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5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas

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5 ways to generate fresh intriguing audience targeted content ideas via juliaemccoy

Are you out of content ideas?

If your brain feels wrung-out and your eyes hurt from scanning article after article about finding new topics and brainstorming, it’s time to come at the problem from a new angle.

Particularly, the forskning angle.

Instead of pulling ideas out of thin air, researching content ideas gives you concrete proof that, yes, your audience is going to love this. That’s because you’re relying on the source itself to provide the fodder for your content.

Lean in, listen to what your audience wants to read, note their questions and problems, and take stock of what interests them. This is the pathway to content gold.

Here are some practical ways to dig in and collect those audience-backed content ideas through a little bit of old-fashioned qualitative research.

1. Network, Connect, and Converse with Your Ideal Leads

To find your greatest content ideas ever, focus on networking and having real conversations with your ideal leads.

Obviously, to do this, you need to understand your audience and be genuinely engaged within your industry and community.

Then, it’s time to:

  • Find, follow, and interact with your people on social media.
  • Pay attention to your social feeds and take opportunities to share and comment on others’ posts.
  • When you see your ideal audience members having a discussion or asking questions, don’t be afraid to chime in.
  • DM people with which you’ve established a connection and ask to pick their brains.
  • Attend local industry events and conferences, and get into those topics you’re super passionate about in-person!
  • Take notes and record the topics and questions you see popping up during your networking adventures.

To truly make this work, you can’t do it for a month and call it quits.

You need to invest time in networking and get interested in other people.

Expand your social circles with friendliness and curiosity, and your brand will benefit along with your well-being.

2. Mine Live Chats for Content Ideas

Next up: If you employ a live chat feature on your website, those conversations are great fodder for content ideas.

At my online content agency, our live chat tool of choice is Drift.

5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas

One of Drift’s best features is the ability to review all opened and closed conversations.

Using this tool, I regularly mine the live chats that happen on our site and look for FAQs from clients.

What questions and topics do I see over and over? These are ones to jump on and write content around.

For example, our audience is largely made up of marketers who are interested in SEO topics. Here’s an example from a Drift chat – this user is asking about Google Carousel:

5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas

Because we get so many SEO questions, 30-50% of our blog content revolves around these topics.

Pay attention to the trends you see from conversations in your live chat platform and use them to create relevant, right-here-right-now content.

3. Listen to Phone Calls from Sales

Another sales channel you shouldn’t leave uninvestigated for content ideas: Phone calls your sales team has with prospects.

These calls are gold mines for potential content topics, especially if a user is calling with a series of questions about your service/product.

If you start to hear the same questions over and over, guess what? Time to answer them in some meaty content pieces.

If you use a CRM system for sales like HubSpot or Salesforce, these platforms should have call monitoring and recording available as baked-in features. Don’t leave these content resources unexplored.

4.  Create a Channel for Your Team to Share FAQs from Leads

While you’re leveraging conversational marketing to come up with content ideas, don’t forget to let your other team members in on the intel-gathering.

In particular, create a specific channel where your team can share FAQs from interactions with leads. Collecting these insights in one place will make your research and analysis a lot easier.

Some great collaborative platforms this would work well on include:

The channel can be as simple as a shared Google doc or a dedicated Slack channel. Use whatever integrates best with your team’s workflow.

Bonus: The topic research you gather from leads and customers can generate not only blog topics but also critical webpage topics you might be missing on your site, otherwise. Win-win.

5. Step Away from Your Desk After Research-Gathering (Let Your Brain Percolate)

This final tip for coming up with content ideas is about giving your mind room to breathe. This is the step to take after your research-gathering session has ended.

Specifically, after you’re satisfied with the amount of qualitative data you’ve collected, step away from your desk for a while. Don’t jump straight into writing.

Why? Because that pause after research gives your brain the time to process what you discovered.

Enligt dozens of studies on the subject, taking mental breaks helps refresh your attention, improves productivity, and generates brighter sparks of creativity.

5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas

Give yourself space to let those new thoughts, ideas, and research nuggets percolate.

You’ll come up with better, more fully synthesized content topics that provide insight and value to your audience. (Yes, I’m giving you permission to daydream at your desk on the regular. You’re welcome.)

Look Beyond the Expected Ways to Generate Content Ideas

If you use the same techniques as everyone else to come up with your content ideas…

Yep. Your content also will look like everyone else’s.

To differentiate, try to find unexpected, research-backed ways to ideate. Look to all the sources of data at your disposal and do a little detective work à la Sherlock Holmes.

Finally, remember to try to find out what your audience wants – after all, they’re the point of this little thing we call content.

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Vi frågade ChatGPT vad som kommer att bli Googles (GOOG) aktiekurs för 2030

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Vi frågade ChatGPT vad som kommer att bli Googles (GOOG) aktiekurs för 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 Vi frågade ChatGPT vad som blir Google GOOG aktiekurs
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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Den här Apple Watch-appen ger ChatGPT till din handled – det är därför du vill ha det

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord går all in med AI: chatbots, automods, whiteboards och mer

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Discord går all in med AI: chatbots, automods, whiteboards och mer

AI är framtiden, åtminstone över på Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

bilder

AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Slutligen avslöjade Discord en funktion som kommer snart som länge har efterfrågats av Discord-communityt: en whiteboard. Men, naturligtvis, detta kommer inte att vara vilken funktion som helst för kollaborativ whiteboard. Det kommer att vara AI-drivet, vilket gör det möjligt för användare att samarbeta för att generera AI-konst och mer.

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