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Hur man lägger till kampanjer i Google Merchant Center



As consumers, we’re always looking for the best price for the best quality we can find. When it comes to E-handel, FOMO – the fear of missing out – is very real. Personally, I’m more likely to purchase something when it’s offered at a discount or when it’s a limited time offer because I don’t want to miss out and have to pay full price later on.

Du kan använda Google Merchant Center to capitalize on FOMO by offering special sales and promotions in your Shopping ads to boost clickthrough rate, increase conversions, and capture multiscreen traffic across desktop and mobile devices.

Promotions can be applied in four ways:

  • Amount off: Offer a monetary discount.
  • Percent off: Offer a percentage discount.
  • Free Gift: Offer a free gift with purchase.
  • Free Shipping: Offer free shipping with purchase.

Follow these steps to set up and customize your promotion using Google Merchant Center Promotions:

  1. Gå till Google Merchant Center and login to your account.
  2. In the left-hand toolbar, click “Manage Programs” in the “Growth” tab, as shown below.
  3. On the Programs page, scroll down to “Merchant Promotions” and click “Get Started,” as shown below.
  4. From there, you can fill out a “Merchant Promotions Interest Form” and apply to use Merchant Center Promotions in your account. The application will be reviewed by Google to make sure you meet the necessary criteria.

Once you’re approved and enrolled in Merchant Promotions – usually within 24 hours – you can start adding promotions to your account. The promotion we see the most often is the “Percent off” promotion, in which you can have the option to set a minimum purchase amount that the customer needs to meet in order to receive the discount.

To add the promotion:

  1. Login to your Google Merchant Center account.
  2. On the left-hand toolbar, you’ll now see a “Marketing” tab with a “Promotions” drop-down, as shown below. Click Promotions and then click the blue icon to add a promotion.
  3. When setting up the promotion, you’ll select the country where your promotion will be available and your promotion will automatically apply to Shopping Ads, as shown below.
  4. You’ll see the four promotion categories you can choose from, as shown below. Click “Percent off” for “Promotion category” and “Promotion type.”
  5. Enter the discount percentage you’re offering and the minimum purchase amount (if applicable), as shown below. Then click “Continue.”
  6. Now you can enter a customer-facing “Title,” as shown below, that describes the promotion you’re offering – for example, 25% off Orders over $100. You also enter an ID that customers won’t see – for example, DecemberSale2019 – to keep track of how your promotion performs. Then choose which products are eligible for the promotion. You can choose only products that have a label that corresponds to one that matches the promotions ID that’s on specific products in your feed, or create custom filters based on brand, product type, or item group ID. Or, as shown below, you can choose to apply it to all products.
  7. Lastly, enter your promo code – for example, DECEMBER – if applicable, as shown below. Set the start and end dates, click “Create Promotion,” and you’re all set. Even if your sale is year-round, it is always a good idea to use shorter end dates because it creates a sense of urgency for the customer, knowing that they need to act sooner rather than later.

Now that you’ve added your promotion, customers will see that you have a special offer when searching in Google. It will appear at the bottom of your shopping ads and will look like the image below:

When the customer clicks on the promotion to expand it, they can see the promotion and the code they need in order to get the discount at checkout, as shown below.

Another popular offer to use in Merchant Center is “Free Shipping,” which requires a promo code. Free Shipping is a great offer for your customers because it helps them justify their purchase; it’s the same price online as it would be if they’d gone into the store and purchased it in person, but they don’t have to leave the comfort of their own home to get it. Without the extra charges, it makes the decision to buy that much easier.

Google Merchant Center Promotions are a great way to offer discounts and make your ads stand out against the rest. Especially around the holidays, when people are looking for the best sales, promotions can help boost your traffic in a meaningful way. Don’t miss out on the possibilities.

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Google ska betala $391,5 miljoner för uppgörelse över platsspårning, säger statliga AG:er


Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.


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