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I växande strid med TikTok testar Facebook "Facebook Reels" i USA

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in growing battle with tiktok facebook to test facebook reels in the us

Reels are coming to Facebook in the U.S. The company this morning announced it will begin testing a new feature, Facebook Reels, which will give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups. The addition is an expansion of tests launched earlier this year in India, Mexico and Canada, which had focused on bringing short-form videos to Facebook users, including by sharing existing Instagram Reels to Facebook, as had been reported.

In addition, Facebook today says it will also test a new feature that will give Instagram creators in the U.S. the option to have their Instagram Reels shown as recommended content on Facebook. If the creators opt in, their videos will appear in the “Reels” section in users’ News Feed, alongside other Reels created on Facebook.

There will be many places where users can create Reels from Facebook, as the new feature launches.

Initially, you’ll be able to tap a “Create” button from the Reels section that appears as you scroll the News Feed, while you’re watching Reels or by tapping on “Reels” at the top of your News Feed. From here, users will gain access to a standard set of creation tools, including those for video capture, music selection, camera roll import, timed text and more — much like you would have access to on Instagram.

For audio, you can either choose a song from Facebook’s music library, record your own original audio or even use someone else’s audio, if their Reels are set to “public.” There are also a variety of effects and editing tools to choose from, including a timer for recording Reels hands-free, tools to speed up or slow down a part of the video or your original audio and a number of augmented reality effects created either by Facebook or third-party developers.

Facebook told us that, for the time being, “most” of Instagram Reels’ features will also be available on Facebook Reels. But other features — like Remix (its take on TikTok’s side-by-side videos called Duets) — will be added over time as the test scales to more people. The user interface for Reels may also evolve over time to look somewhat different from Reels on Instagram, depending on user feedback.

After a Reel has been created, you can choose who to share it with — such as “Friends,” a specific audience like “Friends except…”, or the general public. The latter is the default setting.

The feature will be made available within Facebook Groups, where Reels can be created then shared with members of the community who have similar interests.

Users can also choose to tap into “My Reels” to view past creations. And you can browse Reels created by others in the News Feed, and in select Groups and Pages — where you can like, comment on or share them, just as you could with any other type of post. Reels will now be surfaced in Search results, too, Facebook told us.

Like much of what appears on Facebook, Reels will be recommended to users based on what people are interested in, what they engage with and what’s broadly popular. This will apply to both the shared Instagram Reels and the Facebook Reels.

Reels in Groups

Bildkrediter: Facebook (Reels in Groups)

The company explained the decision to replicate the Reels product inside Facebook is a result of consumers’ growing interest in video, and particularly short-form video. Today, video accounts for almost half of all time spent on Facebook, in fact. On Facebook’s latest earnings call, CEO Mark Zuckerberg remarked that Reels was “already the largest contributor to engagement growth on Instagram,” given the popularity of short-form video.

“We’re very focused on making it easy for anyone to create video, and then for those videos to be viewed across all of our different services, starting with Facebook and Instagram first,” he had told investors.

But Facebook also understands that people have different communities and audiences on Instagram and Facebook, so simply offering a cross-posting option may not have sufficed.

However, for existing Reels creators who do want to tap into Facebook’s large audience, a new option will allow them to opt-in to have their Reels shared to Facebook. This could be useful for those producing more general-interest Reels content.

These shared Reels will display the creator’s Instagram username, as well, which could help them build a following. Creators’ Reels can also be remixed, with the creator’s permission, and their original audio can be re-used in other people’s Reels — again, much like on TikTok.

This feature will also be introduced as a “test,” Facebook said.

While Instagram is already beginning to monetize Reels through ads, Facebook told us that Reels on Facebook don’t currently include ads. But, “we plan to roll out ads in the future,” a Facebook spokesperson added.

IG Reels Opt In Flow

Bildkrediter: Facebook (sharing Instagram Reels to Facebook opt-in flow)

Reels, which is Facebook’s answer to the growing threat of TikTok, first launched to global audiences a year ago. This launch alone was not enough to win Instagram the top spot as the world’s most downloaded mobile app. In 2020, that win went to TikTok, after years where Facebook-owned apps dominated the top charts. And TikTok today continues to sit at the top of App Store charts in terms of both app installs and consumer spending, according to multiple third-party reports. 

For Facebook, TikTok represents an existential threat to its business. If users’ time and attention are being spent elsewhere, Facebook’s advertisers could then follow, impacting Facebook’s bottom line. So instead of competing with TikTok in just one app, Facebook is now using two. And it’s leveraging its apps’ interoperability to ensure the best content can easily flow to both places.

The company is also directly investing in the creator community in hopes of tipping the scales back in its direction.

In July, the company meddelat a plan to invest more than $1 billion in creators across both Facebook and Instagram through 2022. This fund will reward more than just Reels’ creators, to be clear, as it will also pay out bonuses for videos with in-stream ads enabled or for enabling IGTV ads, among other things. It will also reward top creators who have invited fans to send them tips in the form of a virtual currency, “stars.” But Instagram Reels, and now Facebook Reels, will be looped into that initiative.

Today, Facebook said it will announce additional bonus programs and seed funding in the months ahead that will pay out bonuses for Reels on Facebook. These will be funded from that $1 billion commitment. The company declined to share details on this front, but this news alone indicates Facebook Reels is far more than just “a test” in Facebook’s eyes.

The new Facebook Reels features will begin to roll out starting today, August 19, in the U.S. It will first be available to a “small percentage” of U.S. users on iOS and Android.

The feature will continue to operate in India, Mexico and Canada, as well.

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Best ASO Tips To Boost Your App Search In 2022

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App Store Optimization Image fc2b1cab

You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Författare:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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WhatsApp will finally let users encrypt their chat backups in the cloud

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whatsapp will finally let users encrypt their chat backups in the cloud

WhatsApp said on Friday it will give its two billion users the option to encrypt their chat backups to the cloud, taking a significant step to put a lid on one of the tricky ways private communication between individuals on the app can be compromised.

The Facebook-owned service has end-to-end encrypted chats between users for more than a decade. But users have had no option but to store their chat backup to their cloud — iCloud on iPhones and Google Drive on Android — in an unencrypted format.

Tapping these unencrypted WhatsApp chat backups on Google and Apple servers is one of the widely known ways law enforcement agencies across the globe have for years been able to access WhatsApp chats of suspect individuals.

Now WhatsApp says it is patching this weak link in the system.

“WhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups, and getting there was a really hard technical challenge that required an entirely new framework for key storage and cloud storage across operating systems,” said Facebook’s chief executive Mark Zuckerberg in a post announcing the new feature.

Store your own encryption keys

The company said it has devised a system to enable WhatsApp users on Android and iOS to lock their chat backups with encryption keys. WhatsApp says it will offer users two ways to encrypt their cloud backups, and the feature is optional.

In the “coming weeks,” users on WhatsApp will see an option to generate a 64-digit encryption key to lock their chat backups in the cloud. Users can store the encryption key offline or in a password manager of their choice, or they can create a password that backs up their encryption key in a cloud-based “backup key vault” that WhatsApp has developed. The cloud-stored encryption key can’t be used without the user’s password, which isn’t known by WhatsApp.

whatsapp e2ee backup

Bildkrediter: WhatsApp/supplied

“We know that some will prefer the 64-digit encryption key whereas others want something they can easily remember, so we will be including both options. Once a user sets their backup password, it is not known to us. They can reset it on their original device if they forget it,” WhatsApp said.

“For the 64-digit key, we will notify users multiple times when they sign up for end-to-end encrypted backups that if they lose their 64-digit key, we will not be able to restore their backup and that they should write it down. Before the setup is complete, we’ll ask users to affirm that they’ve saved their password or 64-digit encryption key.”

A WhatsApp spokesperson told TechCrunch that once an encrypted backup is created, previous copies of the backup will be deleted. “This will happen automatically and there is no action that a user will need to take,” the spokesperson added.

Potential regulatory pushback?

The move to introduce this added layer of privacy is significant and one that could have far-reaching implications.

End-to-end encryption remains a thorny topic of discussion as governments continue to lobby for backdoors. Apple was reportedly pressured to not add encryption to iCloud Backups after the FBI complained, and while Google has offered users the ability to encrypt their data stored in Google Drive, the company allegedly didn’t tell governments before it rolled out the feature.

When asked by TechCrunch whether WhatsApp, or its parent firm Facebook, had consulted with government bodies — or if it had received their support — during the development process of this feature, the company declined to discuss any such conversations.

“People’s messages are deeply personal and as we live more of our lives online, we believe companies should enhance the security they provide their users. By releasing this feature, we are providing our users with the option to add this additional layer of security for their backups if they’d like to, and we’re excited to give our users a meaningful advancement in the safety of their personal messages,” the company told TechCrunch.

WhatsApp also confirmed that it will be rolling out this optional feature in every market where its app is operational. It’s not uncommon for companies to withhold privacy features for legal and regulatory reasons. Apple’s upcoming encrypted browsing feature, for instance, won’t be made available to users in certain authoritarian regimes, such as China, Belarus, Egypt, Kazakhstan, Saudi Arabia, Turkmenistan, Uganda and the Philippines.

At any rate, Friday’s announcement comes days after ProPublica reported that private end-to-end encrypted conversations between two users can be read by human contractors when messages are reported by users.

“Making backups fully encrypted is really hard and it’s particularly hard to make it reliable and simple enough for people to use. No other messaging service at this scale has done this and provided this level of security for people’s messages,” Uzma Barlaskar, product lead for privacy at WhatsApp, told TechCrunch.

“We’ve been working on this problem for many years, and to build this, we had to develop an entirely new framework for key storage and cloud storage that can be used across the world’s largest operating systems and that took time.”

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Dispo launches a test to gauge user interest in selling their photos as NFTs

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dispo launches a test to gauge user interest in selling their photos as nfts

Dispo, the photo-sharing app that emulates disposable cameras, started rolling out a test yesterday that will record user interest in selling photos as NFTs. Some users will now see a sell button on their photos, and when they tap it, they can sign up to be notified when the ability to sell Dispo photos launches.

CEO and co-founder Daniel Liss berättade för TechCrunch att Dispo fortfarande bestämmer hur det ska införliva NFT-försäljning i appen, vilket är anledningen till att plattformen testar ett test med sina användare. Dispo vet ännu inte vilken blockchain den skulle använda, om den skulle samarbeta med en NFT-marknad eller vilken försäljningsminskning Dispo skulle ta.

"Jag tror att det är säkert att säga från testet att det kommer att finnas en upplevelse hemma i Dispo-appen," sa Liss. "Det finns ett antal sätt det skulle kunna se ut - det kan finnas en inbyggd upplevelse inom Dispo som sedan ansluter genom ett API till en annan plattform, och i sin tur är de vår partner, men för samhället skulle det se inbyggt ut för Dispo-appen.”

Dispo NFT 02

Bildkrediter: Dispo

Detta markerar en ny riktning för appen för sociala medier, som försöker omdefiniera fotodelningsupplevelsen genom att endast låta användare se bilderna de tog klockan 9 nästa morgon. Ur Dispos perspektiv hjälper denna gimmick användare att dela mer autentiskt, eftersom du tar ett foto och sedan är du klar — appen är inte gynnsam för att ta dussintals selfies och lägga upp den "bästa" bilden av dig själv. Men även om det bara lanserades i december 2019, har Dispo redan mött båda livlig hype och förödande kontrovers.

Tills för ungefär ett år sedan hette appen David's Disposables, uppkallad efter medgrundaren och YouTubern David Dobrik. Appen laddades ner över en miljon gånger under den första veckan efter lanseringen och hamnade på första plats på App Store-listorna. I mars 2021 tappade appen sin väntelista och återlanserades med sociala nätverksfunktioner, men bara veckor senare rapporterade Insider anklagelser om sexuella övergrepp mot en medlem i Vlog Squad, Dobriks YouTube-upptågsensemble. Som svar, Spark Capital avskurna banden med företaget, vilket ledde till Dobriks avgång. Andra investerare som Seven Seven Six och Unshackled Ventures, som bidrog till företagets $20 miljoner Series A-runda, meddelade att de skulle skänka eventuell vinst från sina investeringar i Dispo till organisationer som arbetar med överlevande efter sexuella övergrepp.

Liss berättade för TechCrunch i juni, när företaget bekräftade sin serie A, att Dobriks roll i företaget var som marknadspartner — Liss har varit vd sedan starten. I ljuset av kontroversen sa Liss att appen fokuserade på att förbättra själva produkten och tog ett steg tillbaka från marknadsföring.

Enligt data från appanalysföretaget SensorTower har Dispo nått uppskattningsvis 4,7 miljoner globala installationer hittills sedan lanseringen. Även om appen fick flest nedladdningar i januari 2020, när den installerades över 1 miljon gånger, kom appens näst bästa månad i mars 2021, då den tog bort sin väntelista - den månaden laddade cirka 616 000 personer ner Dispo. Mellan mars och slutet av augusti laddades appen ner cirka 1,4 miljoner gånger, vilket är en ökning med 118% år över år jämfört med samma tidsram 2020 — men det bör förväntas att årets siffror skulle vara högre, sedan förra året, appens medlemskap var exklusivt.

dispo

Bildkrediter: Dispo

Nu, med tillkännagivandet att Dispo driver NFTs, hoppas Liss att hans företag inte bara kommer att förändra hur folk lägger upp bilder, utan hur relationen kommer att vara mellan plattformar och innehållet som användarna skapar.

"Varför NFTs? De mest kraftfulla minnen av våra liv har värde. Och de har ekonomiskt värde, eftersom vi skapade dem, och sociala mediers förflutna misslyckas med att inse det, säger Liss till TechCrunch. "Som ett resultat är det enda sättet som en kreatör med ett stort antal följare kompenseras genom att sälja direkt till ett varumärke, i motsats till att tjäna på själva innehållet."

Att lägga till NFT-försäljning i appen erbjuder Dispo ett sätt att dra nytta av en nedskärning av användarförsäljningen, men det kan ifrågasättas hur ett tillägg av NFT-försäljning kan påverka den gemenskapsfokuserade känslan av Dispo.

"Jag tror att det finns en enorm nyfikenhet och intresse," sa Liss. "Men dessa problem och frågor är varför vi behöver mer data."

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