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[Hero Academy Video] Reporting 101 för Google Ads

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Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company’s overall marketing.

I den här nya, korta videon om Hero Academy Hanapin’s Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.

Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid reklam- i en mängd olika plattformar. Ämnena sträcker sig från grunderna i Google & Facebook ads to creating a pivot table in Excel to learning how to set up an ad campaign in Amazon DSP.

Hero Academy är FRI to all marketers. Once you sign-up, you’ll have access to all 20+ videos currently in the Academy and all the new ones added thereafter.

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GOOGLE

Google Workspace vs. Microsoft 365: Vilken är den bästa kontorssviten för företag?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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