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7 Ways To Market Your Small Business On Less Than £100 a Month

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Small business marketing on a shoestring can be achieved by combining free services along with paid. By being strategic with your resources, you can master marketing your business on a budget.

Here are 7 ways to market your small business on less than £100 a month.

1) Google My Business

In addition to listing your business on the UK Business Directory, fill out the Google My Business online form. This is a free service offered by Google. Google My Business is especially useful for local SEO (search engine optimization). Over half of all mobile searches are for local businesses. Completely filling out the form will give you a full profile. Make sure to include a brief bio, photographs and social media channels.

If you have multiple locations, fill out a separate form for each location. Be sure to fill out the exact same address as in your website and social media. Keeping consistent shows Google you are a quality site and they will rank you higher in search engine results.

2) Facebook

Facebook business pages are a free way to market your small business. You can share your latest news and products. Next, take that up a notch. Also create a Facebook Group and build community. You can become a micro-influencer by recommending daily practices or advice related to what your customer needs, in order to solve their problems or to enjoy life.

3) Podcasts

Make yourself become more visible through podcast interviews. Podcasts are always looking for new content. Send out press releases to podcasts that are related to your business niche, or for other small businesses like yourself. This is a great way to market your brand to potential new customers.

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One bonus is that the link from the podcast page to your page is also valuable for your SEO. This is called a quality backlink. This demonstrates your expertise and Google favors sites that professionals and experts.

Podcasting doesn’t end here. Consider creating your own podcast. You may consider creating a lifestyle podcast that appeals to your niche. Read up on the steps to host a podcast and try to be creative with your £100 monthly allotment. While podcasting software such as Audacity is free, microphones can be expensive. Check used shops for quality mics.

4) Create A Content Calendar

Creating a content calendar is free. Social media is free. Yet, both require your valuable time. By creating a content calendar that includes your releases, holidays and other special events related to your product or niche, can help you save time and still engage with social media.

A content calendar just keeps you organized and consistent. Being consistent is important with social media.

5) Use PPC Wisely

Using PPC (pay per click) wisely can help that £100 monthly allotment stretch further. What are some PPC savings tricks?

  • Negative Keywords: Only pay for search keywords that apply to your business. This means that if your business is a window glass business, negative keywords are fused or car glass.
  • Local Keywords: Focusing on local keywords can be less expensive and get you more bang for your buck.
  • Timed Ads: Timing your ads, or publishing ads on just a few days a week can help you save money.
  • Prioritize Goals: Do you want to generate sales or are you more interested in brand awareness. By focusing on one goal, you can make that money stretch.

6) Recycle Content

Don’t be afraid to freshen up and recycle old content. This is an opportunity to fix your website’s SEO. This means that you are following best SEO practices. This includes only using a main keyword in one article. By creating multiple articles with the same keyword, the Google bots get confused and will just randomly choose a piece with that keyword. This may not be the content you want to be found first. Help Google out by using that main keyword in just one article or blog post.

Then, update related content with other main keywords. Lastly, link each of these articles to each other. This demonstrates to Google that you are an expert in your field, and will reward you with higher search results.

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7) Hire Freelancers

Don’t be afraid to use that £100 monthly allotment to hire freelance writers. Having an expert help you build up your content can help with your SEO ranking, while freeing up your precious time.

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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MARKETING

More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

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