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Getting Started With Facebook Dynamic Product Ads

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getting started with facebook dynamic product ads

Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. These ads can look just like all other ads on Facebook, whether it be static images or carousel ads.  The best part is that you don’t have to create ads for every product; you only have to create a template and your product images and information from your catalog will be automatically inserted into the ad template. This can be particularly useful if you have a catalog with a large amount of SKUs. These ads can be used for both prospecting with broad audiences and remarketing to those that have interacted with your site.

The Basics

There are two requirements prior to creating ads that need to be completed: Setting up a catalog and ensuring your Facebook pixel is placed on your website.

To be able to create these ads and pull information in about your products, you need to set up your catalog that contains a list of items and all relevant information for each product.
You can find your catalog in the Business Manager under Assets.

How to access Catalog in Facebook Business Manager

Here you will be able to manage your catalog as well as create product sets.  If you have a diverse range of products, you’ll want to create different product sets to be able to get more granular with your products to line up with your ad creatives.

Creating product sets for your Facebook Catalog

Here is some more information on creating custom product sets and other tips for Facebook retail ads. Once you have your catalog set up, product sets created, and your pixel placed, you can start creating ads.

Creating a Remarketing Ad

Remarketing ads are extremely effective ad types and help capture sales from those that have previously interacted with your site like viewed content or added to a shopping cart.  Using dynamic ads, we will be able to show the exact product that someone added to their cart and use specific language to complete the sale.

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Here are the steps to create this ad type.  If you are already familiar with creating campaigns on Facebook, then this should be pretty similar and straightforward.

Select ‘Catalog sales’ as the conversion action under campaign creation.  This is how you utilize your product catalog that is now on Facebook.

facebook campaign creation for catalog sales

After you name your campaign, you will need to select your catalog. If you manage multiple accounts, make sure that the appropriate catalog is selected.

Naming your catalog sales campaign and selecting your catalog on Facebook

You will then name your ad set as well as choose the product set you would like to promote or select all products.

The next step will be selecting your audience.  This is where you can choose between prospecting or remarketing.   Since in this example we are creating a remarketing campaign, we will select that option.  Your choices for remarketing include those that viewed or added to a cart with no purchase for x amount of days, just added to a cart but did not purchase, upsell/cross-sell a specific product to someone that viewed or purchased from a specific product set (think selling phone cases to someone that just purchased a phone, for example), or a combination.

audience options for remarketing within Facebook catalog campaign

This is a perfect place to begin testing various audiences, like added to cart in the last 7 days, 14 days, etc. So for example, maybe you start with three ad sets, last 7 days, last 14 days, and the last 21days to test out different audiences and let Facebook’s campaign budget optimization adapt your budget to the best-performing ad sets.

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Once you select your audience and your budget, you can finally create your ads! You can choose between carousel, single image, or collection ads, just like non-dynamic product ads.  Make sure to leverage your ad creative to speak to the specific audience or product set. Since I am remarketing to someone that added a specific item to their cart, I am using specific language to create urgency and get the customer to pick up where they left off. You can use the + sign on the right side of each box to utilize fields from your catalog.  In my example below, I utilize the product name as well as the product price. The image, product name, and product price will be dynamically generated for each customer from my catalog. Again, I recommend testing different ad variations to see what works best with your customers. This is a good place to highlight any specific promotions or offers to encourage the sale.

Creating your dynamic remarketing ad in Facebook

You can also customize your product image by selecting the ‘edit creative’ option. This allows you to crop an image or add catalog information, like price, to the actual image.  You can also customize the image to include a frame. The frame could include a logo or a promotion, for example. Make sure to not make the image too cluttered so the actual product is the main focus!

These ads help create relevant ads to many different users based on their interactions with your products.  You can have many different unique ads without having to actually create all of the combinations. While these ads are fantastic for remarketing, they can also be used to show people your products that are tailored to their interests even if they have not interacted with your site through prospecting.

Creating a Prospecting Ad

To create a dynamic prospecting campaign, we can do a couple of things.  We can use the same process that we did for remarketing, but for the audience, we would select the “find prospective customers even if they haven’t interacted with your business” option.  Then we could use various audience targeting techniques to select an appropriate audience we want to reach and create our ads similarly as outlined above. Ensure you carefully research your customers to generate an appropriate buyer persona to target. Just make sure to use ad creative that speaks to a new audience that may not be familiar with your brand when you are creating ads.

Another way to create a prospecting campaign is to create a hybrid one that utilizes both traditional ads as well as variations that are dynamically created with your catalog.  This could be useful if you want to test dynamic creatives against images you want to choose.

To do this, you will need to select ‘conversions’ as the campaign objective instead of ‘catalog sales’ when creating your campaign.  Once you select your audience and get to the ad creative level, you can select the option to manually select images or videos or you can choose to use a product set from your catalog that will be dynamically generated as seen below.

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choosing your catalog at the ad creation level on your Facebook conversion campaign

Again, as with most things, testing is key!  No one way works for everyone or every type of customer.  The best way is to test multiple variations to find your targeting sweet spot that resonates well with your customers. The biggest benefit of using dynamic ads is the ability to change ads to meet your audience on the fly. These ads might seem overwhelming at first, but once you get them set up, the catalog does most of the work!  These different ad types provide us with new variations and ways to reach new potential customers or remarket to those that have not yet made a purchase. If you currently have a store with a large number of products, you will definitely want to try out these ads!

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

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“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

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“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

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“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

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Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

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Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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