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What It Is and How to Improve It

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What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.

Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts top employees and increases medarbetarnas engagemang, commitment, and productivity.

Many employers know how important it is to improve the EX to adapt to a post-covid reality and to reduce employee turnover and address employee engagement challenges. But there’s still work to do in employee experience to ensure it becomes a critical part of every business’ strategy.

What is employee experience?

In short, employee experience includes all of the touchpoints people come across when they work for an organization. This includes hiring, onboarding, performance management, and day-to-day interactions.

Improving the EX is a top priority for employers. However, few have developed an EX strategy that tackles all of the challenges of working in a post-pandemic world. An article by the Harvard Business Review points out that 4 million Americans quit their jobs in July 2021 alone, and resignations have been abnormally high for the last several months.

As a result, 92% of companies say they will prioritize EX enhancements over the next three years in an effort to prevent further resignations. This figure is up from 52% before the pandemic.

Why Employee Experience Matters

The employee experience is the bread and butter of business performance. When you focus on creating an environment where employees can thrive before, during, and after their tenure, you’re essentially building a solid brand and improving your product.

EX is made of all the experiences, positive and negative, that people go through while working. These touchpoints influence how people cooperate, how much effort they put out, and whether they want to challenge themselves to succeed at work.

From an organization’s point of view, creating a better EX is a business imperative. One of Deloitte’s studies concluded that organizations with highly engaged workforces reported a three-year revenue growth rate that was 2.3 times greater than the average.

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If you can offer an excellent experience for your teams, you’ll have a higher chance of retaining them in the long run. Research from Jacob Morgan suggests that companies that invest in employee experience are 4x more profitable than those that do not.

Milestones Of The Employee Experience

When thinking about the employee experience, picture a continuous circle: attraction, onboarding, engaging and developing, and exiting.

Here’s an overview of employee experience areas based on what a person learns, does, sees, and feels at each stage.

Attraction and Recruitment

The attraction phase of employee experience is crucial because it determines the first impression potential employees have. Things like the job description style (super formal, or more casual?), how long it takes to respond to candidates (or if you do at all!), and how smooth the interview process is all impact the quality of hires.

The candidate recruitment phase is also an opportunity to ensure people become advocates for your organization, even if they do not join your organization. A bad experience in this phase can damage your brand’s reputation.

Onboarding

The onboarding phase is your chance to impress and set your employee up for success long-term. This stage is about getting an employee up-to-speed as soon as possible and about sharing your company’s culture and vision. Of course, onboarding remote employees comes with its own set of challenges, so make sure you’ve prepared.

Engage and Develop

Now that hires know your company’s processes, tools, and systems, great EX creates a space for them to thrive. By fostering an environment where constructive feedback, commitment, and motivation are a part of the day-to-day, you’ll have a higher chance of retaining top talent.

The cost of replacing an individual employee can range from one-half to two times the employee’s annual salary, so you want to avoid people leaving as much as possible. During their tenure at a company, it’s crucial to offer employees the chance to grow with the role. In practice, that means, for example, offering training opportunities so that employees keep on being challenged.

Exit

Even with a great employee experience in place, you have to accept that most employees eventually change companies. They can retire, make a career change, or simply switch employers.

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Don’t miss your chance to learn from exiting employees. The fact that they are on the way out typically means they’ll be sincere. It’s a precious opportunity to gather feedback you can then use to improve the retention stage.

How To Improve Your Employee Experience

By mapping the employee experience from start to finish, you can spot the areas that need more attention. You don’t need to focus on them all at once. Instead, prioritize the low-hanging fruit first.

Follow these tips to create a great employee experience:

1. Start with the priorities.

While you might be tempted to start with various projects simultaneously, it’s more efficient to think about which stage you want to focus on. By determining what’s essential for you as a company, you’ll be more efficient at improving the areas that will have the most impact first. For example, a company might focus on improving the onboarding process during hyper-growth. Use employee surveys to uncover possible areas of improvement.

Foster a healthy culture.

Company culture is a significant component for acquiring and retaining top employees. Needless to say, when you foster good company culture, you’ll have happier employees – and this, in turn, leads to more successful businesses.

A culture that attracts high talent can lead to 33% higher revenue. Ensuring a routine of giving and receiving constructive feedback is part of healthy company culture.

Design a great onboarding experience.

A stellar onboarding is crucial to get that new hire up to speed as soon as possible and increase the chance of them staying at the company. Studies have found that up to 20% of all new hires resign within the first 45 days of their role.

Make sure you create an onboarding process that focuses on giving employees the tools they need to work, including access to software, and clarifies the expectations on their first weeks and months. A great way to get people excited about your brand during this phase is to send them employee swag they can use, like hoodies or water bottles.

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Invest in employee wellness.

A wellness strategy contributes to making employees happier, which improves your company’s performance. Having happy and healthy employees enhances productivity, lowers healthcare costs, and less turnover. While it can sound expensive, it doesn’t need to be. For example, you can offer wellness benefits such as flexible hours or organize lunchtime yoga sessions.

Offer career development schemes.

Career development is a win-win. A career development plan pays attention to the employee’s specific needs for growth and learning and offers the assistance they need to get there. Offering a training budget can be part of a career development plan.

On the one hand, you’re giving employees the tools they need to get even better at their job. On the other hand, they can learn new skills that make them more competitive in the job market. By offering employees the chance to improve, you demonstrate that you want them to grow personally and professionally.

Improving Employee Engagement With EX

The employee experience encapsulates all of the moments people go through during their work at an organization. Businesses that develop an EX strategy are more successful as it fosters engaged employees. This, in turn, means more revenue.

For your organization to master employee experience management, you need to listen to what employees say during each of those touchpoints of the employee lifecycle, paying particular attention to the areas they consider most important.

Fostering a great culture, developing an onboarding strategy, and listening to what employees on their way out have to say, are all part of a well-rounded EX strategy.

Sure, congratulating people on their birthday alone won’t improve the employee experience. However, this little gesture as part of a broader culture of recognizing the small things can mean a lot for employees.

For example, consider spending time during all-hands meetings to announce work anniversaries and promotions. Then, every person involved has the chance to speak to the entire company. This accessible approach sends a powerful message: everyone in the company matters. What better experience is there?

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The Moz Links API: Touch Every Endpoint in Python

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The Moz Links API: Touch Every Endpoint in Python

The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab.

If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here.

Confused? Be sure to check out my intro to the Moz Links API.

Do global imports

The import statements at the top of a Python program are used to load external resources that are not loaded by default in the Python interpreter. These resources may include libraries or modules that provide additional functionality to the program.

Import statements are usually placed at the top of a program, before any other code is executed. This allows the program to load any necessary resources before they are needed in the program.

Once the resources have been loaded using import statements, they can be used anywhere in the program, not just in the cell where the import statement was written. This allows the program to access the functionality provided by the imported resources throughout its execution.

The libraries here not part of the standard Python library are requests och sqlitedict. You can install the with pip-installationsförfrågningar och pip install sqlitedict in your terminal or a Jupyter cell. If you’re using Anaconda, requests is pre-installed.

import json
import requests
from headlines import *
from pprint import pprint
from sqlitedict import SqliteDict as sqldict

Load login values from external file

The code below reads a file named “linksapi.txt” from the “assets” directory, which contains the login credentials, including the access ID and secret key needed to access the Moz API. These credentials are extracted from the file and assigned to two variables named ACCESSID och SECRETKEY. The with statement is used to ensure that the file is properly closed after it’s been read. Create a file whose contents look like this with your credentials manually retreived from moz.com:

ACCESSID: mozscape-1234567890
SECRETKEY: 1234567890abcdef1234567890abcdef

Once the credentials are extracted from the file, they are stored in a tuple named AUTH_TUPLE. This tuple can be used as an argument to the Moz API functions to authenticate and authorize access to the data.

The purpose of this approach is to avoid hard-coding sensitive login credentials directly in the program, which could pose a security risk if the code was shared or published publicly. Instead, the credentials are kept in a separate file that is not included in the repository, and can be easily created and updated as needed. This way, the code can be shared without exposing the credentials to the public.

with open("../assets/linksapi.txt") as fh:
    ACCESSID, SECRETKEY = [x.strip().split(" ")[1] for x in fh.readlines()]

AUTH_TUPLE = (ACCESSID, SECRETKEY)  # Don't show contents

Configure variables

In this code, there are several configuration variables that are used to set up the API call to the Moz Links API.

The first variable, COMMON_ENDPOINT, is a constant that stores the endpoint URL for the Moz API. The second variable, sub_endpoint, is a string that represents the endpoint subpath for the anchor text data, which will be appended to the COMMON_ENDPOINT URL to form the complete API slutpunkt URL.

The fourth variable, data_dict, is a dictionary that contains the parameters for the API request. In this case, the data_dict specifies the target URL for which we want to retrieve anchor text data, the scope of the data (in this case, page-level), and a limit of 1 result.

Finally, the json_string variable is created by converting the data_dict dictionary into a JSON-formatted string using the json.dumps() function. This string will be used as the request body when making the API call.

These variables are used to configure and parameterize the API request, and can be modified to perform any data_dict request against any Moz Links API sub_endpoint.

COMMON_ENDPOINT = "https://lsapi.seomoz.com/v2/"
sub_endpoint = "anchor_text"
endpoint = COMMON_ENDPOINT + sub_endpoint
data_dict = {"target": "moz.com/blog", "scope": "page", "limit": 1}
json_string = json.dumps(data_dict)

Actually hit the API (ensure success)

In JupyterLab, the last line of a code cell is automatically printed to the output area without requiring an explicit print() statement. The code you provided is using the requests module to send a POST request to a URL url with data in the form of a JSON string json_string. The authentication details are passed using the AUTH_TUPLE variable.

After sending the request, the response object r is printed using the print() statement. This will print the HTTP status code, such as 200 for success, 404 for not found, etc., along with the response headers.

Finally, the .json() method is called on the response object svar to parse the response data as JSON and return it as a Python dictionary. This dictionary can be assigned to a variable, used for further processing, or simply printed to the output area without requiring an explicit print() statement due to JupyterLab’s automatic printing behavior for the last line of a code cell.

response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE)
pprint(response.json())

Outputs:

{'next_token': 'JYkQVg4s9ak8iRBWDiz1qTyguYswnj035nqjRF0IbW96IGJsb2e58hGzcmSomw==',
 'results': [{'anchor_text': 'moz',
              'external_pages': 7183,
              'external_root_domains': 2038}]}

List Sub-endpoints

This code defines a list of different sub-endpoints that can be appended to a common URL prefix to make different API endpoints. An API endpoint is a URL where an API can be accessed by clients. It is a point of entry to the application that acts as a gatekeeper between the client and the server. Each endpoint is identified by a unique URL, which can be used to interact with the API.

In this code, the list of sub-endpoints is defined in the sub_endpoints variable, and each endpoint is represented as a string. The for loop iterates over the list, prints the index number and name of each sub-endpoint using the print function, and increments the index by 1. The enumerate function is used to generate a sequence of pairs consisting of an index and a value from the list.

This code is useful for exploring the available endpoints for a particular API and for selecting the endpoint that corresponds to the desired functionality. By changing the sub-endpoint in the URL, clients can access different resources or perform different operations on the server.

sub_endpoints = [
    "anchor_text",
    "final_redirect",
    "global_top_pages",
    "global_top_root_domains",
    "index_metadata",
    "link_intersect",
    "link_status",
    "linking_root_domains",
    "links",
    "top_pages",
    "url_metrics",
    "usage_data",
]
for i, sub_endpoint in enumerate(sub_endpoints):
    print(i + 1, sub_endpoint)

Outputs:

1 anchor_text
2 final_redirect
3 global_top_pages
4 global_top_root_domains
5 index_metadata
6 link_intersect
7 link_status
8 linking_root_domains
9 links
10 top_pages
11 url_metrics
12 usage_data

Human-friendly labels

This code defines two lists: names och descriptions. The names list contains human-friendly labels for the set of sub-endpoints, while the descriptions list provides a brief description of each endpoint. The two lists are kept in the same order as the points list defined earlier in the code.

By keeping the three lists in the same order, they can be “zipped” together into a single list of tuples using the zip function. This produces a new list where each tuple contains the name, endpoint, and description for a particular API endpoint. This makes it easy to display a user-friendly summary of each API endpoint with its name and description.

De zip function combines the elements of the three lists element-wise, creating a tuple of the first elements from each list, then a tuple of the second elements, and so on. The resulting list of tuples can be iterated over, and each tuple unpacked to access the individual name, endpoint, and description elements for each API endpoint.

names = [
    "Anchor Text",
    "Final Redirect",
    "Global Top Pages",
    "Global Top Root Domains",
    "Index Metadata",
    "Link Intersect",
    "Link Status",
    "Linking Root Domains",
    "Links",
    "Top Pages",
    "URL Metrics",
    "Usage Data",
]

descriptions = [
    "Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
    "Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
    "This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
    "This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
    "This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
    "Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.",
    "Use this endpoint to get information about links from many sources to a single target.",
    "Use this endpoint to get linking root domains to a target.",
    "Use this endpoint to get links to a target.",
    "This endpoint returns top pages on a target domain.",
    "Use this endpoint to get metrics about one or more urls.",
    "This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.",
]

# Simple zipping example
list(zip(names, sub_endpoints, descriptions))

Outputs:

[('Anchor Text',
  'anchor_text',
  'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
 ('Final Redirect',
  'final_redirect',
  'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
 ('Global Top Pages',
  'global_top_pages',
  'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
 ('Global Top Root Domains',
  'global_top_root_domains',
  'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
 ('Index Metadata',
  'index_metadata',
  'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
 ('Link Intersect',
  'link_intersect',
  "Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets."),
 ('Link Status',
  'link_status',
  'Use this endpoint to get information about links from many sources to a single target.'),
 ('Linking Root Domains',
  'linking_root_domains',
  'Use this endpoint to get linking root domains to a target.'),
 ('Links', 'links', 'Use this endpoint to get links to a target.'),
 ('Top Pages',
  'top_pages',
  'This endpoint returns top pages on a target domain.'),
 ('URL Metrics',
  'url_metrics',
  'Use this endpoint to get metrics about one or more urls.'),
 ('Usage Data',
  'usage_data',
  'This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.')]

Show an example request for each endpoint

This is a list of API requests in Python dict format, where each dictionary represents a request to a specific endpoint. Don’t hurt your brain too much trying to read it. Just know that I lifted each example from the original Moz documentation and listed them all here in order as nested Python dicts.

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You could call the format is a dict of dicts, where each sub-dictionary corresponds to a specific endpoint, same order as the sub_endpoints, names, och descriptions lists for easy combining. The output of running the below cell is doing that list-combining to document every sub_endpoint.

dict_of_dicts = {
    "anchor_text": {"target": "moz.com/blog", "scope": "page", "limit": 5},
    "links": {
        "target": "moz.com/blog",
        "target_scope": "page",
        "filter": "external+nofollow",
        "limit": 1,
    },
    "final_redirect": {"page": "seomoz.org/blog"},
    "global_top_pages": {"limit": 5},
    "global_top_root_domains": {"limit": 5},
    "index_metadata": {},
    "link_intersect": {
        "positive_targets": [
            {"target": "latimes.com", "scope": "root_domain"},
            {"target": "blog.nytimes.com", "scope": "subdomain"},
        ],
        "negative_targets": [{"target": "moz.com", "scope": "root_domain"}],
        "source_scope": "page",
        "sort": "source_domain_authority",
        "limit": 1,
    },
    "link_status": {
        "target": "moz.com/blog",
        "sources": ["twitter.com", "linkedin.com"],
        "source_scope": "root_domain",
        "target_scope": "page",
    },
    "linking_root_domains": {
        "target": "moz.com/blog",
        "target_scope": "page",
        "filter": "external",
        "sort": "source_domain_authority",
        "limit": 5,
    },
    "top_pages": {"target": "moz.com", "scope": "root_domain", "limit": 5},
    "url_metrics": {"targets": ["moz.com", "nytimes.com"]},
    "usage_data": {},
}

for i, sub_endpoint in enumerate(sub_endpoints):
    h1(f"{i + 1}. {names[i]} ({sub_endpoint})")
    print(descriptions[i])
    h4("Example request:")
    pprint(dict_of_dicts[sub_endpoint])
    print()

Outputs:

# 2. Final Redirect (final_redirect)

Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
Example request:

{'page': 'seomoz.org/blog'}

[...]

Write a function that hits the API

If we’re going to hit an API over and over in mostly the same way, we want to spare ourselves re-typing everything all the time. That’s why we define functions. That’s the def in the below cell. Once that cell is run, the moz() function can be used anywhere in this Notebook. You need only feed it the sub_endpoint you want to use and a Python dict of your request. It will return the API’s response.

def moz(sub_endpoint, data_dict):
    """Hits Moz Links API with specified endpoint and request and returns results."""
    json_string = json.dumps(data_dict)
    endpoint = COMMON_ENDPOINT + sub_endpoint
    # Below, data is a string (flattened JSON) but auth is a 2-position tuple.
    response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE)
    return response

This does not output anything to the screen. It just defines the function.

Conditionally hit the API

The code uses a Python package calledb which provides a persistent dictionary-like object that can be stored on disk using the SQLite database engine. The with statement in the code sets up a context manager for the SqliteDict object, which automatically handles opening and closing the database connection. The database file is stored at ../dbs/linksapi.db

The code iterates through each sub-endpoint in the sub_endpoints list, and checks if that data has already been retrieved. If it hasn’t, the API is called using the moz() function and the result is saved in the SqliteDict. The db.commit() statement ensures that any changes made to the dictionary during the iteration are saved to the database.

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The SqliteDict serves as a local cache to prevent the API from being hit every time the code block is run if the data has already been collected. By using this cache, the code reduces the number of API requests required, which is useful when working with APIs that have quota limits. Congratulations, you’re using a database!

with sqldict("../dbs/linksapi.db") as db:
    for sub_endpoint in sub_endpoints:
        if sub_endpoint not in db:
            print(sub_endpoint)
            result = moz(sub_endpoint, dict_of_dicts[sub_endpoint])
            db[sub_endpoint] = result
            db.commit()
            print("API hit and response saved!")
            print()
h2("Done")

This does not output anything to the screen. It saves the results of the API-calls to a local database.

Show the locally-stored API responses

This code uses the sqldict context manager to open the SQLite database containing the previously retrieved API data. It then iterates over the keys in the database, which correspond to the endpoints that were previously retrieved.

For each key, the code prints the endpoint name, description, and the data retrieved from the API. The pprint function is used to print the JSON data in a more human-readable format, with indentation and line breaks that make it easier to read.

with sqldict("../dbs/linksapi.db") as db:
    for i, key in enumerate(db):
        h1(f"{i + 1}. {names[i]} ({key})")
        print(descriptions[i])
        print()
        pprint(db[key].json())
        print()

Outputs:

1. Anchor Text (anchor_text)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.

{'next_token': 'KIkQVg4s9ak8iRBWDiz1qTyguYswnj035n7bYI0Lc2VvbW96IGJsb2dKBcCodcl47Q==',
 'results': [{'anchor_text': 'moz',
              'external_pages': 7162,
              'external_root_domains': 2026},
             {'anchor_text': 'moz blog',
              'external_pages': 15525,
              'external_root_domains': 1364},
             {'anchor_text': 'the moz blog',
              'external_pages': 7879,
              'external_root_domains': 728},
             {'anchor_text': 'seomoz',
              'external_pages': 17741,
              'external_root_domains': 654},
             {'anchor_text': 'https://moz.com/blog',
              'external_pages': 978,
              'external_root_domains': 491}]}

2. Final Redirect (final_redirect)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.

{'page': 'moz.com/blog'}

3. Global Top Pages (global_top_pages)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)

{'next_token': 'BcLbRwBmrXHK',
 'results': [{'deleted_pages_to_page': 11932076,
              'deleted_pages_to_root_domain': 23942663640,
              'deleted_pages_to_subdomain': 21555752652,
              'deleted_root_domains_to_page': 64700,
              'deleted_root_domains_to_root_domain': 3688228,
              'deleted_root_domains_to_subdomain': 3516235,
              'domain_authority': 96,
              'external_indirect_pages_to_root_domain': 5042652519,
              'external_nofollow_pages_to_page': 31163,
              'external_nofollow_pages_to_root_domain': 12375460748,
              'external_nofollow_pages_to_subdomain': 11393036086,
              'external_pages_to_page': 118102549,
              'external_pages_to_root_domain': 91362310623,
              'external_pages_to_subdomain': 83283626903,
              'external_redirect_pages_to_page': 0,
              'external_redirect_pages_to_root_domain': 445730476,
              'external_redirect_pages_to_subdomain': 432323198,
              'http_code': 5,
              'indirect_root_domains_to_page': 0,
              'indirect_root_domains_to_root_domain': 701121,
              'last_crawled': '2023-01-15',
              'link_propensity': 1.76710455e-05,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 2,
              'nofollow_pages_to_page': 31163,
              'nofollow_pages_to_root_domain': 12375623717,
              'nofollow_pages_to_subdomain': 11393036179,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 0,
              'nofollow_root_domains_to_page': 980,
              'nofollow_root_domains_to_root_domain': 3696150,
              'nofollow_root_domains_to_subdomain': 3622349,
              'page': 'www.facebook.com/Plesk',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 1810872,
              'pages_from_page': 0,
              'pages_from_root_domain': 5289,
              'pages_to_page': 118102549,
              'pages_to_root_domain': 91368257043,
              'pages_to_subdomain': 83288001442,
              'redirect_pages_to_page': 0,
              'redirect_pages_to_root_domain': 447189164,
              'redirect_pages_to_subdomain': 433411292,
              'root_domain': 'facebook.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 32,
              'root_domains_to_page': 491956,
              'root_domains_to_root_domain': 59416650,
              'root_domains_to_subdomain': 50993087,
              'spam_score': 1,
              'subdomain': 'www.facebook.com',
              'title': ''},
             {'deleted_pages_to_page': 5828966,
              'deleted_pages_to_root_domain': 79909678,
              'deleted_pages_to_subdomain': 79909678,
              'deleted_root_domains_to_page': 16552,
              'deleted_root_domains_to_root_domain': 98416,
              'deleted_root_domains_to_subdomain': 98416,
              'domain_authority': 94,
              'external_indirect_pages_to_root_domain': 1177381629,
              'external_nofollow_pages_to_page': 453328699,
              'external_nofollow_pages_to_root_domain': 1643990147,
              'external_nofollow_pages_to_subdomain': 1643990147,
              'external_pages_to_page': 456279611,
              'external_pages_to_root_domain': 2808523112,
              'external_pages_to_subdomain': 2808523112,
              'external_redirect_pages_to_page': 125,
              'external_redirect_pages_to_root_domain': 24941546,
              'external_redirect_pages_to_subdomain': 24941546,
              'http_code': 3,
              'indirect_root_domains_to_page': 723,
              'indirect_root_domains_to_root_domain': 252606,
              'last_crawled': '2023-01-14',
              'link_propensity': 0.118001014,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 121166,
              'nofollow_pages_to_page': 453328699,
              'nofollow_pages_to_root_domain': 1644293277,
              'nofollow_pages_to_subdomain': 1644293277,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 67627,
              'nofollow_root_domains_to_page': 9800973,
              'nofollow_root_domains_to_root_domain': 4959747,
              'nofollow_root_domains_to_subdomain': 4959747,
              'page': 'wordpress.com/?ref=footer_blog',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 1731019,
              'pages_from_page': 0,
              'pages_from_root_domain': 1080338,
              'pages_to_page': 456293004,
              'pages_to_root_domain': 2817137385,
              'pages_to_subdomain': 2817137385,
              'redirect_pages_to_page': 125,
              'redirect_pages_to_root_domain': 25449067,
              'redirect_pages_to_subdomain': 25449067,
              'root_domain': 'wordpress.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 204262,
              'root_domains_to_page': 9878742,
              'root_domains_to_root_domain': 12653294,
              'root_domains_to_subdomain': 12653294,
              'spam_score': 1,
              'subdomain': 'wordpress.com',
              'title': ''},
             {'deleted_pages_to_page': 3904778,
              'deleted_pages_to_root_domain': 23942663640,
              'deleted_pages_to_subdomain': 21555752652,
              'deleted_root_domains_to_page': 11671,
              'deleted_root_domains_to_root_domain': 3688228,
              'deleted_root_domains_to_subdomain': 3516235,
              'domain_authority': 96,
              'external_indirect_pages_to_root_domain': 5042652519,
              'external_nofollow_pages_to_page': 4449343,
              'external_nofollow_pages_to_root_domain': 12375460748,
              'external_nofollow_pages_to_subdomain': 11393036086,
              'external_pages_to_page': 59602588,
              'external_pages_to_root_domain': 91362310623,
              'external_pages_to_subdomain': 83283626903,
              'external_redirect_pages_to_page': 12625,
              'external_redirect_pages_to_root_domain': 445730476,
              'external_redirect_pages_to_subdomain': 432323198,
              'http_code': 5,
              'indirect_root_domains_to_page': 1632,
              'indirect_root_domains_to_root_domain': 701121,
              'last_crawled': '2023-01-16',
              'link_propensity': 1.76710455e-05,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 2,
              'nofollow_pages_to_page': 4449343,
              'nofollow_pages_to_root_domain': 12375623717,
              'nofollow_pages_to_subdomain': 11393036179,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 0,
              'nofollow_root_domains_to_page': 28624,
              'nofollow_root_domains_to_root_domain': 3696150,
              'nofollow_root_domains_to_subdomain': 3622349,
              'page': 'www.facebook.com/home.php',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 1810872,
              'pages_from_page': 0,
              'pages_from_root_domain': 5289,
              'pages_to_page': 59602589,
              'pages_to_root_domain': 91368257043,
              'pages_to_subdomain': 83288001442,
              'redirect_pages_to_page': 12626,
              'redirect_pages_to_root_domain': 447189164,
              'redirect_pages_to_subdomain': 433411292,
              'root_domain': 'facebook.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 32,
              'root_domains_to_page': 239697,
              'root_domains_to_root_domain': 59416650,
              'root_domains_to_subdomain': 50993087,
              'spam_score': 1,
              'subdomain': 'www.facebook.com',
              'title': ''},
             {'deleted_pages_to_page': 3440567,
              'deleted_pages_to_root_domain': 3440700,
              'deleted_pages_to_subdomain': 3440700,
              'deleted_root_domains_to_page': 60839,
              'deleted_root_domains_to_root_domain': 60840,
              'deleted_root_domains_to_subdomain': 60840,
              'domain_authority': 1,
              'external_indirect_pages_to_root_domain': 7,
              'external_nofollow_pages_to_page': 288,
              'external_nofollow_pages_to_root_domain': 1499,
              'external_nofollow_pages_to_subdomain': 1499,
              'external_pages_to_page': 140954613,
              'external_pages_to_root_domain': 140959216,
              'external_pages_to_subdomain': 140959213,
              'external_redirect_pages_to_page': 70,
              'external_redirect_pages_to_root_domain': 70,
              'external_redirect_pages_to_subdomain': 70,
              'http_code': 200,
              'indirect_root_domains_to_page': 0,
              'indirect_root_domains_to_root_domain': 0,
              'last_crawled': '2018-02-05',
              'link_propensity': 0.3998428881,
              'nofollow_pages_from_page': 12,
              'nofollow_pages_from_root_domain': 805,
              'nofollow_pages_to_page': 288,
              'nofollow_pages_to_root_domain': 10799,
              'nofollow_pages_to_subdomain': 10799,
              'nofollow_root_domains_from_page': 2,
              'nofollow_root_domains_from_root_domain': 7,
              'nofollow_root_domains_to_page': 30,
              'nofollow_root_domains_to_root_domain': 30,
              'nofollow_root_domains_to_subdomain': 30,
              'page': 'music.skyrock.com/',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 2546,
              'pages_from_page': 61,
              'pages_from_root_domain': 3382,
              'pages_to_page': 140956009,
              'pages_to_root_domain': 141008586,
              'pages_to_subdomain': 141008583,
              'redirect_pages_to_page': 70,
              'redirect_pages_to_root_domain': 70,
              'redirect_pages_to_subdomain': 70,
              'root_domain': 'music.skyrock.com',
              'root_domains_from_page': 19,
              'root_domains_from_root_domain': 1018,
              'root_domains_to_page': 10609865,
              'root_domains_to_root_domain': 10609868,
              'root_domains_to_subdomain': 10609868,
              'spam_score': 9,
              'subdomain': 'music.skyrock.com',
              'title': 'Blog de Music - DES NEWS, DES CLIPS, DES INTERVIEWS - '
                       'Skyrock.com'},
             {'deleted_pages_to_page': 64159924,
              'deleted_pages_to_root_domain': 17641375891,
              'deleted_pages_to_subdomain': 336246205,
              'deleted_root_domains_to_page': 63574,
              'deleted_root_domains_to_root_domain': 1728606,
              'deleted_root_domains_to_subdomain': 234073,
              'domain_authority': 100,
              'external_indirect_pages_to_root_domain': 19281720347,
              'external_nofollow_pages_to_page': 34635431,
              'external_nofollow_pages_to_root_domain': 7885369442,
              'external_nofollow_pages_to_subdomain': 184067821,
              'external_pages_to_page': 285612569,
              'external_pages_to_root_domain': 55013651418,
              'external_pages_to_subdomain': 1492976347,
              'external_redirect_pages_to_page': 593282,
              'external_redirect_pages_to_root_domain': 250423075,
              'external_redirect_pages_to_subdomain': 5678006,
              'http_code': 302,
              'indirect_root_domains_to_page': 1072,
              'indirect_root_domains_to_root_domain': 231256,
              'last_crawled': '2023-04-01',
              'link_propensity': 0.006248265505,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 991472,
              'nofollow_pages_to_page': 34635436,
              'nofollow_pages_to_root_domain': 7948674425,
              'nofollow_pages_to_subdomain': 184068512,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 182393,
              'nofollow_root_domains_to_page': 126656,
              'nofollow_root_domains_to_root_domain': 2322389,
              'nofollow_root_domains_to_subdomain': 304381,
              'page': 'youtube.com/',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 41258009,
              'pages_from_page': 0,
              'pages_from_root_domain': 11109186,
              'pages_to_page': 285612606,
              'pages_to_root_domain': 55255620288,
              'pages_to_subdomain': 1493073570,
              'redirect_pages_to_page': 593282,
              'redirect_pages_to_root_domain': 263224806,
              'redirect_pages_to_subdomain': 5678383,
              'root_domain': 'youtube.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 257791,
              'root_domains_to_page': 598403,
              'root_domains_to_root_domain': 23134271,
              'root_domains_to_subdomain': 1927717,
              'spam_score': 4,
              'subdomain': 'youtube.com',
              'title': ''}]}

4. Global Top Root Domains (global_top_root_domains)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)

{'next_token': 'BcLbRwBmrXHK',
 'results': [{'domain_authority': 100,
              'link_propensity': 0.006248265505,
              'root_domain': 'youtube.com',
              'root_domains_to_root_domain': 23134271,
              'spam_score': 4,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 100,
              'link_propensity': 0.008422264829,
              'root_domain': 'www.google.com',
              'root_domains_to_root_domain': 14723695,
              'spam_score': 14,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 100,
              'link_propensity': 0.0001607139566,
              'root_domain': 'www.blogger.com',
              'root_domains_to_root_domain': 30580427,
              'spam_score': -1,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 99,
              'link_propensity': 0.04834850505,
              'root_domain': 'linkedin.com',
              'root_domains_to_root_domain': 12339087,
              'spam_score': 1,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 99,
              'link_propensity': 0.006264935713,
              'root_domain': 'microsoft.com',
              'root_domains_to_root_domain': 5344181,
              'spam_score': 11,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}}]}

5. Index Metadata (index_metadata)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)

{'index_id': 'NE+lX5bFh06baS9ojUwVbw==',
 'spam_score_update_days': ['2019-02-08',
                            '2020-03-28',
                            '2020-08-03',
                            '2020-11-13',
                            '2021-02-24',
                            '2021-05-19',
                            '2021-08-16',
                            '2021-11-02',
                            '2022-02-01',
                            '2022-05-10',
                            '2022-11-16']}

6. Link Intersect (link_intersect)
Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.

{'next_token': 'AcmY2oCXQbbg',
 'results': [{'domain_authority': 100,
              'matching_target_indexes': [0],
              'page': 'www.google.com/amp/www.latimes.com/local/lanow/la-me-ln-aliso-viejo-shooting-20171012-story,amp.html',
              'spam_score': 14,
              'title': ''}]}

7. Link Status (link_status)
Use this endpoint to get information about links from many sources to a single target.

{'exists': [False, False]}

8. Linking Root Domains (linking_root_domains)
Use this endpoint to get linking root domains to a target.

{'next_token': 'IokQVg4s9ak8iRBWDiz1qTyguYswnj035qBkmE3DU+JTtwAVhsjH7R6XUA==',
 'results': [{'domain_authority': 99,
              'link_propensity': 0.006264935713,
              'root_domain': 'microsoft.com',
              'root_domains_to_root_domain': 5344181,
              'spam_score': 11,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 2,
                            'redirect_pages': 0}},
             {'domain_authority': 98,
              'link_propensity': 0.02977741137,
              'root_domain': 'wordpress.org',
              'root_domains_to_root_domain': 12250296,
              'spam_score': 2,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 2,
                            'pages': 2,
                            'redirect_pages': 0}},
             {'domain_authority': 96,
              'link_propensity': 0.09679271281,
              'root_domain': 'github.com',
              'root_domains_to_root_domain': 2948013,
              'spam_score': 2,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 12,
                            'pages': 12,
                            'redirect_pages': 0}},
             {'domain_authority': 96,
              'link_propensity': 0.004641198553,
              'root_domain': 'amazon.com',
              'root_domains_to_root_domain': 5023132,
              'spam_score': 28,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 2,
                            'redirect_pages': 0}},
             {'domain_authority': 95,
              'link_propensity': 0.005770479795,
              'root_domain': 'shopify.com',
              'root_domains_to_root_domain': 2948087,
              'spam_score': 1,
              'to_target': {'deleted_pages': 3,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}}]}

9. Links (links)
Use this endpoint to get links to a target.

{'next_token': 'AVvpJ4gPPvOY',
 'results': [{'anchor_text': 'moz blog',
              'date_disappeared': '',
              'date_first_seen': '2020-06-29',
              'date_last_seen': '2023-01-14',
              'nofollow': True,
              'redirect': False,
              'rel_canonical': False,
              'source': {'deleted_pages_to_page': 570,
                         'deleted_pages_to_root_domain': 1251501128,
                         'deleted_pages_to_subdomain': 1182759912,
                         'deleted_root_domains_to_page': 34,
                         'deleted_root_domains_to_root_domain': 322790,
                         'deleted_root_domains_to_subdomain': 314554,
                         'domain_authority': 96,
                         'external_indirect_pages_to_root_domain': 863103308,
                         'external_nofollow_pages_to_page': 1407,
                         'external_nofollow_pages_to_root_domain': 667480081,
                         'external_nofollow_pages_to_subdomain': 650421076,
                         'external_pages_to_page': 3710,
                         'external_pages_to_root_domain': 5309615021,
                         'external_pages_to_subdomain': 5086141938,
                         'external_redirect_pages_to_page': 14,
                         'external_redirect_pages_to_root_domain': 143685025,
                         'external_redirect_pages_to_subdomain': 142061138,
                         'http_code': 200,
                         'indirect_root_domains_to_page': 2,
                         'indirect_root_domains_to_root_domain': 180014,
                         'last_crawled': '2023-01-14',
                         'link_propensity': 0.09679271281,
                         'nofollow_pages_from_page': 199,
                         'nofollow_pages_from_root_domain': 7541042,
                         'nofollow_pages_to_page': 1407,
                         'nofollow_pages_to_root_domain': 678014273,
                         'nofollow_pages_to_subdomain': 660443683,
                         'nofollow_root_domains_from_page': 93,
                         'nofollow_root_domains_from_root_domain': 564314,
                         'nofollow_root_domains_to_page': 58,
                         'nofollow_root_domains_to_root_domain': 186407,
                         'nofollow_root_domains_to_subdomain': 171632,
                         'page': 'github.com/mezod/awesome-indie',
                         'page_authority': 68,
                         'pages_crawled_from_root_domain': 7254823,
                         'pages_from_page': 202,
                         'pages_from_root_domain': 8613796,
                         'pages_to_page': 3746,
                         'pages_to_root_domain': 5628821927,
                         'pages_to_subdomain': 5352019489,
                         'redirect_pages_to_page': 14,
                         'redirect_pages_to_root_domain': 145613441,
                         'redirect_pages_to_subdomain': 142856036,
                         'root_domain': 'github.com',
                         'root_domains_from_page': 96,
                         'root_domains_from_root_domain': 702214,
                         'root_domains_to_page': 231,
                         'root_domains_to_root_domain': 2948013,
                         'root_domains_to_subdomain': 2857538,
                         'spam_score': 2,
                         'subdomain': 'github.com',
                         'title': 'GitHub - mezod/awesome-indie: Resources for '
                                  'independent developers to make money'},
              'target': {'deleted_pages_to_page': 169073,
                         'deleted_pages_to_root_domain': 19022927,
                         'deleted_pages_to_subdomain': 18554702,
                         'deleted_root_domains_to_page': 1457,
                         'deleted_root_domains_to_root_domain': 27522,
                         'deleted_root_domains_to_subdomain': 27273,
                         'domain_authority': 91,
                         'external_indirect_pages_to_root_domain': 45290099,
                         'external_nofollow_pages_to_page': 7388,
                         'external_nofollow_pages_to_root_domain': 17425478,
                         'external_nofollow_pages_to_subdomain': 17269297,
                         'external_pages_to_page': 553261,
                         'external_pages_to_root_domain': 69376449,
                         'external_pages_to_subdomain': 68746190,
                         'external_redirect_pages_to_page': 265,
                         'external_redirect_pages_to_root_domain': 41112725,
                         'external_redirect_pages_to_subdomain': 41109338,
                         'http_code': 200,
                         'indirect_root_domains_to_page': 2219,
                         'indirect_root_domains_to_root_domain': 28779,
                         'last_crawled': '2023-04-02',
                         'link_propensity': 0.008849279955,
                         'nofollow_pages_from_page': 0,
                         'nofollow_pages_from_root_domain': 209067,
                         'nofollow_pages_to_page': 7388,
                         'nofollow_pages_to_root_domain': 17442464,
                         'nofollow_pages_to_subdomain': 17285191,
                         'nofollow_root_domains_from_page': 0,
                         'nofollow_root_domains_from_root_domain': 55943,
                         'nofollow_root_domains_to_page': 1727,
                         'nofollow_root_domains_to_root_domain': 37789,
                         'nofollow_root_domains_to_subdomain': 37690,
                         'page': 'moz.com/blog',
                         'page_authority': 69,
                         'pages_crawled_from_root_domain': 7872618,
                         'pages_from_page': 7,
                         'pages_from_root_domain': 343751,
                         'pages_to_page': 906052,
                         'pages_to_root_domain': 98442581,
                         'pages_to_subdomain': 97352802,
                         'redirect_pages_to_page': 746,
                         'redirect_pages_to_root_domain': 47575576,
                         'redirect_pages_to_subdomain': 47570092,
                         'root_domain': 'moz.com',
                         'root_domains_from_page': 5,
                         'root_domains_from_root_domain': 69667,
                         'root_domains_to_page': 9712,
                         'root_domains_to_root_domain': 179884,
                         'root_domains_to_subdomain': 178649,
                         'spam_score': 1,
                         'subdomain': 'moz.com',
                         'title': 'The Moz Blog [SEO] - Moz'},
              'via_redirect': False,
              'via_rel_canonical': False}]}

10. Top Pages (top_pages)
This endpoint returns top pages on a target domain.

{'next_token': 'BXULGXd3IggK',
 'results': [{'deleted_pages_to_page': 1963527,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 6527,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 9684724,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 14981546,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 3632556,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 10580,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-01',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 9684724,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 8749,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/',
              'page_authority': 74,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 15343034,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 3633007,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 41190,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'Moz - SEO Software for Smarter Marketing'},
             {'deleted_pages_to_page': 185579,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 2440,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 11211,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 424268,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 348,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 1389,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-03',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 11211,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 2487,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/beginners-guide-to-seo',
              'page_authority': 72,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 786960,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 365,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 15276,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': "Beginner's Guide to SEO [plus FREE quick start "
                       'checklist] - Moz'},
             {'deleted_pages_to_page': 7159,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 1382,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 8605,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 34152,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 70,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 782,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-03',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 8754,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 1380,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/google-algorithm-change',
              'page_authority': 70,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 420,
              'pages_from_root_domain': 343751,
              'pages_to_page': 35181,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 73,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 60,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 8881,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'Moz - Google Algorithm Update History'},
             {'deleted_pages_to_page': 33133,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 1192,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 31500,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 70673,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 77,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 301,
              'indirect_root_domains_to_page': 315,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-02',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 31628,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 1689,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/researchtools/ose/',
              'page_authority': 70,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 0,
              'pages_from_root_domain': 343751,
              'pages_to_page': 344305,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 78,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 8086,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': ''},
             {'deleted_pages_to_page': 169073,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 1457,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 7388,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 553261,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 265,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 2219,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-02',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 7388,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 1727,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/blog',
              'page_authority': 69,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 906052,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 746,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 9712,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'The Moz Blog [SEO] - Moz'}]}

11. URL Metrics (url_metrics)
Use this endpoint to get metrics about one or more urls.

{'results': [{'deleted_pages_to_page': 1963527,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 6527,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 9684724,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 14981546,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 3632556,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 10580,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-01',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 9684724,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 8749,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/',
              'page_authority': 74,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 15343034,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 3633007,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 41190,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'Moz - SEO Software for Smarter Marketing'},
             {'deleted_pages_to_page': 249094,
              'deleted_pages_to_root_domain': 224212706,
              'deleted_pages_to_subdomain': 898844,
              'deleted_root_domains_to_page': 3696,
              'deleted_root_domains_to_root_domain': 177001,
              'deleted_root_domains_to_subdomain': 9251,
              'domain_authority': 95,
              'external_indirect_pages_to_root_domain': 156562794,
              'external_nofollow_pages_to_page': 163849,
              'external_nofollow_pages_to_root_domain': 72093550,
              'external_nofollow_pages_to_subdomain': 294697,
              'external_pages_to_page': 1165187,
              'external_pages_to_root_domain': 514661963,
              'external_pages_to_subdomain': 2310818,
              'external_redirect_pages_to_page': 3049,
              'external_redirect_pages_to_root_domain': 4827448,
              'external_redirect_pages_to_subdomain': 8140,
              'http_code': 301,
              'indirect_root_domains_to_page': 1439,
              'indirect_root_domains_to_root_domain': 30315,
              'last_crawled': '2023-03-31',
              'link_propensity': 0.02704063244,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 97163,
              'nofollow_pages_to_page': 163881,
              'nofollow_pages_to_root_domain': 72644206,
              'nofollow_pages_to_subdomain': 294765,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 22711,
              'nofollow_root_domains_to_page': 5647,
              'nofollow_root_domains_to_root_domain': 178651,
              'nofollow_root_domains_to_subdomain': 11590,
              'page': 'nytimes.com/',
              'page_authority': 82,
              'pages_crawled_from_root_domain': 13567138,
              'pages_from_page': 0,
              'pages_from_root_domain': 3152122,
              'pages_to_page': 1170498,
              'pages_to_root_domain': 763781494,
              'pages_to_subdomain': 2489707,
              'redirect_pages_to_page': 3053,
              'redirect_pages_to_root_domain': 9268395,
              'redirect_pages_to_subdomain': 14273,
              'root_domain': 'nytimes.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 366864,
              'root_domains_to_page': 25307,
              'root_domains_to_root_domain': 2200598,
              'root_domains_to_subdomain': 62699,
              'spam_score': 1,
              'subdomain': 'nytimes.com',
              'title': ''}]}

12. Usage Data (usage_data)
This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.

{'rows_consumed': 254}



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12 AI-verktyg som hjälper dig att växa din blogg

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12 AI-verktyg som hjälper dig att växa din blogg

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.

Gratis guide: Hur man använder AI i innehållsmarknadsföring [Ladda ner nu]
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Salesforce sommaren 2023 release: Affärsledarens guide

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Salesforce sommaren 2023 release: Business executives guide

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? 

Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.

Admin and CRM enhancements 

Whether you’re a seasoned pro or a first-time user of Salesforce, these admin and CRM enhancement enable you to customize the experience and find things faster.

  • Layout. Imagine trying to read a book, but the words are all jumbled together, making it nearly impossible to understand. Before the latest layout updates, that’s how Salesforce used to feel for many users — especially first-timers. The updated layout includes consolidated address fields, phone numbers, and well-spaced elements to improve readability and navigability. In addition, you can now align fields horizontally for user adoption and data visibility.
  • Optimized app pages. Users can customize and optimize app pages, making information more accessible and digestible for users. Maximizing and minimizing sections of pages will help you and your team find what you’re looking for faster, which means less time spent scrolling.   
  • Gender-neutral salutations. The importance of honoring all of your customers cannot be overstated. Salesforce has adopted gender-neutral salutations so you can better reflect the diversity of your customers. An “Mx.” salutation is now available, which is a significant step towards making everyone feel seen and valued.
  • Customizable dashboards. The dashboard, which has been a significant source of frustration, is now customizable and can be tailored to your customers with the ability to add custom images and text. Plus, you can add up to five filters and focus your dashboard. All this is to say that you can set your workspace to suit your needs and preferences, making it more efficient and narrowly tailored for your target audience.
  • Updated calendar. The last important update in this section is that the calendar feature has been revamped to include a drag-and-drop capability to move events around easily. Plus, there are now overlapping event tiles and color-coded events for better usability. Updates to calendar functions have been a longtime request by Salesforce users, and the upgrades are exciting because they lead to increased productivity. 
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Account Engagement 

Salesforce’s Account Engagement, formerly known as Pardot, has received several significant updates to improve efficiency and effectiveness.

  • Completed actions + external actions. Trigger partner completion actions with external actions in the same setup. Previously, external actions had to be triggered via Engagement Studio, but you can use your Account Engagement platform and third-party tools to automatically create a multi-touch experience while also creating operational efficiencies between marketing systems. Let’s say you have a user fill out a form on your site. You can now automatically register them via your webinar tool. You can also create an automatic second touch by sending them a text message after the form completion. 
  • Optimizer tool. The new optimizer tool for Account Engagement allows users to see how the tool and your business unit(s) are operating at any time. This includes identifying areas to improve your overall performance, which in turn creates more efficient touchpoints for your customer.  A great example of the tool at work is identifying the overuse of automation rules that can slow overall operational processes ‘behind the scenes’ (which can delay critical communications to your customers!). In digital, every second counts; Optimizer’s ability to surface risks to Account Engagement users means you’ll be spending time fixing automations rather than manually auditing your tool.
  • Data Cloud. Account Engagement now works with Salesforce Data Cloud (formerly Salesforce CDP) to connect data from multiple sources and unify that data into unified customer profiles. Once unified profiles are available, Account Engagement users can segment and personalize their customer communications, driving increased engagement and revenue.
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Guest check-out upgrade among Commerce enhancements

Several significant updates that enhance customer experience were included in this release: upgrades to guest checkout, a self-service reorder portal, a Pay Now feature, and saved payment methods.

  • Guest check-out feature. Allows customers to browse and check out anonymously, making the shopping experience faster and less intrusive.
  • Self-service reorder portal. Simplifies the process of placing repeat orders, saving time and effort. 
  • Pay Now: Makes it easier to process payments without going through the checkout process by letting businesses send a URL or a page to a customer so they can make a payment immediately. Think of it as skipping the line and going straight to the cashier.
  • Saved payment methods.  Also enables quicker checkouts by eliminating the need to re-enter payment information each time. This feature mimics a digital wallet, only you don’t need to dig around to find your credit card. 

Want to see all the details? The full Salesforce Summer ‘23 Release notes are here. 


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Om författaren

Joe Anzalone

Joe is Vice President, Salesforce Technology at Shift7 Digital. As a member of the Shift7 leadership team, Joe works to craft solutions and architectures that meet ambitious client goals using the power of the Salesforce platform, including product ownership for Shift7’s Industry GTM Accelerators. Joe brings more than 20 years of experience implementing Salesforce and other digital platforms including enterprise solutions and complex technology implementations. He sits on the Salesforce B2B Commerce product advisory board. Shift7 Digital is a Salesforce Ventures-backed agency, revolutionizing the digital experience for manufacturers, distributors, and their customers.

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