I 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. 

It’s 2023, and we’re officially here.

82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study).

Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.

AI is revolutionizing the way we work, think, and create. 

I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it.

Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model

It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate.

Seriously.

When you can generate long-form SEO content (2,500 words or more) that’s fully original and well-written inside of five minutes or less, you’ll never want to go back. 

On average, I’m seeing a 5-25x reduction in associated content creation costs (which is mind-boggling!), and a time savings of 5-10x. (My full-time writer at Content Hacker went from 7 hours per post to one hour per post after we adapted this model.)

Here’s the AIO model I’ve built out reflecting the difference of what you can do in your business and marketing by replacing the human blank-slate writing with AI blank-slate writing, based on hundreds upon hundreds of use cases from Content at Scale clients:

“AIO”, Artificial Intelligence Optimization, is the term I’ve created to properly define the new way we’re seeing hundreds of marketers and teams create content:

• Artificial Intelligence as the baseline writer (replacing the human writer and blank slate)
• The human writer as an optimizer of the AI baseline content

And—it’s working.

With the time and money savings, it’s an absolute no-brainer to switch to AI as the baseline.

The Human Process Involved In AIO

While we see AI perfectly capable of writing an entire 2,500 word blog from scratch, with a single keyword and one-sentence prompt:

We also see the need for the human optimization process pre-publicera more necessary than ever.

Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts and cutting the fluff; AI-written content simply won’t stand out. It won’t set you apart in the content sea; it won’t drive customers and loyal fans in droves to your email list. So, the human touch is necessary.

My C.R.A.F.T. framework within AIO defines the steps writers should take to make the AI content more human and personalized once you take it from AI and get it ready to publish (from AI to O):

1.     Cut the fluff

2.     Review, edit, optimize

3.     Add images, visuals, media

4.     Fact-check

5.     Trust-build with personal story, tone, links

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Humans are needed for the optimization side, and for that human touch that must be applied to the content AI generates. Content itself will never be a fully automated, 100% AI process; but AI can remove hours and hours of painstaking work from the content creation pipeline, which will save countless amounts of energy and dollars in the coming months and years when marketers adapt in full force.

 Predictions About the Future of Content & AI

This year, Capterra surveyed almost 200 marketers using AI in their marketing. 82% of them said that the content written by AI was just as good if not better than human-generated content.

One of the first Generative AI experts in the world, Nina Schick (founder of Tamang Ventures, and creator of Substack project ‘The Era of Generative AI’), has told Yahoo Finance Live that she believes ChatGPT will completely revamp how digital content is created, and by 2025, software built with ChatGPT will enable us to reach 90% of all online content now being generated by AI. She said: “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI,” she said.

Google Trends shows a HUGE jump in interest and traffic around the term “ChatGPT:”

Search traffic shows that the interest in AI is the highest it has ever been. The previous peak was in January 2012:

375 million jobs obsolete in the next ten years. In the next three years, it’s predicted that 120 million workers around the globe will need to be retrained and re-skilled for this new world.

Newer and better-paying jobs in AI will come on the scene, but they won’t replace the amount of jobs lost; so without retraining and reskilling, and learning how to adapt, average people will have difficulty finding new work.  

Are You Ready to Join the Future? 

I’m excited to see just how much AI will revolutionize human efficiency and optimization. 

We’re in new times.

Are you ready to join the future of marketing and learn about all things AI?

I know I am. 

See you on the other side!

Each year, I look forward to Opticon, where our global community of customers, partners, industry experts, academia, media, and digital leaders come together to explore the latest in digital.

This year, we brought everyone together in San Diego, in person for the first time since 2019. Over  three dynamic days, we enjoyed countless conversations envisioning a future of digital where experiences are created and optimized at the same time. 

Plenty of valuable learnings were shared, but I’ve highlighted my top three takeaways below.

1. Change has become uncertain; we must be adaptive.

The world is moving faster than ever, and change is constant and chaotic. Today’s digital leaders must navigate uncertainty on nearly every level: economic upheaval, rapid cultural change, ever-escalating customer expectations, and a tight talent market. Digital leaders face challenges that make it difficult for consumers and brands to react and connect. 

But another element of change has profoundly changed over the past three years: change has become unpredictable, dramatically increasing the difficulty of creating the end-user experience. To not only stay the course but to grow in this unpredictable environment, you must put your organization on “adaptive footing” to account for quick changes. 

That’s why Optimizely is increasing digital team agility through automation and AI and building simpler, reliable systems of records. Think customizable AI workflow for content creation and approval processes, automation to sync updates across all destinations, and approved templates that can be integrated seamlessly for marketers to speed up production while maintaining governance. 

Keeping pace with the digital elite requires frictionless collaboration across teams, and there is no time to waste on clunky, inefficient workflows.

2. A great customer experience requires a great practitioner experience. ​

Simplifying “work about work” helps teams not only ride the wave of change but prioritize their well-being. 

So many marketers feel overwhelmed by complexity, which is a real problem for creativity. You wouldn’t want your sports team playing exhausted or demoralized before the big game; the same goes for your team at work. 

When we surveyed global marketers, the top creative roadblocks included employee burnout and high turnover. Our research also revealed that 92% of global marketers believe dispersed teams caused by remote or hybrid work impacted their ability to develop ideas and execute campaigns, and 93% say their creative ideas were better before the pandemic. 

If the practitioner experience is suffering, your can bet that the customer experience is also suffering. We must ensure our teams are up for the challenge of keeping pace. 

Teams need a platform where they can effectively collaborate and communicate across internal silos inclusively, and where workflows are purpose-built to the needs across the content lifecycle. With this reality in mind, we built Optimizely’s Ddigital Eexperience Pplatform (DXP) — because inclusive, well-orchestrated collaboration leads to better outcomes for all.

3. Marketers, developers, and product leaders have become part of the same digital team. 

Today’s customers are digitally adept and confident, and their brand expectations — and the stakes of meeting those expectations — are rising faster than ever before. 

Enligt recent research on customer expectations, 80% of customers now consider the experience a company provides to be as important as its products and services, and 71% say they’ve made a purchase decision based on experience quality.

Being customer-centric is at the heart of any great digital experience. That’s why the digital team — comprised of marketers, developers, and product teams in our modern digital landscape — must work together to meet customer expectations and deliver optimized experiences. 

Consider marketers. With access to a slew of customer touchpoints and experimentation data, the marketing team is a critical resource for understanding customers’ wants and needs. Developers, product teams, and beyond should absolutely utilize this data to remove the guesswork and inform strategies, priorities, roadmaps, and decisions. 

By working together to inject data across silos, teams can have the insight needed to make the right decisions and create with confidence. 

Thank you to all who kindly shared their wisdom during this year’s Opticon. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego!

There is no way around it. It is a new age, and the time of fossil fuels is fading. New technologies have come to light that is environmentally sustainable and economical.

That being said, renewable energy is approached by many with a measure of skepticism. How can it derive energy from the sun, wind, or waves without adding expense to our lives?

The answer is that renewable energy has become a better option financially, environmentally, and economically. But still, for some, this ongoing question remains: how does solar panel technology work?

Renewable energy does indeed arrive at a cost premium. But it will quickly pay for itself in saved energy costs and lower carbon dioxide emissions.

To learn more about how solar panels work, continue reading.

The Basics of Solar Panel Science

Using photovoltaic cells, solar panel technology is an energy conversion system that turns sunlight into electricity. Photovoltaic cells are made from a semiconductor material, like silicon. This substance takes energy from the sun’s rays and turns it into electricity.

The electricity that is made is then used to power homes, businesses, and other buildings that are not connected to the traditional electric grid. In the past few years, solar panel technology has grown by leaps and bounds as people have become more aware of the need to stop using energy sources that aren’t sustainable.

Types of Solar Panels

Solar panel options are monocrystalline, polycrystalline, and thin film. Monocrystalline solar panels are constructed from cells cut from a single pure silicon crystal and are known for their black appearance.

Polycrystalline, or multi-crystalline, solar panels are created by melting various pieces of pure silicon. Their mottled blue hue distinguishes them.

Thin-film solar panels are made through vacuum deposition methods, where thin layers of photovoltaic material are put one at a time onto a substrate. This type of solar panel is known for its flexibility and typically has a brown or purple hue.

Components of Solar Panels and Their Purposes

Solar panels are composed of various parts that work together to generate electricity. These parts include:

Solar Cells

Solar Cells are made up of positive and negative layers of semi-conductive material, typically silicon, separated by a small gap. When the sun’s rays strike a solar cell, the electrons are freed from their atomic bonds and flow from the negative layer to the positive layer, creating an electric current.

The electricity a solar cell can generate is directly proportional to the sunlight hitting it, so the more sun a solar panel gets, the more energy it can produce. Solar cells will use sunlight for most of their life cycles. However, they rely on other materials, such as silver, to transport the electricity from the source to the final destination.

Encapsulant

Encapsulant is an essential component of a solar panel. Its job is to keep water, dust, and other outside things from getting into the cells.

Encapsulant also helps to improve how well the panel works. It keeps the solar cells in place so that sunlight can be turned into electricity.

Encapsulants should be made of a solid material to protect the cells from moisture and physical shock. It must also be able to handle high and low temperatures. Because of this, high-grade ethylene vinyl acetate (EVA) is the most common material used in the industry for encapsulants.

Glass Cover

A glass cover is responsible for protecting the interior parts of the board, which are incredibly delicate. Made of tempered glass, the glass cover stands firm against the external environment and is shatterproof and weather resistant.

It also serves as a long-term insulation system that ensures the solar cells remain in top shape. Besides this, the glass cover is also strongly reflective and efficiently reflects any sunlight that comes in contact with it. As a result, it boosts the energy output of solar panels.

Frame

A frame is used to keep the solar cells from moving around. This structure also helps keep the whole structure stable and ensures it can handle mechanical loads.

In addition, the frame also makes it easy to put the edge in the right place. The shape and size of the frame are important because it needs to fit nicely on the top.

Most frames are made of aluminum or steel, but some have also been made of carbon fiber and fiberglass. The frame has many uses, but it is essential because it protects fragile solar cells and ensures the system works at its best.

Backsheet

A solar panel’s back sheet is another important part. It is the layer that is right behind the cells that turn sunlight into electricity.

If the solar panel didn’t have a back sheet, the cells would be exposed to the elements, which could cause corrosion, temperature changes, and other problems. The back sheet also acts as a barrier to electrical current so that it doesn’t flow across the solar panel and cause possible harm.

Back sheets are usually made of a thin PET and fluoropolymer film. They also have UV protectants to keep the cells from getting old or breaking down. Backsheets can sometimes be of different colors to protect the panel from lousy lighting.

Bus Bars

Bus bars help link the cells together. Most of the time, they are made of aluminum and move electricity from the solar cells to the inverters and other load centers.

Bus bars handle high voltages and currents, so they are insulated. Solid electrical connections are made by soldering and crimping the cells, bus bars, and inverters. The large, thick bars have a lot of surface area, which helps the connection points get rid of heat.

Junction Box

A junction box connects the solar panel, the inverter, and any other electrical systems. Junction boxes protect the solar panel system’s wiring and circuits by putting them in a waterproof and weatherproof box. This makes it less likely that water or other outside factors will cause short circuits or other problems.

They also make it easy to put together and keep up the solar panel system. The junction box also makes it easy to check on and change the output of the solar panel system. By putting sensors and metering units on the system, you can track how much energy it makes.

Inverter

Inverters take the electricity made by solar panels and change it from direct current (DC) to alternating current (AC), the kind of electricity we use in our homes and businesses. This change makes it easier to store and use the electricity that comes from solar panels.

Without an inverter, we can’t use the DC electricity from solar panels. Instead, we’d have to use more expensive and complicated systems to convert it.

The Benefits of Solar Panels

Solar panel technology offers many environmental and economic advantages.

Clean Energy

Clean energy is a source of electricity that is good for the environment and rarely runs out. It is mainly made from renewable sources like wind, sun, biomass, and geothermal energy. Solar panel technology has some benefits, and clean energy is one of them.

Solar energy is free, can be used repeatedly, doesn’t pollute or make harmful byproducts, and can be used even when other sources aren’t available. The light from the sun is turned into photovoltaic energy and then into electricity by solar panels.

Denna solenergi är mycket effektiv, sparar pengar och orsakar ingen förorening. När energipriserna fortsätter att stiga ser ren energi från solpaneler mer och mer tilltalande ut.

Minskade energikostnader

Eftersom solenergi är gratis och kan användas upprepade gånger, hjälper användning av solpaneler för att göra el till lägre energikostnader. Solenergi kan bland annat användas för att driva lampor, apparater och andra elektroniska enheter.

Att ersätta traditionella kraftkällor med solpaneler kan minska energikostnaderna avsevärt.

Förbättrat energioberoende

Solpaneler är en pålitlig, förnybar energikälla. Det ger dig mer energi och självständighet. Solpaneler kan göra el på många ställen, även när det inte är så mycket ljus. Detta gör det lättare för människor att byta till denna rena och billiga energikälla.

Energianvändare kan sluta förlita sig på traditionella energikällor om de använder solenergi. Detta gör energioberoende till en verklig möjlighet. I takt med att fler och fler människor går över till solenergi, blir det mer och mer möjligt att få bättre energioberoende och mer kontroll över sin kraft.

Ökat fastighetsvärde

Husägare som installerar solpaneler drar nytta av öka deras fastighetsvärde. Solenergi ses nu som en värdefull tillgång i fastigheter.

Människor som installerar solpaneler på sin fastighet upplever ofta att deras fastighetsvärde ökar med cirka 4%. Detta är en stor fördel för husägare som vill sälja sin fastighet, eftersom det ger dem mer pengar att investera i andra projekt eller investeringar.

Lågt underhåll

Solpanelsteknik kan använda solceller för att omvandla energin från solen till en elektrisk ström. Solpaneler är relativt billiga och behöver inte mycket om något underhåll när de väl är uppsatta.

Solpanelssystem kan ge pålitlig el i årtionden med lite underhåll om de ställs upp och hålls i gott skick. Dessutom, om delar behöver bytas ut, kan du enkelt hitta dem i de flesta järnaffärer.

Kostnaden för solpanelsteknik

Hemsolpaneler låter dig utnyttja naturlig solenergi och förvandla den till elektricitet, vilket sparar pengar på dina elräkningar och minskar ditt hems koldioxidavtryck.

Tyvärr är det dyrt att installera solpaneler för hemmet, med den genomsnittliga installationen som kostar mellan $15 000 och $40 000, beroende på storleken och kraften på solpanelsystemet i hemmet.

Systemnummer och storlek

Eftersom solpaneler finns i olika storlekar och kan hålla olika mängder ström kostar mindre system vanligtvis mindre än större. Storleken på systemet avgör hur mycket energi det kan ha. Eftersom mer omfattande system ger mer kraft och kostar mer, är de mer effektiva.

Generellt gäller att ju mer komplicerad installationsprocessen är och ju större systemet är, desto mer kostar det. Slutligen kan antalet paneler som behövs för att göra designen också påverka installationskostnaden. Fler paneler kommer att få den totala kostnaden att stiga.

Panelens effektivitet

Effektivare solpaneler kan göra mer energi från samma mängd solljus, vilket kommer att sänka det totala priset på hemsolpaneler. Högre effektivitetsnivåer minskar också kostnaderna för att installera systemet, som behovet av fler paneler och infrastruktur.

Dessutom behöver högeffektiva paneler mindre utrymme för att installeras, vilket minskar kostnaderna för det område du annars skulle ha behövt. Effektiviteten hos solpaneler är en kritisk faktor för att räkna ut hur mycket de kostar, vilket direkt påverkar hur mycket hela systemet kostar.

Installationskostnader

Att installera ett solsystem för ett hem innebär inte bara utrustningskostnaden utan också arbetskostnaden för att få systemen igång. Professionella solcellsinstallationsföretag kan ofta ge en korrekt prisuppskattning för installationskostnaderna.

Ändå kan dessa uppskattningar variera kraftigt beroende på plats, klimat och andra specifika projektdetaljer. Om du vill gå nu och hitta de lägsta kostnaderna för solpanelsalternativ i ditt område, klicka här.

Gå solenergi idag

Solpanelsteknik revolutionerar vårt sätt att tänka på energiproduktion. När fler människor blir medvetna om fördelarna med solenergi, gör dess effektiva och kostnadseffektiva kapacitet den till ett utmärkt alternativ till traditionella energikällor.

Genom att göra omställningen kan vi hjälpa till att minska utsläppen och göra vår del för att leva hållbart. Gå med i rörelsen för ren energi idag. Investera i solcellsdrivna energilösningar för ditt hem eller företag.

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