can assist you with all aspects of marketing from conception and strategy to production and design. A boutique agency is typically smaller and focuses on specific niches. One isn’t necessarily better than another, it will just depend on your unique needs. 

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Get references and recommendations


In this day and age, we are accustomed to reading reviews on anything and everything and this should also come into play when you are researching creative agencies. Reading client testimonials and reviews is a great way to see if that agency might be a good fit for your brand. It’s also a good idea to reach out to peers and colleagues who might have worked with this agency in the past for an honest review.


Review the agency’s previous work and case studies


Reviewing the agency’s previous work and case studies is a critical part of the decision-making process that shouldn’t be overlooked. In this step, the agency should showcase their portfolio and should demonstrate positive results through case studies and client examples. This is a great way to see if their work mimics the results your brand is looking for and to see if their experience aligns with your goals and expectations.


Determine if they have experience in your industry


Having vast experience in the creative industry as a whole is great, but if an agency has experience in your specific industry, they’ll be one step ahead of the competition. Having in-depth experience in a specific industry, and knowing standard best practices can help set a creative agency apart from the rest. Make sure you ask in initial meetings if the agency has experience or expertise in your field.


Ensure the agency can meet specific KPIs


While you’re in the pitch process, be specific with the goals and objectives you are trying to reach. This means being precise about the KPIs that your brand is looking to measure so everyone can be on the same page from the start. Take a deep look at what your brand needs help with (ie: traffic, conversions, etc.), and make sure to clearly communicate your needs at the beginning of the relationship.


Check for an agency’s awards and associations


In the research process, take a look at the awards and achievements the creative agency has won. Have they received national recognition or are part of a well-regarded association? This is usually a good indicator of excellent work and top-notch results.


Tinuiti Microsoft Advertising Global Partner Award


Ensure they can produce enough creative to meet your needs


Be clear and communicative about the amount of creative your brand requires from the very start so there are no mismatched expectations. While most creative agencies are accustomed to creating high-quality work at a rapid pace, it’s still crucial to lay out your needs so you can determine if the agency will be a good fit for your brand. 


Make sure your personalities match


When hiring a creative agency, making sure personalities match might not be the first thing on your checklist, but it’s an important factor to consider. Building a solid relationship with your agency of choice is key to growing your working relationship and strengthening your day-to-day communication. During the pitch process, don’t be afraid to ask about communication styles ensuring they align with your team. 

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Be specific when asking for a pitch and be realistic with your expectations 


In the pitching process, it’s important to be both specific and realistic with your expectations. The creative agency that’s pitching should come prepared and well-researched, and you should do the same. Come in with specific questions so you can get to know the agency on a deeper level. Some questions to consider might include:


  • How do you determine success?
  • How is your creative team structured and who will I be working with day-to-day?
  • Do you have experience in my industry?
  • How is your company innovating in the creative space?
  • Can you provide me with relevant case studies?
  • Where do you see your agency in X years?


How Boston Proper Found Their Perfect Creative Agency Match


Boston Egen, a pioneer in the fashion and apparel industry, recently partnered with Tinuiti across paid media management across Google Ads, Facebook and Instagram, Shoppable Media, and Creative Strategic Planning. Tinuiti worked with Boston Proper to audit their existing creative process and develop a series of structural changes and recommendations to ensure that whenever a new concept for a print catalog came to life, the digital assets for paid media are being taken into consideration as well.

Over the course of a year, Tinuiti’s Creative team executed a series of A/B testing on Facebook and Instagram in order to understand what ad format was resonating with Boston Proper customers and the results speak for themselves… 


Tinuiti Boston korrekta fallstudieresultat


“Adding Creative to our existing Tinuiti team made complete sense. We were looking to perfect our incredible assets into the paid social landscape, and this offered us the opportunity to do so seamlessly. The team took the time to understand who we are as a company, and more importantly who our customer is. They worked within our timelines and offered best practices and strategies that allowed us to see immediate increases in our paid social campaigns, which have since grown year over year, post-pandemic. The cooperation is augmented by having Creative integrated within the team, allowing us to move effortlessly from testing one creative to another while gleaning results. We look forward to maximizing our efforts further in the year to come along with the addition of influencers.”

Bari Horton, direktör för marknadsföring, Boston Proper


Boston korrekt kreativt exempel


För mer information om hur vi hjälpte Boston Proper att uppnå framgångsrika resultat, kolla in hela fallstudien här. För att lära dig mer om Tinuitis arbete, kolla in vår kompletta fallstudiebiblioteket




Om du just nu letar efter en kreativ uppfräschning har du kommit till rätt ställe. På Tinuiti har vi en Full-Service, In-House Creative Department som är experter på varumärkesröstanpassning och visuellt berättande. Vi ger liv åt prestationskreativa med hjälp av bästa praxis för plattformar och kanaler för att hjälpa ditt varumärke att blomstra. Kolla in vår Performance Creative sida för mer information, eller skriv till oss om du vill chatta genom våra kreativa erbjudanden. 



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B2B SEO in 2023: What’s New and How to Adapt Your Strategy for Success


B2B SEO in 2023: What's New and How to Adapt Your Strategy for Success

Författarens åsikter är helt deras egna (exklusive den osannolika händelsen av hypnos) och kanske inte alltid återspeglar Moz åsikter.

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools necessary to create a successful B2B SEO strategy in 2023. From understanding the latest trends and challenges to implementing effective keyword research, on-page optimization, backlink building, result analysis, and staying up-to-date with SEO trends, let’s discuss what actually “moves the needle” in B2B SEO.

Understand the B2B SEO landscape in 2023

The SEO landscape is constantly evolving, driven by updates to search engine algorithms, changes in user behavior, and the increasing influence of voice search and AI. To create an effective B2B SEO strategy, staying informed about the latest trends is essential. Some key trends in 2023 include:

Mobile-first indexing

With the majority of internet users accessing websites through mobile devices, search engines like Google prioritize mobile-friendly websites in their rankings. This was rolled out years ago, but it is the case across all industries. The B2B industry usually does have a slightly larger audience that views content and websites on desktops (due to the target audience usually being at work when they are researching companies or vendors). However, many still do check their email, conduct research, and view websites on their phones and tablets just as often.

Voice search optimization

As voice search is still widely used with smart devices and now some vehicles (such as Toyota’s new operating system for their lineup, which allows drivers and passengers to look up questions, businesses, and other information from their vehicle’s infotainment system), B2B companies need to optimize their content for voice queries. This involves incorporating natural language, long-tail keywords, and structured data markup to increase visibility in voice search results.

AI in search and marketing

ChatGPT has blossomed in popularity over the last year, reaching a new record for the fastest-growing user base in February 2023, according to Reuters. It now has over 1.16 billion users, according to DemandSage. OpenAI, the owners of ChatGPT, are said to be rolling out a business/enterprise level for organizations who want to make ChatGPT’s offerings available to employees via an encrypted platform (so they can share proprietary information that remains secure), and Microsoft plans to use its technology to let enterprise organizations “create their own” ChatGPT so information stays secure.

Additionally, Google announced at Google I/O in May 2023 that it plans on adding more AI experiences in user’s search journey on Google. This is likely the biggest development with search engine results pages (SERP) changes we’ve seen in a while.

User experience and core web vitals

Search engines increasingly focus on user experience metrics, such as page load speed, mobile responsiveness, and interactivity. Optimizing these factors improves both search rankings and user satisfaction. In 2023 and beyond, a user is much more likely to exit out of a slow page load experience within seconds, figuring they will just find the information they need elsewhere.

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Continuous Google algorithm updates

Luckily for those in the SEO industry, Google has started announcing some of their bigger algorithm changes and updates, including when they are going to be taking place. To stay updated with Google changes, be sure to bookmark our Google Algorithm Update History sida.

SEO, no matter the industry, is always evolving, so it’s important to regularly read SEO publications (like the Moz Blog), learn from subject matter experts in the space, and continue to stay on top of updates so your strategy can pivot accordingly

Conduct keyword research

Keyword research forms the foundation of a successful B2B SEO strategy. It involves identifying the keywords and phrases potential customers use to find products or services in your industry. To conduct effective B2B keyword research in 2023, consider the following steps:

Understand your target audience

Develop buyer personas and identify their pain points, needs, and search intent. This insight helps you choose keywords that align with your audience’s interests. It’s important to pay attention to the “curse of knowledge” and don’t assume your audience has the same level of knowledge about your product that you do. Just because you know how your products work (or that they even exist) doesn’t mean that your audience does. This is a unique opportunity for SEOs to identify the operating knowledge of their target audience so they can best produce content that answers their search queries.

Utilize keyword research tools

Verktyg som Moz Keyword Explorer provide valuable data on search volume, keyword difficulty, and related keywords. Leverage these tools to identify high-potential keywords. It’s also important to look at your own data in Google Search Console or Google Analytics 4 (GA4). Today’s keyword research is becoming more and more accurate when compared to search engines, and these are all invaluable tools forSEO and keyword-related research.

Focus on long-tail keywords

Long-tail keywords are longer and more specific search queries that tend to have lower competition. Targeting these keywords can help you reach niche audiences and generate high-quality leads. Most B2B product offerings serve a niche purpose, so try to go after keywords that explain the problem or solution of your product or service instead of its name.

For instance, if your company was an “iPaaS” (integration platform as a service), going after keywords around integration, data architecture, and application integration would likely get more traction than repeatedly building content around the term “iPaaS”.

In order to complete effective keyword research, you have to know where to start. Better target audience identification, high-quality tools, and a focus on keywords that users are actually searching for (which are usually problem- or solution-oriented) can help B2B SEOs get the right phrases they need to bring in more users and potential leads.

Optimize on-page content

On-page optimization involves making your website and its pages search engine-friendly. Here are some best practices to optimize your on-page content:

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Meta title tags

Craft compelling, concise, and keyword-rich title tags and meta to briefly describe your page’s content and entice users to click within 70 characters. The advice on whether or not to include your business name in a meta title tag still isn’t concrete, but if you have the character space, include it at the end after a pipe: |.


It’s best practice to write compelling metabeskrivningar, because that first paragraph on your page not only tells the reader what your content is about, search engines also pull it into the search snippet in a SERP. It is known that Google frequently rewrites meta descriptions, but it’s still worthwhile to spend about 180 characters describing the page so search engines, and search engine users have a good idea of what it’s about.


Use header tags (H1, H2, H3, etc.) to structure your content logically and improve readability. Include relevant keywords in your headers to signal the topic of each section. This can also serve as a table of contents if your blog article formatting allows it, improving readability for longer pieces of content (usually over 2000 words). Header tags also get pulled into the SERP and can be used in SERP features such as the ‘People Also Ask’ feature, if they are used in a question-answer format.

Image optimization

Optimize images by compressing their file sizes (for a better page load experience), using descriptive file names, and adding alt text that includes relevant keywords. This helps search engines understand and index your visual content. It also helps make images more accessible to users with visual impairments.

Site architecture

Good site architecture is essential for SEO success because it helps search engines and users find your website pages easier. By doing this, effective site architecture improves user experience, facilitates efficient crawling and indexing by search engines, distributes page authority effectively, and contributes to website speed and performance.

Meta titles and descriptions, headers, and site architecture may seem like SEO 101, but they are still valuable cornerstones to properly optimized content that is going to get indexed faster by search engines and have a longer time on-site for users. Google has preached time and time again about always doing what’s best for users and making sure content is fast, findable, and easy to read checks all the boxes.

Build quality backlinks

Backlinks remain a critical factor in B2B SEO, as they signal the credibility and authority of your website. However, it is essential to focus on quality rather than quantity. Consider the following strategies for building quality backlinks:

Create link-worthy content

Produce high-quality, informative content that provides value to your target audience. This increases the likelihood of other websites linking to your content as a valuable resource. Consider running your own research studies for new industry data that others will want to share, or create infographics, white papers, and other guides.

Split content into separate areas (when it makes sense)

This strategy won’t work for everyone, but if you are at a large organization, it might make sense from a site architecture standpoint to separate different types of content.

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For example, Moz has the SEO Learning Center och Blog, and the strategy (and the types of content we produce for each) varies. Many large corporations also have a press mentions section, as well as a media/PR blog, where they release company announcements or press releases.

This helps news outlets and other organizations parse and subscribe to whatever type of content section they’d like. You can see Moz’s “News & Press” page for an example of this type of content area.

When it’s easier for news outlets and others to find your company announcements, they are much more likely to find and link to them more quickly and easily. It’s all about getting users the information they need quickly.


If your executive leadership team agrees to it, working with other organizations that cater to your same target audience but aren’t competitors can be a great way to get more exposure (and traffic) to your brand. Partnerships can entail sending a dedicated email about the other brand to your email list (and they do the same), or collaborating on a promotion through other marketing channels (such as blog posts, white papers, or videos) to get more leads and engagement.

Many organizations still buy backlinks, but in my experience, this is a risky and low ROI strategy. Companies that offer this can’t promise backlinks from high-quality places, and the ones that do may be using nefarious tactics (such as not fully disclosing links in the content they are sharing with the other website to get a link). It’s usually best to think of link building as an inbound strategy, rather than outbound.

Partnerships can be fruitful, but it takes it a lot of planning to make them reputable and pay off for both sides of the deal.

The end game: Optimization to drive results

From on-page optimization to working on your backlink strategy, SEO is truly a sum of its parts: it’s only as good as each component. To see where you’re making the most headway, all of the above efforts need to be tracked properly with accurate revenue attribution so you can see where SEO is moving the needle for your B2B organization. To learn more about measuring and analyzing results, visit the measuring success chapter in Moz’s ‘Beginner’s Guide to SEO’ and learn more about measuring organic search traffic quality from Adriana Stein.

Once you have a good understanding of where SEO is making the most impact, you can choose what to prioritize in upcoming quarters and long-term future planning. This can help your B2B SEO efforts compound over time, as most parts of SEO utilize one another to work more effectively. For example, a better site architecture and experience will likely lead to more users linking to your content. Make sure you have a well-rounded program to ensure better results over time.


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WordPress.org vs WordPress.com: What’s the Difference?


Wordpress.org vs WordPress.com: What’s the Difference?

WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com.

wordpress.org vs wordpress.com: image shows a laptop with gears on the screen and a tab button

(mer …)

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Vad Apples Vision Pro betyder för AR- och VR-marknadsföring


Vad Apples Vision Pro betyder för AR- och VR-marknadsföring

Apples Vision Pro. Bild: Apple.

Den här veckan presenterade Apple Vision Pro-headsetet, tillgängligt i början av nästa år. Här är vad vi hittills vet om enheten och vad detta betyder för marknadsförare som experimenterar med AR och VR-engagemang.

"Spatial computing" och AR. Användningsfallen som demonstrerades vid Apples Worldwide Developers Conference (WWDC) visar upplevelser av förstärkt verklighet (AR) där användare gränssnitt med ett digitalt lager ovanpå sin verkliga miljö.

Vad detta praktiskt taget betyder är att användare kommer att kunna välja och köra appar från menyer som de ser flytande i sitt vardagsrum, kontor eller annan verklig miljö. De kommer att använda röstkommandon, subtila handgester och ögonrörelser för att manipulera dessa objekt och appar.

VR. Användare kommer också att kunna välja virtuella miljöer och justera hur mycket av deras skärm som tas upp av dessa miljöer. Detta innebär att Vision Pro-användare också kommer att ha möjlighet att ansluta till fullständiga VR-upplevelser om de skulle välja det.

Media. Vision Pro-användare kommer att kunna titta på filmer och annat strömmande innehåll. Förbättringen med Vision Pro över TV-skärmar är att dessa program kan ta upp en användares fulla synfält på headsetets display. Innehåll som gjorts eller anpassats för detta system kan också dra nytta av Vision Pros "spatiala ljud"-ljud, som lovar att få det att kännas som att ljud kommer naturligt från miljön runt användaren.

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Varför vi bryr oss. Apple har avvaktat med att komma in i AR/VR-utrymmet medan Meta kämpat under de senaste två åren för att få headset och "metaversen" att verka coola och bli allmänt adopterade. Marknadsförare minns vattendelaren när Apples iPhone skapade det mobila marknadsföringsekosystemet, och därför finns det goda skäl att vänta tills Apple kastar hatten i ringen.

Det är också värt att notera att många AR-upplevelser redan existerar med smartphoneappar. Vision Pro kommer att göra AR bärbar, och om den görs rätt kommer den att göra dessa upplevelser mer intuitiva med naturliga ögonögonblick och handgester.

Gräv djupare: Vad marknadsförare behöver veta om metaverse, Web 3.0 och NFT.

Prisläge. Vision Pro är prissatt till $3,499. För att ge lite perspektiv är det ungefär hälften av det nuvarande priset på Apples nyaste Mac Pro. Redan 1984 började den första Macintosh-datorn på $2,495, vilket är över $7,000 i 2023-dollar.

Konsumenter som köper Vision Pro kommer att spendera tre gånger mer än vad en iPhone kostar. Företag som vill utrusta sina anställda med Vision Pros kommer att behöva investera betydande budgetar i nivå med nya bärbara datorer eller andra betydande hårdvaruuppgraderingar.

Konsument- och B2B-adoption. Att kunna se populära program kan vara en inkörsport för konsumenter att ta till sig den nya enheten och börja utforska AR- och VR-applikationer. En annan adoptionsstrategi är att personer som använder VR på jobbet tar med sig enheterna hem. Detta förklarar Metas strävan att använda deras Meta Quest Pro-headset för videokonferenser och andra affärsanvändningar.

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Apples WWDC-presentation visade hur Vision Pro använder maskininlärning för att skapa en verklighetstrogen 3D-modell av en användares ansikte så att användare kan videokonferensa utan att deras headset syns. Detta kan vara ett mer acceptabelt alternativ till virtuella möten med tecknade avatarer.

"Företag är vid en punkt där de vill komma igång med VR-teknik", säger Rolf Illenberger, VD för Enterprise VR-plattformen VRdirect. "Folk på kontoret frågar om det. Det som saknas är ett allmänt beslut om vilket ekosystem som ska användas.”

Vision Pro inviger ett nytt operativsystem, visionOS och en ny Vision-appbutik, där användare kommer att kunna komma åt en förväntad flod av AR- och VR-appar.

AR och VR inom marknadsföring. Företag i ett antal vertikaler antar eller överväger VR för utbildnings- och säkerhetsinitiativ, sa Illenberger. Utbredd användning för mer allmän användning som virtuella möten är fortfarande flera år bort.

AR kommer sannolikt att vara den första kanalen som får tillräckligt många användare för att vara av intresse för marknadsförare.

"Det finns en logisk utveckling från AR-marknadsföring till VR-marknadsföring", säger Darwin Liu, grundare och VD för e-handel tjänsteföretaget X Agency. ”Den ena måste lyfta innan den andra kan. Jag förväntar mig att AR-marknadsföring verkligen kommer att ta fart under de kommande 2-4 åren och att VR-marknadsföring kommer att bli viktig om 4-7 år."

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När tillräckligt många kunder använder ett specifikt VR-ekosystem kommer det att vara viktigt för varumärken att skapa en närvaro inom det. Detta är fortfarande långt ifrån en interoperabel "metavers" där användare kan hoppa från rymden till rymden sömlöst och ta med sig digitala tillgångar för att spendera på varor var de vill. Kunderna som använder visionOS kommer att finnas inom Apples muromgärdade trädgård. Priset för att nå dem kommer sannolikt att bli högt.

Skaffa MarTech! Dagligen. Fri. I din inkorg.


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