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WordPress Out of Touch with Publisher Needs? via @martinibuster

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Web publishing is trending toward providing a quality user experience to site visitors. These goals are embodied in Google’s Core Web Vitals metrics that measure important user experience metrics. But the WordPress coding ecosystem does not appear to have addressed those concerns.

WordPress doesn’t seem aware of the what publishers need in terms of better user experience. As a consequence the WordPress development community appears to have no plans for giving publishers what they need.

A WordPress publisher opened a support thread asking why their WordPress site scored so low for Core Web Vitals (Google Core Web Vitals Fix and Google PageSpeed Insight Rank in Mobile).

Google’s PageSpeed Insight provides feedback as to what issues need to be fixed in order to present a better user experience as measured by the Core Web Vitals metrics.

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Many of the user experience shortcomings in WordPress that are highlighted by Google are due to standard coding practices that are typical WordPress installations.
The coding issues that Google’s tools highlight happen through no fault of the publisher themselves.

The problems are built-into WordPress itself, the themes and the plugins. But the problems are not happening through the negligence of the WordPress developer ecosystem, either.

Common issues consist of sliders that add code bloat, forms that add code bloat, even the new WordPress Gutenberg site design and publishing platform is inherently bloated.

The Gutenberg bloat happens in that WordPress loads every script needed for every single Gutenberg block that could potentially be used, regardless if the block is used or not.

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The reason for the bloat is because it’s a simple thing for developers to add all the code needed into one file and be done with it. It’s not that the developers are lazy or inconsiderate. This is a common coding practice, it’s the way sites have always been developed.

But the Internet is evolving at this very moment to embrace a set of user experience standards that are encompassed by the Core Web Vitals metrics.

What is happening is that the Internet is moving in one direction but the WordPress coding practices have not yet responded to the trend.

This reality is reflected in a recent WordPress support thread where a publisher asked for help regarding their low Core Web Vitals score.

The response from WordPress was that the publisher shouldn’t come to WordPress for help. WordPress answered that the publisher should seek a solution from Google.

The publisher came to the WordPress support forums for help about the shortcomings in the coding practices inherent in the WordPress core. And the publisher was told by a volunteer WordPress enthusiast (not an official developer) to go to Google for help with WordPress.

Screenshot of WordPress Enthusiast Response to Question About Core Web Vitals

Screenshot of a WordPress support page

Screenshot of a WordPress support page

In another example,in a WordPress Facebook group someone asked about the performance hit that the Jetpack WordPress plugin would cause.

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Jetpack is a WordPress plugin by Automattic that can add many functions like social sharing, customization tools, security tools, backup tools, and many other functions that a user may or may not need.

The person asking the question said they were involved in the development of a non-profit site. Their concern was that the site development team wanted to use Jetpack but they were concerned that because Jetpack had features they didn’t need, that perhaps Jetpack would introduce unwanted site bloat and with it a negative user experience from the excess code that a user would have to download.

Some of the WordPress site developers who answered the discussion expressed the opinion that Jetpack wasn’t bad. But they also said that they avoided installing Jetpack because of  what they said was the code bloat and other activities initiated by the Jetpack plugin that they felt was unacceptable.

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That is why one publisher answered that they preferred to use plugins that did the one thing they needed and avoid having to download a plugin that came with functionality they did not need.

This is what Automattic said about Jetpack:

“…the code for each feature is not loaded until you activate it. This allows each person to control how much code is loaded onto their site, ensuring it isn’t bloated any more than using the average plugin, which has been confirmed by independent benchmark tests. And for users that need multiple features, using Jetpack will actually improve site performance compared to using multiple plugins.”

Many publishers are trending toward is the simplicity of lean code, faster websites and a quality user experience. So it’s good to see that Jetpack responds to that trend by tackling the issue of code bloat.

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The more complex a site is the more likely that the cumulative impact of sitewide scripts loading will have an impact on the user experience.

With more plugins installed to solve problems inherent in the WordPress core comes the increased possibility of a conflict with another plugin that is solving a different problem.

With Page Speed and Core Web Vitals metrics quickly becoming an important concern that cannot be ignored, publishers are right to focus on a quality user experience.

Searchenginejournal.com

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Vad kan ChatGPT göra?

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ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

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Google December Produktrecensioner Uppdatering påverkar mer än engelska webbplatser? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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Undersökningen säger: Amazon, Google litar mer på dina personuppgifter än vad Apple är

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survey-says:-amazon,-google-more-trusted-with-your-personal-data-than-apple-is-–-phonearena
 

MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.

The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.

Amazon and Google are considered by survey respondents to be more trustworthy than Apple

Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.

However, 39% said that they trust Amazon  by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.

By adding up the scores in the positive categories,

Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.

Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.

Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.

74% of those surveyed called targeted online ads invasive

The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.

The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?

Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”

The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”

Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.

When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”

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