Connect with us

MARKETING

10 interesting marketing facts you need to know asap

Published

on

10 Interesting Marketing Facts You Need to Know ASAP 1000x570 1

Consistently, the marketing business advances in new and surprising manners. Luckily, it’s conceivable to stay aware of the latest trends by following the several investigations distributed around promoting best practices.

From customer bits of knowledge to high forecasts regarding the business’s future, all around, inquiries about examinations help shape the marketing techniques of a portion of the world’s most notable brands.

Beneath, we’ve aggregated 10 of the most exciting marketing facts from legitimate industry studies to enable your business to remain in front of the competitor in the long haul. From influencer marketing insights to the ascent of online video, each is ready to change the marketing scenario in the coming years.

1. Word of Mouth generates more business effectively

Word of Mouth generates more business effectively

Word-of-Mouth comes directly behind search as a route for clients to discover organizations—and it acquires twice the same number of clients as social-media life.

One of the most significant ways of word-of-mouth marketing plays out for private companies is online reviews. As indicated by an ongoing study of U.S. purchasers, 91% of them usually or every person so often read online surveys. The detail about verbal exchange could be more prominent because such a large number of individuals utilize online reviews, which are just a digital version of word-of-mouth.

Surveys incredibly influence whether a client will bolster a business, as well. As indicated by the same research, 86% of clients won’t attempt a company that does not have a three-star review. Also, 55% won’t waste time with a business if it’s gotten not exactly a four-star review.

2. Small Business doesn’t outsource their marketing

Small Business doesn't outsource their marketing

Another fascinating thing about how small businesses handle marketing: They’re starving it both spending budget-wise and time insightful. We found that just 14% of small companies outsource their marketing, advertising, and promotion.

However, it’s now like small business owners don’t have a clue how to outsource—54% of them outsource web-designing and graphic designing. These undertakings are so integral to promoting that it’s astounding all the smaller business owners who don’t outsource work.

Advertisement

They do it because, presumably, they aren’t extremely excited about doing in the first place.

We realize they battle to discover the ideal opportunity for promoting. “Discovering time and assets for marketing” is their greatest challenge by any small business owner.

3. Only 26% of organizations integrate social media into their business strategies

Only 26% of organizations integrate social media into their business strategies

Despite the fact about the clear benefits of social media, it’s regularly a reconsideration for organizations that don’t pay attention to it as a marketing tool. Just about a quarter of organizations incorporate it into their marketing plans.

It’s difficult to accept that such a significant number of organizations are missing a substantial opportunity for the potential benefits from robust social media platforms. Yet, in case you’re going back and forth about putting resources into social media, this is a piece of uplifting news. Coordinating it into your business’ overall marketing strategy could put you in front of 74% of your competitors.

4. 80 % of B2B social media drives come from LinkedIn

80 % of B2B social media drives come from LinkedIn

If you’re a B2B marketer, you should be on LinkedIn as it’s as straightforward as that. Taking into account that 4 out of 5 B2B social media drives originate from this platform. It’s the conspicuous decision for organizations that need to try out web-based social media marketing and a natural choice for the individuals who have the assets to put resources in multiple.

Also, presently, half of the Internet clients with an advanced degree are LinkedIn members. It’s a critical enrolling tool for organizations hoping to hire tech-savvy employees.

5. Content marketing costs 62% less than traditional marketing and generates about three times as many leads

Content marketing costs 62% less than traditional marketing and generates about three times as many leads

Content marketing isn’t only incredible for demonstrating your knowledge and skill in your general vicinity, and preferably, it’s practical and cost-effective as well. Traditional marketing, which consolidates paid advertising and expensive Public Relations, has constrained organizations to cut back in different vicinity. In this way, content marketing decreases your expense so that you can utilize your money to gain up leads and customers.

6. The average consumer attention span is 8 seconds

The average consumer attention span is 8 seconds

As indicated by time, the average attention span of a goldfish is one second longer than a consumer. From a measurement outlook, a user is 106% more likely to bounce on mobile when the heap speed is six seconds.

Marketers ought to streamline web-pages for speed and make blog content eye-catching to increase the time spent on the page.

7. 75% of the total marketing budget will go on digital marketing

75% of the total marketing budget will go on digital marketing

Salesforce research found that marketing executives will burn through three-fourths of their complete marketing budget plan on advanced over traditional channels in 2021.

In 2011, advertisers spent about 62% of their complete marketing budget plan on digital channels, which means digital marketing spending will become 21% within ten years.

Advertisement

This expansion in digital marketing spends reflects precisely how much the advertising industry has changed. Brands are diminishing spend on traditional channels as digital continues to dominate other business strategies.

8. Influencer marketing can mean better consumers

Influencer marketing can mean better consumers

Over half (51%) of marketers accept that influencer marketing encourages them to procure better customers. While any customer can mean conversions, more fabulous customers can bring about repeating purchase and brand advocacy.

With more expanding ROI and deals, top-notch clients are bound to discuss your brand, suggest your products, and create social verification. It helps support your digital presence and get more individuals to your website or social media profile.

Turning customers into brand advocates could be tested; however, and influencer advertising isn’t the only tool you’ll have to utilize. Tying in your influencer campaigns with work to improve customer experience and maintenance could guarantee you capitalize on the clients brought by influencers.

9. 82% of consumer internet traffic will be video by 2021

82% of consumer internet traffic will be video by 2021

Video is anticipated to enormously beat all other online mediums of marketing in the coming years. Brands are getting ready for the move. Online video advertisement spends expected to hit $17 billion by 2021. To stay aware of the trend, marketers must work on increasing investment in digital video.

Many have proposed that 2017 was maybe the year satellite TV kicked the bucket. During the first quarter of the year, the U.S. link industry lost 410,000 supporters. In comparison, one of the web’s most popular streaming services, Netflix, included 8.3 million supporters during 2017’s final quarter. Online video, particularly on social media channels, seems to be progressively integral to marketing success.

10. Content with relevant images get 94% views

Content with relevant images get 94% views

Content marketing strategy is a rising priority for many advertisers. The present consumers are attracted to pictures, so marketers must incorporate visuals with written related captions and contents.

Purchaser’s inclination for image-rich content additionally relates to the recently referenced rise of online video. Marketers will keep on increasing interest in content designs to make convincing symbolism and source quality photographs.

Conclusion

Marketing your business and doing it well is essential to each business’s prosperity and success.

Advertisement

We hope you utilize these facts and statics as a jumping-off point for a progressively educated, directed, and effective marketing plan for your business.

by Nisha SinghJuly 17, 2020

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Trends in Content Localization – Moz

Published

on

Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How AI Is Redefining Startup GTM Strategy

Published

on

How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

More promotions and more layoffs

Published

on

More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

Advertisement



PX3zocqNZfzMbWNEZhW9dZnAgkdPrLW8fjkrbVrcEkrNJpJiXrVKkjlQ0Tzuj8YKh Ht9HTEvmxDDt0ZsntfYiZHS0NJ7zEZ 6yMT3OjZajbaXBFV1D2Pk5euJeHKdRuzOzM5ZUxwNtsVNaiIbNrd Q

Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

FIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fcFIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fc

Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS